To manage, operate, or run a business or enterprise with the goal of success.
Word in 30 Seconds
- To manage or operate a business.
- Involves planning, organizing, and controlling activities.
- Focuses on running an enterprise successfully.
Overview
经营 (jīngyíng) 是一个在商业和日常语境中都非常常用的词语，指对一项事业、企业或活动进行管理和运作。它不仅仅是简单的“做生意”，而是包含了更深层次的管理、规划、协调和控制等一系列活动，以确保其顺利运行并达成预定目标。这个词语强调的是一种主动的管理和运营行为。
经营通常用作及物动词，后面直接跟宾语，即被经营的对象。例如，“经营一家公司”、“经营一家餐馆”、“经营一项业务”。它也可以用于描述更广泛的活动，如“经营人际关系”或“经营自己的生活”，但主要还是集中在商业和经济领域。
搭配：
- 经营 + 场所/组织：公司、企业、餐馆、商店、农场、项目、网站
- 经营 + 活动/业务：生意、业务、项目、活动、品牌、市场
- 经营 + 抽象概念（较少见）：人际关系、生活、事业
个人发展：有时也用于比喻意义，如“经营自己的未来”，意味着积极地规划和管理个人发展。
管理更侧重于“管”和“理”，即对人、事、物进行约束、指导和组织，使其符合预定秩序。经营则更强调“运作”和“发展”，包含更多的市场开拓、盈利和持续增长的含义。可以说，经营是管理的一种更积极、更具商业导向的形式。
运作通常指机器、系统或组织的实际运行过程，强调的是其内部机制的运转。经营则包含了运作，但更侧重于对整个过程的主导和优化，以实现商业目标。
创业是指开创一项新的事业，是经营的起点。而经营则是指在创业之后，对已有的事业进行持续的管理和发展。
Examples
他辞职后，决定自己创业，经营一家小型网络科技公司。
everydayAfter resigning, he decided to start his own business and operate a small internet technology company.
这家餐厅以其独特的菜品和优质的服务成功经营了十年。
formalThis restaurant has been successfully operated for ten years due to its unique dishes and high-quality service.
你想在这儿开个小店？那可得好好经营才行。
informalYou want to open a small shop here? You'll have to manage it well then.
有效的市场营销策略是企业成功经营的关键因素之一。
academicEffective marketing strategies are one of the key factors for the successful operation of an enterprise.
Common Collocations
Common Phrases
经营理念
business philosophy
经营范围
business scope
经营状况
operational status
Often Confused With
'管理' is broader and focuses on organizing and controlling resources and people. '经营' specifically refers to the active management and operation of a business or enterprise, often with a focus on profit and growth.
'运作' describes the actual functioning or process of a system or organization. '经营' involves overseeing and directing this '运作' towards specific business goals.
Grammar Patterns
How to Use It
Usage Notes
The word '经营' is primarily used in the context of business and commerce. It implies active involvement in running an organization or enterprise. While it can be used metaphorically, its core meaning relates to economic activities. It is generally considered a neutral term, describing the act of management.
Common Mistakes
Learners might confuse '经营' with '管理'. Remember that '经营' has a stronger connotation of active operation and profit-seeking than the more general term '管理'. Also, avoid using it for non-business related activities unless the context clearly indicates a metaphorical usage.
Tips
Focus on the goal
When you '经营', remember the ultimate goal is usually profit or success. Think about how activities contribute to this.
Avoid poor management
Poor '经营' can lead to business failure. Be mindful of planning, resources, and market changes.
Business acumen is valued
In Chinese culture, good business sense and the ability to '经营' well are highly respected.
Word Origin
The character '经' (jīng) originally meant to pass through, weave, or manage. The character '营' (yíng) means to build, operate, or engage in military campaigns. Together, '经营' implies a systematic and skillful management and operation of an enterprise.
Cultural Context
In Chinese culture, the ability to '经营' a successful business is highly valued and often associated with wisdom, hard work, and shrewdness. Financial success achieved through effective '经营' can bring social status.
Memory Tip
Think of '经营' as 'Jing Ying' (精赢). 'Jing' (精) means 'essence' or 'skill', and 'Ying' (赢) means 'win'. So, skillfully managing a business to win.
Frequently Asked Questions
4 questions经营侧重于对企业或业务的运作和发展，强调盈利和市场拓展。管理则更广泛，包括对人、事、物的组织、协调和控制，不一定以盈利为目的。
最常见的是用于商业领域，如经营公司、餐馆、商店等。也可以用于比喻，如经营人际关系或个人生活。
经营通常需要战略规划能力、组织协调能力、市场分析能力、财务管理能力以及领导力等。
经营本身是一个中性词，描述一种行为。但根据具体语境和实际效果，可以被评价为成功或失败的经营。
Test Yourself
这家新开的咖啡馆需要一位有经验的店长来______。
这里强调的是对咖啡馆的整体运作和商业发展，‘经营’最合适。
下列哪个选项最能概括“经营”的含义？
选项B最全面地描述了经营的内涵，包括了计划、管理和运作等多个方面，并指出了其目标是发展。
用“小张”、“成功”、“经营”、“这家”、“餐馆”组成句子。
这是一个标准的“主语+谓语+宾语”结构，‘小张’是主语，‘成功经营’是谓语，‘这家餐馆’是宾语。
Score: /3
Summary
To manage, operate, or run a business or enterprise with the goal of success.
- To manage or operate a business.
- Involves planning, organizing, and controlling activities.
- Focuses on running an enterprise successfully.
Focus on the goal
When you '经营', remember the ultimate goal is usually profit or success. Think about how activities contribute to this.
Avoid poor management
Poor '经营' can lead to business failure. Be mindful of planning, resources, and market changes.
Business acumen is valued
In Chinese culture, good business sense and the ability to '经营' well are highly respected.
Examples
4 of 4他辞职后，决定自己创业，经营一家小型网络科技公司。
After resigning, he decided to start his own business and operate a small internet technology company.
这家餐厅以其独特的菜品和优质的服务成功经营了十年。
This restaurant has been successfully operated for ten years due to its unique dishes and high-quality service.
你想在这儿开个小店？那可得好好经营才行。
You want to open a small shop here? You'll have to manage it well then.
有效的市场营销策略是企业成功经营的关键因素之一。
Effective marketing strategies are one of the key factors for the successful operation of an enterprise.
Related Content
This Word in Other Languages
Related Vocabulary
More work words
充裕的
B2Abundant, ample, or sufficient in quantity.
事故
A2accident; mishap
依照
A2According to; in accordance with.
准确地
A2accurately, precisely
做到
A2to achieve; to accomplish
积极地
A2actively; enthusiastically
应变
B2Adaptive; capable of dealing with emergencies.
行政
A2Administration; the management of affairs.
过后
A2Afterwards; at a later or subsequent time.
赞同
A2To approve of, to endorse; to agree with or support.
