propaganda
propaganda in 30 Sekunden
- Propaganda is a feminine Spanish noun meaning both political propaganda and commercial advertising flyers.
- English speakers should be aware of its frequent use as a neutral term for 'ads' or 'junk mail'.
- It originates from the Latin 'propagare', meaning to spread or propagate ideas or beliefs.
- Commonly paired with verbs like 'repartir' (to distribute) and 'hacer' (to make/do).
- Political Context
- In political science and history, it refers to biased communication used to influence an audience and further an agenda, often by presenting facts selectively or using loaded language.
- Commercial Context
- In everyday Spanish, it is widely used to describe flyers, brochures, and commercial advertisements found in mailboxes or handed out on the street.
El buzón está lleno de propaganda del supermercado local.
Durante la guerra, la propaganda se utilizaba para desmoralizar al enemigo.
- Buzoneo
- This is the specific action of distributing 'propaganda' (flyers) into mailboxes, a very common sight in Spanish cities.
No creas todo lo que dice la propaganda electoral; siempre exageran los logros.
La propaganda estatal intentaba convencer a los ciudadanos de que la economía era estable.
He tirado toda la propaganda de la tienda de muebles porque no necesito nada.
- Repartir Propaganda
- The physical act of handing out advertisements or political leaflets to the public.
- Creerse la Propaganda
- A common expression meaning 'to fall for the propaganda' or to believe biased information without questioning it.
Los activistas están repartiendo propaganda en la puerta del metro.
Esa revista tiene demasiada propaganda y muy poco contenido interesante.
- Propaganda Blanca vs. Negra
- 'White propaganda' comes from an identified source, while 'black propaganda' purports to come from a different source than the actual one to deceive the audience.
No te dejes influenciar por la propaganda barata de las redes sociales.
La propaganda bélica siempre intenta deshumanizar al otro bando.
¿Podrías tirar esta propaganda a la basura? Es solo basura publicitaria.
- News Media
- Hear it during political debates or reports on international conflicts where one side accuses the other of spreading 'propaganda'.
- Everyday Conversation
- Used when talking about the annoying amount of flyers in the mailbox or the constant ads on YouTube.
El telediario analizó la propaganda de guerra de ambos países.
En Argentina, a los anuncios de la tele les dicen propaganda.
- Social Media
- Used to label biased content or bot-generated political messages.
La propaganda del régimen ocultaba la realidad de la hambruna.
Me molesta que pongan tanta propaganda antes de la película.
El director de la escuela prohibió la propaganda política dentro del recinto.
- Gender Mismatch
- Using 'el' instead of 'la'. Correct: 'La propaganda es efectiva'. Incorrect: 'El propaganda es efectivo'.
- Over-interpretation
- Assuming a political attack when someone is just talking about a commercial flyer.
Mucha gente confunde la propaganda con la información objetiva.
No es propaganda, es un artículo de investigación serio.
- False Cognate Trap
- Thinking it only means 'political brainwashing'. In Spanish, it often just means 'commercials'.
La propaganda de la película fue tan buena que todos fuimos a verla.
Ese folleto es pura propaganda engañosa; el precio real es el doble.
El político se gastó todo su presupuesto en propaganda personalizada.
- Publicidad vs. Propaganda
- Publicidad is for selling products/services (economic goal). Propaganda is for spreading ideas/ideologies (political/social goal).
- Anuncio
- A singular advertisement. 'He visto un anuncio muy gracioso'.
La publicidad de esa marca siempre es muy creativa.
El folleto que me diste tiene toda la información del curso.
- Desinformación
- Intentionally false or inaccurate information spread as part of a propaganda effort.
Hacer proselitismo en el trabajo puede causar problemas con los compañeros.
La difusión de la noticia fue inmediata gracias a las redes sociales.
Esta promoción solo es válida hasta el final del mes.
How Formal Is It?
Wusstest du?
The word entered common usage through the 'Sacra Congregatio de Propaganda Fide' established by Pope Gregory XV in 1622 to oversee missionary work.
Aussprachehilfe
- Stressing the first syllable (PRO-pa-gan-da) like in English.
- Pronouncing the 'd' too harshly; in Spanish, it is softer between vowels.
- Not pronouncing the final 'a' clearly.
- Using an English 'r' instead of the Spanish tapped 'r'.
- Making the 'g' sound too breathy; it should be a hard 'g' like in 'go'.
Schwierigkeitsgrad
Easy to recognize because it is a cognate with English.
Requires remembering the feminine gender and correct spelling (only one 'p' in the middle).
Requires correct stress on the 'gan' syllable.
Easy to pick out in a sentence due to its distinct sound.
Was du als Nächstes lernen solltest
Voraussetzungen
Als Nächstes lernen
Fortgeschritten
Wichtige Grammatik
Gender of nouns ending in -a
La propaganda (feminine).
Adjective agreement
La propaganda es engañosa (both feminine).
Use of 'hay' for existence
Hay mucha propaganda.
Preposition 'de' for origin/topic
Propaganda de política.
Pluralization of nouns
Las propagandas (add -s).
Beispiele nach Niveau
Hay mucha propaganda en mi buzón.
There is a lot of propaganda in my mailbox.
Uses 'hay' with 'mucha' (feminine singular).
La propaganda es de un restaurante chino.
The propaganda is from a Chinese restaurant.
Feminine article 'la' and preposition 'de'.
No me gusta la propaganda.
I don't like propaganda.
Negative 'no' with 'me gusta'.
Mira esta propaganda del supermercado.
Look at this propaganda from the supermarket.
Imperative 'mira' and demonstrative 'esta'.
Tiro la propaganda a la basura.
I throw the propaganda in the trash.
Present tense 'tiro' (from tirar).
Es una propaganda muy colorida.
It is a very colorful propaganda.
Adjective 'colorida' matches 'propaganda'.
La propaganda está en la mesa.
The propaganda is on the table.
Uses 'está' for location.
¿Tienes la propaganda de la tienda?
Do you have the propaganda from the store?
Question form with 'tienes'.
Ellos reparten propaganda en la puerta del metro.
They distribute propaganda at the subway entrance.
Verb 'repartir' is commonly used for flyers.
He visto mucha propaganda política hoy.
I have seen a lot of political propaganda today.
Present perfect 'he visto' with adjective 'política'.
La propaganda de esa marca es muy famosa.
The propaganda of that brand is very famous.
Adjective 'famosa' matches the feminine noun.
No quiero recibir más propaganda en casa.
I don't want to receive more propaganda at home.
Infinitive 'recibir' after 'querer'.
Esa propaganda tiene un error de precio.
That propaganda has a price error.
Demonstrative 'esa' matches the noun.
Leí la propaganda mientras esperaba el autobús.
I read the propaganda while I was waiting for the bus.
Preterite 'leí' and imperfect 'esperaba'.
La propaganda dice que hay rebajas.
The propaganda says there are sales.
Verb 'decir' used to report information.
Es una propaganda engañosa, no es verdad.
It is a misleading propaganda, it is not true.
Adjective 'engañosa' (misleading).
El gobierno lanzó una campaña de propaganda masiva.
The government launched a massive propaganda campaign.
Verb 'lanzar' (to launch) and 'campaña de'.
Es difícil distinguir entre información y propaganda.
It is difficult to distinguish between information and propaganda.
Infinitive 'distinguir' and preposition 'entre'.
La propaganda bélica intentaba unir al país.
Wartime propaganda tried to unite the country.
Adjective 'bélica' (related to war).
Muchos ciudadanos se creen la propaganda del régimen.
Many citizens believe the regime's propaganda.
Pronominal verb 'creerse' implies falling for something.
La propaganda electoral inunda las redes sociales.
Election propaganda floods social media.
Verb 'inundar' (to flood) used metaphorically.
Hicieron propaganda de la nueva película por toda la ciudad.
They advertised the new movie all over the city.
Expression 'hacer propaganda de'.
La propaganda puede ser una herramienta muy peligrosa.
Propaganda can be a very dangerous tool.
Modal verb 'poder' with 'ser'.
Analizamos las técnicas de propaganda en clase de historia.
We analyzed propaganda techniques in history class.
Noun phrase 'técnicas de propaganda'.
La propaganda institucional debe ser siempre neutral.
Institutional propaganda must always be neutral.
Adjective 'institucional' refers to government communication.
Se acusan mutuamente de difundir propaganda falsa.
They accuse each other of spreading false propaganda.
Reciprocal 'se acusan' and verb 'difundir'.
La propaganda nazi es un ejemplo de manipulación extrema.
Nazi propaganda is an example of extreme manipulation.
Specific historical reference.
El uso de la propaganda ha evolucionado con la tecnología.
The use of propaganda has evolved with technology.
Present perfect 'ha evolucionado'.
La propaganda subliminal está prohibida en muchos países.
Subliminal propaganda is banned in many countries.
Adjective 'subliminal'.
El aparato de propaganda del estado es muy potente.
The state's propaganda machine is very powerful.
Metaphorical use of 'aparato'.
La propaganda busca apelar a las emociones, no a la razón.
Propaganda seeks to appeal to emotions, not to reason.
Verb 'apelar a'.
No debemos confundir la propaganda con la libertad de expresión.
We should not confuse propaganda with freedom of expression.
Verb 'confundir... con'.
La propaganda se infiltra en los discursos más cotidianos.
Propaganda infiltrates the most everyday speeches.
Pronominal verb 'infiltrarse'.
El análisis de la propaganda requiere un enfoque crítico.
The analysis of propaganda requires a critical approach.
Noun 'enfoque' (approach).
Su campaña fue una obra maestra de la propaganda política.
His campaign was a masterpiece of political propaganda.
Metaphor 'obra maestra' (masterpiece).
La propaganda suele simplificar problemas complejos.
Propaganda usually simplifies complex problems.
Verb 'soler' (to usually do).
Existe una delgada línea entre la persuasión y la propaganda.
There is a thin line between persuasion and propaganda.
Expression 'delgada línea'.
La propaganda de guerra a menudo deshumaniza al enemigo.
War propaganda often dehumanizes the enemy.
Verb 'deshumanizar'.
El estudio de la propaganda es fundamental para la sociología.
The study of propaganda is fundamental for sociology.
Adjective 'fundamental'.
La propaganda religiosa ha moldeado culturas durante siglos.
Religious propaganda has shaped cultures for centuries.
Verb 'moldear' (to shape).
La propaganda algorítmica crea cámaras de eco digitales.
Algorithmic propaganda creates digital echo chambers.
Technical term 'algorítmica'.
Desarticular la propaganda requiere una alfabetización mediática profunda.
Dismantling propaganda requires deep media literacy.
Verb 'desarticular' and term 'alfabetización mediática'.
La arquitectura estalinista funcionaba como propaganda pétrea.
Stalinist architecture functioned as stone propaganda.
Metaphorical adjective 'pétrea' (stony/of stone).
La propaganda se nutre del miedo y la incertidumbre social.
Propaganda feeds on fear and social uncertainty.
Pronominal verb 'nutrirse de'.
El panóptico digital facilita la propagación de propaganda dirigida.
The digital panopticon facilitates the spread of targeted propaganda.
Philosophical term 'panóptico'.
La propaganda no solo informa, sino que construye realidades.
Propaganda does not only inform, but it constructs realities.
Correlative conjunction 'no solo... sino que'.
La eficacia de la propaganda radica en su invisibilidad.
The effectiveness of propaganda lies in its invisibility.
Verb 'radicar en' (to lie in/reside in).
La propaganda contemporánea es fluida y omnipresente.
Contemporary propaganda is fluid and omnipresent.
Adjectives 'fluida' and 'omnipresente'.
Häufige Kollokationen
Häufige Phrasen
— It is nothing but biased information or just an ad.
No le creas, es pura propaganda.
— A common sign on mailboxes to stop junk mail.
Puse una pegatina que dice: no se acepta propaganda.
— To fall for or believe the propaganda.
Mucha gente cayó en la propaganda del gobierno.
— The act of putting flyers in mailboxes.
El buzoneo de propaganda es una técnica antigua.
— To rely on image and promotion rather than substance.
Ese artista vive de la propaganda, no de su talento.
— Information from an identified and truthful source.
La propaganda blanca es menos peligrosa.
— Information that pretends to be from a source other than the true one.
Usaron propaganda negra para confundir al enemigo.
— A conflict fought through media and information.
Ambos países están en una guerra de propaganda.
Wird oft verwechselt mit
Publicidad is commercial; Propaganda is ideological (though often used interchangeably).
Propagación is the physical act of spreading (e.g., a virus); Propaganda is the material spread.
Noticia is news (intended to be factual); Propaganda is biased information.
Redewendungen & Ausdrücke
— To give something visibility or to talk about it a lot.
No le des más propaganda a ese rumor.
Colloquial— To be overwhelmed with advertisements or flyers.
Mi buzón está hasta arriba de propaganda.
Informal— To try to trick someone into buying something using misleading ads.
Me quisieron vender la moto con esa propaganda.
Slang (Spain)— To have no real substance, only outward show.
Esa empresa es todo propaganda, el servicio es fatal.
Neutral— To completely believe or swallow the propaganda.
Se comieron toda la propaganda del partido.
Informal— To promote something without being paid for it.
No quiero hacerles propaganda gratuita a esos tíos.
Colloquial— To advertise something with great fanfare.
Anunciaron el evento con propaganda a bombo y platillo.
Idiomatic— To force an advertisement into a place where it doesn't fit.
Metieron la propaganda con calzador en medio de la película.
Informal— Something is so good it doesn't need to be advertised.
Ese restaurante es tan bueno que no necesita propaganda.
Neutral— Word of mouth advertising.
La mejor propaganda es la de boca en boca.
NeutralLeicht verwechselbar
Both refer to advertisements.
Anuncio is a single ad; Propaganda is the collective material or the system of spreading it.
He visto un anuncio de esa propaganda.
Both can be paper flyers.
Folleto is the physical object; Propaganda is the content/intent.
Este folleto contiene propaganda del partido.
In LatAm, both mean TV ads.
Comercial is specifically for TV/Radio; Propaganda is broader.
Ese comercial es pura propaganda.
Both involve promotion.
Marketing is the business strategy; Propaganda is the persuasive communication.
El marketing usa la propaganda para vender.
Related to receiving propaganda.
Buzoneo is the action of distributing it; Propaganda is the item itself.
El buzoneo de propaganda es molesto.
Satzmuster
La propaganda es [adjective].
La propaganda es roja.
Hay [quantity] propaganda en [location].
Hay mucha propaganda en el buzón.
No te creas la propaganda de [subject].
No te creas la propaganda del gobierno.
Están repartiendo propaganda en [location].
Están repartiendo propaganda en la plaza.
La propaganda busca [verb].
La propaganda busca convencer a los jóvenes.
El uso de la propaganda como [noun]...
El uso de la propaganda como arma política es antiguo.
La eficacia radica en la [noun] de la propaganda.
La eficacia radica en la omnipresencia de la propaganda.
Siendo la propaganda un [noun]...
Siendo la propaganda un catalizador de masas, es peligrosa.
Wortfamilie
Substantive
Verben
Adjektive
Verwandt
So verwendest du es
Very high in daily life and media.
-
El propaganda
→
La propaganda
Propaganda is a feminine noun, so it must use the feminine article 'la'.
-
Propaganda político
→
Propaganda política
The adjective must agree in gender with the feminine noun 'propaganda'.
-
Hacer publicidad de una idea política
→
Hacer propaganda de una idea política
While 'publicidad' works, 'propaganda' is the more precise term for spreading political ideas.
-
Muchos propagandas
→
Mucha propaganda
Propaganda is usually treated as an uncountable collective noun in this context.
-
Using 'propaganda' for 'fame'
→
Notoriedad / Fama
Propaganda refers to the message, not the state of being well-known.
Tipps
The Mailbox Culture
In Spain, 'propaganda' is so common that there's usually a dedicated bin for it in the lobby of apartment buildings. Don't be surprised to see it everywhere!
Check the Adjectives
Since 'propaganda' is feminine, make sure you say 'propaganda política' and not 'propaganda político'. This is a very common mistake for beginners.
Publicidad vs. Propaganda
If you are in a professional marketing environment, use 'publicidad'. If you use 'propaganda', people might think you are talking about politics.
Tone Matters
Listen to the speaker's tone. If they sound annoyed, they mean junk mail. If they sound serious or academic, they mean political manipulation.
The Soft 'D'
The 'd' in propaganda is between two vowels (a-n-d-a), so it should be soft. It sounds a bit like the 'th' in the English word 'mother'.
Election Time
During elections, 'propaganda' is everywhere. Look for the word on posters to see it used in a real-world political context.
Avoid Repetition
If you've already used 'propaganda', try using 'folleto' or 'anuncio' to make your writing more varied and natural.
Propagate the Message
Link the word to 'propagate'. You are propagating ideas or products. This helps you remember the meaning and the spelling.
The 'Hacer' Connection
Remember the phrase 'hacer propaganda'. It's the most common way to say someone is promoting something.
Argentina Special
If you are in Argentina, use 'propaganda' for TV commercials. If you use 'anuncio', they will understand you, but 'propaganda' sounds more local.
Einprägen
Eselsbrücke
Think of 'Propaganda' as 'Propagating an Agenda'. The first part 'Prop-' is like 'Propagate' and the rest sounds like 'Agenda'.
Visuelle Assoziation
Imagine a person 'propagating' seeds in a garden, but instead of seeds, they are throwing flyers or ideas into people's minds.
Word Web
Herausforderung
Go to your mailbox and see if you have any 'propaganda'. If you do, say out loud: 'He recibido mucha propaganda hoy'.
Wortherkunft
From the modern Latin 'propaganda', which is the feminine gerundive of 'propagare' (to propagate).
Ursprüngliche Bedeutung: The word originally referred to things that are to be spread or propagated.
It is a Romance language word rooted in Latin.Kultureller Kontext
Be careful when using this word to describe someone's personal beliefs, as it can be seen as an insult, implying they are brainwashed.
English speakers often find it jarring to hear 'propaganda' used for a pizza flyer because the word has such heavy historical baggage in English.
Im Alltag üben
Kontexte aus dem Alltag
At home
- Tira la propaganda.
- Hay mucha propaganda.
- No leas esa propaganda.
- El buzón está lleno.
Elections
- Propaganda electoral.
- Campaña de propaganda.
- Votar por la propaganda.
- Buzoneo político.
In a store
- ¿Tienen propaganda?
- Dame un folleto de propaganda.
- Mira esta propaganda.
- Es una buena propaganda.
In the street
- Repartir propaganda.
- Coger la propaganda.
- No quiero propaganda.
- Gracias por la propaganda.
On TV
- Quita la propaganda.
- Mucha propaganda.
- Propaganda aburrida.
- Anuncio de propaganda.
Gesprächseinstiege
"¿Te molesta que haya tanta propaganda en el buzón de tu casa?"
"¿Crees que la propaganda política debería estar prohibida en las redes sociales?"
"¿Cuál es la propaganda más creativa que has visto últimamente?"
"En tu país, ¿se usa la palabra 'propaganda' para los anuncios de televisión?"
"¿Alguna vez has comprado algo solo por la propaganda que viste?"
Tagebuch-Impulse
Escribe sobre un momento en el que te sentiste influenciado por la propaganda de una marca o un político.
Describe cómo es la propaganda que recibes habitualmente en tu barrio. ¿Es útil o es basura?
¿Qué diferencias ves entre la información objetiva y la propaganda en los periódicos de hoy?
Imagina que tienes que hacer propaganda para un nuevo producto inventado por ti. ¿Cómo sería?
Reflexiona sobre el papel de la propaganda durante un evento histórico importante que conozcas.
Häufig gestellte Fragen
10 FragenNo, it is often neutral. In Spain, it frequently just means commercial flyers or advertisements. In Argentina, it is the common word for TV commercials.
Technically, 'publicidad' is for selling products (commercial) and 'propaganda' is for spreading ideas (political/religious). However, in casual speech, they are often used as synonyms.
You can say 'propaganda', 'propaganda-basura', or 'correo no deseado'.
It is always 'la propaganda'. It is a feminine noun.
Not exactly. 'Publicity' in the sense of media attention is 'notoriedad' or 'publicidad'. 'Propaganda' is always about the spread of a specific message.
It means to hand out flyers or brochures to people in the street or put them in mailboxes.
Because people receive so many commercial flyers (propaganda) that they want to prevent their mailboxes from filling up with paper they don't want.
Yes, but its usage varies. In the Southern Cone (Argentina, Uruguay), it is very common for TV ads. In other places, 'publicidad' or 'anuncio' might be more common.
It refers to the posters, flyers, and advertisements used by political parties during an election campaign.
Yes, 'propagandas', but the singular form 'propaganda' is much more common as a collective noun.
Teste dich selbst 190 Fragen
Escribe una frase simple con 'propaganda' y 'buzón'.
Well written! Good try! Check the sample answer below.
Describe qué haces con la propaganda que recibes.
Well written! Good try! Check the sample answer below.
¿Qué opinas de la propaganda política?
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Explica la diferencia entre publicidad y propaganda.
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Analiza el impacto de la propaganda en una guerra.
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¿Cómo influye la propaganda algorítmica en la democracia?
Well written! Good try! Check the sample answer below.
Escribe un eslogan de propaganda para una tienda de frutas.
Well written! Good try! Check the sample answer below.
¿Por qué la gente pone pegatinas de 'No propaganda'?
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Resume un ejemplo histórico de propaganda que conozcas.
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¿Es la educación una forma de propaganda?
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Escribe una queja sobre el exceso de propaganda en TV.
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¿Cómo detectarías propaganda engañosa?
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Imagina un mundo sin propaganda. ¿Cómo sería?
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Describe el cartel de propaganda más impactante que has visto.
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¿Qué papel juega la emoción en la propaganda?
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Escribe un diálogo corto entre dos personas sobre la propaganda.
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¿Cómo ha cambiado la propaganda con internet?
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¿Qué es la 'propaganda institucional'?
Well written! Good try! Check the sample answer below.
Escribe sobre el peligro de la propaganda en la salud pública.
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¿Puede el arte ser propaganda?
Well written! Good try! Check the sample answer below.
Pronuncia: 'La propaganda'.
Read this aloud:
Du hast gesagt:
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Diga: 'Hay mucha propaganda en el buzón'.
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Pregunta: '¿Tienes la propaganda del supermercado?'
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Diga: 'No me gusta la propaganda política'.
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Pronuncia con énfasis en la sílaba correcta: 'pro-pa-GAN-da'.
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Diga: 'Están repartiendo propaganda en la calle'.
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Diga: 'Es una campaña de propaganda masiva'.
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Diga: 'No te creas la propaganda engañosa'.
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Diga: 'La propaganda institucional es necesaria'.
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Diga: 'La propaganda bélica deshumaniza al enemigo'.
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Diga: 'Es pura propaganda, no tiene contenido'.
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Diga: 'La propaganda algorítmica es omnipresente'.
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Diga: 'He tirado la propaganda a la basura'.
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Diga: 'Hacer propaganda es un arte'.
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Diga: 'La propaganda de la película fue genial'.
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Diga: 'No quiero más propaganda en casa'.
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Diga: 'La propaganda se infiltra en todo'.
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Diga: 'Es un folleto de propaganda barata'.
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Diga: 'La propaganda religiosa es muy antigua'.
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Diga: 'El análisis de la propaganda es vital'.
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¿Qué palabra escuchas: 'propaganda' o 'publicidad'?
Escucha: 'La propaganda es mala'. ¿Es masculino o femenino?
Escucha: 'Reparten propaganda'. ¿Qué hacen?
Escucha: 'Propaganda electoral'. ¿De qué trata?
Escucha: 'Pura propaganda'. ¿Es creíble?
Escucha: 'Propaganda institucional'. ¿Quién la hace?
Escucha: 'Propaganda engañosa'. ¿Es legal?
Escucha: 'Aparato de propaganda'. ¿Es una máquina o un sistema?
Escucha: 'Propaganda subliminal'. ¿Se ve claramente?
Escucha: 'Propaganda algorítmica'. ¿Dónde se encuentra?
Escucha: 'Tira la propaganda'. ¿Qué debes hacer?
Escucha: 'No te creas la propaganda'. ¿Qué consejo da?
Escucha: 'Propaganda de guerra'. ¿Es pacífica?
Escucha: 'Buzoneo de propaganda'. ¿Dónde se pone?
Escucha: 'La propaganda nutre el miedo'. ¿Qué emoción usa?
/ 190 correct
Perfect score!
Summary
While 'propaganda' sounds intensely political in English, in Spanish it is the everyday word for the flyers in your mailbox. Always remember it is feminine ('la propaganda') and use 'publicidad' if you want to be more professional.
- Propaganda is a feminine Spanish noun meaning both political propaganda and commercial advertising flyers.
- English speakers should be aware of its frequent use as a neutral term for 'ads' or 'junk mail'.
- It originates from the Latin 'propagare', meaning to spread or propagate ideas or beliefs.
- Commonly paired with verbs like 'repartir' (to distribute) and 'hacer' (to make/do).
The Mailbox Culture
In Spain, 'propaganda' is so common that there's usually a dedicated bin for it in the lobby of apartment buildings. Don't be surprised to see it everywhere!
Check the Adjectives
Since 'propaganda' is feminine, make sure you say 'propaganda política' and not 'propaganda político'. This is a very common mistake for beginners.
Publicidad vs. Propaganda
If you are in a professional marketing environment, use 'publicidad'. If you use 'propaganda', people might think you are talking about politics.
Tone Matters
Listen to the speaker's tone. If they sound annoyed, they mean junk mail. If they sound serious or academic, they mean political manipulation.
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