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B1 verb #2,500 よく出る 13分で読める

promouvoir

To support or actively encourage a cause or product.

At the A1 beginner level, the verb 'promouvoir' is generally considered too complex for active, everyday use, as beginners focus on foundational vocabulary like eating, sleeping, and basic greetings. However, it is entirely possible that you will encounter this word in your daily life if you travel to a French-speaking country or browse French websites. You might see it on large advertising billboards, in shop windows, or on promotional flyers handed out in the street. At this stage, the most important thing is simply to recognize the word and understand its general meaning. When you see 'promouvoir', you should immediately associate it with the idea of 'pushing' something, 'advertising' something, or saying 'good things' about a product or an idea to make other people like it or buy it. For example, a supermarket might have a sign saying they want to 'promouvoir' local fruits and vegetables. This means they are trying to sell more of them by highlighting their quality. You do not need to worry about the complicated conjugation of this verb at the A1 level. It is highly irregular and difficult to remember. Instead, focus on recognizing its infinitive form (promouvoir) and its past participle (promu), which you might see in a business context if someone gets a better job. If you want to express a similar idea in your own simple sentences, you can use much easier verbs. For instance, instead of saying 'Je veux promouvoir ce livre' (I want to promote this book), you can simply say 'J'aime ce livre, il est très bien' (I like this book, it is very good) or 'Je recommande ce livre' (I recommend this book). These simpler alternatives will allow you to communicate your message effectively without getting tangled up in advanced grammar. As you progress in your French learning journey, you will gradually build the skills necessary to use 'promouvoir' correctly, but for now, passive recognition is a fantastic and sufficient goal.
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As you reach the A2 elementary level, your vocabulary is expanding to include more topics related to work, shopping, and daily activities. The verb 'promouvoir' starts to become more relevant, although it remains a challenging word to conjugate. At this stage, you should understand that 'promouvoir' means to advertise a product or to give someone a better job. You will frequently hear it or read it in the context of sales and marketing. For example, if you are reading a simple article about a new store opening, the text might explain that the owners want to 'promouvoir' their new clothing line. In a workplace context, you might hear colleagues talking about someone who was 'promu' (promoted). This is a very common use of the past participle as an adjective. 'Il est promu' means 'He is promoted'. While you might not use the present tense forms like 'je promeus' or 'nous promouvons' in your own spontaneous speech just yet, you should be able to understand them when you hear them. To practice using the concept of promotion without the complex conjugation, you can rely on the very common and useful phrase 'faire la promotion de'. This phrase uses the irregular but highly familiar verb 'faire' (to do/make), which you already know well. So, instead of trying to remember how to conjugate 'promouvoir', you can simply say 'L'entreprise fait la promotion de son nouveau produit' (The company is doing the promotion of its new product). This is grammatically simpler and sounds perfectly natural to French speakers. You can also start using synonyms like 'encourager' (to encourage), which is a regular -er verb and much easier to manage. For example, 'Le professeur encourage les élèves' (The teacher encourages the students). By understanding 'promouvoir' and knowing how to use simpler alternatives like 'faire la promotion de', you are building a solid foundation for more advanced communication in the future.
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At the B1 intermediate level, the verb 'promouvoir' becomes an essential part of your active vocabulary. You are now expected to discuss a wider range of topics, including professional life, societal issues, health, and the environment. 'Promouvoir' is the perfect verb for these contexts. It means to actively support, encourage, or market something. You will use it to talk about advertising campaigns, such as 'L'entreprise promeut son nouveau service' (The company promotes its new service). More importantly, you will use it to discuss abstract concepts and social causes. For instance, you might write an essay or have a conversation about the need to 'promouvoir l'égalité' (promote equality), 'promouvoir la santé publique' (promote public health), or 'promouvoir la protection de l'environnement' (promote environmental protection). At this level, you must master the irregular conjugation of this third-group verb in the present tense: je promeus, tu promeus, il promeut, nous promouvons, vous promouvez, ils promeuvent. It is crucial to practice the shift from the 'eu' sound in the singular to the 'ou' sound in the plural. You should also be comfortable using the past participle 'promu' in the passé composé ('Ils ont promu le produit') and in the passive voice to discuss career advancements ('Elle a été promue au poste de directrice'). Understanding the difference between 'promouvoir' (to promote) and 'promettre' (to promise) is critical, as confusing them is a common B1 mistake. You should also be able to use related nouns like 'la promotion' (the promotion) and 'le promoteur' (the promoter/developer). By confidently using 'promouvoir' in various tenses and contexts, you demonstrate a clear progression from simple, everyday language to more sophisticated, abstract, and professional French, which is the hallmark of a strong B1 learner.
At the B2 upper-intermediate level, your use of the verb 'promouvoir' should be fluid, accurate, and nuanced. You are now engaging in complex discussions, debates, and formal writing, where this verb is indispensable. You will use it extensively to articulate arguments regarding corporate strategies, political campaigns, and systemic societal changes. For example, you might analyze how a government policy aims to 'promouvoir la croissance économique' (promote economic growth) or how an NGO works to 'promouvoir les droits de l'homme' (promote human rights). At this stage, you are expected to have completely mastered the irregular conjugations across all major tenses, including the future ('je promouvrai'), the conditional ('je promouvrais'), and the subjunctive ('que je promeuve, que nous promouvions'). The subjunctive form is particularly important for expressing necessity or desire, such as 'Il est essentiel que nous promouvions des solutions durables' (It is essential that we promote sustainable solutions). Furthermore, a B2 learner understands the subtle distinctions between 'promouvoir' and its synonyms. You know when to use 'promouvoir' (for an active, structured campaign or advancement), when to use 'favoriser' (to create favorable conditions for something to happen), and when to use 'soutenir' (to provide backing or support). You are also adept at using the passive voice seamlessly to discuss professional hierarchies, such as 'Il a été promu cadre supérieur suite à la restructuration' (He was promoted to senior executive following the restructuring). Your vocabulary should also include derived terms and collocations, such as 'une campagne de promotion' (a promotional campaign) or 'promouvoir l'innovation' (to promote innovation). Mastery of 'promouvoir' at the B2 level reflects your ability to navigate formal, professional, and abstract French with confidence and precision.
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At the C1 advanced level, your command of 'promouvoir' extends beyond mere grammatical accuracy; it involves a deep understanding of its rhetorical power and stylistic application in highly formal, academic, and professional discourse. You use the verb to dissect complex political ideologies, economic policies, and sociological trends. In a C1 context, 'promouvoir' is often employed to describe the systemic advancement of paradigms or values. For instance, you might write a critical essay discussing how certain media outlets 'promeuvent une vision polarisée de la société' (promote a polarized vision of society) or how international treaties seek to 'promouvoir le libre-échange' (promote free trade). You are entirely comfortable with the rarest and most complex conjugations, including the passé simple ('il promut') and the imperfect subjunctive ('qu'il promût'), should you encounter them in literature or highly formal writing, even if you rarely use them in speech. Your spoken French utilizes the verb effortlessly in complex sentence structures, such as 'Bien qu'ils aient investi massivement, la stratégie qu'ils ont adoptée pour promouvoir leur marque s'est avérée inefficace' (Although they invested heavily, the strategy they adopted to promote their brand proved ineffective). At this level, you also appreciate the etymological weight of the word—moving something forward—and use it to create compelling arguments. You expertly navigate the nuances between 'promouvoir', 'prôner' (to advocate/extol), and 'revendiquer' (to demand/claim), selecting the exact verb that matches the tone and intent of your message. Your use of 'promouvoir' at the C1 level demonstrates a sophisticated, near-native ability to manipulate the French language to express complex, abstract thought with elegance and authority.
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At the C2 mastery level, your relationship with the verb 'promouvoir' is characterized by complete linguistic intuition and stylistic mastery. You manipulate the word with the finesse of a native speaker, employing it in literary, philosophical, and highly specialized professional contexts. You understand that 'promouvoir' is not just about marketing or job titles; it is about the elevation and championing of concepts on a grand scale. In academic or diplomatic discourse, you might discuss efforts to 'promouvoir un dialogue interculturel' (promote intercultural dialogue) or 'promouvoir la pérennité des institutions démocratiques' (promote the longevity of democratic institutions). You are acutely aware of the subtle connotations the word can carry; for instance, how 'promouvoir' can sometimes imply a top-down approach, contrasting with grassroots movements. You effortlessly integrate the verb into sophisticated idiomatic structures and complex syntactic inversions for rhetorical effect. For example: 'C'est en forgeant des alliances stratégiques que l'on promeut le plus efficacement le changement' (It is by forging strategic alliances that one most effectively promotes change). You are also capable of playing with the word's derivatives, understanding the subtle differences between 'un promoteur' (a real estate developer or an advocate) and 'une promotion' (a special offer, a class of graduates, or an advancement). At the C2 level, you do not merely use the word correctly; you use it beautifully, selecting it to enhance the rhythm, tone, and persuasive power of your French, demonstrating an absolute mastery of the language's lexical richness.
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promouvoir 30秒で

  • Means 'to promote' or 'to encourage'.
  • Used for marketing products and ideas.
  • Used for job promotions (être promu).
  • Irregular verb, conjugated like 'mouvoir'.
The French verb promouvoir is a highly versatile and essential term in the language, primarily meaning to promote, to support, or to actively encourage a cause, a product, a person, or an idea. When you use this verb, you are indicating a deliberate action aimed at increasing the visibility, success, or advancement of something or someone. This concept is deeply embedded in various aspects of daily and professional life in France and other Francophone regions. For instance, in the business world, a company might seek to promote a new line of eco-friendly products to environmentally conscious consumers. In this context, the action involves marketing, advertising, and public relations efforts. Similarly, in a human resources context, to promote someone means to elevate them to a higher position or rank within an organization, which is a significant milestone in any career path. Beyond the corporate sphere, the word is frequently used in social, political, and health contexts. Governments and non-governmental organizations often launch campaigns to promote public health, such as encouraging vaccination or healthy eating habits. In these scenarios, the goal is to foster positive behavioral changes within the population.
Business Context
Used extensively in marketing and advertising to describe the act of pushing a product or service to a target audience.

L'entreprise a décidé de promouvoir son nouveau smartphone à travers une vaste campagne publicitaire.

The etymology of the word traces back to the Latin 'promovere', which combines 'pro' (forward) and 'movere' (to move). This literal translation of 'moving forward' perfectly encapsulates the essence of the word in modern French. Whether you are moving a product forward in the market, moving an employee forward in their career, or moving a social cause forward in the public consciousness, the underlying principle remains the same.
Social Context
Refers to the advocacy and support of ideas, values, or societal changes, such as promoting equality or environmental sustainability.

Les associations locales travaillent dur pour promouvoir la culture régionale auprès des jeunes.

Understanding the nuances of this verb is crucial for learners aiming to achieve fluency, particularly at the B1 and B2 levels, where the ability to discuss abstract concepts and professional scenarios becomes increasingly important. The verb belongs to the third group of French verbs, which are known for their irregular conjugation patterns. It is conjugated similarly to 'mouvoir', though it is used much more frequently in everyday language.
Career Context
Describes the advancement of an individual to a higher rank or better-paid position within a company hierarchy.

Après cinq ans de service dévoué, elle a finalement été promue au poste de directrice.

In addition to its primary meanings, the word can also carry subtle connotations depending on the context. For example, promoting a political candidate involves not just advertising, but also defending their platform and persuading voters. Promoting a healthy lifestyle involves education, encouragement, and sometimes the implementation of public policies.

Le gouvernement lance une initiative pour promouvoir les énergies renouvelables.

Il est essentiel de promouvoir la paix et la compréhension entre les nations.

Therefore, mastering this vocabulary item unlocks a wide range of expressive possibilities, allowing learners to articulate their thoughts on a diverse array of topics, from the mundane to the profound. It is a word that bridges the gap between simple actions and complex societal dynamics, making it an indispensable tool in the French language.
Using the verb promouvoir correctly requires an understanding of its grammatical structure, its irregular conjugation, and the specific contexts in which it is most appropriate. As a third-group verb ending in -oir, its conjugation can be challenging for learners. In the present tense, it is conjugated as follows: je promeus, tu promeus, il/elle/on promeut, nous promouvons, vous promouvez, ils/elles promeuvent. Notice the stem change from 'promouv-' to 'promeu-' in the singular forms and the third-person plural. This irregularity is a common stumbling block, but mastering it is essential for fluent communication.
Present Tense
Je promeus, tu promeus, il promeut, nous promouvons, vous promouvez, ils promeuvent.

Notre association promeut l'égalité des chances pour tous les étudiants.

The past participle is 'promu', which is used to form compound tenses like the passé composé: j'ai promu, tu as promu, etc. It is also frequently used as an adjective or in the passive voice, particularly when discussing career advancements. For example, 'Elle a été promue directrice' (She was promoted to director). In this case, the past participle must agree in gender and number with the subject.
Passé Composé
Formed with the auxiliary verb 'avoir' and the past participle 'promu'.

Le directeur a promu trois employés ce mois-ci en raison de leurs excellents résultats.

Syntactically, the verb is transitive, meaning it takes a direct object. You promote something or someone: promouvoir un produit, promouvoir une idée, promouvoir un employé. It does not typically take an indirect object with the preposition 'à', except in the specific context of job promotions where you might say 'promouvoir quelqu'un à un poste' (to promote someone to a position).
Future Tense
Je promouvrai, tu promouvras, il promouvra, nous promouvrons, vous promouvrez, ils promouvront.

L'année prochaine, nous promouvrons notre nouvelle gamme de véhicules électriques.

In professional settings, you will often hear the noun form 'la promotion', which can refer to a marketing campaign (faire la promotion d'un produit), a career advancement (obtenir une promotion), or even a graduating class (la promotion 2023). When using the verb to discuss abstract concepts like health or values, it is often followed by a definite article: promouvoir la santé, promouvoir la paix.

Il est de notre devoir de promouvoir le respect et la tolérance dans notre communauté.

Pour promouvoir ce film, les acteurs ont fait une tournée mondiale d'interviews.

Understanding these grammatical rules and syntactic patterns will enable you to use the word confidently and accurately in a wide variety of situations, from writing a formal business email to discussing social issues in a conversation class.
The verb promouvoir is ubiquitous in modern French, appearing across a wide spectrum of contexts, from everyday conversations to highly formal professional and academic discourse. One of the most common places you will encounter this word is in the realm of business, marketing, and advertising. Companies are constantly seeking to promote their products, services, and brand image. You will hear marketing executives discussing strategies to 'promouvoir une nouvelle marque' or 'promouvoir des ventes'. In this context, the word is associated with visibility, market share, and commercial success.
Marketing & Advertising
Frequent use in campaigns, product launches, and brand awareness strategies.

L'agence de communication a été embauchée pour promouvoir la nouvelle destination touristique.

Another major domain where this word is heavily used is human resources and career development. In the workplace, employees strive to be promoted, and managers have the authority to promote their staff. The phrase 'être promu' is a cause for celebration and is frequently heard in office environments, professional networking events, and career-oriented discussions.
Human Resources
Used to describe career advancement, climbing the corporate ladder, and taking on more responsibility.

Il espère être promu chef de projet d'ici la fin de l'année.

Beyond the corporate world, the word plays a crucial role in public policy, health, and social advocacy. Governments and NGOs frequently use the term when launching campaigns aimed at improving society. For example, public health initiatives often aim to 'promouvoir une alimentation saine' (promote healthy eating) or 'promouvoir l'activité physique' (promote physical activity). In the environmental sector, organizations work to 'promouvoir le développement durable' (promote sustainable development).
Public Health & Society
Used in campaigns designed to encourage positive behaviors and societal improvements.

Le ministère de la Santé a lancé une campagne pour promouvoir le don de sang.

In the arts and culture sector, artists, authors, and musicians use the word when talking about their work. An author might go on a book tour to 'promouvoir son dernier roman', while a filmmaker might attend festivals to 'promouvoir son film'. Finally, in the educational sphere, schools and universities might seek to 'promouvoir l'excellence académique' or 'promouvoir la diversité sur le campus'.

Le festival a pour but de promouvoir les jeunes talents de la scène musicale locale.

L'université s'engage à promouvoir la recherche scientifique et l'innovation.

Because of its broad applicability, mastering this word will significantly enhance your ability to comprehend news broadcasts, read articles, and participate in discussions on a wide variety of important topics in the Francophone world.
When learning and using the verb promouvoir, students frequently encounter several common pitfalls, primarily related to its irregular conjugation, its spelling, and its confusion with other similar-sounding or conceptually related words. The most significant challenge is undoubtedly the conjugation. Because it is a third-group verb, it does not follow the predictable patterns of regular -er or -ir verbs. A very common mistake is attempting to conjugate it like a regular verb or misapplying the stem changes. For example, learners might incorrectly say 'je promouvois' instead of the correct 'je promeus', or 'ils promouvent' instead of the correct 'ils promeuvent'.
Conjugation Errors
Incorrectly applying regular verb endings or failing to implement the necessary stem changes in the present tense.

Incorrect: Il promouvoit le produit. Correct: Il promeut le produit.

Another frequent error involves the past participle. The correct past participle is 'promu'. However, learners sometimes invent forms like 'promouvu' or 'promis'. It is crucial to distinguish 'promu' (promoted) from 'promis' (promised), which is the past participle of the verb 'promettre'. This leads to another major area of confusion: mixing up 'promouvoir' and 'promettre'. While they look somewhat similar and both start with 'pro-', their meanings are entirely different. 'Promettre' means to promise, whereas 'promouvoir' means to promote.
Vocabulary Confusion
Confusing 'promouvoir' (to promote) with 'promettre' (to promise) due to their visual and phonetic similarities.

Incorrect: J'ai promu de t'aider. Correct: J'ai promis de t'aider.

Furthermore, learners sometimes struggle with the prepositional usage when discussing job promotions. In English, you are promoted 'to' a position. In French, you are 'promu à' a position, but the structure can sometimes be simplified. For example, you can say 'Elle a été promue directrice' without any preposition, treating the job title almost as an adjective. Adding unnecessary prepositions, such as 'Elle a été promue comme directrice', is a common stylistic error.
Prepositional Errors
Using incorrect prepositions or adding unnecessary ones when describing a job promotion.

Incorrect: Il a été promu comme manager. Correct: Il a été promu manager.

Finally, pronunciation can also be a stumbling block. The combination of the 'r', the nasal 'on' (in the nous form), and the 'v' requires practice. The future tense forms, like 'je promouvrai', are particularly challenging due to the consonant cluster 'mouvr'.

Prenez le temps de bien articuler: nous promouvons, vous promouvez.

La difficulté réside souvent dans la prononciation du futur: ils promouvront.

By being aware of these common mistakes and actively practicing the correct forms, learners can significantly improve their accuracy and confidence when using this important verb.
The French language offers a rich variety of synonyms and related terms for the verb promouvoir, each carrying its own subtle nuances and specific contexts of use. Understanding these alternatives not only expands your vocabulary but also allows you to express yourself with greater precision and elegance. One of the most common synonyms is 'encourager' (to encourage). While 'promouvoir' often implies a structured campaign or professional effort, 'encourager' is more general and can be used in personal, everyday situations to mean giving support or confidence to someone or something.
Encourager
To encourage; often used for giving moral support or motivating someone to take action.

Le professeur cherche à encourager la participation des élèves en classe.

Another excellent alternative is 'soutenir' (to support). This verb implies holding something up, either physically or metaphorically. When you support a cause ('soutenir une cause'), you are standing behind it, which is very similar to promoting it, though 'soutenir' focuses more on the backing itself rather than the active pushing forward associated with 'promouvoir'.
Soutenir
To support or back; implies providing assistance, agreement, or financial help to a person or project.

De nombreuses célébrités ont décidé de soutenir cette organisation caritative.

If you want to emphasize the act of making something easier or more likely to happen, 'favoriser' (to favor, to foster) is the perfect choice. It is often used in contexts like 'favoriser le développement' (to foster development) or 'favoriser l'intégration' (to promote integration). It suggests creating the right conditions for something to thrive.
Favoriser
To foster, favor, or facilitate; creating an environment where something can succeed or grow.

Ces nouvelles mesures fiscales vont favoriser la création de petites entreprises.

In a marketing or commercial context, you might also use 'valoriser' (to add value to, to highlight). This means to present something in its best light, making it more attractive to others. While you promote a product to sell it, you valorize it by emphasizing its high quality or unique features. Finally, the phrase 'faire la promotion de' is a direct, noun-based equivalent of 'promouvoir' and is extremely common in everyday spoken French.

L'artisan cherche à valoriser son savoir-faire traditionnel à travers cette exposition.

Ils vont faire la promotion de leur nouvel album lors de cette émission de télévision.

By familiarizing yourself with these related terms—encourager, soutenir, favoriser, valoriser, and faire la promotion de—you can avoid repetition in your writing and speaking, demonstrating a more sophisticated command of the French language.

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レベル別の例文

1

Je vois une affiche pour promouvoir le film.

I see a poster to promote the movie.

Infinitive form used after 'pour'.

2

Le magasin veut promouvoir ses fruits.

The store wants to promote its fruits.

Infinitive used after the conjugated verb 'veut'.

3

Il est promu au travail.

He is promoted at work.

Past participle 'promu' used as an adjective.

4

Elle fait la promotion du livre.

She is doing the promotion of the book.

Using the noun 'promotion' with 'faire' is easier for A1.

5

C'est pour promouvoir la ville.

It is to promote the city.

Infinitive used to express purpose.

6

Ils veulent promouvoir le sport.

They want to promote sport.

Basic subject-verb-infinitive structure.

7

La publicité sert à promouvoir.

Advertising serves to promote.

Infinitive after 'servir à'.

8

Je suis promu !

I am promoted!

Simple passive voice / adjective use.

1

L'entreprise cherche à promouvoir son nouveau produit.

The company is seeking to promote its new product.

Infinitive after 'chercher à'.

2

Mon frère a été promu manager hier.

My brother was promoted to manager yesterday.

Passé composé in the passive voice.

3

Nous faisons la promotion de notre association.

We are promoting our association.

Using 'faire la promotion de' as an alternative.

4

Il faut promouvoir les produits locaux.

It is necessary to promote local products.

Infinitive after the impersonal 'il faut'.

5

Elle utilise les réseaux sociaux pour promouvoir son art.

She uses social networks to promote her art.

Expressing purpose with 'pour' + infinitive.

6

Le directeur va promouvoir trois employés.

The director is going to promote three employees.

Futur proche (aller + infinitive).

7

Cette campagne aide à promouvoir la santé.

This campaign helps to promote health.

Infinitive after 'aider à'.

8

As-tu vu la publicité qui promeut ce parfum ?

Did you see the ad that promotes this perfume?

Third person singular present tense.

1

Notre objectif principal est de promouvoir le développement durable.

Our main goal is to promote sustainable development.

Infinitive after 'est de'.

2

Le gouvernement promeut l'utilisation des transports en commun.

The government promotes the use of public transport.

Present tense, third person singular.

3

Si tu travailles dur, tu seras promu rapidement.

If you work hard, you will be promoted quickly.

Future tense in the passive voice.

4

Ils promeuvent un mode de vie sain à travers leur blog.

They promote a healthy lifestyle through their blog.

Present tense, third person plural (irregular 'eu').

5

L'association a promu l'égalité des sexes lors de la conférence.

The association promoted gender equality during the conference.

Passé composé with 'avoir'.

6

Nous promouvons la culture locale en organisant des festivals.

We promote local culture by organizing festivals.

Present tense, first person plural (returns to 'ou').

7

Il est important que nous promouvions la paix.

It is important that we promote peace.

Subjunctive present, first person plural.

8

Elle a été promue directrice des ventes le mois dernier.

She was promoted to sales director last month.

Passive voice with feminine agreement on 'promue'.

1

Cette initiative vise à promouvoir l'insertion professionnelle des jeunes diplômés.

This initiative aims to promote the professional integration of young graduates.

Formal vocabulary 'viser à' + infinitive.

2

Bien qu'il promeuve des idées innovantes, son projet manque de financement.

Although he promotes innovative ideas, his project lacks funding.

Subjunctive present after 'bien que'.

3

L'entreprise promouvra ses nouveaux cadres lors de la cérémonie annuelle.

The company will promote its new executives during the annual ceremony.

Simple future tense (promouvra).

4

Il aurait été promu plus tôt s'il avait accepté de déménager.

He would have been promoted earlier if he had agreed to move.

Past conditional in a third conditional sentence.

5

Les médias jouent un rôle crucial en promouvant la transparence politique.

The media play a crucial role in promoting political transparency.

Gerund (en promouvant) to express means/manner.

6

Je doute que cette stratégie promeuve efficacement nos valeurs.

I doubt that this strategy effectively promotes our values.

Subjunctive present after an expression of doubt.

7

La charte a été rédigée pour promouvoir le respect mutuel au sein de l'équipe.

The charter was written to promote mutual respect within the team.

Passive voice combined with an infinitive of purpose.

8

En tant que manager, vous promouvez une culture d'entreprise positive.

As a manager, you promote a positive corporate culture.

Present tense, second person plural.

1

Le colloque s'est attaché à promouvoir une approche interdisciplinaire de la recherche.

The symposium focused on promoting an interdisciplinary approach to research.

Advanced vocabulary 's'attacher à' + infinitive.

2

Il est impératif que les institutions promeuvent des politiques de cohésion sociale.

It is imperative that institutions promote social cohesion policies.

Subjunctive present, third person plural.

3

L'auteur promeut subtilement une idéologie subversive tout au long de son roman.

The author subtly promotes a subversive ideology throughout his novel.

Adverb placement and sophisticated vocabulary.

4

C'est en promouvant l'innovation technologique que nous relèverons les défis climatiques.

It is by promoting technological innovation that we will meet climate challenges.

Cleft sentence (C'est... que) with a gerund.

5

Elle fut promue au rang d'officier de la Légion d'honneur pour ses services exceptionnels.

She was promoted to the rank of officer of the Legion of Honour for her exceptional services.

Passé simple in the passive voice (fut promue).

6

La campagne de sensibilisation a grandement contribué à promouvoir les droits des minorités.

The awareness campaign greatly contributed to promoting minority rights.

Complex verb phrase 'contribuer à' + infinitive.

7

Quelles que soient les difficultés, nous promouvrons inlassablement nos idéaux démocratiques.

Whatever the difficulties, we will tirelessly promote our democratic ideals.

Concessive clause followed by simple future.

8

Le mécénat d'entreprise permet de promouvoir la création artistique contemporaine.

Corporate patronage makes it possible to promote contemporary artistic creation.

Formal structure 'permettre de' + infinitive.

1

Le manifeste prétendait promouvoir une refonte totale des paradigmes sociétaux existants.

The manifesto claimed to promote a total overhaul of existing societal paradigms.

Imperfect tense followed by infinitive, high-register vocabulary.

2

Il eût été préférable qu'ils promussent une diplomatie de l'apaisement plutôt que la confrontation.

It would have been preferable had they promoted a diplomacy of appeasement rather than confrontation.

Past conditional II and imperfect subjunctive (promussent).

3

L'avant-garde littéraire s'est évertuée à promouvoir une esthétique de la rupture.

The literary avant-garde strove to promote an aesthetic of rupture.

Literary verb 's'évertuer à' + infinitive.

4

Promouvoir l'excellence académique ne saurait justifier l'élitisme institutionnalisé.

Promoting academic excellence cannot justify institutionalized elitism.

Infinitive as a subject, use of 'ne saurait' for 'cannot'.

5

La rhétorique gouvernementale promeut insidieusement une dérégulation des marchés financiers.

Government rhetoric insidiously promotes a deregulation of financial markets.

Nuanced adverbial use with present tense.

6

C'est à l'aune de ces réformes que l'on jugera leur capacité à promouvoir la justice sociale.

It is by the yardstick of these reforms that their capacity to promote social justice will be judged.

Idiomatic expression 'à l'aune de'.

7

Bien qu'il s'en défende, ses écrits promeuvent une vision profondément passéiste de la nation.

Although he denies it, his writings promote a deeply backward-looking vision of the nation.

Subjunctive in concession, sophisticated phrasing.

8

La fondation s'enorgueillit de promouvoir des initiatives philanthropiques d'envergure internationale.

The foundation prides itself on promoting philanthropic initiatives of international scope.

Pronominal verb 's'enorgueillir de' + infinitive.

よく使う組み合わせ

promouvoir un produit
promouvoir la santé
promouvoir la paix
promouvoir l'égalité
promouvoir le développement
être promu
promouvoir une image
promouvoir des valeurs
promouvoir la culture
promouvoir l'innovation

よく使うフレーズ

faire la promotion de

être promu à un poste

promouvoir les ventes

promouvoir le bien-être

promouvoir le travail d'équipe

campagne pour promouvoir

viser à promouvoir

contribuer à promouvoir

aider à promouvoir

promouvoir activement

よく混同される語

promouvoir vs promettre (to promise) - similar spelling but completely different meaning.

promouvoir vs provoquer (to provoke) - similar prefix and sound, different meaning.

promouvoir vs pourvoir (to provide) - similar ending, different meaning.

慣用句と表現

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間違えやすい

promouvoir vs

promouvoir vs

文型パターン

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使い方

nuance

Implies a deliberate, often organized effort, unlike 'encourager' which can be passive or purely emotional.

context

Highly versatile. Use for products (marketing), people (HR), and ideas (advocacy).

よくある間違い
  • Conjugating as a regular verb: 'il promouvoit' instead of 'il promeut'.
  • Using 'promis' instead of 'promu' for a job promotion.
  • Adding 'comme' after 'promu': 'promu comme directeur' instead of 'promu directeur'.
  • Confusing 'promouvoir' (to promote) with 'promettre' (to promise).
  • Mispronouncing the future tense 'promouvra'.

ヒント

Master the 'eu' vs 'ou' shift

In the present tense, the stem vowel changes. Remember: singular and 'ils/elles' use 'eu' (promeus, promeut, promeuvent). 'Nous' and 'vous' use 'ou' (promouvons, promouvez). This is the key to conjugating it correctly.

Use 'Faire la promotion de'

If you are speaking quickly and forget the conjugation of 'promouvoir', use 'faire la promotion de' instead. It means the exact same thing. 'Faire' is much easier to conjugate on the fly.

Practice the Future Tense

The future tense 'je promouvrai' is a tongue twister. Break it down: pro-mouv-rai. Practice saying it out loud several times. It will help your mouth get used to the French 'r' after a 'v'.

Job Promotions

When someone gets a better job, use the passive voice. 'Elle a été promue' (She was promoted). Do not use 'promouvoir' as an active verb with the person as the subject in this context.

Promu vs Promis

Never mix up the past participles. 'Promu' means promoted. 'Promis' means promised. Saying 'J'ai été promis' means 'I was promised', not 'I was promoted'.

Academic Writing

In essays, 'promouvoir' is an excellent word to use instead of basic verbs like 'aider' or 'pousser'. It elevates your writing. Use it to discuss promoting values, peace, or equality.

No Preposition Needed

Remember that 'promouvoir' takes a direct object. You promote something directly. Do not say 'promouvoir pour la santé', just say 'promouvoir la santé'.

Spotting it in the News

You will see this verb constantly in French newspapers. Look for it in articles about politics, business, and the environment. It often appears as 'vise à promouvoir' (aims to promote).

Link to 'Mouvoir'

If you know how to conjugate 'mouvoir' (to move), you know how to conjugate 'promouvoir'. Just add 'pro-' to the beginning. They follow the exact same irregular pattern.

Les Promos

In France, 'une promotion' or 'une promo' often refers to a discount in a supermarket. While the verb 'promouvoir' is related, in daily life, you'll hear 'en promo' to mean 'on sale'.

暗記しよう

記憶術

Imagine PRO-MOUV-OIR as PRO-MOVE-ing something forward. You are moving a product forward in the market or moving a person forward in their career.

語源

Latin

文化的な背景

Job promotions in France often require formal processes and are less frequent than in some Anglo-Saxon corporate cultures.

French advertising laws are strict, so 'promouvoir' certain products (like alcohol or tobacco) is heavily restricted (Loi Évin).

実生活で練習する

実際の使用場面

会話のきっかけ

"Comment peut-on promouvoir un mode de vie plus écologique dans notre ville ?"

"As-tu déjà été promu au travail ? Comment ça s'est passé ?"

"Quelle est la meilleure façon de promouvoir un petit commerce ?"

"Penses-tu que les réseaux sociaux sont efficaces pour promouvoir des causes sociales ?"

"Quelles valeurs l'école devrait-elle promouvoir ?"

日記のテーマ

Décrivez une campagne publicitaire récente qui a réussi à promouvoir un produit de manière créative.

Racontez une fois où vous avez dû promouvoir vos propres compétences (lors d'un entretien, par exemple).

Quelles actions le gouvernement devrait-il prendre pour promouvoir la santé mentale ?

Si vous deviez promouvoir votre ville auprès des touristes, que diriez-vous ?

Écrivez sur l'importance de promouvoir la diversité sur le lieu de travail.

よくある質問

10 問

No, it is a highly irregular verb belonging to the 3rd group. It is conjugated like 'mouvoir'. The stem changes depending on the subject pronoun. For example, it is 'je promeus' but 'nous promouvons'. You must memorize its specific pattern.

The past participle is 'promu'. It is used to form compound tenses like the passé composé (j'ai promu). It is also very commonly used as an adjective or in the passive voice. For example, 'Elle a été promue' means 'She was promoted'.

Yes, but usually in the passive voice or as an adjective. You say 'Il a été promu' (He was promoted). You generally do not say 'Le patron a promu lui', but rather 'Le patron l'a promu'. It is the standard verb for career advancement.

'Promouvoir' means to promote, advertise, or advance something or someone. 'Promettre' means to promise. They look similar because they share the 'pro-' prefix, but their meanings and conjugations are entirely different. Do not confuse their past participles: 'promu' vs 'promis'.

You can say 'promouvoir un produit'. This is the direct translation and is very common in business. Alternatively, you can use the phrase 'faire la promotion d'un produit'. Both are perfectly correct and widely used.

Generally, no. It is a transitive verb, meaning it takes a direct object: 'promouvoir la santé', 'promouvoir un livre'. However, when talking about job promotions, you can use 'à': 'promu au poste de directeur'. Often, the preposition is dropped entirely: 'promu directeur'.

If you are struggling with the conjugation, you can use 'encourager' (to encourage) or 'soutenir' (to support) for ideas and causes. For products, you can use 'faire la promotion de'. These alternatives are much easier to conjugate and use in everyday conversation.

The future stem is 'promouvr-'. You add the standard future endings: je promouvrai, tu promouvras, il promouvra, nous promouvrons, vous promouvrez, ils promouvront. The 'vr' consonant cluster can be tricky to pronounce, so practice saying it slowly.

Yes, but mostly in professional, news, or formal contexts. In casual, everyday speech among friends, people might prefer 'faire de la pub pour' (to advertise for) or 'encourager'. However, 'être promu' (to be promoted) is very common in casual conversations about work.

The noun 'la promotion' has several meanings. It can mean a marketing campaign or a discount (une promo). It can mean a career advancement. It can also refer to a graduating class of students (la promotion 2023). Context will tell you which meaning is intended.

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