une stratégie
A strategy, a plan of action to achieve a goal.
une stratégie 30秒了解
- A feminine noun meaning 'strategy' or 'plan of action'.
- Essential for business, sports, gaming, and personal goals.
- Often paired with verbs like 'élaborer', 'suivre', and 'changer'.
- Distinct from 'tactique' (short-term) and 'méthode' (process).
The word une stratégie is a fundamental noun in French that refers to a high-level plan or a set of coordinated actions designed to achieve a specific long-term goal. At its core, it is about the 'how'—how will we get from point A to point B when the path is complex or competitive? While it originated in a military context, its usage has expanded into every facet of modern life, from business and politics to personal development and gaming. Understanding 'une stratégie' requires recognizing that it is not just a single action, but a sequence of choices made to optimize resources and overcome obstacles. In French, the word carries a weight of intentionality and foresight. When you speak of a strategy, you are implying that you have thought about the future and are not merely reacting to the present moment.
- Core Definition
- A comprehensive plan of action designed to achieve a long-term or overall aim, often involving the allocation of resources and the navigation of competitive environments.
Pour gagner ce match, l'entraîneur a mis en place une stratégie défensive très rigoureuse.
In the business world, 'une stratégie' is the roadmap for a company's success. It involves analyzing market trends, understanding competitor behavior, and identifying unique value propositions. Without a strategy, a business is like a ship without a rudder, drifting according to the whims of the market. Similarly, in education, students often develop a 'stratégie d'apprentissage' (learning strategy) to master complex subjects like French. This might include spaced repetition, immersion, or mnemonic devices. The word is feminine, so we always use 'une' or 'la', and it remains consistent across various contexts, whether you are talking about a 'stratégie marketing', 'stratégie militaire', or 'stratégie de communication'.
- Etymological Root
- Derived from the Greek 'stratēgia', meaning 'generalship' or the art of the general, highlighting its origins in leadership and command.
La stratégie d'entreprise doit s'adapter aux nouvelles technologies pour rester compétitive.
Furthermore, the concept of strategy is deeply linked to the concept of 'tactique' (tactic). While a strategy is the overarching plan, tactics are the specific steps taken to execute that plan. For example, if your strategy is to become fluent in French, your tactics might include using an app for 15 minutes a day, watching French films, and attending a weekly conversation club. In French discourse, being described as 'stratégique' (strategic) is often a compliment, suggesting that a person is clever, forward-thinking, and capable of seeing the bigger picture. It is a word that commands respect in professional and intellectual circles.
- Contextual Usage
- Commonly used in gaming (jeux de stratégie), politics (stratégie électorale), and interpersonal relationships (stratégie de séduction).
C'est une stratégie risquée, mais elle pourrait porter ses fruits si tout se passe comme prévu.
Le gouvernement a annoncé une nouvelle stratégie nationale pour la transition écologique.
Dans ce jeu vidéo, la stratégie est plus importante que les réflexes rapides.
Using 'une stratégie' correctly involves more than just knowing its definition; it requires understanding its grammatical behavior and the verbs it typically pairs with. As a feminine noun, it must be accompanied by feminine adjectives and articles. For instance, you would say 'une stratégie efficace' (an effective strategy) or 'la meilleure stratégie' (the best strategy). The word is versatile and can be used in both formal and informal settings, though it leans towards professional or competitive contexts. When discussing a plan, using 'stratégie' instead of 'plan' often adds a layer of sophistication, implying that the plan is well-thought-out and considers various variables.
- Common Verb Pairings
- Élaborer une stratégie (to develop), Mettre en œuvre une stratégie (to implement), Revoir une stratégie (to review/revise).
Nous devons élaborer une stratégie pour attirer plus de clients le mois prochain.
In a sentence, 'stratégie' often acts as the direct object of a verb. For example, 'Le général change sa stratégie.' It can also be the subject: 'La stratégie a fonctionné parfaitement.' When you want to specify what kind of strategy it is, you use the preposition 'de' or 'pour'. For example, 'une stratégie de vente' (a sales strategy) or 'une stratégie pour réussir' (a strategy for succeeding). It is important to note that 'stratégie' is almost always used in the singular when referring to a specific plan, but can be pluralized when discussing multiple approaches: 'Il existe plusieurs stratégies possibles pour résoudre ce problème.'
- Adjective Agreement
- Since 'stratégie' is feminine, adjectives must agree: globale, complexe, innovante, gagnante, perdante.
L'entreprise a adopté une stratégie innovante qui a surpris tous ses concurrents.
In professional French, you will often hear the phrase 'en termes de stratégie' (in terms of strategy). This is a common way to frame a discussion around planning and objectives. Another useful phrase is 'faire preuve de stratégie', which means to show or demonstrate strategic thinking. This is a highly valued trait in leadership roles. Whether you are playing a board game like 'Les Échecs' (Chess) or planning a marketing campaign, 'une stratégie' is your blueprint for victory. It is the invisible thread that connects your current actions to your future success.
- Prepositional Use
- Une stratégie 'de' [Noun] (e.g., de croissance) or une stratégie 'pour' [Verb] (e.g., pour gagner).
Quelle est votre stratégie pour apprendre le français rapidement ?
Il a mis en œuvre une stratégie de communication très efficace sur les réseaux sociaux.
Sans une stratégie claire, nous risquons de perdre beaucoup de temps et d'argent.
You will encounter 'une stratégie' in a wide variety of environments, ranging from the highly formal to the everyday. In the workplace, it is perhaps one of the most frequently used words during meetings, especially those involving management, marketing, or sales. You'll hear phrases like 'stratégie d'entreprise' or 'stratégie de développement'. If you listen to French news or read business journals like 'Les Échos', the word will appear constantly in articles about economic policies, mergers and acquisitions, or international relations. It is the language of power and planning.
- Media & News
- Frequent in political analysis (stratégie électorale) and economic reports (stratégie de relance).
Le journal télévisé a analysé la stratégie du candidat pour séduire les jeunes électeurs.
In the world of sports, commentators use 'stratégie' to describe the game plan of a team or an individual athlete. Whether it's a football coach deciding on a formation or a tennis player choosing to attack the opponent's backhand, it's all about strategy. In the gaming community, 'jeux de stratégie' (strategy games) is a massive genre, including classics like Chess and modern video games like 'StarCraft' or 'Civilization'. Here, the word is synonymous with logic, patience, and outsmarting an opponent. Even in daily life, you might hear a friend say, 'J'ai une stratégie pour éviter les embouteillages' (I have a strategy to avoid traffic jams), showing how the word has permeated common speech.
- Sports & Games
- Used to describe 'le plan de jeu' (the game plan) and 'tactiques de terrain' (field tactics).
La stratégie de l'équipe de France a été de jouer la contre-attaque.
Furthermore, in the context of health and public policy, you will hear about 'stratégie vaccinale' (vaccination strategy) or 'stratégie de prévention'. These terms became particularly prevalent during the COVID-19 pandemic. In academic settings, professors might discuss 'stratégies narratives' in literature or 'stratégies cognitives' in psychology. The word is a staple of intellectual discourse because it implies a structured approach to a problem. Wherever there is a goal to be reached and a method to reach it, you will find 'une stratégie'.
- Public Policy
- Used by governments to describe long-term plans for health, environment, and education.
La stratégie du gouvernement face au changement climatique est très débattue.
À l'université, nous étudions les stratégies de communication des grandes marques.
Ma stratégie pour les vacances est de réserver mes billets six mois à l'avance.
One of the most frequent mistakes learners make with 'une stratégie' is related to its grammatical gender. Many learners assume that because 'plan' is masculine ('un plan'), 'stratégie' must also be masculine. However, it is strictly feminine. Saying 'un stratégie' is a common error that immediately marks a speaker as a non-native. Another common mistake is the confusion between 'stratégie' and 'tactique'. While they are related, they are not interchangeable. A strategy is the overall plan, whereas a tactic is a specific action taken to support that plan. Confusing the two can lead to misunderstandings in professional contexts where precision is key.
- Gender Error
- Incorrect: Un stratégie efficace. Correct: Une stratégie efficace.
Attention ! On dit une stratégie, c'est un nom féminin.
Spelling is another area where mistakes occur. English speakers often forget the accent on the first 'e' (stratégie) or try to spell it with a 'y' at the end like in English (strategy). In French, it always ends with 'ie'. Additionally, some learners struggle with the pronunciation of the 'g'. In 'stratégie', the 'g' is soft, like the 's' in 'pleasure', because it is followed by an 'i'. Pronouncing it with a hard 'g' (like in 'game') is incorrect. It's also important not to overuse the word. While it's a great word, using it for very simple, single-step actions can sound overly dramatic. For example, you wouldn't usually have a 'stratégie' for buying a baguette, unless it's a very complicated process!
- Spelling & Pronunciation
- Spelling: Ends in -ie. Pronunciation: Soft 'g' [ʒ] as in 'je'.
Ne confondez pas une stratégie (le plan global) et une tactique (l'action précise).
Finally, be careful with the plural form. While 'stratégies' is correct, make sure the accompanying adjectives and articles are also plural: 'des stratégies efficaces'. In some contexts, learners might use 'stratégie' when they actually mean 'politique' (policy) or 'méthode' (method). While there is overlap, 'stratégie' implies a competitive or goal-oriented element that 'méthode' does not necessarily have. Choosing the right word will make your French sound more natural and precise. Always ask yourself: Is this a long-term plan to achieve a goal? If yes, 'stratégie' is likely the right choice.
- Vocabulary Nuance
- Stratégie (Goal-oriented plan) vs. Méthode (Way of doing something) vs. Tactique (Short-term action).
Sa stratégie de révision est très structurée : il commence toujours par le plus difficile.
L'erreur classique est d'utiliser une stratégie sans avoir défini d'objectif clair.
Ils ont plusieurs stratégies en réserve au cas où la première échouerait.
To truly master 'une stratégie', it's helpful to compare it with similar words in the French lexicon. The most common synonym is 'un plan', but 'plan' is more general and can refer to anything from a simple list of tasks to a architectural drawing. 'Une tactique', as mentioned before, is more focused on the immediate, short-term actions. Another related word is 'une méthode', which refers to a systematic way of doing something, often focusing on the process rather than the ultimate competitive goal. 'Une politique' is often used in governmental or organizational contexts to describe a set of principles or rules.
- Stratégie vs. Plan
- A strategy is 'why' and 'how' at a high level; a plan is the specific 'what' and 'when'.
Le plan est prêt, mais quelle est la stratégie globale derrière tout ça ?
In more formal or academic contexts, you might encounter 'une approche' (an approach) or 'un dispositif' (a setup or system). 'Une approche' is softer and suggests a way of looking at a problem, while 'un dispositif' refers to the practical arrangement of resources to achieve a goal. 'Une manœuvre' is a more dynamic term, often used in military or political contexts to describe a clever move or shift. Finally, 'un stratagème' is a related but slightly different word; it implies a trick or a ruse, often used to deceive an opponent. While a strategy is usually transparent and professional, a 'stratagème' has a more cunning, sometimes negative connotation.
- Stratégie vs. Stratagème
- Stratégie is a professional plan; stratagème is a clever trick or ruse.
Il a utilisé un stratagème pour obtenir ce qu'il voulait sans effort.
Understanding these nuances allows you to choose the most precise word for your situation. If you are discussing a business expansion, 'stratégie' is perfect. If you are talking about how you organize your day, 'méthode' or 'organisation' might be better. If you are describing a clever move in a game, 'tactique' or 'stratagème' could work. The richness of the French language lies in these subtle distinctions. By mastering 'une stratégie' and its neighbors, you enhance your ability to communicate complex ideas clearly and effectively in French.
- Related Terms
- Logistique (logistics), Planification (planning), Coordination (coordination), Vision (vision).
Leur stratégie de prix est très agressive par rapport au marché.
Nous avons besoin d'une nouvelle approche pour ce client difficile.
La stratégie de défense a été de nier toute implication.
How Formal Is It?
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难度评级
需要掌握的语法
按水平分级的例句
J'ai une stratégie pour gagner.
I have a strategy to win.
Uses the feminine article 'une'.
C'est une bonne stratégie.
It is a good strategy.
Adjective 'bonne' agrees with feminine 'stratégie'.
Quelle est ta stratégie ?
What is your strategy?
Interrogative 'quelle' is feminine.
Ma stratégie est simple.
My strategy is simple.
Possessive 'ma' is feminine.
Il suit une stratégie.
He is following a strategy.
Verb 'suivre' in the present tense.
Nous faisons une stratégie.
We are making a strategy.
Verb 'faire' used in a basic sense.
Une stratégie pour le français.
A strategy for French.
Preposition 'pour' indicates purpose.
Elle a une petite stratégie.
She has a little strategy.
Adjective 'petite' is feminine.
Nous devons changer de stratégie.
We must change strategy.
Verb 'changer de' is a common construction.
C'est une stratégie efficace pour le travail.
It's an effective strategy for work.
Adjective 'efficace' is the same for both genders.
L'équipe a une nouvelle stratégie.
The team has a new strategy.
Adjective 'nouvelle' is the feminine of 'nouveau'.
Il explique sa stratégie de vente.
He explains his sales strategy.
Noun complement 'de vente' specifies the type.
Cette stratégie est trop difficile.
This strategy is too difficult.
Demonstrative 'cette' is feminine.
Ils adoptent une stratégie gagnante.
They are adopting a winning strategy.
Adjective 'gagnante' is feminine.
Quelle stratégie préférez-vous ?
Which strategy do you prefer?
Formal 'vous' form of the verb.
Elle prépare une stratégie pour l'examen.
She is preparing a strategy for the exam.
Verb 'préparer' indicates planning.
L'entreprise élabore une stratégie à long terme.
The company is developing a long-term strategy.
Verb 'élaborer' is more formal than 'faire'.
Il est important d'analyser la stratégie de la concurrence.
It is important to analyze the competition's strategy.
Infinitive 'analyser' as a subject complement.
La stratégie de communication a porté ses fruits.
The communication strategy has paid off.
Idiomatic expression 'porter ses fruits'.
Nous suivons une stratégie de croissance externe.
We are following an external growth strategy.
Technical term 'croissance externe'.
Sa stratégie repose sur l'innovation technologique.
His strategy is based on technological innovation.
Verb 'reposer sur' means 'to be based on'.
Ils ont mis en œuvre une stratégie de défense.
They implemented a defense strategy.
Compound verb 'mettre en œuvre'.
C'est une stratégie risquée mais nécessaire.
It's a risky but necessary strategy.
Adjectives 'risquée' and 'nécessaire' agree with 'stratégie'.
La stratégie électorale du candidat est claire.
The candidate's electoral strategy is clear.
Adjective 'électorale' is feminine.
La stratégie de niche permet de cibler un public précis.
The niche strategy allows for targeting a specific audience.
Specific business term 'stratégie de niche'.
Il faut réévaluer notre stratégie face aux nouveaux enjeux.
We must re-evaluate our strategy in the face of new challenges.
Verb 'réévaluer' suggests critical thinking.
La stratégie de prix doit être cohérente avec l'image de marque.
The pricing strategy must be consistent with the brand image.
Adjective 'cohérente' agrees with 'stratégie'.
Ils ont opté pour une stratégie de diversification des revenus.
They opted for a revenue diversification strategy.
Verb 'opter pour' means 'to choose'.
La stratégie globale de l'OTAN est en cours de révision.
NATO's global strategy is currently under review.
Phrase 'en cours de' means 'underway'.
Cette stratégie repose sur un avantage concurrentiel durable.
This strategy is based on a sustainable competitive advantage.
Technical term 'avantage concurrentiel'.
La stratégie de contenu est au cœur du marketing digital.
Content strategy is at the heart of digital marketing.
Prepositional phrase 'au cœur de'.
Une stratégie de retrait a été envisagée par le commandement.
A withdrawal strategy was considered by the command.
Passive voice 'a été envisagée'.
La stratégie discursive de l'auteur souligne son engagement politique.
The author's discursive strategy highlights their political commitment.
Academic term 'stratégie discursive'.
L'entreprise déploie une stratégie d'internationalisation agressive.
The company is deploying an aggressive internationalization strategy.
Verb 'déployer' is very formal.
Il convient d'analyser les stratégies cognitives mises en jeu lors de l'apprentissage.
It is appropriate to analyze the cognitive strategies involved during learning.
Formal expression 'il convient de'.
La stratégie de contournement a permis d'éviter un conflit direct.
The bypass strategy made it possible to avoid a direct conflict.
Noun 'contournement' means bypassing.
Cette stratégie s'inscrit dans une vision holistique du développement.
This strategy is part of a holistic vision of development.
Verb 's'inscrire dans' means 'to be part of'.
L'échec de la stratégie est imputable à un manque de coordination.
The failure of the strategy is attributable to a lack of coordination.
Adjective 'imputable' means 'attributable'.
La stratégie de pénétration du marché a été particulièrement audacieuse.
The market penetration strategy was particularly bold.
Business term 'stratégie de pénétration'.
Les stratégies d'adaptation des espèces face au réchauffement climatique sont variées.
Species' adaptation strategies to global warming are varied.
Scientific context.
L'œuvre de Machiavel explore les arcanes de la stratégie politique.
Machiavelli's work explores the mysteries of political strategy.
Literary term 'les arcanes'.
La stratégie de l'entreprise est à la croisée des chemins entre tradition et modernité.
The company's strategy is at a crossroads between tradition and modernity.
Metaphorical expression 'à la croisée des chemins'.
Il a fallu une stratégie de persuasion subtile pour obtenir son aval.
It took a subtle persuasion strategy to get his approval.
Noun 'aval' means 'approval' or 'backing'.
La stratégie géopolitique actuelle redéfinit les équilibres mondiaux.
Current geopolitical strategy is redefining global balances.
High-level political context.
Cette stratégie repose sur une dialectique complexe entre offre et demande.
This strategy is based on a complex dialectic between supply and demand.
Philosophical term 'dialectique'.
L'absence de stratégie pérenne fragilise l'institution sur le long terme.
The lack of a sustainable strategy weakens the institution in the long term.
Adjective 'pérenne' means 'lasting' or 'sustainable'.
La stratégie de communication de crise a été gérée avec brio.
The crisis communication strategy was managed with brilliance.
Expression 'avec brio' means 'with brilliance'.
Les stratégies narratives de ce roman déconstruisent les codes du genre.
The narrative strategies of this novel deconstruct the codes of the genre.
Literary analysis term 'déconstruire'.
常见搭配
常用短语
Changer de stratégie
Élaborer une stratégie
Mettre en œuvre une stratégie
Suivre une stratégie
Une stratégie à long terme
Une stratégie de défense
Faire preuve de stratégie
En termes de stratégie
La meilleure stratégie
Une stratégie risquée
容易混淆的词
A plan is more general and less competitive.
A tactic is a specific, short-term action.
A method is a way of doing something, focusing on the process.
习语与表达
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容易混淆
句型
如何使用
Stratégie implies a long-term goal; tactique is for short-term steps.
Very common in professional and competitive contexts.
- Using 'un' instead of 'une'.
- Forgetting the accent on 'stratégie'.
- Confusing it with 'tactique'.
- Spelling it with a 'y' at the end.
- Pronouncing the 'g' hard like in 'game'.
小贴士
Gender Check
Always pair 'stratégie' with feminine articles and adjectives.
Verb Choice
Use 'élaborer' for a more professional tone than 'faire'.
Soft G
The 'g' in 'stratégie' is soft, like 'je'.
Context
Use 'stratégie' when there is a clear goal and competition.
Accent
Don't forget the accent aigu on the first 'e'.
vs Tactique
Remember: Strategy = Why/How (Big); Tactic = What (Small).
Professionalism
Using 'stratégie' shows you are thinking long-term.
Personal Use
Apply the word to your own French learning plan.
Agreement
Check plural agreements: 'des stratégies efficaces'.
News
Listen for the word in economic and political reports.
记住它
词源
Greek 'stratēgia'
文化背景
French business culture values formal strategy documents.
Political strategy is a frequent topic of debate in French media.
Students are taught to be 'stratégique' in their exam preparation.
在生活中练习
真实语境
对话开场白
"Quelle est ta stratégie pour apprendre le français ?"
"Penses-tu que c'est une bonne stratégie de changer de travail maintenant ?"
"Quelle est la stratégie de ton équipe préférée ?"
"As-tu une stratégie pour économiser de l'argent ?"
"Quelle stratégie utilises-tu pour gagner aux échecs ?"
日记主题
Décrivez votre stratégie pour atteindre vos objectifs cette année.
Quelle est la stratégie la plus efficace que vous avez jamais utilisée ?
Pourquoi est-il important d'avoir une stratégie dans la vie ?
Analysez la stratégie d'une entreprise que vous admirez.
Comment votre stratégie d'apprentissage a-t-elle évolué ?
常见问题
10 个问题It is always feminine: une stratégie.
Strategy is the big plan; tactics are the small steps.
Une stratégie marketing.
Élaborer, suivre, or mettre en œuvre.
Yes, but it sounds a bit formal or intentional.
Yes, the first 'e' has an accent aigu: stratégie.
Softly, like 'zh'.
Stratégies.
No, it is always 'une'.
No, that would be 'un stratagème'.
自我测试 200 个问题
Décrivez votre stratégie pour apprendre le français.
Well written! Good try! Check the sample answer below.
Pourquoi une entreprise a-t-elle besoin d'une stratégie ?
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Quelle est la différence entre stratégie et tactique ?
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Expliquez une stratégie que vous utilisez dans un jeu.
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Comment élaborer une bonne stratégie de communication ?
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Décrivez une stratégie politique célèbre.
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Quelle est votre stratégie pour économiser de l'argent ?
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Analysez la stratégie d'une marque connue.
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Quelle stratégie de santé publique est importante ?
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Comment changer de stratégie au travail ?
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Quelle est la meilleure stratégie pour voyager moins cher ?
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Expliquez le concept de stratégie de niche.
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Quelle stratégie narrative aimez-vous dans les livres ?
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Comment la stratégie influence-t-elle le sport ?
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Quelle est votre stratégie pour gérer le stress ?
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Décrivez une stratégie de défense efficace.
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Pourquoi la stratégie est-elle un art ?
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Quelle stratégie pour réussir un examen ?
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Comment une stratégie peut-elle échouer ?
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Quelle est la place de la stratégie en amour ?
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Prononcez : 'Une stratégie efficace'.
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Dites : 'Nous devons changer de stratégie'.
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Expliquez votre stratégie d'apprentissage.
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Utilisez 'stratégie' dans une phrase professionnelle.
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Dites : 'C'est une stratégie gagnante'.
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Prononcez : 'Stratégiquement'.
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Dites : 'Quelle est votre stratégie globale ?'
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Expliquez une stratégie de jeu.
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Dites : 'Il faut élaborer une nouvelle stratégie'.
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Prononcez : 'Stratégie de communication'.
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Dites : 'C'est une stratégie risquée'.
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Expliquez la différence entre stratégie et tactique.
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Dites : 'Sa stratégie repose sur l'innovation'.
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Prononcez : 'Stratégie électorale'.
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Dites : 'Nous suivons une stratégie de croissance'.
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Dites : 'Quelle stratégie préférez-vous ?'
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Dites : 'La stratégie a porté ses fruits'.
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Dites : 'Une stratégie de niche'.
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Dites : 'Il fait preuve de stratégie'.
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Dites : 'Ma stratégie est simple'.
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Écoutez et écrivez : 'Une stratégie'.
Écoutez : 'Nous changeons de stratégie'. Qu'est-ce qu'on change ?
Écoutez : 'C'est une stratégie gagnante'. Est-ce positif ?
Écoutez : 'Il faut élaborer un plan'. Est-ce une stratégie ?
Écoutez : 'La stratégie marketing est prête'. De quoi parle-t-on ?
Écoutez : 'Quelle est ta stratégie ?'. Est-ce une question ?
Écoutez : 'Une stratégie à long terme'. Est-ce pour bientôt ?
Écoutez : 'La stratégie de défense'. Quel type de stratégie ?
Écoutez : 'C'est stratégique'. Quel est l'adjectif ?
Écoutez : 'Mettre en œuvre la stratégie'. Que fait-on ?
Écoutez : 'Une stratégie de prix'. Quel est le sujet ?
Écoutez : 'Sa stratégie est risquée'. Comment est-elle ?
Écoutez : 'Une stratégie globale'. Est-ce précis ?
Écoutez : 'Suivre la stratégie'. Que fait-on ?
Écoutez : 'L'échec de la stratégie'. Est-ce bon ?
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Summary
Une stratégie est bien plus qu'un simple plan ; c'est une vision globale et coordonnée pour réussir. Par exemple : 'Ma stratégie pour parler français est de pratiquer tous les jours.'
- A feminine noun meaning 'strategy' or 'plan of action'.
- Essential for business, sports, gaming, and personal goals.
- Often paired with verbs like 'élaborer', 'suivre', and 'changer'.
- Distinct from 'tactique' (short-term) and 'méthode' (process).
Gender Check
Always pair 'stratégie' with feminine articles and adjectives.
Verb Choice
Use 'élaborer' for a more professional tone than 'faire'.
Soft G
The 'g' in 'stratégie' is soft, like 'je'.
Context
Use 'stratégie' when there is a clear goal and competition.
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