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B1 noun #3,500 most common 10 min read

销售额

xiaoshoue Top 3,500

Practice it Examples Notes & Tips 销售额 in 30 Seconds

Explanation 销售额 in your Level:

At the A1 level, you don't need to use the word '销售额' (xiāoshòué) in your own speech yet, but it's good to recognize its components. '销售' means 'to sell' and '额' means 'amount.' Think of it as 'sell-money.' At this stage, you would usually just say '钱' (qián - money) or '卖' (mài - to sell). For example, instead of 'The sales volume is high,' an A1 learner would say '卖了很多钱' (Sold a lot of money/made a lot of money). Learning this word now helps you prepare for more formal business situations later. Just remember that '额' (é) always refers to a number or an amount in a box or on a screen. If you see this word in a shop window or on a news ticker, know that they are talking about how much money the business is making from selling things. It's like the 'total' at the bottom of a receipt, but for the whole company over a long time like a month or a year.

For A2 learners, '销售额' (xiāoshòué) is a useful 'passive' vocabulary word that you will start to see in simple news stories or business dialogues. You should understand that it is a noun. You might hear it in a sentence like '这家店的销售额很高' (This store's sales volume is high). At this level, focus on the relationship between '销售' (selling) and the result '额' (amount). You can start using it to describe the success of a business more accurately than using simple words like '好' (good). If you are talking about your job, you might say '我的公司的销售额不错' (My company's sales volume is not bad). It's a step up from 'A1' Chinese because it shows you understand that business success is measured in specific 'amounts' (额). You should also learn to pair it with '增长' (zēngzhǎng - increase) and '下降' (xiàjiàng - decrease), which are common A2 level verbs.

At the B1 level, you are expected to use '销售额' (xiāoshòué) actively, especially if you are learning Chinese for work. You should be able to discuss trends. For example, '去年的销售额达到了三百万' (Last year's sales volume reached three million). You should also be able to distinguish it from '销量' (xiāoliàng - sales quantity). A B1 learner knows that '额' refers to the value (money) and '量' refers to the quantity (items). You can use this word in more complex sentence structures, such as '虽然销量增加了，但销售额却下降了' (Although the sales quantity increased, the sales volume actually decreased). This shows you can handle contrasting ideas. You will also start encountering this word in reading passages about the economy, and you should be able to answer questions about whether a company is doing well or poorly based on the '销售额' mentioned in the text.

At the B2 level, '销售额' (xiāoshòué) should be a natural part of your professional vocabulary. You should be comfortable using it in business presentations and formal reports. You should also be familiar with related terms like '同比' (tóngbǐ - year-on-year) and '环比' (huánbǐ - month-on-month) when discussing '销售额.' For instance, '本月销售额环比增长了百分之五' (This month's sales volume increased by 5% compared to last month). You should understand the nuance between '销售额' and '营业额' (yíngyè'é - turnover) and use them appropriately depending on the industry. B2 learners should also be able to discuss the factors that influence '销售额,' such as '市场营销' (marketing) or '经济衰退' (economic recession). You are no longer just reporting the number; you are analyzing the '销售额' in the context of the wider market. Your ability to use this word fluently will make you sound much more professional in a Chinese-speaking business environment.

By the C1 level, you should have a nuanced understanding of '销售额' (xiāoshòué) and its implications in financial analysis. You should be able to use it in sophisticated arguments about corporate strategy. For example, discussing how a high '销售额' might mask underlying issues like low '毛利率' (gross profit margin). You will encounter this word in complex economic journals and should be able to synthesize information from various sources regarding '社会消费品零售总额' (total retail sales of consumer goods). You should also be familiar with its use in legal and tax contexts, such as '销售额的确认' (recognition of sales revenue). At this level, you should be able to debate the merits of prioritizing '销售额' growth over '盈利能力' (profitability). Your vocabulary should also include related idiomatic expressions and formal collocations like '销售额骤降' (a sudden drop in sales) or '销售额屡创新高' (sales volume repeatedly hitting new highs).

At the C2 level, '销售额' (xiāoshòué) is a basic building block for discussing high-level macroeconomic theories and corporate finance. You should be able to interpret '销售额' data within the context of global market trends, currency fluctuations, and geopolitical shifts. You might use it in a sentence like '在全球通胀压力下，名义销售额的增长可能掩盖了实际购买力的下降' (Under the pressure of global inflation, the growth in nominal sales volume may hide a decline in actual purchasing power). You should be able to discuss the '销售额' of multinational corporations across different jurisdictions, considering the complexities of transfer pricing and tax optimization. Your command of the language should allow you to use '销售额' in any register, from a casual chat about a startup's 'burn rate' to a formal academic paper on 'consumer behavior and its impact on aggregate sales revenue.' You should also be able to detect subtle nuances in how '销售额' is reported in media to influence public perception of a company's health.

Practice it Examples Notes & Tips

销售额 in 30 Seconds

销售额 represents the total monetary value of sales made by a company before any expenses are subtracted, commonly known as gross sales or revenue.
It is a compound of '销售' (to sell) and '额' (amount), making it a formal term used primarily in business and financial contexts.
Commonly confused with '销量' (quantity sold) and '利润' (profit), 销售额 specifically focuses on the total cash value of the transactions.
Key verbs used with this word include 增长 (grow), 下降 (decline), and 达到 (reach), and it is a vital economic indicator.

The term 销售额 (xiāoshòué) is a fundamental concept in the world of business, finance, and economics. At its core, it represents the total monetary value generated by the sale of goods or services within a specific timeframe. To understand this word deeply, we must look at its three constituent characters. The first character, 销 (xiāo), originally meant to melt metal but evolved to mean 'to expend' or 'to sell.' The second, 售 (shòu), also means 'to sell' or 'to market.' Together, 销售 forms the compound verb for 'selling' or 'marketing.' The final character, 额 (é), is particularly interesting. While its primary meaning is 'forehead,' it has a derived meaning of 'a fixed number,' 'quota,' or 'amount.' Therefore, 销售额 literally translates to the 'amount of sales.'

Business Context: In a corporate setting, this is the 'top line' figure on an income statement. It is the raw income before any expenses, taxes, or costs of goods sold are deducted. If you own a lemonade stand and sell 100 cups at $1 each, your 销售额 is $100.

这家跨国公司去年的销售额突破了百亿美元大关。(This multinational company's sales volume exceeded the ten-billion-dollar mark last year.)

You will encounter this word most frequently in financial reports, news broadcasts concerning the economy, and internal company meetings. It is the primary metric used to judge the scale of a business and its market share. However, it is crucial to distinguish it from 利润 (lìrùn - profit). A company can have a massive 销售额 but still be losing money if its costs are even higher. For instance, during the 'Double 11' shopping festival in China, platforms like Tmall and JD.com proudly display their real-time 销售额 on massive digital screens to demonstrate their dominance in the retail sector.

由于新产品的推出，我们本季度的销售额增长了百分之二十。(Due to the launch of new products, our sales volume this quarter grew by twenty percent.)

Economic Indicator: Economists use the aggregate 销售额 of various sectors to measure the health of the national economy. High sales usually indicate strong consumer confidence and spending power.

In daily life, while an average person might not use 销售额 to talk about their personal shopping, anyone working in retail, management, or finance will use it daily. It's a professional term that carries a sense of formality and precision. If you are describing the success of a small business, using 销售额 makes you sound more business-savvy than just saying 'they made a lot of money.'

该地区的零售销售额反映了当地居民的消费水平。(The retail sales in this area reflect the consumption level of local residents.)

尽管价格上涨，我们的销售额依然保持稳定。(Despite the price increase, our sales volume remained stable.)

Character Focus: 额: Understand that 额 appears in many financial terms like 余额 (yú'é - balance), 限额 (xiàn'é - limit), and 总额 (zǒng'é - total amount). Mastering this character helps unlock many business Chinese terms.

为了达成全年的销售额目标，我们需要加强市场推广。(To achieve the annual sales target, we need to strengthen marketing promotion.)

Using 销售额 (xiāoshòué) correctly requires pairing it with specific verbs and adjectives that describe numerical trends. Since it is a noun representing an amount, it often acts as the subject or object in sentences concerning business performance. For English speakers, think of it as 'sales revenue' or 'sales turnover.'

Pairing with Verbs: Common verbs include: 增长 (zēngzhǎng - to grow), 下降 (xiàjiàng - to decline), 达到 (dádào - to reach), 突破 (tūpò - to break through), and 统计 (tǒngjì - to calculate/summarize).

财务部正在统计上个月的销售额。(The finance department is calculating last month's sales volume.)

When you want to describe a significant increase, you might say 销售额大幅增长 (dàfú zēngzhǎng). Conversely, if sales are poor, you could say 销售额惨淡 (cǎndàn) or 销售额骤减 (zhòujiǎn). These descriptors add emotional weight to the raw data. In a professional presentation, you would use more neutral terms like 波动 (bōdòng - fluctuation) or 持平 (chípíng - to remain level).

我们的目标是让明年的销售额翻一番。(Our goal is to double next year's sales volume.)

Sentence Patterns: [Time] + [Subject's] + 销售额 + [Verb] + [Amount]. For example: '去年公司的销售额达到了五百万。' (Last year the company's sales reached five million.)

Another common way to use this word is in the context of 'rankings' or 'market share.' You might say a company is 销售额第一 (xiāoshòué dì-yī), meaning it has the highest sales revenue in its industry. This is a common way to boast about a company's success in advertisements. It's also frequently used in conditional sentences regarding bonuses or commissions: '如果你的销售额达标，你就能拿到奖金。' (If your sales volume meets the target, you can get a bonus.)

由于市场竞争激烈，该店的销售额有所下滑。(Due to fierce market competition, the store's sales volume has declined somewhat.)

线上平台的销售额已经超过了实体店。(The sales volume of online platforms has already surpassed that of physical stores.)

Advanced Usage: You can use 销售额 to discuss 'per capita' figures: 人均销售额 (rénjūn xiāoshòué - sales per person). This is a key metric for evaluating salesperson efficiency.

提高客单价是增加总销售额的有效途径之一。(Increasing the average order value is one effective way to increase total sales volume.)

If you spend any time in a Chinese workplace or watching Chinese financial news, 销售额 (xiāoshòué) will become one of the most familiar terms in your vocabulary. It is the heartbeat of the commercial world. Let's look at the specific environments where this word is most prevalent.

The Corporate Boardroom: During quarterly or annual reviews (季度或年度回顾), managers will present slides filled with charts. You will hear phrases like '本季度销售额超出预期' (This quarter's sales exceeded expectations) or '我们需要分析销售额下降的原因' (We need to analyze the reasons for the drop in sales).

在今天的会议上，CEO 重点强调了提升海外市场销售额的重要性。(At today's meeting, the CEO emphasized the importance of increasing sales volume in overseas markets.)

Another place you will hear this is on CCTV-2 (the financial channel) or while reading the Wall Street Journal Chinese edition. News anchors frequently report on the 'Retail Sales of Consumer Goods' (社会消费品零售总额), which is a major economic indicator for the country. If the 销售额 of the automotive industry drops, it's national news. You'll hear experts debating whether the economy is cooling down based on these figures.

直播带货已经成为拉动品牌销售额的新引擎。(Livestreaming e-commerce has become a new engine for driving brand sales volume.)

In the Tech Startup World: Founders pitching to investors (投资人) will always be asked about their 销售额. It proves 'traction.' An investor might ask: '你们上个季度的销售额是多少？' (What was your sales volume last quarter?)

Even in small-scale retail, like a family-run restaurant or a boutique, the owners will discuss their 销售额 at the end of the day. They might use the more colloquial term '营业额' (yíngyè'é - turnover), but 销售额 is perfectly understood and used when they want to sound more official, such as when applying for a bank loan or discussing taxes with an accountant.

这家小店虽然不起眼，但每月的销售额都非常惊人。(Although this small shop is inconspicuous, its monthly sales volume is very surprising.)

为了刺激销售额，商场决定在周末举行促销活动。(To stimulate sales volume, the mall decided to hold promotional activities over the weekend.)

Job Interviews: If you are applying for a sales or marketing role, you will be expected to talk about the 销售额 you generated in your previous position as a measure of your capability.

他在简历中写到，他曾帮助公司将年度销售额提升了30%。(He wrote in his resume that he had helped the company increase annual sales volume by 30%.)

While 销售额 (xiāoshòué) is a straightforward term, learners often trip over its nuances or confuse it with related business vocabulary. Understanding these pitfalls will help you communicate more accurately in professional settings.

Confusion with 销量 (xiāoliàng): This is the most common mistake. 销售额 is the money (e.g., $10,000), while 销量 is the quantity of items sold (e.g., 500 units). You can have a high 销量 but a low 销售额 if your items are very cheap.

错误：我们的销售额是五百台电脑。(Wrong: Our sales volume is 500 computers.) -> 应该是：我们的销量是五百台电脑。

Another frequent error is confusing 销售额 with 利润 (lìrùn - profit). In English, we sometimes loosely say 'revenue' when we mean 'profit,' but in Chinese business, these are strictly separated. 销售额 is everything that comes in; 利润 is what's left after you pay the bills. If you tell your boss the 销售额 is high, they might still be unhappy if the 利润 is zero.

错误：这个月的销售额非常便宜。(Wrong: This month's sales volume is very cheap.) -> 应该是：这个月的销售额非常低。

Misusing '额' (é): Sometimes learners forget the '额' and just say '销售.' While '销售' can mean 'sales' as a general department or activity, it cannot represent the specific monetary amount. You must include '额' to refer to the sum of money.

Learners also struggle with the difference between 销售额 and 营业额 (yíngyè'é). While they are often used interchangeably, 营业额 (turnover) is broader and typically used for service-based businesses like restaurants or hotels, whereas 销售额 is more common for product-based retail or wholesale. Using the wrong one isn't a fatal error, but it marks you as a non-native speaker.

不要混淆：销售额关注的是‘卖出去了多少钱’，而利润关注的是‘赚了多少钱’。(Don't confuse them: Sales volume focuses on 'how much money was sold,' while profit focuses on 'how much money was earned.')

错误：我们公司去年销售额了很多产品。(Wrong: Our company sales volumed many products last year.) -> 应该是：我们公司去年的销售额非常高。

Scale confusion: In Chinese, large numbers are counted in '万' (10,000) and '亿' (100,000,000). When reporting 销售额, learners often make conversion errors. Make sure you know if the figure is in '万元' or '亿元'.

To truly master business Chinese, you need to know where 销售额 (xiāoshòué) fits in the semantic map of financial terms. There are several similar words that describe money coming into a business, each with its own specific nuance and register.

营业额 (yíngyè'é): Meaning: Business turnover. This is the closest synonym. While 销售额 emphasizes the 'selling' aspect, 营业额 emphasizes the 'operation' (营业) of the business. It is the standard term for restaurants, hair salons, and hotels.

那家餐厅周末的营业额通常比平时高出一倍。(That restaurant's turnover on weekends is usually double that of weekdays.)

Next is 收入 (shōurù), which means 'income' or 'revenue.' This is a much broader term. It can refer to a company's total revenue (including investments and interest) or an individual's salary. 销售额 is a specific *type* of 收入. In a formal financial report, you might see '营业收入' (Operating Revenue), which is essentially the same as 销售额 but in more formal accounting language.

虽然我们的销量增加了，但由于降价促销，总销售额反而下降了。(Although our sales quantity increased, the total sales volume actually decreased due to price-reduction promotions.)

成交额 (chéngjiā'é): Meaning: Transaction value. This term is very common in stock markets and e-commerce platforms. It refers to the total value of deals that have been successfully 'closed' (成交). In the context of Alibaba's Singles' Day, they often use 成交额 or GMV.

For production-heavy industries, you might hear 产值 (chǎnzhí), which means 'output value.' This refers to the value of goods produced, even if they haven't been sold yet. A factory might have a high 产值 but a low 销售额 if their inventory is sitting in a warehouse. Finally, 进账 (jìnzhàng) is a more colloquial way to say 'money coming in' or 'receipts.' You might use this when talking to a friend about your side hustle.

这个月的进账不少，我们可以考虑扩大店面了。(The receipts this month are quite good; we can consider expanding the storefront.)

通过对比各分店的销售额，我们可以找出表现最佳的团队。(By comparing the sales volume of each branch, we can identify the best-performing team.)

Key Differences Table: - 销售额: Money from sales (Retail focus) - 利润: Net profit (Bottom line) - 销量: Number of units (Quantity focus) - 营业额: General turnover (Service/General focus)

How Formal Is It?

Fun Fact

The character '额' (forehead) became associated with 'amount' because in ancient times, the number of people or items was often recorded at the 'head' (top) of a tablet or document.

Pronunciation Guide

UK /ʃjɛʊ ʃəʊ ɤ/

US /ʃjaʊ ʃoʊ ɤ/

The primary stress in Chinese is often evenly distributed, but the second tone on 'é' gives it a slightly rising emphasis at the end of the phrase.

Rhymes With

客流量 (kèliúliàng) 成交量 (chéngjiāoliàng) 余额 (yú'é) 份额 (fèn'é) 差额 (chā'é) 名额 (míng'é) 限额 (xiàn'é) 总额 (zǒng'é)

Common Errors

Pronouncing 'xiāo' as 'zee-ow'. It should be a soft 'sh' sound.
Mixing up the tones, especially giving 'é' a flat tone instead of a rising one.
Confusing 'shòu' (sell) with 'shōu' (receive).
Failing to aspirate the 'x' correctly.
Pronouncing 'é' like the English letter 'E'.

Difficulty Rating

Reading 3/5

Easy to recognize once you know '销售' and '额'.

Writing 4/5

The character '额' can be tricky to write from memory due to the '页' radical.

Speaking 3/5

Tones are generally straightforward, but 'é' requires focus.

Listening 3/5

Clearly distinguishable in business contexts.

What to Learn Next

Prerequisites

卖 (mài) 钱 (qián) 多 (duō) 少 (shǎo) 商店 (shāngdiàn)

Learn Next

利润 (lìrùn) 成本 (chéngběn) 毛利 (máolì) 净利 (jìnglì) 亏损 (kuīsǔn)

Advanced

边际收益 (marginal revenue) 资产负债表 (balance sheet) 现金流 (cash flow) 投资回报率 (ROI)

Grammar to Know

Using '达到' (dádào) to express reaching a numerical goal.

销售额达到了预期目标。

Using '比' (bǐ) for comparing sales figures.

今年的销售额比去年高。

The use of '翻番' (fānfān) to mean doubling.

销售额翻了一番。

Directional complements like '下滑' (xiàhuá) or '攀升' (pānshēng).

销售额在持续攀升。

Using '占' (zhàn) to show percentage of a whole.

这部分销售额占总额的一半。

Examples by Level

商店的销售额很多。

The store's sales volume is a lot.

A1 level uses '很多' (hěnduō) to describe the amount instead of more formal verbs.

今天的销售额是一千块。

Today's sales volume is one thousand yuan.

Simple [Time] + [Noun] + [is] + [Amount] structure.

销售额高吗？

Is the sales volume high?

Using '高' (gāo) to ask about the level of sales.

我不明白销售额。

I don't understand 'sales volume'.

Basic negative sentence structure.

我们要看销售额。

We need to look at the sales volume.

'要' (yào) indicates necessity or intent.

销售额很大。

The sales volume is very big.

Using '大' (dà) colloquially for 'high amount'.

这是我们的销售额。

This is our sales volume.

Demonstrative '这' (zhè) used for identification.

每月的销售额不同。

The monthly sales volume is different.

'不同' (bùtóng) means different or not the same.

这个月的销售额比上个月好。

This month's sales volume is better than last month's.

Using the 'A 比 B + Adj' comparison structure.

我们的销售额在增加。

Our sales volume is increasing.

'在' (zài) + Verb indicates an ongoing action.

老板想提高销售额。

The boss wants to increase the sales volume.

'提高' (tígāo) is the standard verb for 'to increase/improve' a figure.

因为天气不好，销售额下降了。

Because the weather is bad, the sales volume has dropped.

'因为...所以...' (because... so...) structure (so is implied here).

去年的销售额是多少？

How much was last year's sales volume?

'是多少' (shì duōshǎo) is the standard way to ask for a numerical value.

我们需要统计这个星期的销售额。

We need to count this week's sales volume.

'统计' (tǒngjì) means to gather and count data.

如果销售额高，就有奖金。

If the sales volume is high, there will be a bonus.

'如果...就...' (if... then...) conditional structure.

网店的销售额增长很快。

The online store's sales volume is growing very fast.

Using the 'Verb + 得 + Adj' structure to describe action (增长得快).

公司的年度销售额达到了新高。

The company's annual sales volume reached a new high.

'达到' (dádào) is used for reaching a specific level or goal.

为了增加销售额，我们决定打折。

To increase sales volume, we decided to give a discount.

'为了' (wèile) indicates the purpose of an action.

虽然销售额很大，但利润却很低。

Although the sales volume is large, the profit is very low.

'虽然...但...却' (although... but... however) contrastive structure.

销售额的增长主要来自海外市场。

The growth in sales volume mainly comes from overseas markets.

'主要来自' (zhǔyào láizì) means 'mainly comes from'.

请把上季度的销售额报告给我。

Please give me the sales volume report for the last quarter.

The '把' (bǎ) construction used to indicate an action on an object.

由于竞争激烈，销售额有所下滑。

Due to fierce competition, the sales volume has declined somewhat.

'有所' (yǒusuǒ) is a formal way to say 'somewhat' or 'to some extent'.

我们要分析销售额下降的原因。

We need to analyze the reasons for the drop in sales volume.

'分析' (fēnxī) means to analyze.

该产品的销售额占总额的百分之三十。

The sales volume of this product accounts for 30% of the total.

'占...的' (zhàn... de) means 'to account for' or 'to occupy'.

即便面临经济危机，该公司的销售额依然稳步增长。

Even in the face of an economic crisis, the company's sales volume still grew steadily.

'即便...依然' (even if... still) indicates resilience.

销售额的波动反映了消费者的心理变化。

Fluctuations in sales volume reflect changes in consumer psychology.

'反映' (fǎnyìng) means to reflect or mirror.

通过优化供应链，我们成功提升了整体销售额。

By optimizing the supply chain, we successfully increased overall sales volume.

'通过...' (tōngguò) indicates the method or means.

销售额并不是衡量公司成功的唯一标准。

Sales volume is not the only criterion for measuring a company's success.

'不是...唯一标准' (is not the only standard).

我们需要制定策略来应对销售额下滑的趋势。

We need to develop strategies to deal with the downward trend in sales volume.

'应对...趋势' (to deal with... a trend).

本季度的销售额同比增加了百分之十。

This quarter's sales volume increased by 10% year-on-year.

'同比' (tóngbǐ) specifically means compared to the same period last year.

销售额的突破得益于我们成功的品牌重塑。

The breakthrough in sales volume is due to our successful rebranding.

'得益于' (déyì yú) means 'to benefit from' or 'thanks to'.

广告投入与销售额之间存在着明显的正相关关系。

There is a clear positive correlation between advertising investment and sales volume.

'正相关关系' (zhèng xiāngguān guānxì) is a technical term for positive correlation.

尽管名义销售额在增长，但扣除通胀因素后，实际销售额其实是下降的。

Although nominal sales volume is growing, after deducting inflation factors, actual sales volume is actually declining.

'扣除...因素' (deducting... factors) is professional economic language.

该公司通过虚报销售额来误导投资者，最终导致了丑闻爆发。

The company misled investors by inflating sales volume, eventually leading to a scandal.

'虚报' (xūbào) means to falsely report or inflate figures.

销售额的分布呈现出明显的季节性特征。

The distribution of sales volume shows clear seasonal characteristics.

'呈现...特征' (to present... characteristics) is a formal descriptive phrase.

在饱和的市场中，单纯追求销售额的增长往往会损害利润率。

In a saturated market, simply pursuing growth in sales volume often harms profit margins.

'单纯追求' (dānchún zhuīqiú) means to pursue something single-mindedly/simplistically.

我们需要重新评估销售额与市场占有率之间的权重关系。

We need to re-evaluate the weighting relationship between sales volume and market share.

'权重关系' (quánzhòng guānxì) refers to the relative importance or weight.

销售额的激增反映了该产品在社交媒体上的病毒式传播。

The surge in sales volume reflects the viral spread of the product on social media.

'激增' (jīzēng) is a more formal and intense word for 'sudden increase'.

政府通过减税政策来刺激中小企业的销售额。

The government stimulates the sales volume of small and medium-sized enterprises through tax reduction policies.

'刺激' (cìjī) means to stimulate or boost.

销售额未能达到预期目标，引发了董事会对现任管理层的质疑。

The failure of sales volume to reach expected targets triggered skepticism from the board of directors regarding current management.

'未能' (wèinéng) is a formal way to say 'did not manage to'.

该行业的销售额受宏观经济波动的影响极大，表现出极强的周期性。

The industry's sales volume is greatly affected by macroeconomic fluctuations and exhibits strong cyclicality.

'周期性' (zhōuqīxìng) refers to the cyclical nature of a phenomenon.

在衡量零售健康度时，同店销售额是一个比总销售额更具参考价值的指标。

When measuring retail health, same-store sales volume is a more valuable reference indicator than total sales volume.

'具参考价值' (jù cānkǎo jiàzhí) means 'to have reference value'.

销售额的增长若建立在过度杠杆的基础上，则潜藏着巨大的财务风险。

If the growth in sales volume is built on excessive leverage, it hides huge financial risks.

'若...则...' (if... then...) is a formal conditional structure.

通过大数据分析，我们可以精准预测未来三个月的销售额走势。

Through big data analysis, we can accurately predict the sales volume trend for the next three months.

'精准预测' (jīngzhǔn yùcè) means 'to predict accurately'.

销售额的下滑迫使公司不得不进行战略收缩和裁员。

The decline in sales volume forced the company to undergo strategic contraction and layoffs.

'迫使' (pòshǐ) means 'to force' or 'to compel'.

名义销售额的虚假繁荣往往掩盖了企业核心竞争力的缺失。

The false prosperity of nominal sales volume often masks the lack of a company's core competitiveness.

'虚假繁荣' (xūjiǎ fánróng) means 'false prosperity'.

跨国公司利用转移定价策略在不同法域间分配销售额，以实现避税目的。

Multinational corporations use transfer pricing strategies to allocate sales volume across different jurisdictions to achieve tax avoidance.

'法域' (fǎyù) is a formal term for 'jurisdiction'.

销售额的增长率与市场饱和度之间存在着非线性的博弈关系。

There is a non-linear game-theoretical relationship between the growth rate of sales volume and market saturation.

'博弈关系' (bóyì guānxì) refers to a game-theory-like relationship.

Synonyms

营业额销售收入交易额成交额流水

Antonyms

亏损支出成本

Common Collocations

提升销售额

销售额下滑

年度销售额

销售额突破

统计销售额

销售额目标

人均销售额

在线销售额

零售销售额

虚报销售额

Common Phrases

销售额翻番

— Sales volume doubles. Used to describe rapid growth.

我们的目标是明年销售额翻番。

销售额达标

— Sales volume meets the target. Essential for bonus discussions.

只要销售额达标，你就能拿到全额奖金。

销售额排行

— Sales volume ranking. Used to compare performance.

他在公司本月的销售额排行中位列第一。

销售额占比

— Sales volume proportion. Used in market share analysis.

高端产品的销售额占比正在提升。

销售额预测

— Sales volume forecast. Used in planning.

根据目前的趋势，销售额预测非常乐观。

总销售额

— Total sales volume. The sum of all sales.

请计算一下所有分店的总销售额。

平均销售额

— Average sales volume. Per unit or per time period.

每家门店的平均销售额都在增长。

销售额贡献

— Sales volume contribution. Which part of the business brings in the most money.

新产品对总销售额的贡献很大。

销售额激增

— A surge in sales volume. Rapid, unexpected growth.

广告发布后，销售额出现了激增。

销售额萎缩

— Shrinking sales volume. Long-term decline.

传统行业的销售额正在逐渐萎缩。

Often Confused With

销售额 vs 销量

Confusing money amount with item quantity. Use 销售额 for dollars, 销量 for units.

销售额 vs 利润

Confusing revenue with profit. 销售额 is total money in; 利润 is money left after costs.

销售额 vs 营业额

Often interchangeable, but 营业额 is preferred for services and general turnover.

Idioms & Expressions

"日进斗金"

— To earn a huge amount of money every day. While not using the word '销售额', it describes a business with a massive daily sales volume.

他的网店现在简直是日进斗金。

Informal/Literary

"蒸蒸日上"

— Becoming more prosperous every day. Often used to describe a company whose sales volume is growing.

公司的业务蒸蒸日上，销售额连创新高。

Formal

"名列前茅"

— To be at the top of the list. Often used in '销售额排行'.

我们的产品在销售额排行中名列前茅。

Neutral

"供不应求"

— Supply falls short of demand. This situation leads to high sales volume.

产品供不应求，导致销售额迅速攀升。

Neutral

"门可罗雀"

— So quiet you can catch sparrows at the door. Describes a business with near-zero sales volume.

由于经营不善，那家店现在门可罗雀，销售额极低。

Literary

"盆满钵满"

— To make a huge profit (literally filling basins and bowls). Refers to the result of high sales volume.

这次促销活动让商家赚得盆满钵满。

Colloquial

"一落千丈"

— A sudden and drastic fall. Often used for a sharp decline in sales volume.

丑闻之后，该品牌的销售额一落千丈。

Neutral

"财源广进"

— May wealth flow in from all sides. A common blessing for businesses to have high sales volume.

祝您的公司开业大吉，财源广进！

Cultural/Greeting

"大红大紫"

— Very popular and successful. Often used for products that achieve massive sales volume.

这款手机在市场上大红大紫，销售额惊人。

Informal

"势如破竹"

— Like splitting bamboo (unstoppable momentum). Used for sales volume breaking through records easily.

新产品的销售额势如破竹，很快就突破了千万。

Literary

Easily Confused

销售额 vs 销售额

Refers to the total money from sales.

Specifically focuses on the monetary value of sales transactions.

这个月的销售额是十万元。

销售额 vs 销量

Both start with '销售'.

Refers to the physical number of units sold, not the money.

这个月的销量是一千台。

销售额 vs 销售额度

Similar looking.

Refers to a 'quota' or 'limit' assigned to someone, not the actual result.

经理给了我十万块的销售额度。

销售额 vs 净利润

Both are financial results.

The amount remaining after all expenses are paid. 销售额 is the starting point.

虽然销售额很高，但净利润只有一点点。

销售额 vs 成交额

Used in similar contexts.

More common in platforms like Taobao or stock markets for 'completed deals'.

该股票今天的成交额很大。

Sentence Patterns

[Time] + 的销售额 + [Adj].

今天的销售额很高。

[Subject] + 的销售额 + 达到 + [Number].

我们公司的销售额达到了三百万。

为了 + [Goal], [Subject] + 提升了销售额。

为了拿奖金，他提升了销售额。

销售额 + 同比/环比 + 增长/下降 + [Percentage].

销售额同比下降了百分之五。

受 + [Factor] + 影响，销售额 + [Trend].

受疫情影响，销售额大幅下滑。

[Specific Product] + 对总销售额的贡献率为 + [Percentage].

手机产品对总销售额的贡献率为百分之六十。

销售额 + 呈现出 + [Adj] + 的态势。

销售额呈现出稳步回升的态势。

单纯依靠 + [Strategy] + 来拉动销售额是不可持续的。

单纯依靠降价来拉动销售额是不可持续的。

Word Family

Nouns

销售 (Sales/Selling)

销售员 (Salesperson)

销售部 (Sales Department)

销售量 (Sales Quantity)

Verbs

销售 (To sell/market)

Adjectives

可销售的 (Salable/Marketable)

利润 (Profit)

成本 (Cost)

营业额 (Turnover)

市场份额 (Market Share)

业绩 (Performance)

How to Use It

frequency

Extremely common in business settings and news.

Common Mistakes

我们的销售额是一百个。 → 我们的销量是一百个。
You used the word for 'money amount' but gave a 'quantity' (100 units). Use 销量 for units.
销售额很便宜。 → 销售额很低。
'Cheap' (便宜) describes price, not a total sales volume. Use 'low' (低).
去年的销售额挣了很多钱。 → 去年的销售额很高。
销售额 *is* the money. You don't 'earn' the sales volume; the sales volume 'is' a certain amount.
我想销售额这个产品。 → 我想销售这个产品。
销售额 is a noun (amount). You cannot use it as a verb. Use '销售' (to sell) instead.
由于成本高，销售额下降了。 → 由于成本高，利润下降了。
High costs usually affect profit, not necessarily the sales volume (unless prices were raised and customers left).

Tips

Uncountable Noun

Remember that 销售额 is uncountable. You don't use measure words like '一个' with it. You just state the amount or describe it with '高/低'.

The 'Amount' Family

Learn 余额 (balance) and 限额 (limit) alongside 销售额. They all use '额' and are common in banking and business.

Use '同比' and '环比'

In a Chinese office, using these terms with 销售额 will immediately make you sound like an expert analyst.

The Forehead Figure

Since '额' also means forehead, imagine the sales total written across the boss's forehead. It's the first thing they look at!

Don't confuse with Price

Never say 销售额很贵 (sales volume is expensive). Use 高 (high) or 低 (low). Only things you buy are 贵 (expensive).

News Keywords

When you hear '零售' (retail) on the news, listen for '总额' right after. They are likely talking about national sales figures.

Bar Charts

If you are labeling a graph in Chinese, use '销售额' for the Y-axis if it represents money.

Singles' Day

Watch videos of Alibaba's 11.11 event to see how they use '销售额' and '成交额' in a high-stakes, exciting environment.

Revenue vs Profit

Always keep 利润 in mind when discussing 销售额. High sales with high costs equals a bad business.

Daily Stats

If you have a side hustle or a shop, try to say your daily sales in Chinese: '我今天的销售额是...'

Memorize It

Mnemonic

Think of 'Sales' (销售) and 'Amount' (额). The character 额 has a 'head' radical (页), so imagine the 'head' figure at the top of a company's financial report.

Visual Association

Visualize a cash register with a large digital 'Total' amount glowing on the screen. That total is the 销售额.

Word Web

销售额 (Sales Amount) 利润 (Profit) 成本 (Cost) 单价 (Unit Price) 销量 (Quantity) 客户 (Customer) 市场 (Market) 增长 (Growth)

Challenge

Try to find the 销售额 of your favorite company (like Apple or Xiaomi) in a Chinese news article. Can you identify if it increased or decreased?

Word Origin

The word is a modern compound. '销售' (xiāoshòu) combines '销' (to melt/expend) and '售' (to sell). '额' (é) originally meant the forehead, but because the forehead is a prominent, measurable part of the face, it evolved to mean 'a fixed amount' or 'quota' in financial contexts during the late imperial and modern eras.

Original meaning: The sum of money obtained through the act of selling.

Sino-Tibetan (Chinese)

Cultural Context

Be careful when asking private business owners about their 销售额; it can be seen as prying into their financial health, similar to asking someone's salary.

In English, we often use 'Revenue' or 'Turnover.' 'Sales volume' can sometimes refer to quantity, so be careful with the translation. 'Sales revenue' is the most accurate equivalent.

Alibaba's annual 11.11 Global Shopping Festival reports. CCTV-2 (Finance Channel) daily economic reports. Fortune 500 (财富500强) rankings in Chinese media.

Practice in Real Life

Real-World Contexts

Retail Management

提升销售额 (Boost sales)
每日销售额 (Daily sales)
促销活动 (Promotion)
客单价 (Average order value)

Financial News

同比增加 (Year-on-year increase)
环比下降 (Month-on-month decrease)
市场预期 (Market expectations)
消费数据 (Consumption data)

E-commerce

转化率 (Conversion rate)
成交总额 (GMV)
直播带货 (Livestreaming sales)
退货率 (Return rate)

Job Interviews

销售经验 (Sales experience)
达成目标 (Achieve targets)
个人业绩 (Personal performance)
客户开发 (Customer development)

Corporate Strategy

市场占有率 (Market share)
品牌效应 (Brand effect)
产品线 (Product line)
扩张计划 (Expansion plan)

Conversation Starters

"你们公司去年的销售额怎么样？ (How was your company's sales volume last year?)"

"你觉得什么因素对销售额的影响最大？ (What factor do you think has the biggest impact on sales volume?)"

"为了提高销售额，我们应该做些什么？ (What should we do to increase sales volume?)"

"这家新开的店销售额居然这么高，你意外吗？ (Are you surprised that this newly opened store has such a high sales volume?)"

"如果销售额继续下滑，公司会裁员吗？ (If sales volume continues to decline, will the company lay people off?)"

Journal Prompts

描述一次你通过努力提升销售额的经历。 (Describe an experience where you worked hard to increase sales volume.)

如果你是一家公司的CEO，你会更看重销售额还是利润？为什么？ (If you were a CEO, would you value sales volume or profit more? Why?)

分析一下为什么某些品牌在双十一期间销售额会激增。 (Analyze why certain brands see a surge in sales volume during Double 11.)

谈谈你对当前零售业销售额趋势的看法。 (Talk about your views on current retail sales volume trends.)

记录一下你经营模拟游戏（如大富翁）时的销售额变化。 (Record the changes in sales volume when you play a business simulation game like Monopoly.)

Frequently Asked Questions

10 questions

In general conversation, it usually refers to the gross amount. However, in formal accounting, it might be specified as 'including tax' (含税) or 'excluding tax' (不含税). Usually, it is the total price paid by customers.

Yes, 'Sales Revenue' is the most accurate translation. It is the top line of the income statement. For a company that only sells products, they are identical.

You can, but '营业额' (turnover) is more common and sounds more natural for the service industry. 销售额 sounds like you are selling specific products like boxes of food.

You say '月销售额' (yuè xiāoshòué). Similarly, '年销售额' (nián xiāoshòué) for annual sales.

GMV (Gross Merchandise Volume) is used in e-commerce and often includes orders that were placed but not necessarily paid for or kept. 销售额 usually refers to actual realized sales.

Yes, it is a professional term. In very casual settings, people might just say '卖了多少' (sold how much).

You can use '下降' (xiàjiàng), '下滑' (xiàhuá), or '缩水' (suōshuǐ - literally 'shrunk').

达到 (reach), 突破 (break through), 提升 (improve), 统计 (calculate), and 贡献 (contribute).

Yes, but it is less common than '营业额'. If a lawyer 'sells' hours, we usually talk about their '收入' (income).

'额' (é) denotes a fixed amount or a sum. It turns the action of selling into a measurable financial figure.