A slogan is a concise, powerful phrase used to communicate a core message or rally support.
Word in 30 Seconds
- A short, memorable phrase for persuasion.
- Used in politics, marketing, and team motivation.
- Designed to be easily chanted or remembered.
Overview
- 1概述：口号（Slogan）是语言沟通中一种高度浓缩的表达形式。它通过精炼的文字，将复杂的理念、愿景或诉求转化为朗朗上口的短句，具有极强的传播力和感染力。2) 使用模式：口号通常由名词和动词构成，结构简洁，常使用对仗、押韵或排比等修辞手法。在语法上，它常作为宾语（喊口号）或主语（口号很响亮）出现。3) 常见语境：口号广泛应用于政治宣传（如革命口号）、商业营销（如品牌广告语）以及校园或企业文化（如运动会口号、公司愿景）。它既可以是严肃的行动指南，也可以是轻松的促销手段。4) 近义词辨析：与“标语”相比，“口号”更强调口头喊出的主张和政治倾向，而“标语”更多指印在横幅、墙壁上的书面文字。与“座右铭”相比，“口号”通常是集体性的、外向的，而“座右铭”是个人性的、内省的。
Examples
这个品牌的口号非常深入人心。
everydayThe slogan of this brand is very popular and memorable.
我们必须将口号转化为实际行动。
formalWe must turn slogans into actual actions.
别光喊口号，做点实事吧！
informalStop just talking, do something real!
该研究分析了20世纪政治口号的演变。
academicThe research analyzed the evolution of 20th-century political slogans.
Common Collocations
Common Phrases
光喊口号
all talk and no action
口号响亮
a resonant slogan
政治口号
political slogan
Often Confused With
标语 is more often written on signs or banners to convey warnings or public information. 口号 is more about verbal rallying cries.
座右铭 is a personal motto used for self-discipline. 口号 is a public, collective message.
Grammar Patterns
How to Use It
Usage Notes
The term is used across all registers, from casual conversation to high-level political discourse. In negative contexts, it implies 'all talk and no action.' It is a countable noun in Chinese.
Common Mistakes
Beginners sometimes confuse it with 'proverbs' (谚语). Remember that slogans are artificial and purpose-driven, while proverbs are traditional and folk-wisdom based. Don't use it to describe a personal belief system.
Tips
Focus on rhythm and brevity
Effective slogans are short and rhythmic. Try to keep them under ten characters for maximum impact.
Avoid empty slogans
Don't just use words; ensure your slogan aligns with actual actions. Empty slogans can lead to cynicism.
Historical context in China
In China, slogans have historically played a major role in social mobilization. Understanding this helps grasp their cultural weight.
Word Origin
The word consists of '口' (mouth/speech) and '号' (call/mark). It literally refers to a 'spoken call' meant to mark a specific stance or goal.
Cultural Context
In China, slogans are deeply ingrained in public space and media. They serve as a primary tool for unifying public opinion and promoting social values.
Memory Tip
Think of a 'mouth' (口) shouting a 'call' (号) to a crowd. That is a slogan!
Frequently Asked Questions
4 questions口号多指口头喊出的主张，侧重于表达立场；标语多指书写在公共场所的警示或宣传文字，侧重于视觉提醒。
在游行示威、产品广告、企业年会以及体育比赛等需要凝聚共识或展示品牌形象的场合常会使用。
不一定。虽然押韵能增加记忆点，但口号的核心在于简洁明了、具有号召力和感染力。
可以用“响亮”、“有力”、“深入人心”或“朗朗上口”来形容。
Test Yourself
为了提高销量，公司决定设计一个响亮的广告___。
广告宣传用语通常称为广告口号。
下列哪项不是口号的特点？
口号必须简短，篇幅冗长会削弱传播效果。
___，___，___。
主语+状语+谓语+宾语的结构。
Score: /3
Summary
A slogan is a concise, powerful phrase used to communicate a core message or rally support.
- A short, memorable phrase for persuasion.
- Used in politics, marketing, and team motivation.
- Designed to be easily chanted or remembered.
Focus on rhythm and brevity
Effective slogans are short and rhythmic. Try to keep them under ten characters for maximum impact.
Avoid empty slogans
Don't just use words; ensure your slogan aligns with actual actions. Empty slogans can lead to cynicism.
Historical context in China
In China, slogans have historically played a major role in social mobilization. Understanding this helps grasp their cultural weight.
Examples
4 of 4这个品牌的口号非常深入人心。
The slogan of this brand is very popular and memorable.
我们必须将口号转化为实际行动。
We must turn slogans into actual actions.
别光喊口号，做点实事吧！
Stop just talking, do something real!
该研究分析了20世纪政治口号的演变。
The research analyzed the evolution of 20th-century political slogans.
Related Content
This Word in Other Languages
Related Vocabulary
More business words
本事
A2Skill; ability; capability.
相应地
B1Correspondingly.
账号
A2account (e.g., bank, online)
客户经理
A2account manager
账户
B1A record of financial transactions for an individual or business, usually at a bank; or a user profile for a digital service.
会计
A2accounting, accountant
收购
B1To purchase; to acquire (a company).
商业活动
A2Business activity.
广告费
A2Advertising expenses.
调整
B1To change something slightly in order to make it more correct, effective, or suitable.
