A2 noun

商标

shāng biāo

Pronunciation Guide

UK /ˈʃɑŋ.pjɑʊ/
US /ˈʃɑŋ.bjɑʊ/
shāng-biāo (both syllables are generally stressed somewhat equally, but the first syllable often has a slightly stronger emphasis)
Rhymes With
gāo (高 - high) miáo (苗 - seedling) piāo (飘 - to float)
Common Errors
  • Confusing the tones: 'shāng' is first tone (high and flat), 'biāo' is first tone (high and flat). Ensure both are pronounced flat and high.
  • Mispronouncing the 'iāo' final: The 'iāo' final is a diphthong that slides from 'i' to 'a' then to 'o'. Make sure to pronounce all parts clearly without omitting any.

Tips

Basic Meaning

商标 (shāngbiāo) means 'trademark' or 'brand'. It's commonly used in business and marketing contexts.

Common Usage

You'll often see it in phrases like 注册商标 (zhùcè shāngbiāo) which means 'registered trademark', or 品牌商标 (pǐnpái shāngbiāo) for 'brand trademark'.

Don't Confuse with 牌子 (páizi)

While 牌子 (páizi) can also mean 'brand', it's more informal. 商标 (shāngbiāo) is the formal, legal term.

Sentence Example 1

这个公司有很多著名的商标。 (Zhège gōngsī yǒu hěnduō zhùmíng de shāngbiāo.) This company has many famous trademarks.

Sentence Example 2

请保护我们的商标权利。 (Qǐng bǎohù wǒmen de shāngbiāo quánlì.) Please protect our trademark rights.

Visual Recognition

When you see the characters, remember that 商 (shāng) means 'commerce' or 'business' and 标 (biāo) means 'mark' or 'sign'.

Legal Context

商标 (shāngbiāo) often comes up in legal discussions about intellectual property. Be aware it has a formal implication.

Global Brands in China

You'll hear 商标 (shāngbiāo) frequently when discussing how global brands register and protect their identities in China.

Related Vocabulary

For advanced learners, explore terms like 商标权 (shāngbiāo quán) for 'trademark right' and 商标法 (shāngbiāo fǎ) for 'trademark law'.

Practice Usage

Try to use 商标 (shāngbiāo) when talking about your favorite brands or companies. For example, '我喜欢这个商标的设计。' (Wǒ xǐhuān zhège shāngbiāo de shèjì.) I like the design of this trademark.

Test Yourself 18 questions

fill blank A2

这个新产品有一个很特别的___。

Correct! Not quite. Correct answer: 商标

The sentence talks about a 'special ___' for a new product, and 'trademark' (商标) fits perfectly here, referring to its unique brand identity. '名字' (name) or '颜色' (color) could also be special, but '商标' directly relates to the branding aspect that is often a focus for new products. '价格' (price) doesn't fit the context of 'special'.

fill blank A2

这家公司的___很有名,很多人都认识。

Correct! Not quite. Correct answer: 商标

The sentence states that 'many people recognize' something about 'this company'. A 'trademark' (商标) is a symbol or design that identifies a brand, and it's something that people would recognize. While '老板' (boss) or '员工' (employees) might be known, it's less likely to be the primary thing 'many people recognize' about a company in general terms. '产品' (product) could be recognized, but the question is about the company's identity, which is best represented by its trademark.

fill blank A2

购买商品时,我通常会选择有知名___的品牌。

Correct! Not quite. Correct answer: 商标

The sentence discusses choosing a brand 'with a famous ___'. A 'trademark' (商标) is what identifies a famous brand. While '质量' (quality) and '设计' (design) are important for a brand, the 'trademark' itself is the recognizable symbol. '包装' (packaging) is related but not the core identifier of a famous brand in this context.

fill blank A2

这个衣服上有一个很小的___。

Correct! Not quite. Correct answer: 商标

The sentence describes something 'very small' on 'this clothing'. A 'trademark' (商标), often a logo, can be small and placed on clothing. While '口袋' (pocket), '纽扣' (button), or '图案' (pattern) could also be on clothing, '商标' specifically refers to the brand identifier, which is often discreetly sized.

fill blank A2

请注意保护公司的___,不要让别人模仿。

Correct! Not quite. Correct answer: 商标

The sentence emphasizes protecting something of the company's and preventing others from imitating it. 'Trademark' (商标) is a legal protection for a brand's identity, making it crucial to prevent imitation. While '秘密' (secrets), '技术' (technology), or '文件' (documents) also need protection, 'trademark' directly addresses the imitation aspect for branding.

fill blank A2

这个运动鞋的___是红色的,很显眼。

Correct! Not quite. Correct answer: 商标

The sentence describes something on the 'sneakers' that is 'red and very noticeable'. A 'trademark' (商标), often a logo, on sports shoes is frequently designed to be eye-catching and can be a distinct color like red. While '鞋带' (shoelaces), '鞋底' (sole), or '鞋面' (upper) can be red, the 'trademark' specifically serves as a prominent identifier that stands out.

listening B2

This trademark represents our company's core values.

Correct! Not quite. Correct answer: 这个商标代表了我们公司的核心价值。
Correct! Not quite. Correct answer:
listening B2

We are applying to register a new trademark.

Correct! Not quite. Correct answer: 我们正在申请注册一个新的商标。
Correct! Not quite. Correct answer:
listening B2

This product has no trademark; it might be counterfeit.

Correct! Not quite. Correct answer: 这个产品没有商标,可能是假冒的。
Correct! Not quite. Correct answer:
speaking B2

Read this aloud:

你认为一个成功的商标应该具备哪些特征?

Focus: 商标 (shāngbiāo)

Correct! Not quite. Correct answer:
speaking B2

Read this aloud:

请举例说明一个你熟悉的国际品牌及其商标。

Focus: 国际品牌 (guójì pǐnpái)

Correct! Not quite. Correct answer:
speaking B2

Read this aloud:

在购买商品时,商标对你的选择有多大影响?

Focus: 购买商品 (gòumǎi shāngpǐn)

Correct! Not quite. Correct answer:
listening C2

The trademark design of this company is unique and recognizable at a glance.

Correct! Not quite. Correct answer: 这家公司的商标设计独特,一眼就能认出来。
Correct! Not quite. Correct answer:
listening C2

They are registering a trademark for the new product to protect intellectual property.

Correct! Not quite. Correct answer: 他们正在为新产品注册商标,以保护知识产权。
Correct! Not quite. Correct answer:
listening C2

Counterfeiting trademarks is illegal and will be severely punished.

Correct! Not quite. Correct answer: 假冒商标的行为是违法的,会受到严厉惩罚。
Correct! Not quite. Correct answer:
speaking C2

Read this aloud:

请描述一个你认为设计很成功的商标,并说明理由。

Focus: 商标 (shāngbiāo)

Correct! Not quite. Correct answer:
speaking C2

Read this aloud:

讨论一下商标对于企业建立品牌形象的重要性。

Focus: 品牌形象 (pǐnpái xíngxiàng)

Correct! Not quite. Correct answer:
speaking C2

Read this aloud:

如果你的公司要推出一款新产品,你会如何设计它的商标?

Focus: 设计 (shèjì)

Correct! Not quite. Correct answer:

/ 18 correct

Perfect score!

Was this helpful?

Comments (0)

Login to Comment
No comments yet. Be the first to share your thoughts!