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B1 noun 7 دقیقه مطالعه

竞争分析

jìngzhēng fēnxī

تمرین کن مثال‌ها نکات و راهنمایی‌ها 竞争分析 در ۳۰ ثانیه

توضیح 竞争分析 in your Level:

At the A1 level, learners should recognize the individual characters. 竞争 (jìngzhēng) means 'to compete' and 分析 (fēnxī) means 'to look at something closely' or 'analyze.' While the full phrase '竞争分析' (competitive analysis) is a bit advanced for A1, you can think of it as 'looking at the people who are doing the same thing as you.' Imagine two people running a race; they are 'competing.' If you look at how fast the other person is running, you are doing a very simple 'analysis.' At this stage, focus on the idea of 'competition' in sports or games. You might not use this in a business meeting yet, but you can understand that it means 'studying the competition.' For example, '他们竞争' (They compete) is a simple way to start using the root words. Learning these early helps you build a strong foundation for business Chinese later on. Think of it as 'compete + study.'

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At the A2 level, you can begin to use 竞争分析 in basic business contexts. You might say things like '我做竞争分析' (I do competitive analysis). You understand that this is a task people do at work. You can connect it to other market-related words like 市场 (shìchǎng - market) and 公司 (gōngsī - company). At this level, you should be able to identify that a 竞争分析 involves looking at what other companies are doing. You might use it in a sentence like '我们的公司需要竞争分析' (Our company needs competitive analysis). It's a useful term for describing your job responsibilities if you work in marketing or sales. You are moving beyond simple actions to describing professional processes. Remember, the '分析' part is just like 'looking into' a problem.

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At the B1 level, you should be comfortable using 竞争分析 in a variety of professional and academic settings. This is the level where you start conducting the analysis rather than just knowing what it is. You can use verbs like 进行 (jìnxíng - to conduct) and adjectives like 详细的 (xiángxì de - detailed). You understand that 竞争分析 is a critical part of a business plan. You can discuss the results of an analysis: '根据竞争分析，我们的价格太高了' (According to the competitive analysis, our price is too high). You are also starting to see this term in news articles about the economy. You can differentiate between a general 'analysis' and a specific 'competitive analysis.' You should be able to explain why it is important for a business to do this work. This is a key term for anyone working in a Chinese-speaking business environment.

At the B2 level, you can use 竞争分析 to discuss complex strategies and market dynamics. You are able to critique an analysis and suggest improvements. You can use more advanced collocations like '深入的竞争分析' (in-depth competitive analysis) or '全面的竞争分析' (comprehensive competitive analysis). You can also link it to other strategic concepts like 市场定位 (shìchǎng dìngwèi - market positioning) and 核心竞争力 (héxīn jìngzhēnglì - core competitiveness). You might say, '通过深入的竞争分析，我们找到了产品的差异化路径' (Through in-depth competitive analysis, we found a differentiation path for our product). At this level, you understand the nuances of how competition is analyzed in different industries, such as tech versus manufacturing. You can lead a discussion about the findings of a 竞争分析 report.

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At the C1 level, 竞争分析 is a tool for high-level strategic discourse. You can use it in the context of mergers and acquisitions, global market entry, and macroeconomic trends. You can discuss the methodology of the analysis, such as using SWOT or Porter's Five Forces, and use the term 竞争分析 as a springboard for deeper economic theory. You might analyze the 'competitive landscape' (竞争格局) using this term. Your language is professional and precise. You might say, '在当前多变的宏观经济环境下，动态的竞争分析对于维持市场领先地位至关重要' (In the current volatile macroeconomic environment, dynamic competitive analysis is crucial for maintaining market leadership). You can also use it metaphorically in political or social contexts. You are fully proficient in using this term in any formal or academic setting.

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At the C2 level, your understanding of 竞争分析 is native-like and encompasses philosophical and highly specialized applications. You can discuss the evolution of competitive analysis theories from Sun Tzu's 'Art of War' to modern digital analytics. You can use the term to debate the ethics of competition and the impact of data privacy on analysis. You can write academic papers or strategic white papers where 竞争分析 is a central theme. You can use it with extreme precision, distinguishing it from related terms like 战略评估 (zhànlüè pínggū - strategic assessment) or 竞情监测 (jìngqíng jiāncè - competitive intelligence monitoring). Your usage is sophisticated, perhaps saying something like '竞争分析不应仅局限于现状的罗列，更应是对未来博弈态势的前瞻性研判' (Competitive analysis should not be limited to listing the status quo; it should be a forward-looking judgment of future game dynamics).

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تمرین کن مثال‌ها نکات و راهنمایی‌ها

竞争分析 در ۳۰ ثانیه

竞争分析 (jìngzhēng fēnxī) means 'competitive analysis,' a core business term for evaluating rivals.
It combines 竞争 (competition) and 分析 (analysis), commonly used with the verb 进行 (conduct).
Essential for B1+ learners aiming to work in Chinese professional environments or pass HSK exams.
Focuses on identifying competitor strengths and weaknesses to inform your own business strategy.

The term 竞争分析 (jìngzhēng fēnxī) is a fundamental concept in the world of business, marketing, and strategic planning within the Chinese-speaking professional sphere. To understand this term, we must break it down into its constituent parts: 竞争 (jìngzhēng), which translates to 'competition' or 'to compete,' and 分析 (fēnxī), which means 'analysis' or 'to analyze.' Together, they form the compound noun for 'competitive analysis.' This is not merely a dry academic term; it is a vital tool used by companies to understand their market position. In the hyper-competitive Chinese market—often described by the buzzword 'involution' (内卷 nèijuǎn)—conducting a 竞争分析 is the difference between success and obsolescence.

Core Definition: A strategic research process where a company identifies its major competitors and researches their products, sales, and marketing strategies.

进行全面的竞争分析可以帮助我们发现市场空白。(Conducting a comprehensive competitive analysis can help us discover market gaps.)

Usage Scenarios: It is used during product development, market entry strategy, and annual performance reviews. If you are working in a tech startup in Beijing or a manufacturing firm in Shenzhen, you will hear this term in almost every strategy meeting.

我们的竞争分析显示，对手的价格更有优势。(Our competitive analysis shows that the opponent's price is more advantageous.)

Strategic Depth: Beyond just looking at prices, a deep 竞争分析 involves looking at the 'user experience' (用户体验), 'supply chain' (供应链), and 'brand influence' (品牌影响力). It is a holistic view of the battlefield.

在进入新市场之前，必须做足竞争分析。(Before entering a new market, one must do sufficient competitive analysis.)

这份竞争分析报告非常详尽。(This competitive analysis report is very detailed.)

我们要定期更新竞争分析数据。(We need to regularly update the competitive analysis data.)

This term is essential for anyone looking to pass the HSK 4 or 5 exams, as it frequently appears in reading passages related to economics and social development. It represents the bridge between general vocabulary and professional Chinese proficiency.

Using 竞争分析 correctly requires an understanding of Chinese sentence structure and the specific verbs that pair with business nouns. The most common structure is 'Subject + [Adverb] + [Verb] + 竞争分析.' For example, '我们公司正在进行竞争分析' (Our company is currently conducting a competitive analysis). Note the use of 进行 (jìnxíng), which adds a formal tone appropriate for business contexts.

Common Verbs: 1. 进行 (jìnxíng) - To conduct/carry out. 2. 完成 (wánchéng) - To complete. 3. 提交 (tíjiāo) - To submit (a report). 4. 优化 (yōuhuà) - To optimize (the process).

市场部已经完成了第三季度的竞争分析。(The marketing department has already completed the third-quarter competitive analysis.)

As a Subject: 竞争分析 can also start a sentence. '竞争分析是市场策略的核心' (Competitive analysis is the core of market strategy). In this role, it defines the topic of the discussion.

深入的竞争分析能揭示潜在的威胁。(An in-depth competitive analysis can reveal potential threats.)

Temporal Markers: Business Chinese often uses specific time frames. '年度竞争分析' (Annual competitive analysis), '实时竞争分析' (Real-time competitive analysis). Adding these markers makes your speech sound much more professional.

我们需要对这个行业做一次年度竞争分析。(We need to do an annual competitive analysis of this industry.)

基于这份竞争分析，我们决定调整定价。(Based on this competitive analysis, we decided to adjust the pricing.)

谁负责这次的竞争分析？(Who is responsible for this competitive analysis?)

通过竞争分析，我们发现了对手的短板。(Through competitive analysis, we discovered the opponent's shortcomings.)

Understanding these patterns allows you to construct complex thoughts about business strategy with ease.

If you are in a professional environment in China, Taiwan, or Singapore, 竞争分析 is a staple of the lexicon. You will hear it in boardrooms, coworking spaces, and even in casual coffee chats between entrepreneurs. In the tech hubs of Zhongguancun (Beijing) or Nanshan (Shenzhen), the term is used with high frequency.

Media and News: Financial news outlets like Caixin (财新) or the 21st Century Business Herald (21世纪经济报道) use this term when discussing market trends or the rise of new companies. It is often linked to discussions about market share (市场份额).

专家指出，缺乏竞争分析是许多初创公司失败的原因。(Experts point out that a lack of competitive analysis is the reason many startups fail.)

Educational Context: Business schools (商学院) in China teach 竞争分析 as a core module. Students are taught frameworks like SWOT analysis (态势分析法) and Porter's Five Forces (波特五力模型) as tools to conduct this analysis.

在MBA课程中，我们学习了如何进行有效的竞争分析。(In the MBA course, we learned how to conduct an effective competitive analysis.)

Internet Slang Influence: With the rise of internet culture, people often talk about 'pitting' things against each other (PK). You might hear someone say '让我们来做个PK分析,' which is a more informal way of saying 竞争分析.

这份报告里的竞争分析部分写得非常精彩。(The competitive analysis section of this report is brilliantly written.)

我们需要关注对手的动向，实时进行竞争分析。(We need to pay attention to the opponent's movements and conduct real-time competitive analysis.)

通过长期的竞争分析，我们掌握了市场规律。(Through long-term competitive analysis, we have mastered the market laws.)

老板要求明天早上开会讨论竞争分析结果。(The boss asked for a meeting tomorrow morning to discuss the results of the competitive analysis.)

Whether in formal reports or strategic brainstorming, this term is omnipresent in the professional landscape.

Even for B1 and B2 learners, there are several pitfalls when using 竞争分析. The most common error is confusing it with similar-sounding or related terms like 市场调查 (shìchǎng diàochá - market research) or 竞品分析 (jìngpǐn fēnxī - competitor product analysis).

Mistake 1: Confusing with Market Research: Market research (市场调查) is a broad term that includes consumer behavior, market size, and trends. 竞争分析 is specifically about the competition. Don't say '我们要做竞争分析来了解消费者的需求' (We need to do competitive analysis to understand consumer needs). Instead, use 市场调查 for consumers.

错误：我们要对客户进行竞争分析。 (Incorrect: We need to conduct competitive analysis on customers.)

Mistake 2: Incorrect Verb Pairing: Learners often use basic verbs like 看 (kàn - look) or 讲 (jiǎng - speak). While '看竞争分析' isn't grammatically wrong, it sounds childish. Use formal verbs like 进行 (conduct), 开展 (carry out), or 实施 (implement).

与其说'我们看看竞争分析'，不如说'让我们进行深入的竞争分析'。(Instead of saying 'let's look at competitive analysis,' it's better to say 'let's conduct an in-depth competitive analysis.')

Mistake 3: Overlooking the 'Analysis' Part: Sometimes learners use 竞争 alone when they mean the analysis. '我们的竞争很详细' (Our competition is very detailed) is wrong. You mean '我们的竞争分析很详细' (Our competitive analysis is very detailed).

没有好的竞争分析，我们就无法制定计划。(Without good competitive analysis, we cannot make a plan.)

不要混淆竞争分析和自我评估。(Don't confuse competitive analysis with self-assessment.)

我们不仅仅是在做竞争分析，我们是在寻找机会。(We are not just doing competitive analysis; we are looking for opportunities.)

请在你的报告中加入竞争分析部分。(Please include a competitive analysis section in your report.)

Avoiding these common slips will significantly improve the professionalism of your business Chinese.

In the nuanced world of business Chinese, choosing the right word can convey different levels of detail and focus. While 竞争分析 is the standard term, several alternatives exist.

1. 竞品分析 (jìngpǐn fēnxī): This specifically means 'competitor product analysis.' It is narrower than 竞争分析. Use this when you are comparing features of two apps or physical products.

2. 对手研究 (duìshǒu yánjiū): Literally 'opponent research.' This sounds a bit more academic or investigative. It can be used for individuals or companies.

3. 市场情报 (shìchǎng qíngbào): Meaning 'market intelligence.' This is a broader term that encompasses competitive analysis along with other market data.

虽然我们做了竞争分析，但还需要更详细的竞品分析。(Although we did a competitive analysis, we still need a more detailed competitor product analysis.)

4. 行业分析 (hángyè fēnxī): Industry analysis. This looks at the whole sector, including suppliers and regulations, not just direct competitors.

在进行竞争分析时，别忘了考虑潜在的行业分析数据。(When conducting competitive analysis, don't forget to consider potential industry analysis data.)

这份竞争分析涵盖了所有的主要对手。(This competitive analysis covers all major opponents.)

我们通过竞争分析来确定我们的独特性。(We use competitive analysis to determine our uniqueness.)

定期进行竞争分析是保持竞争力的关键。(Regularly conducting competitive analysis is the key to staying competitive.)

你对这份竞争分析有什么看法？(What are your thoughts on this competitive analysis?)

Mastery of these synonyms allows you to tailor your language to the specific depth of the task at hand.

چقدر رسمی است؟

نکته جالب

The character 析 (xī) contains the radical for 'wood' (木) and 'axe' (斤), literally showing an axe splitting a piece of wood into parts.

راهنمای تلفظ

UK /ˈkɒmpətɪtɪv əˈnæləsɪs/

US /kəmˈpɛtətɪv əˈnæləsəs/

In Chinese, the stress is relatively even, but 'jìngzhēng' and 'fēnxī' are distinct units.

هم‌قافیه با

jìng (rhymes with mìng, dìng) zhēng (rhymes with lēng, chéng) fēn (rhymes with kūn, lún) xī (rhymes with jī, nǐ) mìng dìng chéng lún

خطاهای رایج

Pronouncing 'jìng' (fourth tone) as 'jīng' (first tone).
Confusing 'fēnxī' with 'fènxī'.
Swapping the order to '分析竞争'.
Mispronouncing 'zhēng' as 'zēng'.
Merging the two words into a single blurred sound.

سطح دشواری

خواندن 3/5

Characters are moderate but the concept is clear.

نوشتن 4/5

Writing 'jìngzhēng' requires practice due to stroke count.

صحبت کردن 3/5

Four syllables, requires good tone control.

گوش دادن 3/5

Distinctive sounds make it recognizable in business contexts.

بعداً چه یاد بگیریم؟

پیش‌نیازها

竞争分析公司对手市场

بعداً یاد بگیرید

市场份额核心竞争力差异化战略规划行业趋势

پیشرفته

波特五力模型 SWOT分析蓝海战略马太效应护城河

گرامر لازم

Using 进行 with formal nouns

我们要进行竞争分析。

The '对...进行' structure

对对手进行竞争分析。

Noun compounding in Chinese

竞争 + 分析 = 竞争分析.

Adjective markers with 的

深入的竞争分析。

Resultative 了 with completed tasks

我们完成了竞争分析。

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مثال‌ها بر اساس سطح

他们在竞争。

They are competing.

Simple Subject + Verb.

这是一个分析。

This is an analysis.

Using 'is' (是).

我不喜欢竞争。

I don't like competition.

Negative sentence with 不.

分析很难。

Analysis is hard.

Adjective predicate.

我们看竞争。

We look at the competition.

Simple SVO.

他很有竞争力。

He is very competitive.

Noun as adjective.

分析这个。

Analyze this.

Imperative.

竞争开始了。

The competition has started.

Subject + Verb + 了.

我要做竞争分析。

I want to do a competitive analysis.

Using 要 (want to) + verb.

公司需要竞争分析。

The company needs competitive analysis.

Simple SVO.

分析很有用。

The analysis is very useful.

Adverb + Adjective.

他写了一份分析。

He wrote an analysis.

Resultative aspect 了.

我们的竞争分析在哪？

Where is our competitive analysis?

Question with 在哪.

这个竞争分析不错。

This competitive analysis is not bad.

Demonstrative + Noun + Adjective.

请看这个竞争分析。

Please look at this competitive analysis.

Polite request with 请.

竞争分析很重要。

Competitive analysis is very important.

Topic-comment structure.

我们正在进行竞争分析。

We are currently conducting a competitive analysis.

Progressive aspect 正在.

这份竞争分析报告很详细。

This competitive analysis report is very detailed.

Noun phrase + Adjective.

通过竞争分析，我们了解了对手。

Through competitive analysis, we understood our opponents.

Prepositional phrase with 通过.

他负责市场竞争分析。

He is responsible for market competitive analysis.

Verb 负责 (responsible for).

我们需要更新竞争分析。

We need to update the competitive analysis.

Modal verb 需要.

竞争分析显示对手降价了。

Competitive analysis shows the opponent has lowered prices.

Noun + Verb (显示) + Clause.

请提交你的竞争分析。

Please submit your competitive analysis.

Formal request.

我们要学习如何做竞争分析。

We need to learn how to do competitive analysis.

Learning + Question word (如何).

深入的竞争分析是成功的关键。

In-depth competitive analysis is the key to success.

Adjective + 的 + Noun.

我们必须对新对手进行竞争分析。

We must conduct a competitive analysis on the new opponent.

对...进行... structure.

竞争分析不仅关注价格，还关注品牌。

Competitive analysis focuses not only on price but also on brand.

不仅...还... (not only... but also...).

基于竞争分析，我们调整了策略。

Based on competitive analysis, we adjusted our strategy.

基于 (based on) + Noun.

这次竞争分析揭示了我们的弱点。

This competitive analysis revealed our weaknesses.

Subject + Verb (揭示) + Object.

我们应该定期开展竞争分析。

We should carry out competitive analysis regularly.

Adverb 定期 (regularly).

竞争分析的数据来源必须可靠。

The data source for the competitive analysis must be reliable.

Noun phrase as subject.

他做了一份非常专业的竞争分析。

He did a very professional competitive analysis.

Degree adverb 非常.

动态的竞争分析有助于应对市场变化。

Dynamic competitive analysis helps in responding to market changes.

Adjective + 的 + Noun.

竞争分析应涵盖宏观与微观两个层面。

Competitive analysis should cover both macro and micro levels.

Cover (涵盖) + A and B.

我们要避免在竞争分析中产生偏见。

We must avoid bias in the competitive analysis.

Avoid (避免) + Noun phrase.

竞争分析是企业战略规划的重要组成部分。

Competitive analysis is an important component of corporate strategic planning.

Is (是) + ...的组成部分.

该报告对行业现状进行了细致的竞争分析。

The report conducted a meticulous competitive analysis of the current industry state.

对...进行... structure.

竞争分析的结果直接影响到投资决策。

The results of competitive analysis directly affect investment decisions.

Directly affect (直接影响到).

有效的竞争分析需要大量的前线数据。

Effective competitive analysis requires a large amount of front-line data.

Require (需要) + Object.

我们在竞争分析中发现了潜在的合作伙伴。

We discovered potential partners in the competitive analysis.

In (在...中) + discover.

竞争分析的深度决定了战略的高度。

The depth of competitive analysis determines the height of the strategy.

A determines (决定) B.

在全球化背景下，竞争分析变得愈发复杂。

In the context of globalization, competitive analysis has become increasingly complex.

Become (变得) + Adverb + Adjective.

竞争分析不仅是术，更是道。

Competitive analysis is not just a technique, but a philosophy.

不仅是...更是... (not just... but even more...).

缺乏前瞻性的竞争分析往往会导致战略失误。

Competitive analysis lacking foresight often leads to strategic errors.

Lacking... (缺乏...) + Subject.

我们要通过竞争分析洞察市场博弈的本质。

We must gain insight into the essence of market gaming through competitive analysis.

Insight into (洞察) + Essence (本质).

竞争分析应成为企业文化的一部分。

Competitive analysis should become part of the corporate culture.

Become (成为) + Part of.

在数字化时代，竞争分析依赖于算法和大数据。

In the digital age, competitive analysis relies on algorithms and big data.

Rely on (依赖于).

这份竞争分析揭示了行业颠覆的可能性。

This competitive analysis reveals the possibility of industry disruption.

Reveal (揭示) + Possibility (可能性).

ترکیب‌های رایج

进行竞争分析

深入的竞争分析

全面的竞争分析

竞争分析报告

做竞争分析

缺乏竞争分析

竞争分析结果

实时竞争分析

竞争分析工具

开展竞争分析

عبارات رایج

做足竞争分析

— To do a thorough competitive analysis. Used to emphasize preparation.

进入市场前要做足竞争分析。

竞争分析框架

— Competitive analysis framework. Refers to models like SWOT.

我们采用的是经典的竞争分析框架。

年度竞争分析

— Annual competitive analysis. A common corporate reporting task.

这是我们的年度竞争分析总结。

初步竞争分析

— Preliminary competitive analysis. A quick first look.

我只做了一个初步竞争分析。

竞争分析维度

— Dimensions of competitive analysis. Refers to aspects like price, quality, etc.

我们要从多个竞争分析维度进行考量。

基于竞争分析

— Based on competitive analysis. Used to justify a decision.

基于竞争分析，我们决定降价。

竞争分析数据

— Competitive analysis data. The raw information used.

竞争分析数据必须准确。

竞争分析图表

— Competitive analysis charts. Visual representations.

这些竞争分析图表非常直观。

竞争分析专家

— Competitive analysis expert. A professional role.

他是一位资深的竞争分析专家。

竞争分析摘要

— Competitive analysis summary. A brief overview.

请先阅读竞争分析摘要。

اغلب اشتباه گرفته می‌شود با

竞争分析 vs 市场调查

Market research is about customers and trends; competitive analysis is about rivals.

竞争分析 vs 自我评估

Self-assessment is internal; competitive analysis is external.

竞争分析 vs 行业报告

Industry reports are broader; competitive analysis is more targeted at specific rivals.

اصطلاحات و عبارات

"知己知彼"

— Know yourself and know your enemy. This is the ultimate goal of competitive analysis.

做竞争分析就是为了知己知彼。

Literary/Common

"百战不殆"

— Fight a hundred battles without danger. Often follows '知己知彼'.

知己知彼，才能百战不殆。

Literary

"知难而进"

— To press on in the face of difficulties. Used when analysis shows a tough market.

虽然竞争分析结果不乐观，但我们要知难而进。

Formal

"有的放矢"

— To have a target for one's arrow. Doing analysis ensures your actions are targeted.

有了竞争分析，我们的策略才能有的放矢。

Formal

"未雨绸缪"

— To repair the house before it rains. Analysis helps prepare for future threats.

通过竞争分析，我们可以未雨绸缪。

Formal

"坐井观天"

— To look at the sky from the bottom of a well. Refers to a lack of competitive analysis.

不做竞争分析就是坐井观天。

Common

"见微知著"

— To see the whole from a small part. Good analysis spots trends early.

优秀的竞争分析能让人见微知著。

Literary

"优胜劣汰"

— Survival of the fittest. The context in which competition occurs.

市场就是优胜劣汰，所以需要竞争分析。

Formal

"兵不厌诈"

— In war, nothing is too deceitful. Used when discussing competitor tactics.

竞争分析要考虑到对手可能兵不厌诈。

Literary

"后发制人"

— To gain mastery by striking only after the enemy has struck.

通过竞争分析，我们可以采取后发制人的策略。

Literary

به‌راحتی اشتباه گرفته می‌شود

竞争分析 vs 竞品分析

Both involve analysis of competitors.

Competitive analysis is strategic and broad;竞品分析 is tactical and product-focused.

竞争分析看公司的战略，竞品分析看产品的按钮。

竞争分析 vs 市场分析

They both use '分析'.

Market analysis includes size, growth, and segments; competitive analysis is a subset focusing on rivals.

市场分析很大，竞争分析只是其中一部分。

竞争分析 vs 对手调查

Similar meaning.

调查 implies investigation/data gathering; 分析 implies the thinking and conclusions drawn from that data.

我们先做调查，然后再做分析。

竞争分析 vs 商业情报

Both involve getting info on others.

Business intelligence is the data system; competitive analysis is the specific task.

我们用商业情报系统来做竞争分析。

竞争分析 vs 战略评估

Both are strategic.

Strategic assessment evaluates a plan; competitive analysis provides the data to make that plan.

竞争分析是战略评估的基础。

الگوهای جمله‌سازی

我做[Noun]

我做竞争分析。

我们需要进行[Noun]

我们需要进行竞争分析。

这是[Adjective]的[Noun]

这是详细的竞争分析。

基于[Noun]，我们[Action]

基于竞争分析，我们决定降价。

对[Object]进行[Noun]

对主要对手进行竞争分析。

[Noun]显示了[Clause]

竞争分析显示了对手的策略变化。

通过[Noun]，我们可以[Result]

通过竞争分析，我们可以掌握主动权。

[Noun]是[Context]的关键

竞争分析是企业生存的关键。

خانواده کلمه

اسم‌ها

竞争者 (jìngzhēngzhě) - Competitor

竞争力 (jìngzhēnglì) - Competitiveness

分析师 (fēnxīshī) - Analyst

فعل‌ها

竞争 (jìngzhēng) - To compete

分析 (fēnxī) - To analyze

صفت‌ها

竞争性的 (jìngzhēngxìng de) - Competitive

分析性的 (fēnxīxìng de) - Analytical

مرتبط

对手 (duìshǒu) - Opponent

市场 (shìchǎng) - Market

策略 (cèlüè) - Strategy

报告 (bàogào) - Report

数据 (shùjù) - Data

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نحوه استفاده

frequency

Highly common in business, marketing, and finance.

اشتباهات رایج

Using '看' instead of '进行' → 进行竞争分析
'看' (look) is too informal for a strategic process. Use '进行' (conduct) to sound professional.
Saying '竞争分析对手' → 对对手进行竞争分析
You cannot use 竞争分析 as a verb. Use the '对...进行' structure.
Confusing with '竞品分析' → 竞争分析
If you are talking about company strategy, use 竞争分析. If you are talking about specific product features, use 竞品分析.
Mispronouncing 'jìng' as 'jīng' → jìngzhēng fēnxī
The first character is fourth tone (falling), not first tone (flat).
Omitting '分析' when you mean the process → 我们需要竞争分析
If you just say '我们需要竞争,' it means 'We need competition,' which is a very different meaning.

نکات

Use Measure Words

Remember to use measure words like '一份' (yī fèn) when referring to a report or '一次' (yī cì) when referring to the act of analysis itself.

Learn the Components

Mastering '竞争' and '分析' separately will help you understand dozens of other related business terms in Chinese.

Sound Formal

In a meeting, use '开展竞争分析' (kāizhǎn) to sound more proactive and professional than just '做' (zuò).

Stroke Order

The character '竞' is tricky. Practice the top part '立' (stand) carefully to ensure your handwriting looks natural.

Tone Patterns

Listen for the 4-1-1-1 tone pattern (jìng-zhēng-fēn-xī). The drop on the first syllable is the key to identifying the word.

Link to Results

When presenting, always follow '竞争分析' with '建议' (jiànyì - recommendation) to show that the analysis leads to action.

The Axe and the Race

Visualize an axe (析) splitting the data of a race (竞争) to remember the full term.

Avoid Redundancy

Don't say '做竞争分析的分析.' The word '分析' is already included. Just say '做竞争分析' or '进行竞争分析.'

Read News

Read the 'Business' section of Chinese newspapers; you will see this term at least once a day. It's the best way to see it in context.

حفظ کنید

روش یادسپاری

Imagine a race (竞争) where you stop to take a magnifying glass and split (分析) the track into pieces to see why others are winning.

تداعی تصویری

A person in a suit (business) holding a magnifying glass (analysis) over a group of people running a race (competition).

شبکه واژگان

Business Marketing Strategy Data Rivals Growth Profit Market Share

چالش

Try to find a Chinese news article about a tech company and highlight every time they mention '竞争' or '分析'.

ریشه کلمه

The term is a modern compound. 竞争 (jìngzhēng) comes from classical Chinese where 竞 (jìng) means racing and 争 (zhēng) means struggling for something. 分析 (fēnxī) combines 分 (fēn) meaning to divide and 析 (xī) meaning to split wood with an axe. Together, it implies 'dividing and splitting the details of the struggle.'

معنای اصلی: The original characters referred to physical contests and the physical act of splitting wood.

Sino-Tibetan (Sinitic).

بافت فرهنگی

Be careful not to sound like you are encouraging corporate espionage; keep it to 'analysis' (分析).

In the West, competitive analysis is often seen as a standard marketing task, whereas in China, it can be more aggressive and all-encompassing.

Sun Tzu's Art of War (Implicit reference) Tencent vs. Alibaba case studies The 'Red Ocean' vs 'Blue Ocean' strategy books popular in China

تمرین در زندگی واقعی

موقعیت‌های واقعی

Business Strategy Meeting

我们需要进行竞争分析。
竞争分析的结果如何？
对手的优势在哪里？
我们要调整策略。

Marketing Report

详见竞争分析部分。
数据支持我们的分析。
市场趋势明显。
对手正在扩张。

Job Interview

我擅长做竞争分析。
我曾负责过竞争分析项目。
我的分析非常精准。
我能洞察市场变化。

Business School Class

什么是竞争分析？
请举例说明竞争分析。
分析的步骤有哪些？
这个案例很经典。

Tech Startup Pitch

我们的竞争分析显示...
我们比对手更有优势。
这是一个蓝海市场。
我们不怕竞争。

شروع‌کننده‌های مکالمه

"你觉得我们现在的竞争分析做得够深入吗？"

"在你的行业里，竞争分析通常包含哪些内容？"

"面对新出现的对手，我们应该如何更新竞争分析？"

"你认为竞争分析中最重要的指标是什么？"

"你用过哪些好用的竞争分析工具或软件？"

موضوعات نگارش

描述一次你为公司或个人项目进行竞争分析的经历。你发现了什么？

如果你要对你最喜欢的咖啡店进行竞争分析，你会关注哪些方面？

为什么有些公司即便做了竞争分析还是会失败？谈谈你的看法。

在日常生活中，我们是否也在无意识地进行‘竞争分析’？请举例。

想象你是十年后的竞争分析师，未来的分析工作会有什么不同？

سوالات متداول

10 سوال

While primarily a business term, it can be used in sports, politics, or any field where there are rivals. For example, a sports team might do a 竞争分析 of their next opponent's playstyle. However, in 90% of cases, you will hear it in a corporate or marketing context.

The most professional and common verb is 进行 (jìnxíng), which means 'to conduct.' In more casual office settings, you might hear people say 做 (zuò), meaning 'to do.' For example, '我们要进行竞争分析' sounds very formal and professional.

The most common word for a competitor is 竞争对手 (jìngzhēng duìshǒu). You can also use 竞争者 (jìngzhēngzhě) for a single person or entity competing against you.

No, SWOT is a *tool* or *framework* used to conduct a 竞争分析. You might say '我们用SWOT框架来做竞争分析' (We use the SWOT framework to do competitive analysis).

No, 竞争分析 is a noun. You cannot say '我竞争分析他.' You must say '我对它进行竞争分析' or '我分析竞争对手.' It always functions as the object or subject in a sentence.

Yes, while the exact compound might not be on the A1-A2 list, the components 竞争 and 分析 are key HSK 4 and HSK 5 words. Understanding the compound is essential for higher-level proficiency.

比赛 (bǐsài) usually refers to a specific match or game (like a football match). 竞争 (jìngzhēng) is a more abstract, ongoing state of rivalry, especially in business or society.

Yes, 深入分析 (shēnrù fēnxī) means 'in-depth analysis.' It is a broader term. If you are already talking about competitors, you can just say 深入分析, but 竞争分析 is more specific.

You can say: '请给我一份竞争分析报告' (Please give me a competitive analysis report) or '竞争分析报告准备好了吗？' (Is the competitive analysis report ready?).

In the tech world, people often say '做个PK' (do a PK). PK stands for 'Player Kill' from gaming, but in business, it means comparing two things head-to-head. It's much less formal than 竞争分析.

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