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Contexte culturel

In North Indian society, gossip is a common social activity. This idiom is frequently used in social circles to describe the 'evil eye' or jealousy of others. In the competitive corporate environment, this idiom is used to describe the cut-throat nature of promotions and peer rivalry. It is often used by elders to warn younger ones about the dangers of being too boastful, as it might trigger envy in others.