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B1 noun 11分で読める

campagne

練習する例文メモとヒント campagne 30秒で

解説 campagne in your Level:

At the A1 level, you only need to know that 'campagne' means 'campaign'. It is a word you see on posters or TV. You might see it in simple sentences like 'De campagne is goed' (The campaign is good). It is a 'de' word. You can think of it as a big project to help people or sell things. You don't need to use it often yet, but you should recognize it when you see an advertisement or a political poster in the street. It sounds a bit like 'champagne' but with a 'k' sound at the start. At this stage, focus on the fact that it is an organized effort. You might see it in a store: 'Onze nieuwe campagne begint vandaag!' (Our new campaign starts today!). It is a useful word for basic reading in a Dutch city.

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At the A2 level, you can start using 'campagne' in basic descriptions of work or news. You should know that it is often used for marketing (reclamecampagne) and politics (verkiezingscampagne). You can use simple verbs like 'starten' (to start) or 'zien' (to see). For example: 'Ik zie een campagne op televisie' (I see a campaign on television). You should also be aware that it is a 'de' word, so you say 'deze campagne' or 'mijn campagne'. You might talk about a campaign at your school or workplace. It is helpful to know that a campaign usually has a goal, like 'geld inzamelen' (collecting money) for a good cause. You are starting to see how the word connects different activities together into one big plan.

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At the B1 level, you should be able to use 'campagne' more naturally in professional and social discussions. You must know the verb 'voeren' (to conduct/carry out). Instead of saying 'Wij doen een campagne', say 'Wij voeren een campagne'. You can describe the goal of a campaign using 'om te...' or 'gericht op...'. For example: 'De campagne is gericht op het verminderen van stress' (The campaign is aimed at reducing stress). You can also use adjectives like 'succesvol' (successful) or 'landelijk' (national). At this level, you understand that a campaign is a strategic tool used by companies and the government. You can participate in a meeting where a 'marketingcampagne' is discussed and understand the main points. You also recognize the 'bietencampagne' as a specific agricultural term.

At the B2 level, you can discuss the effectiveness and strategy of a 'campagne'. You use more complex vocabulary like 'doelgroep' (target audience), 'bereik' (reach), and 'impact'. You can express opinions about whether a campaign is 'overtuigend' (persuasive) or 'misleidend' (misleading). You understand the nuance between a 'campagne' and a 'charmeoffensief'. You can write a short report or an email about a campaign's progress. You are also comfortable with compound words like 'voorlichtingscampagne' or 'bewustwordingscampagne' (awareness campaign). You understand that 'een campagne voeren' involves multiple channels and a specific timeline. You can also use the word metaphorically in discussions about social change or historical events.

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At the C1 level, you use 'campagne' with precision and stylistic variety. You can analyze the 'narratief' (narrative) of a campaign and discuss its 'maatschappelijke relevantie' (societal relevance). You use the word in formal contexts, such as political science or high-level business strategy. You understand the historical development of the term from its military origins to its modern psychological applications. You can use phrases like 'een grootscheepse campagne op touw zetten' (to set up a large-scale campaign). You are sensitive to the connotations of the word in different registers, recognizing when 'campagne' might sound too corporate and when 'actie' or 'initiatief' might be more appropriate. Your pronunciation is perfect, including the subtle palatal 'gn' sound.

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At the C2 level, you have a complete mastery of 'campagne' and its place in the Dutch language. You can use it in academic writing, sophisticated journalism, or literary contexts. You might explore the 'ethiek van politieke campagnes' (ethics of political campaigns) or the 'esthetiek van reclamecampagnes' (aesthetics of advertising campaigns). You are aware of rare or archaic uses and can play with the word's meaning in creative writing. You understand the deepest cultural associations, such as the specific rhythm of life dictated by the 'suikerbietencampagne' in certain Dutch regions. You can lead complex negotiations or public debates where the 'framing' of a campaign is a central issue. The word is no longer just a vocabulary item but a tool for nuanced expression of complex social and strategic realities.

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練習する例文メモとヒント

campagne 30秒で

A 'campagne' is an organized, strategic effort to achieve a specific goal, usually in a public or professional context.
It is a 'de-word' (de campagne) and the plural is 'campagnes'. The pronunciation features a soft 'gn' sound.
Commonly used in marketing (reclamecampagne), politics (verkiezingscampagne), and agriculture (suikerbietencampagne).
The primary verb used with it is 'voeren' (to conduct), as in 'een campagne voeren'.

The Dutch word campagne is a versatile noun that English speakers will find familiar, yet it carries specific nuances in Dutch usage. At its core, it refers to a series of coordinated activities or a systematic course of action intended to achieve a specific social, political, or commercial goal. While the English 'campaign' and Dutch 'campagne' are cognates, the Dutch term is heavily associated with structured institutional efforts. You will encounter this word most frequently in the contexts of politics, marketing, and social activism. It implies a beginning, a middle, and an end, often with a high level of public visibility. Whether it is a government initiative to reduce plastic waste or a brand launching a new sneaker, the term campagne encapsulates the entire strategic process.

Political Context: In the Netherlands, political parties engage in a 'verkiezingscampagne' (election campaign) to win votes. This involves debates, posters, and media appearances.
Commercial Context: A 'reclamecampagne' (advertising campaign) is used by companies like Philips or KLM to promote services or products to the Dutch public.

De overheid startte een landelijke campagne om mensen te stimuleren meer te gaan fietsen.

Historically, the word has military roots, referring to the time an army spent in the field. While this military usage ('veldtocht') is still understood, campagne in modern Dutch has moved almost entirely into the civil sphere. It suggests a high-energy, resource-intensive period. For instance, a charity might run a 'fondsenwervende campagne' (fundraising campaign) during the holidays. In these cases, the word conveys a sense of urgency and collective effort. It is not just a single advertisement; it is a multi-channel approach involving television, social media, and physical posters in 'bushokjes' (bus shelters).

Onze nieuwe marketing campagne heeft geleid tot een enorme stijging in de verkoopcijfers.

Social Awareness: The Dutch government often uses 'SIRE-campagnes' to address social issues like loneliness or fireworks safety.

The word is also used in the context of sugar production in the Netherlands, specifically the 'suikerbietencampagne' (sugar beet campaign). This refers to the specific period in autumn when sugar beets are harvested and processed. This is a very specific, traditional Dutch use of the word that surprises many learners. It highlights the word's meaning as a 'period of intense activity'. Whether you are talking about politics, sugar beets, or social media, campagne remains the go-to term for a focused, time-bound mission.

Tijdens de campagne bezocht de lijsttrekker alle provincies van Nederland.

De campagne tegen pesten op scholen was zeer effectief.

Environmental Impact: Greenpeace voert vaak agressieve campagnes om de oceanen te beschermen tegen vervuiling.

De hele stad hing vol met posters voor de nieuwe culturele campagne.

To use campagne naturally in Dutch, you must master the verbs that accompany it. The most common verb is voeren (to carry out/conduct). If you say "Ik voer een campagne," you are saying you are leading or being part of the campaign effort. Another essential verb is lanceren (to launch), used for the moment a campaign begins. For the preparation phase, Dutch speakers use opzetten (to set up) or voorbereiden (to prepare). Understanding these collocations is key to sounding like a native speaker at a B1 level or higher.

Active Usage: 'We voeren een campagne voor betere arbeidsvoorwaarden.' (We are campaigning for better working conditions.)
Passive Usage: 'De campagne wordt door het hele land gesteund.' (The campaign is supported throughout the whole country.)

Het bedrijf besloot een grote campagne op social media te lanceren om jongeren te bereiken.

Grammatically, campagne is a singular noun, but it is often used in compound words. Dutch loves compounding, and campagne is a frequent victim. You will see verkiezingscampagne, voorlichtingscampagne (information campaign), and advertentiecampagne. When forming these, the stress usually remains on the 'pa' of campagne. In terms of adjectives, a campaign can be succesvol (successful), grootschalig (large-scale), or agressief (aggressive). Using these descriptors helps provide more context to the nature of the effort.

Na maanden van intensieve campagne voeren, was de politicus uitgeput.

In a work environment, you might hear colleagues talk about 'de campagne-instellingen' (campaign settings) in digital marketing tools like Google Ads. Here, the word takes on a more technical meaning, referring to the parameters of an automated advertising run. Despite the technical setting, the core meaning—a coordinated effort to achieve a goal—remains the same. It is also common to use the preposition voor (for) or tegen (against) to indicate the objective. "Een campagne voor vrede" (A campaign for peace) or "Een campagne tegen roken" (A campaign against smoking).

Duration: 'De campagne duurt drie weken.' (The campaign lasts three weeks.)

Heb je de nieuwste campagne van dat biermerk al gezien op televisie?

Onze campagne richt zich specifiek op gezinnen met jonge kinderen.

You will hear campagne daily if you consume Dutch media. On the news program NOS Journaal, it is ubiquitous during election cycles. Political analysts will dissect the 'strategie van de campagne' and discuss whether a particular 'campagnespotje' (campaign ad) was effective. Outside of politics, the word is a staple of the business world. In offices in Amsterdam or Rotterdam, marketing teams spend their 'maandagochtendoverleg' (Monday morning meeting) discussing the results of the latest 'online campagne'. It is a professional, formal-to-neutral word that fits perfectly in any business setting.

Television and Radio: Public service announcements, known as 'Postbus 51' or 'SIRE' spots, are always referred to as campaigns.
Agriculture: In rural areas of Brabant and Groningen, you will hear farmers talk about the 'bietencampagne' starting in September.

De presentator vroeg: "Hoe verloopt de campagne tot nu toe voor uw partij?"

In educational settings, schools often run 'campagnes' to promote healthy eating or to stop bullying ('tegen pesten'). If you are a student in the Netherlands, you might see posters for a 'campagne' to recruit new members for a student association. Even in the gaming world, the single-player mode of a game is often called the 'campagne', just like in English. This illustrates the word's broad reach—from the mud of a beet field to the digital pixels of a video game. It is a word that signifies a journey toward a goal.

Tijdens de campagne werden er duizenden flyers uitgedeeld op het station.

Lastly, look at social media. Influencers and brands often use the hashtag #campagne or #ad when they are part of a 'betaalde campagne' (paid campaign). If you follow Dutch accounts on Instagram or LinkedIn, you will see this word constantly. It is the professional standard for any organized promotional effort. In the charitable sector, organizations like KWF Kankerbestrijding run massive 'collectecampagnes' where volunteers go door-to-door. Hearing the word campagne should immediately signal to you that something organized and goal-oriented is happening.

De campagne 'NIX18' waarschuwt jongeren voor de gevaren van alcohol.

News Headlines: 'Nieuwe campagne moet toeristen uit Amsterdam weren.' (New campaign must keep tourists out of Amsterdam.)

Het succes van de campagne was te danken aan de creatieve insteek.

One of the most frequent mistakes English speakers make is with the pronunciation. In English, 'campaign' ends with a hard 'n' sound. In Dutch, the 'gn' in campagne is a palatal nasal, sounding like the 'ny' in 'onion' or the 'ñ' in Spanish 'mañana'. If you pronounce it like the English word, you will be understood, but it will sound very foreign. Another common error is the gender of the word. Many learners default to 'het' for abstract nouns, but campagne is a 'de-word'. Incorrectly saying "het campagne" is a hallmark of an intermediate learner who hasn't yet mastered noun genders.

Pronunciation Error: Saying 'kam-pijn' (English style) instead of 'kam-pan-juh'.
Gender Error: Using 'het' instead of 'de'. Correct: 'De campagne was duur.'

Fout: Ik vond het campagne erg goed. Goed: Ik vond de campagne erg goed.

There is also a semantic trap. Because the word sounds like the French word for 'countryside' (campagne), some learners confuse it with the Dutch word for countryside, which is platteland. If you want to say you are going to the countryside for the weekend, do not say you are going to the 'campagne'. This will confuse Dutch people, as they will think you are joining a political movement. Always use platteland for rural areas and campagne for organized efforts. Furthermore, avoid the literal translation of "running a campaign" as "een campagne rennen". In Dutch, you voeren (conduct) or draaien (run, in a technical sense) a campaign.

Fout: We rennen een nieuwe campagne. Goed: We voeren een nieuwe campagne.

Finally, watch out for the plural. Some learners try to use the English plural 'campaigns' (pronounced with a 'z' sound) or an incorrect Dutch plural like 'campagnen'. The only correct plural is campagnes. In writing, ensure you don't add an unnecessary 'n' at the end. Also, be careful with the word 'actie'. While sometimes interchangeable, 'actie' is often a single event or a sale (like 'in de actie' - on sale), whereas campagne is always a longer, more structured process. Using 'campagne' for a one-day 50% discount at a store might sound a bit too grandiose.

Spelling Error: Writing 'campanje' (phonetic spelling) instead of 'campagne'.

Let op: Het is een campagne, niet een actie van één dag.

De campagnes van die stichting zijn altijd erg ontroerend.

Dutch offers several alternatives to campagne, depending on the context and the 'register' you want to use. The most common synonym is actie. While actie can mean a physical action or a discount, in the context of "een actie voeren," it is very close to a campaign. However, actie often feels more grassroots or short-term. If a group of neighbors wants to stop a new highway, they might start an 'actiecomité'. If a national environmental group does it, they launch a 'campagne'.

Campagne vs. Actie: 'Campagne' is strategic and long-term; 'Actie' is often tactical and immediate.
Campagne vs. Veldtocht: 'Veldtocht' is the literal military term for a campaign, though it can be used metaphorically for a very difficult struggle.

Zijn kruistocht tegen onrecht voelde als een eindeloze campagne.

Another related term is offensief (offensive). This is used when a campaign is particularly aggressive or aimed at a quick victory. You might hear about a 'charmeoffensief' (charm offensive) when a politician tries to improve their public image quickly. In marketing, people might talk about a 'promotie' (promotion), but this usually refers to the specific offer rather than the whole organized effort. For a more formal, academic, or government-oriented context, you might use voorlichting (information/education). A 'voorlichtingscampagne' is a campaign designed to inform the public rather than sell a product.

De campagne was eigenlijk een groot charmeoffensief van de directeur.

In a business context, you might use initiatief (initiative) or project. However, these lack the specific 'public-facing' and 'persuasive' connotations of campagne. If you are trying to convince people of something, campagne is your best bet. If you are just doing a task, project is better. Understanding these subtle differences will help you choose the right word for the right situation, moving you beyond simple translations and into true Dutch fluency.

Other Alternatives: 'Reeks' (series), 'Inspanning' (effort), 'Programma' (program).

Dit nieuwe project is onderdeel van een bredere campagne voor duurzaamheid.

De overheid gebruikt vaak campagnes om gedragsverandering te bereiken.

How Formal Is It?

豆知識

The words 'campagne', 'champagne', and 'campus' all share the same Latin root 'campus' (field).

発音ガイド

UK /kæmˈpeɪn/

US /kæmˈpeɪn/

The stress is on the second syllable: kam-PAN-juh.

韻が合う語

spanje kastanje oranje lasagne champagne Bretagne montagne cocagne

よくある間違い

Pronouncing it like the English 'campaign' with a hard 'n'.
Pronouncing the 'g' as a Dutch 'g' (guttural). It should be silent, modifying the 'n'.
Forgetting the final 'e' sound (schwa).
Misplacing the stress on the first syllable.
Confusing the pronunciation with 'camping'.

難易度

読解 2/5

Easy to recognize because of the English cognate.

ライティング 4/5

Spelling the 'gn' can be tricky for beginners.

スピーキング 5/5

Pronunciation requires practice to avoid an English accent.

リスニング 3/5

Clear sound, but watch for compound words.

次に学ぶべきこと

前提知識

plan doel werk maken zien

次に学ぶ

strategie doelgroep overtuigen bereik invloed

上級

propaganda beïnvloeding mobiliseren electorat retoriek

知っておくべき文法

De-words vs Het-words

De campagne (correct) vs Het campagne (incorrect).

Plural formation with -s

Campagne -> Campagnes (no apostrophe needed).

Separable verbs in sentences

We zetten een campagne OP. (From 'opzetten').

Compound nouns

Verkiezing + Campagne = Verkiezingscampagne (note the 's').

Word order with 'om... te'

De campagne is bedoeld OM mensen TE helpen.

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レベル別の例文

De campagne is nieuw.

The campaign is new.

Simple subject-verb-adjective structure.

Ik zie de campagne.

I see the campaign.

Direct object with 'de'.

Is de campagne goed?

Is the campaign good?

Question form.

De campagne begint nu.

The campaign starts now.

Present tense verb 'beginnen'.

Mijn campagne helpt mensen.

My campaign helps people.

Possessive pronoun 'mijn'.

De poster van de campagne is blauw.

The poster of the campaign is blue.

Genitive construction with 'van de'.

Stop de campagne!

Stop the campaign!

Imperative form.

Een kleine campagne.

A small campaign.

Indefinite article with adjective.

Wij starten een nieuwe campagne voor de school.

We are starting a new campaign for the school.

Using 'voor' to indicate purpose.

De reclamecampagne op tv is erg grappig.

The advertising campaign on TV is very funny.

Compound word 'reclamecampagne'.

Hij werkt aan een campagne tegen roken.

He is working on a campaign against smoking.

Preposition 'tegen' (against).

Hoeveel kost deze campagne?

How much does this campaign cost?

Demonstrative pronoun 'deze'.

De campagne duurt twee maanden.

The campaign lasts two months.

Verb 'duren' for duration.

Zij vindt de campagne niet interessant.

She does not find the campaign interesting.

Negative 'niet' placement.

De politicus maakt een campagne.

The politician is making a campaign.

Simple transitive verb.

Er zijn veel campagnes in de stad.

There are many campaigns in the city.

Plural 'campagnes'.

De partij voert een felle campagne voor de verkiezingen.

The party is conducting a fierce campaign for the elections.

Essential collocation 'campagne voeren'.

We hebben een online campagne gelanceerd om meer klanten te trekken.

We launched an online campaign to attract more customers.

Present perfect with 'lanceren'.

De campagne is bedoeld om mensen bewuster te maken van het milieu.

The campaign is intended to make people more aware of the environment.

Passive structure 'is bedoeld om'.

Tijdens de campagne bezochten we verschillende steden.

During the campaign, we visited various cities.

Preposition 'tijdens' (during).

De overheid zet een campagne op over veilig internetten.

The government is setting up a campaign about safe internet use.

Separable verb 'opzetten'.

Het succes van de campagne hangt af van de vrijwilligers.

The success of the campaign depends on the volunteers.

Phrase 'afhangen van'.

Zij voert campagne voor de rechten van dieren.

She is campaigning for animal rights.

Verb phrase 'campagne voeren voor'.

De bietencampagne zorgt voor veel vrachtverkeer op de weg.

The beet campaign causes a lot of truck traffic on the road.

Specific agricultural context.

De marketingcampagne was zeer effectief in het bereiken van de doelgroep.

The marketing campaign was very effective in reaching the target audience.

Usage of 'doelgroep' and 'effectief'.

Ondanks de grote investering leverde de campagne weinig resultaat op.

Despite the large investment, the campaign yielded little result.

Conjunction 'ondanks' (despite).

De campagne richt zich voornamelijk op jongeren tussen de 18 en 25 jaar.

The campaign focuses primarily on young people between 18 and 25.

Reflexive verb 'zich richten op'.

Er is veel kritiek op de nieuwe campagne van de belastingdienst.

There is a lot of criticism of the new tax office campaign.

Prepositional object 'kritiek op'.

De campagne werd ondersteund door diverse bekende Nederlanders.

The campaign was supported by several Dutch celebrities.

Passive voice 'werd ondersteund door'.

Het bedrijf besloot de campagne vroegtijdig te beëindigen.

The company decided to terminate the campaign prematurely.

Infinitive with 'te'.

Deze campagne is een mooi voorbeeld van 'social engineering'.

This campaign is a fine example of social engineering.

Abstract usage.

We moeten de strategie van de campagne herzien.

We must revise the strategy of the campaign.

Modal verb 'moeten' + infinitive.

De campagne ontketende een breed maatschappelijk debat over privacy.

The campaign sparked a broad social debate about privacy.

High-level verb 'ontketenen' (to spark/unleash).

Het was een geraffineerde campagne die inspeelde op de angsten van de kiezer.

It was a sophisticated campaign that played on the fears of the voter.

Relative clause with 'die'.

De campagne slaagde erin om het merk volledig te herpositioneren.

The campaign succeeded in completely repositioning the brand.

Phrase 'slagen erin om... te'.

Haar campagne voor gendergelijkheid kreeg wereldwijde navolging.

Her campaign for gender equality received worldwide following.

Abstract noun 'navolging'.

De campagne werd gekenmerkt door een agressieve toon en persoonlijke aanvallen.

The campaign was characterized by an aggressive tone and personal attacks.

Passive 'werd gekenmerkt door'.

Door de campagne is de publieke opinie aanzienlijk verschoven.

Because of the campaign, public opinion has shifted significantly.

Inversion after 'Door de campagne'.

De financiering van de campagne bleef lange tijd schimmig.

The funding of the campaign remained murky for a long time.

Adjective 'schimmig' (murky/shady).

Een succesvolle campagne vereist een naadloze afstemming tussen alle kanalen.

A successful campaign requires a seamless alignment between all channels.

Advanced vocabulary 'naadloze afstemming'.

De campagne fungeerde als een katalysator voor ingrijpende institutionele hervormingen.

The campaign functioned as a catalyst for profound institutional reforms.

Metaphorical usage of 'katalysator'.

Men kan de campagne beschouwen als een meesterproef in politieke communicatie.

One can consider the campaign as a masterpiece in political communication.

Formal 'Men' usage.

De subtiele symboliek in de campagne ontging het grote publiek volledig.

The subtle symbolism in the campaign completely escaped the general public.

Verb 'ontgaan' (to escape/miss).

De bietencampagne markeert vanouds de overgang van de herfst naar de winter in deze streek.

The beet campaign has traditionally marked the transition from autumn to winter in this region.

Adverb 'vanouds' (traditionally/from of old).

Ondanks de retorische brille van de campagne bleef de electorale winst beperkt.

Despite the rhetorical brilliance of the campaign, the electoral gain remained limited.

Nouns 'brille' and 'winst'.

De campagne was doordrenkt van nostalgische verwijzingen naar een geïdealiseerd verleden.

The campaign was saturated with nostalgic references to an idealized past.

Participle 'doordrenkt' (saturated/soaked).

In de luwte van de campagne werden belangrijke strategische keuzes gemaakt.

In the shadow/quiet of the campaign, important strategic choices were made.

Idiomatic 'In de luwte van'.

De campagne weerspiegelde de diepgewortelde polarisatie binnen de samenleving.

The campaign reflected the deep-seated polarization within society.

Compound adjective 'diepgewortelde'.

よく使う組み合わせ

campagne voeren

een campagne lanceren

verkiezingscampagne

reclamecampagne

campagne opzetten

landelijke campagne

succesvolle campagne

campagneleider

suikerbietencampagne

campagne voeren tegen

よく使うフレーズ

in campagne zijn

— To be actively involved in a campaign period.

De partij is nu volop in campagne.

een campagne draaien

— To run a (technical/digital) campaign.

We draaien momenteel een campagne op Facebook.

op campagne gaan

— To go out and start campaigning (physically).

De kandidaten gaan morgen op campagne in het zuiden.

campagne voeren voor eigen parochie

— To campaign only for one's own interests (idiomatic).

Hij voert vooral campagne voor eigen parochie.

de vruchten plukken van de campagne

— To see the positive results of the campaign.

We plukken nu de vruchten van onze campagne.

een campagne stopzetten

— To halt or cancel a campaign.

Vanwege de ophef hebben ze de campagne stopgezet.

de motor van de campagne

— The driving force behind the effort.

Zij was echt de motor van de campagne.

een campagne financieren

— To provide the money for a campaign.

Hoe gaan we deze campagne financieren?

een campagne evalueren

— To look back and see how the campaign went.

Na afloop moeten we de campagne goed evalueren.

het gezicht van de campagne

— The person who represents the campaign publicly.

Hij is het gezicht van de nieuwe campagne.

よく混同される語

campagne vs Camping

A place for tents. 'Campagne' is a project.

campagne vs Champagne

The drink. Sounds similar but spelled differently.

campagne vs Platteland

The countryside. In French, 'campagne' means countryside, but not in Dutch.

慣用句と表現

"Campagne voeren voor eigen parochie"

— To promote your own interests or those of your own group, often ignoring others.

De minister voerde vooral campagne voor eigen parochie.

informal/semi-formal

"Een charmeoffensief inzetten"

— To start a campaign specifically to make people like you or a situation.

Na het schandaal zette de CEO een charmeoffensief in.

neutral

"Op de barricaden staan"

— While not using the word 'campagne', it describes the act of campaigning or protesting fiercely.

Zij staat altijd op de barricaden voor het klimaat.

neutral

"Hoge ogen gooien"

— To have a good chance of winning/succeeding in a campaign or contest.

Die nieuwe campagne gooit hoge ogen bij het publiek.

informal

"De toon zetten"

— To determine the atmosphere or style of a campaign.

De eerste poster zette meteen de toon voor de campagne.

neutral

"Iets op de kaart zetten"

— To make something well-known through a campaign.

Deze campagne heeft ons dorp echt op de kaart gezet.

neutral

"Zieltjes winnen"

— A slightly cynical way to describe trying to get supporters or customers.

Ze zijn weer bezig met zieltjes winnen voor hun nieuwe partij.

informal

"De puntjes op de i zetten"

— To finalize the small details of a campaign plan.

Morgen zetten we de puntjes op de i voor de lancering.

neutral

"Het spits afbijten"

— To be the first one to start a campaign or a speech within it.

De voorzitter beet het spits af tijdens de campagnebijeenkomst.

neutral

"Voeten in de aarde hebben"

— To be difficult to set up (like a large campaign).

Het opzetten van de landelijke campagne had heel wat voeten in de aarde.

neutral

間違えやすい

campagne vs Actie

Both involve doing something for a goal.

Actie is often shorter or specifically a discount. Campagne is broader and strategic.

De supermarkt heeft een actie (sale), maar de overheid voert een campagne (awareness).

campagne vs Project

Both are organized efforts.

Project is internal/operational. Campagne is usually external/public-facing.

Het IT-project is klaar, maar de marketingcampagne moet nog beginnen.

campagne vs Veldtocht

Both refer to a series of operations.

Veldtocht is literal military or very heavy metaphor. Campagne is the standard modern term.

Napoleon voerde een veldtocht, maar Rutte voert een campagne.

campagne vs Promotie

Both are used in selling.

Promotie is the act of promoting or a specific deal. Campagne is the whole organized plan.

Door een goede campagne kreeg het product veel promotie.

campagne vs Voorlichting

Both involve giving information.

Voorlichting is the content/goal (education). Campagne is the method/period.

De voorlichtingscampagne was erg leerzaam.

文型パターン

De [zelfstandig naamwoord] is [bijvoeglijk naamwoord].

De campagne is groot.

Ik zie een [bijvoeglijk naamwoord] campagne.

Ik zie een nieuwe campagne.

We voeren een campagne voor [doel].

We voeren een campagne voor het klimaat.

De campagne is bedoeld om [werkwoord].

De campagne is bedoeld om te informeren.

Ondanks de [noun], was de campagne [adj].

Ondanks de kosten, was de campagne succesvol.

De campagne richt zich op [doelgroep].

De campagne richt zich op studenten.

De campagne werd gekenmerkt door [zelfstandig naamwoord].

De campagne werd gekenmerkt door creativiteit.

In de luwte van de campagne [zin].

In de luwte van de campagne werden plannen gesmeed.

語族

名詞

campagneleider

campagnestrateeg

campagnespotje

campagneplan

campagnekas

動詞

campagne voeren

形容詞

campagne-achtig

使い方

frequency

Very common in professional and media contexts.

よくある間違い

Het campagne → De campagne
Campagne is a common gender (de) noun, not neuter.
Een campagne rennen → Een campagne voeren
In Dutch, we 'conduct' (voeren) a campaign rather than 'run' (rennen) it.
Campanje → Campagne
The spelling follows the original French 'gn' rather than a phonetic 'nj'.
Naar de campagne gaan → Naar het platteland gaan
Using 'campagne' for countryside is a French-based error.
Campagnen (plural) → Campagnes
The plural of words ending in a silent 'e' is usually just 's'.

ヒント

Check the Gender

Always remember 'de campagne'. If you use an adjective before it, it gets an -e: 'een leukE campagne'.

Soft GN

Think of the word 'Spanje' (Spain). The 'nj' in Spanje is the same sound as the 'gn' in campagne.

Use 'Voeren'

Whenever you talk about doing a campaign, use the verb 'voeren'. It makes you sound much more native.

Business Dutch

In a Dutch office, 'campagne' is the standard word for marketing efforts. Use it instead of 'advertentie-dingen'.

SIRE

Look up 'SIRE campagnes' on YouTube to see famous Dutch public service announcements.

Compound Words

Dutch loves long words. Don't be afraid to write 'verkiezingscampagne' as one single word.

News Keywords

When you hear 'verkiezingen' (elections), listen for 'campagne' immediately after.

Beet Season

If you live in the countryside in autumn, use 'bietencampagne' to talk to local farmers.

Charm Offensive

Use 'charmeoffensief' when someone is trying really hard to be liked after a mistake.

Not a Camping

Double-check your spelling. A 'camping' is where you sleep in a tent; a 'campagne' is a project!

暗記しよう

記憶術

Think of 'Champagne'. You drink champagne to celebrate a successful campaign! They sound almost the same.

視覚的連想

Imagine a large field (the original meaning) filled with people holding signs and banners for a goal.

Word Web

marketing politiek doel voeren lanceren poster media strategie

チャレンジ

Try to use 'campagne' and 'voeren' in one sentence about a hobby you have.

語源

Derived from the French word 'campagne', which in turn comes from the Latin 'campania', meaning 'open country' or 'level field'.

元の意味： Originally referred to the time an army spent in the open field during a military operation.

Indo-European, Italic, Romance (via French).

文化的な背景

Be aware that political campaigns in the Netherlands are strictly regulated regarding airtime and funding.

English speakers might be surprised by the agricultural use (beet campaign).

SIRE campagnes Postbus 51 NIX18 (alcohol prevention)

実生活で練習する

実際の使用場面

Marketing

De ROI van de campagne
De doelgroep bereiken
Een creatief concept
Het budget bewaken

Politics

Langs de deuren gaan
Debatten voeren
De peilingen
Kiezers winnen

Agriculture

De oogst is begonnen
Vrachtwagens vol bieten
De fabriek draait
Het seizoen

Social Activism

Bewustwording creëren
Handtekeningen verzamelen
Petitie starten
Aandacht vragen voor

Gaming

De solo-campagne
Een missie voltooien
Het verhaal volgen
De moeilijkheidsgraad

会話のきっかけ

"Wat vind jij van de huidige verkiezingscampagne?"

"Heb je onlangs een reclamecampagne gezien die indruk op je maakte?"

"Zou jij ooit een campagne willen leiden voor een goed doel?"

"Vind je dat de overheid te veel geld uitgeeft aan campagnes?"

"Hoe belangrijk is social media voor een moderne campagne?"

日記のテーマ

Beschrijf een campagne die jouw mening over een onderwerp heeft veranderd.

Als je een campagne mocht starten voor je eigen buurt, wat zou het doel zijn?

Schrijf over de verschillen tussen campagnes in jouw land en in Nederland.

Hoe zou een campagne voor 'meer vriendelijkheid' eruit moeten zien?

Reflecteer op de invloed van advertentiecampagnes op jouw dagelijks leven.

よくある質問

10 問

It is always 'de campagne'. For example: 'De campagne was een groot succes.' Using 'het' is a common mistake.

It's a soft sound, like the 'ny' in 'canyon' or 'onion'. The 'g' is not pronounced as a guttural Dutch 'g'.

You can, but 'actie' is more common for a simple discount. 'Campagne' sounds more like a big marketing plan.

It's the period in autumn when Dutch farmers harvest sugar beets and transport them to factories. It's a very specific cultural term.

The plural is 'campagnes'. You just add an 's' at the end.

It is neutral to formal. It's perfectly fine to use in a professional office or in casual conversation about the news.

No, that's a literal translation from English. In Dutch, you 'voert' (conduct) a campaign.

It's an idiom meaning to only promote your own interests or those of your own group.

Yes, just like in English, the story mode of a game is called the 'campagne'.

No! That's a common mistake because of French. In Dutch, countryside is 'het platteland'.

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