What Is Data Analytics? - An Introduction (Full Guide)

Data Analytics everyone's talking about it but  what exactly is it perhaps you've heard that Data  

Analytics is the next big thing for business  and want to find more about what the field  

involves by the end of this video you should have  a better understanding of what data analytics is  

and you'll have a better understanding  of what you'll be doing in the role

in this video we're going to cover five key points  to give you a better understanding of what it is  

to be a Data Analyst and how do you start working  in this field as you're watching the video if  

you've got any questions about the topics that we  cover just drop them in the comments below before  

we dive in if you're enjoying the video content  please give us a like and subscribe to get more  

weekly videos like this so let's dive into step  number one perhaps you're thinking about becoming  

a data analyst and want to know exactly what a  career in the field involves most companies are  

collecting loads of data all the time but in its  raw form this data doesn't actually mean anything  

this is where data analytics comes in data  analytics is the process of analyzing raw data  

so that we can pull out insights which are useful  to companies these insights are super important to  

drive smart business decisions what a data analyst  does is they take all this complex jigsaw of data  

they take it out and they make it into  something which you can really use  

having interpreted the data the data analyst can  then pass these insights on so that the company  

can then make the most informed decisions  so you can think of data analytics as a  

kind of business intelligence used to solve  problems and challenges that every company has  

it's all about finding patterns in the data which  can tell you something useful or relevant about  

the business operations so for instance how  customers engage with a particular product or  

employees engage with a particular tool armed with  the insights of data companies are then able to  

make better decisions about their audience company  as a whole and the industry in which they work in