At the A1 level, the word 'スーパーマーケット' (Supermarket) is taught as a fundamental noun for daily life. Students learn that this is where people go to buy food. The focus is on simple Katakana recognition and basic sentence patterns like 'I go to the supermarket' (スーパーマーケットへ行きます). At this stage, you don't need to worry about the nuances of different types of stores; just knowing that it's a place for food is enough. You will practice the long vowels in 'sū-pā' and the final 'to' sound. Exercises often involve matching the word to a picture of a grocery store. It is one of the first loanwords English speakers find easy to remember, though the Japanese pronunciation must be carefully practiced to be understood by locals.
At the A2 level, you begin to use 'スーパーマーケット' in more descriptive contexts. You will learn to say what you do there, such as 'I buy milk at the supermarket' (スーパーマーケットで牛乳を買います). You will also learn to describe the store using simple adjectives like 'big' (大きい) or 'near' (近い). At this level, the distinction between a 'supermarket' and a 'convenience store' (konbini) becomes important for practical communication. You might also start using the common abbreviation 'スーパー' in casual role-plays. You will learn to ask where the nearest supermarket is located, which is a vital survival skill for traveling in Japan. The focus is on combining the noun with basic particles like 'de', 'ni', and 'no'.
At the B1 level, 'スーパーマーケット' is used in the context of daily routines and social interactions. You will learn about Japanese supermarket culture, such as the evening discount stickers (waribiki) and the use of point cards. Sentences become more complex, such as 'I stop by the supermarket on my way home to buy dinner ingredients' (仕事の帰りに夕食の材料を買いにスーパーマーケットに寄ります). You will also use the word to compare prices or quality between different stores. At this stage, you are expected to understand announcements made within the store and be able to interact with the staff at the register. The word is no longer just a vocabulary item but a gateway to understanding Japanese consumer habits and social etiquette.
At the B2 level, 'スーパーマーケット' appears in discussions about social issues, economics, and environmental concerns. You might talk about the environmental impact of plastic bags (reji-bukuro) provided by supermarkets or the rise of 'food deserts' in rural areas where supermarkets are closing. You will use the word in more formal contexts, such as 'The supermarket industry is facing a labor shortage' (スーパーマーケット業界は人手不足に直面しています). You will also learn about the logistical side of supermarkets, including supply chains and the 'private brand' (puraibēto burando) products that many chains now produce. Your ability to discuss the role of the supermarket in the community and its economic significance is tested at this level.
At the C1 level, 'スーパーマーケット' is a subject for deep cultural and sociological analysis. You might explore how the layout of Japanese supermarkets reflects psychological marketing strategies or how the decline of traditional 'shotengai' (shopping streets) due to the rise of large supermarkets has changed the social fabric of Japanese towns. You will use the word in advanced academic or business discussions, perhaps analyzing the financial reports of major retail conglomerates. You should be able to understand nuanced critiques of supermarket culture in literature or news editorials. At this level, your vocabulary expands to include technical terms related to retail management and urban development that revolve around the presence of supermarkets.
At the C2 level, you have a masterly command of the word 'スーパーマーケット' and all its cultural baggage. You can engage in high-level debates about the future of retail, the integration of AI in supermarket checkouts, and the philosophical implications of consumerism in modern Japan. You can appreciate the subtle differences in the 'image' of various supermarket chains and how they target specific demographics. You can use the word in creative writing or professional reporting with perfect nuance, capturing the atmosphere of a bustling evening market or the sterile quiet of a 24-hour store. Your understanding of the word is indistinguishable from that of a highly educated native speaker, encompassing its history, economic impact, and daily social function.

スーパーマーケット 30秒了解

  • A large retail store specializing in groceries and household items, essential for daily life in Japan and distinct from smaller convenience stores.
  • Commonly abbreviated as 'Sūpā' in casual Japanese speech, it is a loanword from the English 'supermarket' written in Katakana.
  • Known for fresh produce, evening discounts on prepared meals, and the requirement for customers to bag their own groceries at specialized counters.
  • A central hub for neighborhood interaction and a key indicator of local economic health and consumer trends in Japanese society.

The Japanese word スーパーマーケット (sūpāmāketto) is a direct loanword from the English 'supermarket.' In daily Japanese life, it is arguably one of the most essential locations for any resident or traveler. While the full term is used in formal writing, signage, and official business contexts, it is almost universally shortened to just スーパー (sūpā) in casual conversation. This word encompasses large-scale retail stores that primarily sell food, beverages, and household necessities. Unlike the smaller コンビニ (konbini) or convenience stores, a supermarket in Japan is defined by its larger footprint, wider variety of fresh produce, and lower prices for bulk items.

Daily Necessity
People visit the supermarket almost every day or every other day in Japan to buy fresh ingredients for dinner. Unlike some Western cultures where weekly shopping is common, the Japanese preference for fresh fish and vegetables leads to frequent trips.
The 'Waribiki' Culture
The term is synonymous with the evening discount hunt. Around 7:00 PM or 8:00 PM, staff apply 割引 (waribiki) stickers to bentos and perishables, a prime time for students and workers to use the supermarket.

夕食の材料を買いに、近くのスーパーマーケットへ行きました。

— Translation: I went to the nearby supermarket to buy ingredients for dinner.

Understanding the layout of a Japanese supermarket is key to using the word correctly. You will find the 青果 (seika) or produce section first, followed by 鮮魚 (sengyo) (fresh fish), and 精肉 (seiku) (meat). The word is used when discussing logistics, grocery shopping habits, and urban planning. It represents the modernization of Japanese retail, moving away from the traditional 商店街 (shōtengai) or shopping arcades. When you use this word, you are referring to a place of efficiency, variety, and the pulse of local domestic life.

Furthermore, the word is often associated with specific domestic tasks. Phrases like スーパーマーケットで買い出しをする (kaidashi o suru) imply a major shopping trip, perhaps for a party or a week's worth of supplies. In the context of employment, many students work 'arubaito' (part-time jobs) at supermarkets, handling the register or stocking shelves. Therefore, the word appears frequently in job listings and casual talk about work schedules.

このスーパーマーケットは、24時間営業なのでとても便利です。

— Translation: This supermarket is very convenient because it is open 24 hours.
Departmental Distinction
Supermarkets are distinct from 'Depachika' (department store basements). While a supermarket is for daily needs, a Depachika is for high-end gifts and gourmet treats. Using 'supermarket' implies a practical, budget-conscious choice.

In conclusion, スーパーマーケット is more than just a place to buy food; it is a central pillar of the Japanese neighborhood. Whether you are discussing the rising cost of living, the best place to find local snacks, or simply your plans for the afternoon, this word will be a constant companion in your Japanese language journey. It bridges the gap between English speakers and Japanese locals through its familiar phonetic structure, yet it carries deep cultural nuances regarding Japanese consumption habits and social etiquette.

Using スーパーマーケット in a sentence requires an understanding of Japanese particles and common verb pairings. Most frequently, you will see it paired with the particles へ (e) or に (ni) to indicate direction, and で (de) to indicate the location of an action. Because it is a noun, it functions as a simple object or subject in most grammatical structures.

母はいつもそのスーパーマーケットで新鮮な魚を買います。

— Translation: My mother always buys fresh fish at that supermarket.

When describing the characteristics of a supermarket, you might use adjectives like 安い (yasui - cheap), 広い (hiroi - spacious), or 品揃えが良い (shinazoroe ga yoi - good selection). These adjectives help provide more context about the shopping experience. For example, 「あのスーパーマーケットは品揃えが良い」 means 'That supermarket has a good selection of goods.'

Action Verbs
Common verbs used with this word include 行く (iku - to go), 寄る (yoru - to stop by), and 買い物をする (kaimono o suru - to do shopping). For example: 「仕事の帰りにスーパーマーケットに寄ります」 (I will stop by the supermarket on my way home from work).
Compound Usage
It is often combined with other nouns to create compound terms like スーパーマーケットのチラシ (supermarket flyer) or スーパーマーケットの店員 (supermarket clerk).

In more complex sentences, you might use the word to compare different shopping options. For instance, comparing a supermarket to a local market or a convenience store. 「コンビニは便利ですが、スーパーマーケットの方が安いです」 (Convenience stores are convenient, but supermarkets are cheaper). This usage demonstrates the comparative structure ~のほうが (~ no hō ga), which is essential for B1 level learners.

新しいスーパーマーケットが駅の前にオープンしました。

— Translation: A new supermarket opened in front of the station.

Finally, consider the use of the word in polite requests or suggestions. 「一緒にスーパーマーケットに行きませんか?」 (Won't you go to the supermarket with me?) uses the polite negative-interrogative form to make an invitation. This is a very natural way to interact with friends or neighbors in Japan. As you progress, you will notice that the word スーパーマーケット serves as a foundation for many daily conversational patterns, making it a vital addition to your vocabulary.

If you are in Japan, you will hear the word スーパーマーケット (or its shortened form スーパー) in a variety of real-world scenarios. The most common place is, naturally, within the store itself. Over the PA system, you will hear announcements about special deals, lost children, or the closing time. These announcements often begin with 「お客様にお知らせいたします...」 (We have an announcement for our customers...) and might mention 「当スーパーマーケットでは...」 (At our supermarket...).

On Television and Radio
News segments about the economy often mention 'supermarket prices' (スーパーの物価) when discussing inflation or seasonal changes in vegetable costs. Commercials for major chains like Aeon, Life, or Seiyu will prominently feature the word.
In the Neighborhood
Neighbors often exchange information about which supermarket has the best deals. You might hear: 「あそこのスーパーマーケット、今日は卵が安いですよ」 (The eggs are cheap at that supermarket today).

「今日の特売品は、スーパーマーケットの入り口に書いてあります。」

— Translation: Today's special sale items are written at the entrance of the supermarket.

Another common place to hear this word is in Japanese anime or dramas. Since these shows often depict daily life, scenes of characters grocery shopping or meeting someone at the supermarket are frequent. You might hear a character say, 「スーパーマーケットで待ち合わせしよう」 (Let's meet at the supermarket). This highlights the supermarket as a recognizable landmark in any town.

「地域のスーパーマーケットは、住民の交流の場でもあります。」

— Translation: Local supermarkets are also a place for residents to interact.

Lastly, in the workplace, colleagues might discuss where they bought their lunch. If someone has a particularly nice bento, they might explain, 「これはスーパーマーケットのお惣菜です」 (This is a side dish from the supermarket). The word お惣菜 (osōzai) refers to pre-cooked side dishes, which are a major selling point of Japanese supermarkets. Hearing this word in various social contexts confirms its status as a foundational piece of vocabulary for anyone living in or visiting Japan.

For English speakers, the most common mistakes when using スーパーマーケット often involve pronunciation and the distinction between similar retail types. Because the word comes from English, learners often use English phonetics, which can make it difficult for Japanese speakers to understand. It is crucial to follow the Katakana syllables: sū-pā-mā-ket-to. Notice the long vowels after 'sū' and 'pā', and the double 't' at the end.

Mistaking for Convenience Stores
Many beginners use 'supermarket' when they actually mean 'convenience store' (konbini). In Japan, the distinction is vital. You wouldn't typically buy a full week's worth of vegetables at a konbini, nor would you expect a supermarket to be as ubiquitous on every street corner.
Overusing the Full Name
While 'supermarket' is correct, using the full eight syllables in casual conversation can sound overly formal or stiff. Native speakers almost always say スーパー (sūpā). A common mistake is not adopting this natural abbreviation.

❌ 私はスーパーマーケットでペンを一本買いました。

— Note: While possible, a 'konbini' or 'stationery store' is a more likely place for a single pen. Using 'supermarket' here sounds slightly unnatural unless it was a large shopping trip.

Another mistake is confusing スーパーマーケット with デパート (depāto - department store). A department store in Japan is a high-end establishment like Mitsukoshi or Isetan, where you buy luxury goods, jewelry, and expensive clothes. If you tell someone you bought your daily milk at a 'depāto,' they will find it very strange and assume you are quite wealthy or shopping at the basement food hall (Depachika), which is a different concept entirely.

✅ 安い野菜を買いに、スーパーへ行こう。

— Translation: Let's go to the supermarket to buy cheap vegetables. (Using the natural abbreviation).

Finally, watch out for the pluralization. In English, we say 'supermarkets,' but Japanese nouns do not change for plurality. Saying スーパーマーケットたち (sūpāmāketto-tachi) is incorrect as -tachi is generally reserved for people and animals. Simply use スーパーマーケット regardless of whether you are talking about one or many stores. Keeping these nuances in mind will help you sound much more like a native speaker.

While スーパーマーケット is the standard term, there are several related words that describe different types of shopping venues in Japan. Understanding these will help you choose the right word for the right situation and deepen your vocabulary.

スーパー (Sūpā)
The most common alternative. It is the shortened version of 'supermarket' and is used in almost all casual and semi-formal conversations. If you are talking to a friend, always use this.
コンビニ (Konbini)
Short for 'convenience store' (like 7-Eleven or Lawson). These are smaller, open 24/7, and found on almost every corner, but they have a limited selection and higher prices compared to a supermarket.
市場 (Ichiba)
This refers to a traditional market, often outdoors or in a large hall, where vendors sell fresh fish, meat, and vegetables directly. Examples include the famous Tsukiji or Toyosu markets.

スーパーマーケットとコンビニ、どちらが近いですか?

— Translation: Which is closer, the supermarket or the convenience store?

Another important term is 八百屋 (Yaoya), which specifically means a greengrocer or vegetable shop. While these are becoming less common as supermarkets expand, you can still find them in older neighborhoods. Similarly, a 精肉店 (Seinikuten) is a dedicated butcher shop. Using these specific terms shows a higher level of Japanese proficiency.

In the digital age, ネットスーパー (Netto Sūpā) or online supermarket is also a common term. This refers to the delivery services offered by major chains. When comparing these options, remember that スーパーマーケット remains the most general and useful term for any large grocery store. Whether you are at a ドラッグストア (doraggusutoa - drugstore) that also sells milk or a massive ショッピングモール (shoppingumōru - shopping mall), knowing how to distinguish between these entities will make your life in Japan much easier.

最近は、スーパーマーケットの代わりにお取り寄せを利用する人も増えています。

— Translation: Recently, the number of people using mail-order services instead of supermarkets is increasing.

Lastly, consider the term ディスカウントストア (disukaunto sutoa). These stores, like Don Quijote, sell a mix of groceries and household goods at very low prices. While they share some similarities with supermarkets, they are usually categorized differently because of their chaotic layout and non-food focus. Mastering the word スーパーマーケット and its alternatives allows you to navigate the Japanese retail landscape with confidence and precision.

How Formal Is It?

趣味小知识

The first 'supermarket' in Japan is often cited as Kinokuniya in Aoyama, Tokyo, which opened in 1953. Before this, most Japanese people shopped at small, specialized local stores.

发音指南

UK /ˈsuːpəˌmɑːkɪt/
US /ˈsupərˌmɑrkət/
In Japanese (Katakana), the pitch accent is usually flat (Heiban) or falls on the 'ma' syllable: sū-pā-mā-ket-to.
押韵词
ターゲット (Tāgetto - Target) バスケット (Basuketto - Basket) チケット (Chiketto - Ticket) ポケット (Poketto - Pocket) ロケット (Roketto - Rocket) ヘルメット (Herumetto - Helmet) インターネット (Intānetto - Internet) ラケット (Raketto - Racket)
常见错误
  • Pronouncing it exactly like English 'supermarket' without the Japanese vowel sounds.
  • Forgetting the long vowels (chōonpu) after 'su' and 'pa'.
  • Failing to pronounce the final 'to' clearly.
  • Omitting the small 'tsu' (sokuon) before 'to' (it's ket-to, not keto).
  • Misplacing the pitch accent, making it sound foreign.

难度评级

阅读 1/5

Katakana is easy to read once learned, and it looks like the English word.

写作 2/5

Remembering the long vowel marks (ー) and the small 'tsu' (ッ) takes a bit of practice.

口语 2/5

Pronunciation must be rhythmic and follow Katakana rules, not English ones.

听力 1/5

Very easy to recognize in announcements and conversation.

接下来学什么

前置知识

パン (Bread) 牛乳 (Milk) 行く (To go) 買う (To buy) どこ (Where)

接下来学习

コンビニ (Convenience store) デパート (Department store) 売り場 (Sales floor) レジ (Register) お釣り (Change)

高级

流通 (Distribution) 小売業 (Retail industry) 消費動向 (Consumer trends) 価格競争 (Price competition) 在庫管理 (Inventory management)

需要掌握的语法

Katakana Loanwords

スーパーマーケット (Supermarket), コンピューター (Computer)

Particle 'DE' for Location of Action

スーパーマーケットでリンゴを買う。

Particle 'NI' for Destination

スーパーマーケットに行く。

Adjective + Noun

安いスーパーマーケット (Cheap supermarket)

Noun + NO + Noun

スーパーマーケットの店員 (Supermarket clerk)

按水平分级的例句

1

スーパーマーケットに行きます。

I go to the supermarket.

Uses the particle 'ni' to show destination.

2

ここはスーパーマーケットです。

This is a supermarket.

Simple A wa B desu structure.

3

スーパーマーケットでパンを買います。

I buy bread at the supermarket.

Uses 'de' to indicate the location of the action.

4

大きなスーパーマーケットですね。

It's a big supermarket, isn't it?

Uses the adjective 'ookii' and the particle 'ne' for agreement.

5

スーパーマーケットはどこですか?

Where is the supermarket?

A standard 'where is' question.

6

あそこにスーパーマーケットがあります。

There is a supermarket over there.

Uses 'arimasu' for the existence of non-living things.

7

スーパーマーケットの卵は安いです。

The eggs at the supermarket are cheap.

Uses 'no' to show possession or location.

8

毎日スーパーマーケットへ行きます。

I go to the supermarket every day.

Uses 'mainichi' (every day) as a time adverb.

1

母とスーパーマーケットで買い物をしました。

I did shopping at the supermarket with my mother.

Uses the past tense of 'kaimono o suru'.

2

近くに新しいスーパーマーケットができました。

A new supermarket was built nearby.

Uses 'dekimasu' in the sense of 'to be completed' or 'to appear'.

3

スーパーマーケットは夜十時に閉まります。

The supermarket closes at 10 PM.

Uses the time particle 'ni' with the verb 'shimarimasu'.

4

このスーパーマーケットは野菜がとても新鮮です。

The vegetables at this supermarket are very fresh.

Uses the 'wa...ga' structure to describe a specific feature.

5

スーパーマーケットでポイントカードを作りました。

I made a point card at the supermarket.

Refers to a common Japanese shopping practice.

6

駅前のスーパーマーケットはいつも混んでいます。

The supermarket in front of the station is always crowded.

Uses 'konde imasu' to describe a state of being crowded.

7

スーパーマーケットの袋は有料です。

Supermarket bags cost money.

Refers to the recent change in Japanese law regarding plastic bags.

8

安いスーパーマーケットを探しています。

I am looking for a cheap supermarket.

Uses the 'te-imasu' form for an ongoing action.

1

スーパーマーケットのチラシを見て、安い店を選びます。

I look at supermarket flyers and choose a cheap store.

Uses the 'te' form to connect actions.

2

仕事が終わってから、スーパーマーケットに寄って帰ります。

After work finishes, I stop by the supermarket and go home.

Uses 'te kara' to show a sequence of events.

3

このスーパーマーケットはお惣菜の種類が豊富です。

This supermarket has a rich variety of side dishes.

Uses 'shurui ga houfu' (variety is rich).

4

スーパーマーケットのセルフレジを初めて使ってみました。

I tried using the supermarket's self-checkout for the first time.

Uses 'te miru' to express trying something for the first time.

5

夕方のスーパーマーケットは、割引シールを待つ人でいっぱいです。

The supermarket in the evening is full of people waiting for discount stickers.

Uses 'de ippai' (full of).

6

地元のスーパーマーケットでしか買えない限定商品があります。

There are limited-edition products that you can only buy at local supermarkets.

Uses 'shika...nai' to mean 'only'.

7

スーパーマーケットの駐車場が広くて、車で行きやすいです。

The supermarket parking lot is large, so it's easy to go by car.

Uses the 'te' form for reason and '~yasui' for ease of action.

8

最近のスーパーマーケットは、環境に配慮した取り組みをしています。

Recent supermarkets are making efforts to be environmentally friendly.

Uses 'kankyou ni hairyo' (consideration for the environment).

1

スーパーマーケットの進出により、古い商店街が衰退してしまいました。

Due to the expansion of supermarkets, old shopping arcades have declined.

Uses 'ni yori' to indicate a cause or means.

2

多くのスーパーマーケットが、独自のプライベートブランドを開発しています。

Many supermarkets are developing their own private brands.

Uses 'dokuji no' (unique/own).

3

スーパーマーケットでの食品ロスを減らすための対策が求められています。

Measures to reduce food loss at supermarkets are being called for.

Uses 'tame no' (for the purpose of) and the passive voice.

4

消費税の増税は、スーパーマーケットの売り上げに大きな影響を与えました。

The consumption tax increase had a significant impact on supermarket sales.

Uses 'eikyou o ataeru' (to give/have an influence).

5

そのスーパーマーケットは、高齢者のための宅配サービスを強化しています。

That supermarket is strengthening its delivery service for the elderly.

Uses 'kyouka shite imasu' (is strengthening).

6

スーパーマーケットの陳列棚には、消費者の心理を計算した工夫があります。

On the supermarket shelves, there are tricks that calculate consumer psychology.

Uses 'keisan shita' (calculated).

7

地産地消を推進するため、スーパーマーケットには地元の野菜コーナーがあります。

To promote local production for local consumption, supermarkets have local vegetable corners.

Uses 'suishin suru' (to promote/push forward).

8

スーパーマーケットの経営戦略において、顧客データの分析は不可欠です。

In supermarket management strategy, the analysis of customer data is indispensable.

Uses 'ni oite' (in/at) and 'fukabutsu' (indispensable).

1

スーパーマーケットの過剰な包装文化に対して、批判的な意見も増えています。

There is an increasing number of critical opinions against the excessive packaging culture of supermarkets.

Uses 'ni taishite' (towards/against).

2

流通システムの効率化が、スーパーマーケットの低価格維持を支えています。

The efficiency of the distribution system supports the maintenance of low prices in supermarkets.

Uses 'iji o sasaeru' (support the maintenance).

3

スーパーマーケットは、災害時における食料供給の拠点としての役割を担っています。

Supermarkets play a role as bases for food supply during disasters.

Uses 'yakuwari o ninau' (to bear/play a role).

4

ネットスーパーの台頭は、実店舗のスーパーマーケットに新たな課題を突きつけています。

The rise of online supermarkets is presenting new challenges to physical supermarkets.

Uses 'kadai o tsukitsukeru' (to present/confront with a challenge).

5

スーパーマーケットの労働環境改善は、業界全体の急務となっています。

Improving the working environment of supermarkets has become an urgent task for the entire industry.

Uses 'kyuumu' (urgent task).

6

大手スーパーマーケットによる市場の独占は、中小小売店にとって脅威です。

The monopoly of the market by major supermarkets is a threat to small and medium-sized retailers.

Uses 'kyoui' (threat).

7

スーパーマーケットの景況感は、個人消費の動向を測る重要な指標となります。

Supermarket business confidence serves as an important indicator for measuring trends in private consumption.

Uses 'shihyou' (indicator).

8

持続可能な社会の実現に向け、スーパーマーケットの役割は再定義されつつあります。

Toward the realization of a sustainable society, the role of supermarkets is being redefined.

Uses 'tsutsu aru' (is in the process of).

1

スーパーマーケットの棚割りに潜む行動経済学的なアプローチを考察する。

Consider the behavioral economic approaches hidden in supermarket shelf allocation.

Highly academic 'kousatsu suru' (consider/analyze).

2

グローバル資本の流入が、地方のスーパーマーケットの独自性を希薄化させている。

The influx of global capital is diluting the uniqueness of regional supermarkets.

Uses 'kihakuka' (dilution).

3

スーパーマーケットという空間が、現代人の孤独な消費行動を象徴しているという説がある。

There is a theory that the space of the supermarket symbolizes the lonely consumption behavior of modern people.

Uses 'shouchou shite iru' (symbolizing).

4

都市計画におけるスーパーマーケットの配置は、住民のQOLに直結する死活問題だ。

The placement of supermarkets in urban planning is a life-and-death issue directly linked to residents' QOL.

Uses 'shikatsu mondai' (life-and-death issue).

5

スーパーマーケットの過当競争が、生産者への不当な価格圧力を生んでいる側面は否定できない。

It cannot be denied that excessive competition among supermarkets is creating unfair price pressure on producers.

Uses 'sokumen wa hitei dekinai' (that aspect cannot be denied).

6

無人スーパーマーケットの普及は、労働の定義そのものを変容させる可能性を秘めている。

The spread of unmanned supermarkets holds the potential to transform the very definition of labor.

Uses 'henyou saseru' (to transform).

7

スーパーマーケットの広告戦略に見るジェンダーロールの固定化について論じる。

Discuss the fixation of gender roles seen in supermarket advertising strategies.

Uses 'ronjiru' (to discuss/argue).

8

土着の食文化とスーパーマーケットの均一化された品揃えの相克を記述する。

Describe the conflict between indigenous food culture and the standardized selection of supermarkets.

Uses 'soukoku' (conflict/rivalry).

常见搭配

スーパーマーケットに行く
スーパーマーケットで働く
スーパーマーケットのチラシ
スーパーマーケットのレジ
近くのスーパーマーケット
24時間営業のスーパーマーケット
スーパーマーケットの駐車場
地元のスーパーマーケット
スーパーマーケットの惣菜
大型スーパーマーケット

常用短语

スーパーの袋

— A supermarket plastic bag. Often discussed in the context of recycling.

スーパーの袋をゴミ袋として使う。

スーパーの店員

— A supermarket clerk. Used when asking for help in the store.

スーパーの店員に場所を聞いた。

特売日

— Special sale day. Often associated with supermarkets.

今日はスーパーの特売日だ。

ポイントカード

— Loyalty card. Essential for shopping at Japanese supermarkets.

スーパーのポイントカードを忘れた。

お買い得

— A good bargain. Frequently seen on supermarket signs.

この肉は今日のお買い得品です。

半額シール

— Half-price sticker. A favorite of supermarket shoppers in the evening.

半額シールが貼られるのを待つ。

買い物カート

— Shopping cart. Used to carry items in the supermarket.

買い物カートを押して店内を回る。

レジ打ち

— Working the cash register. A common part-time job at a supermarket.

彼女はスーパーでレジ打ちをしている。

品出し

— Stocking shelves. Another common supermarket task.

夜中にスーパーで品出しのバイトをする。

袋詰め

— Bagging groceries. Done by the customer in Japanese supermarkets.

袋詰め台で荷物をまとめる。

容易混淆的词

スーパーマーケット vs コンビニ (Konbini)

Convenience stores are smaller, more expensive, and open 24/7. Supermarkets are for grocery shopping.

スーパーマーケット vs デパート (Depāto)

Department stores are luxury retail buildings. Supermarkets are for daily necessities.

スーパーマーケット vs 市場 (Ichiba)

Traditional markets with individual stalls, as opposed to a single corporate supermarket.

习语与表达

"スーパーのハシゴ"

— Going from one supermarket to another to find the best deals.

安い卵を求めてスーパーのハシゴをした。

Informal
"スーパーマーケットの顔"

— The 'face' or most representative section of a supermarket, often the produce section.

野菜コーナーはスーパーマーケットの顔だ。

Business
"スーパーの主(ぬし)"

— Someone who knows everything about a particular supermarket or is always there.

彼女はこのスーパーの主のような存在だ。

Slang/Joking
"スーパーの買い物カゴ一杯"

— A metaphor for buying a lot of things.

スーパーの買い物カゴ一杯に夢を詰める。

Metaphorical
"スーパーの安売り合戦"

— A price war between competing supermarkets.

近隣のスーパーの安売り合戦が激しい。

Journalistic
"スーパーの閉店間際"

— The period just before closing, known for the best discounts.

スーパーの閉店間際を狙って買い物に行く。

Informal
"スーパーのチラシ頼み"

— Relying entirely on supermarket flyers to plan meals.

我が家の家計はスーパーのチラシ頼みだ。

Informal
"スーパーのレジ待ち"

— The act of waiting in a long line at the checkout.

スーパーのレジ待ちでイライラする。

Neutral
"スーパーの惣菜育ち"

— Someone who grew up eating mostly supermarket side dishes.

忙しい両親の元で、スーパーの惣菜育ちだった。

Informal/Slightly Negative
"スーパーのポイント生活"

— Living by maximizing supermarket loyalty points.

彼はスーパーのポイント生活を極めている。

Informal

容易混淆

スーパーマーケット vs デパート

Both are large retail stores.

Supermarkets sell groceries; Department stores sell luxury brands and clothes.

デパートでブランドのバッグを買う。

スーパーマーケット vs ドラッグストア

Both sell some food and household items.

Drugstores focus on medicine and cosmetics; Supermarkets focus on fresh food.

ドラッグストアで薬を買う。

スーパーマーケット vs モール

Both are shopping locations.

A mall is a collection of many different stores; a supermarket is one store.

ショッピングモールの中にスーパーがある。

スーパーマーケット vs 八百屋

Both sell vegetables.

Yaoya is a small, specialized greengrocer; a supermarket is a large general store.

八百屋で新鮮なトマトを買った。

スーパーマーケット vs 商店街

Both are places to shop.

Shōtengai is a street of small shops; a supermarket is a single large building.

商店街を歩いてスーパーに行く。

句型

A1

[Place] に 行きます。

スーパーマーケットに行きます。

A2

[Place] で [Object] を 買います。

スーパーマーケットでパンを買います。

B1

[Verb-te] から [Place] に 寄ります。

仕事が終わってからスーパーマーケットに寄ります。

B2

[Place] の ほうが [Place] より [Adjective] です。

スーパーマーケットのほうがコンビニより安いです。

C1

[Noun] に おける [Place] の 役割。

地域社会におけるスーパーマーケットの役割。

A2

[Place] は [Time] に 閉まります。

スーパーマーケットは夜九時に閉まります。

B1

[Place] には [Noun] が あります。

スーパーマーケットにはお惣菜があります。

B2

[Place] で [Verb-passive]。

スーパーマーケットでレジ袋が有料化された。

词族

名词

スーパーマーケット (Supermarket)
スーパー (Super - Short form)
ネットスーパー (Online supermarket)
業務スーパー (Business/Wholesale supermarket)

动词

スーパーに行く (To go to the supermarket)
スーパーで買い物する (To shop at the supermarket)

形容词

スーパーマーケットのような (Supermarket-like)

相关

レジ (Register)
お惣菜 (Side dishes)
特売 (Special sale)
ポイントカード (Loyalty card)
買い物カゴ (Shopping basket)

如何使用

frequency

Extremely high in daily conversation and media.

常见错误
  • Pronouncing it as 'Supermarket' (English style). Sū-pā-mā-ket-to.

    Japanese speakers will not recognize the English pronunciation due to the different vowel and consonant sounds.

  • Using 'Sūpāmāketto-tachi' for plural. Sūpāmāketto (the same).

    Japanese nouns do not use plural markers for inanimate objects.

  • Saying 'Supermarket ni kaimono shimasu'. Supermarket de kaimono shimasu.

    The particle 'de' is required for the location where an action (shopping) takes place.

  • Confusing it with 'Depāto'. Sūpā (for groceries).

    Using 'Depāto' when you mean a grocery store sounds like you are buying daily milk at a luxury mall.

  • Writing it as スーパーマッケット (wrong small tsu). スーパーマーケット.

    The small 'tsu' (ッ) only goes before the 'to', not the 'ke'.

小贴士

Bento Paradise

Supermarkets are great for cheap, high-quality lunches. The bento section is usually massive and very fresh.

Point Cards

If you live in Japan, definitely get a point card for your local supermarket. The savings add up quickly over time.

Cart Etiquette

Always return your shopping cart or basket to the designated area. Leaving them elsewhere is considered very rude.

Katakana Practice

Use this word to practice your long vowels. The 'ー' is just as important as the letters themselves.

Fruit Prices

Be prepared for fruit to be expensive. In Japanese supermarkets, fruit is often treated as a high-quality gift item.

Station Supermarkets

Look for supermarkets inside train station buildings (called 'Ekichika'). They are incredibly convenient but sometimes slightly pricier.

Local Vibe

Visiting a local supermarket is one of the best ways to see how Japanese people actually live and what they eat.

Freshness Dates

Japanese supermarkets are very strict about freshness. Items are often pulled from shelves long before their actual expiration date.

Seasonal Limiteds

Check the end-cap displays for seasonal items like cherry blossom snacks in spring or roasted sweet potatoes in winter.

App Coupons

Many supermarket chains have apps with digital coupons. Downloading them can save you a lot of money.

记住它

记忆技巧

Imagine a 'Super' man carrying a huge 'Market' on his back. He is flying to Japan, so he has to speak in Katakana: Sū-pā-mā-ket-to!

视觉联想

Visualize the bright red or green signs of Japanese supermarkets like Aeon or Life. See the long aisles and the 'waribiki' (discount) stickers.

Word Web

Food Groceries Shopping Discount Register Bento Milk Vegetables

挑战

Try to say 'Sūpāmāketto' five times fast, making sure to hold the long vowels for exactly two beats each.

词源

The word is a direct Gairaigo (loanword) from the English 'supermarket.'

原始含义: A large-scale, self-service grocery store.

Germanic (English origin) adapted into Japanese Katakana.

文化背景

Be aware that bagging your own groceries is a strict social norm. Not doing so can be seen as rude or lazy.

In the US or UK, supermarkets are often giant buildings in suburbs. In Japan, they can be multi-story buildings in the middle of a dense city.

The movie 'Supermarket Woman' (Sūpā no Onna) by Juzo Itami is a famous satire about the industry. Aeon and Ito-Yokado are the most famous chains. The 'Supermarket' theme song in many stores is a famous earworm.

在生活中练习

真实语境

Daily Life

  • 今日の晩御飯、スーパーで何買おうか?
  • スーパーのポイントが貯まった。
  • あのスーパーは野菜が新鮮だよ。
  • スーパーの袋、いりません。

Giving Directions

  • スーパーマーケットの角を右に曲がってください。
  • スーパーの向かい側に銀行があります。
  • 大きなスーパーが目印です。
  • 駅からスーパーまで歩いて5分です。

At Work

  • スーパーのチラシのデザインを担当する。
  • スーパーマーケット業界の動向を調査する。
  • 新しい店舗をスーパーの横に出店する。
  • スーパーでの接客マニュアル。

Travel

  • 地元のスーパーマーケットでお土産を買う。
  • この辺に24時間営業のスーパーはありますか?
  • スーパーで飲み物を安く手に入れる。
  • 日本のスーパーマーケットは面白いです。

Budgeting

  • スーパーの特売日を狙って節約する。
  • コンビニよりスーパーの方が安い。
  • スーパーの惣菜で食費を抑える。
  • 家計簿にスーパーのレシートを貼る。

对话开场白

"「いつもどこのスーパーマーケットで買い物をしていますか?」 (Where do you usually shop for groceries?)"

"「あの新しいスーパーマーケット、もう行ってみましたか?」 (Have you been to that new supermarket yet?)"

"「スーパーマーケットの惣菜で、おすすめはありますか?」 (Do you have any recommendations for supermarket side dishes?)"

"「最近、スーパーマーケットの物価が上がりましたよね。」 (Supermarket prices have gone up lately, haven't they?)"

"「スーパーマーケットのポイントカード、たくさん持っていますか?」 (Do you have a lot of supermarket loyalty cards?)"

日记主题

今日スーパーマーケットで買ったものをリストに書いて、その理由を説明しましょう。 (List what you bought at the supermarket today and explain why.)

あなたの国のスーパーマーケットと日本のスーパーマーケットの違いについて書いてください。 (Write about the differences between supermarkets in your country and Japan.)

もし自分がスーパーマーケットの店長だったら、どんな店にしたいですか? (If you were a supermarket manager, what kind of store would you want to make?)

スーパーマーケットでの面白い出来事や、お気に入りの商品について書いてください。 (Write about a funny incident or a favorite product at the supermarket.)

「スーパーマーケットのない生活」について想像して書いてみましょう。 (Imagine and write about 'a life without supermarkets'.)

常见问题

10 个问题

Yes, as a loanword from English, it is always written in Katakana as スーパーマーケット. The shortened version スーパー is also always in Katakana.

Most supermarkets now charge a small fee (3-5 yen) for plastic bags to encourage recycling. It is common to bring your own 'eco-bag'.

Discounts usually start 1-2 hours before closing. You will see staff putting stickers on bentos and fresh fish.

Most major supermarkets accept credit cards and IC cards (like Suica), but some smaller or discount-focused stores may still be cash-only.

Yes, in almost all Japanese supermarkets, the cashier scans the items and puts them into a basket, then you take that basket to a separate table to bag them yourself.

Some are, especially in big cities, but many close around 9 PM or 10 PM. Check the sign for 24時間営業.

It is a popular chain of 'business' supermarkets that sell items in bulk at very low prices. They are open to the general public.

Only in length and formality. 'Sūpā' is the common daily term, while 'Sūpāmāketto' is the full, more formal name.

These are pre-cooked side dishes like fried chicken, salads, and tempura sold in supermarkets. They are very popular for quick meals.

Yes, most Japanese supermarkets have a wide selection of beer, sake, and wine.

自我测试 180 个问题

writing

Translate to Japanese: 'I am going to the supermarket.'

Well written! Good try! Check the sample answer below.

正确! 不太对。 正确答案:
writing

Translate to Japanese: 'This is a big supermarket.'

Well written! Good try! Check the sample answer below.

正确! 不太对。 正确答案:
writing

Translate to Japanese: 'I bought milk at the supermarket.'

Well written! Good try! Check the sample answer below.

正确! 不太对。 正确答案:
writing

Translate to Japanese: 'Where is the supermarket?'

Well written! Good try! Check the sample answer below.

正确! 不太对。 正确答案:
writing

Translate to Japanese: 'The eggs are cheap today.'

Well written! Good try! Check the sample answer below.

正确! 不太对。 正确答案:
writing

Write a sentence about why you like your local supermarket.

Well written! Good try! Check the sample answer below.

正确! 不太对。 正确答案:
writing

Explain the 'waribiki' (discount) system in 2 sentences.

Well written! Good try! Check the sample answer below.

正确! 不太对。 正确答案:
writing

Describe the difference between a supermarket and a convenience store.

Well written! Good try! Check the sample answer below.

正确! 不太对。 正确答案:
writing

Write a formal request asking if a supermarket has a parking lot.

Well written! Good try! Check the sample answer below.

正确! 不太对。 正确答案:
writing

Translate: 'I forgot my point card at home.'

Well written! Good try! Check the sample answer below.

正确! 不太对。 正确答案:
writing

Discuss the impact of supermarkets on traditional shopping streets (2-3 sentences).

Well written! Good try! Check the sample answer below.

正确! 不太对。 正确答案:
writing

Write a short paragraph about the benefits of online supermarkets.

Well written! Good try! Check the sample answer below.

正确! 不太对。 正确答案:
writing

Explain the term 'local production for local consumption' (chisan-chisho).

Well written! Good try! Check the sample answer below.

正确! 不太对。 正确答案:
writing

Translate: 'Food waste is a major social issue for the retail industry.'

Well written! Good try! Check the sample answer below.

正确! 不太对。 正确答案:
writing

Write a sentence about the importance of customer data in retail.

Well written! Good try! Check the sample answer below.

正确! 不太对。 正确答案:
speaking

Say: 'I am going to the supermarket.'

Read this aloud:

正确! 不太对。 正确答案:
speaking

Say: 'Where is the supermarket?'

Read this aloud:

正确! 不太对。 正确答案:
speaking

Say: 'The supermarket is over there.'

Read this aloud:

正确! 不太对。 正确答案:
speaking

Say: 'I buy bread.'

Read this aloud:

正确! 不太对。 正确答案:
speaking

Say: 'It's cheap.'

Read this aloud:

正确! 不太对。 正确答案:
speaking

Ask: 'Do you have a point card?'

Read this aloud:

正确! 不太对。 正确答案:
speaking

Say: 'I'll stop by the supermarket on my way home.'

Read this aloud:

正确! 不太对。 正确答案:
speaking

Say: 'This supermarket is open 24 hours.'

Read this aloud:

正确! 不太对。 正确答案:
speaking

Ask: 'Where is the milk section?'

Read this aloud:

正确! 不太对。 正确答案:
speaking

Say: 'I don't need a bag.'

Read this aloud:

正确! 不太对。 正确答案:
speaking

Suggest going to the supermarket together.

Read this aloud:

正确! 不太对。 正确答案:
speaking

Describe your favorite supermarket section.

Read this aloud:

正确! 不太对。 正确答案:
speaking

Complain about a long line at the register.

Read this aloud:

正确! 不太对。 正确答案:
speaking

Ask a clerk for a specific item.

Read this aloud:

正确! 不太对。 正确答案:
speaking

Discuss today's dinner plans involving a supermarket trip.

Read this aloud:

正确! 不太对。 正确答案:
speaking

Debate the pros and cons of self-checkout.

Read this aloud:

正确! 不太对。 正确答案:
speaking

Talk about the rise of online shopping.

Read this aloud:

正确! 不太对。 正确答案:
speaking

Discuss environmental initiatives in retail.

Read this aloud:

正确! 不太对。 正确答案:
speaking

Explain why you prefer a specific supermarket chain.

Read this aloud:

正确! 不太对。 正确答案:
speaking

Roleplay: You are a manager addressing a customer complaint about food quality.

Read this aloud:

正确! 不太对。 正确答案:
listening

Listen to the announcement: '当スーパーマーケットは、まもなく閉店いたします。'

正确! 不太对。 正确答案:
正确! 不太对。 正确答案:
listening

Listen to the cashier: 'お会計は二千五百円です。'

正确! 不太对。 正确答案:
正确! 不太对。 正确答案:
listening

Listen to the friend: 'スーパーで卵買ってきてくれる?'

正确! 不太对。 正确答案:
正确! 不太对。 正确答案:
listening

Listen to the news: 'スーパーの物価が上昇しています。'

正确! 不太对。 正确答案:
正确! 不太对。 正确答案:
listening

Listen to the clerk: 'ポイントカードはお持ちですか?'

正确! 不太对。 正确答案:
正确! 不太对。 正确答案:
listening

Listen to the announcement: 'お惣菜コーナーで全品半額セールを実施中です。'

正确! 不太对。 正确答案:
正确! 不太对。 正确答案:
listening

Listen to the dialogue: 'あのスーパー、駐車場ある?' 'うん、広いよ。'

正确! 不太对。 正确答案:
正确! 不太对。 正确答案:
listening

Listen to the directions: 'スーパーの角を左に曲がってください。'

正确! 不太对。 正确答案:
正确! 不太对。 正确答案:
listening

Listen to the complaint: 'このスーパー、レジがいつも混んでるね。'

正确! 不太对。 正确答案:
正确! 不太对。 正确答案:
listening

Listen to the fact: 'スーパーのチラシはネットでも見られます。'

正确! 不太对。 正确答案:
正确! 不太对。 正确答案:
listening

Listen to the worker: '品出しのバイトは夜中からです。'

正确! 不太对。 正确答案:
正确! 不太对。 正确答案:
listening

Listen to the manager: '新店舗の場所を検討しています。'

正确! 不太对。 正确答案:
正确! 不太对。 正确答案:
listening

Listen to the customer: 'セルフレジの使い方がわかりません。'

正确! 不太对。 正确答案:
正确! 不太对。 正确答案:
listening

Listen to the report: '小売業界の競争が激化しています。'

正确! 不太对。 正确答案:
正确! 不太对。 正确答案:
listening

Listen to the announcement: '迷子のおしらせをいたします。'

正确! 不太对。 正确答案:
正确! 不太对。 正确答案:
error correction

スーパーマーケットにパンを買います。

正确! 不太对。 正确答案: スーパーマーケットでパンを買います。

Use 'de' for the location of an action.

error correction

スーパーマーケットへ行きましたをパンを買いました。

正确! 不太对。 正确答案: スーパーマーケットへ行ってパンを買いました。

Use the 'te' form to connect sequential actions.

error correction

あのスーパーマーケットは安いですお惣菜。

正确! 不太对。 正确答案: あのスーパーマーケットはお惣菜が安いです。

Correct word order for 'wa...ga' structure.

/ 180 correct

Perfect score!

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