Among certain groups

You usually place this phrase at the very beginning or the very end of a sentence. Starting with it sets the stage. It tells your listener, "Caution: specific context ahead." For example: "Among certain groups, vinyl records never actually went out of style." You can also use it to soften a conclusion. "This new app is considered a failure, at least among certain groups." It works best when you are discussing trends, beliefs, or controversial tastes. It is a favorite of journalists and researchers. They use it to report on niche movements without sounding like they are biased. In your own life, use it when you want to sound like you have done your homework on a topic.

This phrase sits comfortably in the 'Formal' to 'Neutral' range. You won't often hear it at a rowdy sports bar, but you will definitely hear it in a TED Talk. It is perfect for professional emails where you need to point out a problem without blaming everyone. In academic writing, it is a staple. It shows that you are a careful thinker. However, it can be used semi-ironically in casual settings. If you’re talking to a friend about a weird TikTok trend, saying among certain groups adds a touch of mock-seriousness. It makes you sound like a social scientist observing a strange ritual. Use it when you want to level up your conversational status.

Imagine you are at a job interview on Zoom. You might say, "Among certain groups in the industry, this software is the gold standard." This shows you know the 'insider' gossip. Or think about a travel vlogger in Tokyo. They might record a voiceover saying, "Among certain groups of local foodies, this hidden alleyway is the only place to get real ramen." It appears in Netflix subtitles all the time during documentaries. It is the language of 'the expert.' Even in gaming, a streamer might say, "Among certain groups of speedrunners, this glitch is actually considered a feature." It is everywhere once you start listening for it.

Use this phrase when you want to avoid 'over-generalizing.' It is the best choice when a statement is true but only for a specific subset of people. If you are a designer, you could say, "Among certain groups of modern architects, minimalism is dying out." This phrase is also perfect for discussing controversial topics. It lets you mention an idea without owning it. You are simply reporting that it exists *somewhere*. It is a safe harbor for your reputation. Use it when you are in a professional setting and you want to sound careful and measured. It's the linguistic equivalent of a business suit.

Don't use it when a statement is universally true. If you say, "Among certain groups, the sun is hot," people will look at you like you are a robot. It also feels weird for very personal opinions. "Among certain groups, I am considered very funny," sounds a bit sad and lonely. Avoid it when you are trying to be direct or very simple. If you are just telling your friend to buy some milk, don't say, "Among certain groups, milk is considered a must-have." It can also come off as 'vague-posting' on social media. If you are avoiding naming people just to be annoying, don't use it.

One common error is using 'between' instead of 'among'. ✗ Between certain groups → ✓ Among certain groups. You use 'between' for two, and 'among' for many. Another mistake is using it without a 'claim'. It has to be connected to an idea. Don't just say "Among certain groups..." and stop. Also, avoid using 'some' and 'certain' together. ✗ Among some certain groups → ✓ Among certain groups. Using 'certain' already implies that they are a 'some.' Finally, don't use it with absolute facts. If you say it about something everyone knows, you sound like you are trying too hard to be smart.

If you want to sound even more formal, you might say in some quarters or in certain circles. If you are in a marketing meeting, you will hear within specific demographics. For a more casual feel, you can say for some people. In the UK, you might hear in some sectors. On social media, you might see in some parts of the internet. These all do the same job. They limit the scope. Some people prefer among particular groups, but it sounds a bit stuffy. In certain pockets is a more visual way to say it. Choose the one that fits your 'vibe' best.

Is this a formal phrase? Yes, it is mostly used in professional and academic settings. Can I use it when texting? Only if you are being a bit ironic or very specific. Does it always mean I disagree? No, it just means you are acknowledging that not everyone agrees. What is the difference between 'certain' and 'particular'? They are very similar, but 'certain' sounds more mysterious. Is it 'among' or 'amongst'? 'Among' is more common in modern American English. Can I say 'among certain people'? Yes, that is a perfectly fine variation. Does it sound like I'm hiding something? It can, so be sure to back up your claim if asked. What are 'certain groups' exactly? That’s the beauty of it—they are whoever you say they are!