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Dana Walden on the Future of Disney | The Circuit
AI摘要
This video profiles Dana Walden, a top Disney executive, providing a behind-the-scenes look at the business of modern entertainment. Learners will gain insight into the "**Disney Flywheel**"—a strategy where creative content drives revenue across theme parks and products—and the company’s transition from traditional TV to streaming. The video introduces essential professional vocabulary such as "intellectual property," "market share," and "simulcasting." Additionally, viewers will learn about talent management and corporate leadership through interviews with Walden and stars like Kris Jenner. It is an excellent resource for mastering business English and understanding how global brands navigate digital transformation.
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Disney characters just give you the warm
and fuzzies. I don't know what it is.
No, they do. They're timeless.
They've been around for so long.
Who are your favorite characters?
Oh, I love Minnie.
My daughter Eliza was so happy when we'd go to the parks
and she'd seen Minnie Classic. Who's your favorite?
My favorite? Ariel.
Oh, I feel like I always, you know, she was curious.
She finds her voice. Yeah.
This is Disney, but so is this.
This is the way And this
and even this, I love a little chaos.
In other words, Disney contains multitudes.
The company controls some of the most valuable IP
and distribution channels in entertainment history
and rakes In more than $90 billion a year,
Exterior, daytime, Los Angeles. Enter Dana Walden,
co-chair of Disney Entertainment
and our guide to the magic kingdom.
Our stories have appealed to kids for a hundred years.
The pull of a Disney story is tremendous. She spent
26 years at Fox where she took the network from fourth
to first with hit shows like Glee and Empire,
and she's widely seen as one
of Hollywood's savviest executives with a powerful web
of talent relationships.
But even veterans like Walden are facing challenges.
As revenues from traditional TV and movie theaters
decline, sudios are battling
for market share in the growing business of streaming.
On top of all that, political challenges have put Disney
and its subsidiaries like ABC in the spotlight.
At what point did you realize this was a problem? When they
pulled the show off the air?
The stakes are high for Disney
and for Walden, who's one of a few candidates
with a shot at succeeding longtime CEO, Bob Iger.
That would certainly be a fairytale ending.
But first, she needs
to help keep this iconic brand from turning into a pumpkin.
Is the golden age of entertainment behind us,
or is the best still yet to come?
You grew up in LA
I did.
What drew you to Hollywood?
Well, it's actually funny. I grew up about
four miles from here.
My mom was in musical theater.
She was a performer
and we watched a lot of TV together as a family.
And then I remember when I was 12,
my parents switched out the TV in the living room
and got a new one, and I somehow convinced my mother
to let me put the old one in my room.
I didn't come out for about five years.
You landed a PR job at 20th Century Fox.
I did
Not withstanding that I came in on the PR side,
I really had a passion for storytelling and creativity.
I oversaw different businesses,
but my heart was really always with our television studios,
Chris Carter, on the X-Files, you know,
Jim Brooks on The Simpsons.
They really taught me how to understand storytelling
and production
and it led to a 26 year career at Fox. So,
Netflix kicks off the streaming boom.
It takes Disney six years to get into streaming launches.
Disney Plus in 2019 buys Fox to try to catch up.
That's when you enter the scene.
Did you feel like you were starting from behind?
I didn't really at the time I thought,
what an amazing opportunity to join a company,
which is the gold standard in storytelling.
Bob was so interested in acquiring those Fox assets
because we had many, many seasons of the types of shows
that built the foundation of Netflix subscriber base,
and Disney Plus launched
with I think 10 million subscribers in the first 24 hours.
What makes you think consumers are gonna pay for this?
On top of everything else, they're already paying for
Disney, Pixar, Marvel, Star Wars, National Geographic,
So we did not feel by any stretch that we were behind.
Walden joined Disney as co-chair
of the entertainment division focusing on TV shows while
Alan Bergman oversees feature films.
But entertainment is only one piece of the Disney Empire.
There's also experiences, parks and cruises and sports, ESPN
and all of Disney's pieces work together.
Popular IP from entertainment gets translated into
experiences and products forming the Disney flywheel,
a uniquely powerful system
for generating revenue across the company.
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核心词汇 (50)
你是一个好人。(You are a good person.)
展示给某人看某物。
我每天晚上看电视放松一下。
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