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B1 متوسط انگلیسی 28:22 Educational

I Bought The First 5 Things TikTok Ads Recommended To Me

Safiya Nygaard · 8,467,310 بازدید · اضافه شده 3 روز پیش

آمار یادگیری

B1

سطح CEFR

5/10

سختی

زیرنویس‌ها (645 بخش‌ها)

00:00

(upbeat music)

00:05

♪ This is Safiya's new intro song! ♪

00:11

- Hello friends, and welcome to another video.

00:14

This week, I'm gonna be buying the first five things

00:18

that TikTok ads recommend to me.

00:20

That's right, I'm gonna be giving TikTok

00:23

even more of my personal information, a questionable move.

00:27

So, over the past few years,

00:29

we've done a few experiments that involve buying products

00:32

from targeted ads across social media platforms,

00:35

like Facebook, Instagram, YouTube, and Snapchat

00:39

to see if their ad algorithms and analytics

00:41

could match me to things I might like.

00:44

And a few months ago,

00:45

I finally relented and downloaded TikTok,

00:48

and lo and behold, there were ads and abs, but mostly ads.

00:54

Now in general, TikTok has actually become an environment

00:57

where companies and people interact a lot,

01:00

so I think a lot of businesses see TikTok

01:02

as a good marketing opportunity.

01:04

- Thank you Little Caesars

01:06

for the life size plush replica of me!

01:10

- [Safiya] And in terms of the ads I've seen,

01:12

there's quite a wide variety.

01:14

(dramatic music)

01:15

- I have been dreaming of marriage with a rich girl.

01:18

- [Safiya] I've gotten ads for parks,

01:20

ads for like fake veneers and ads for working for TikTok.

01:25

Some are for super small Etsy shops.

01:27

Some are for larger corporations.

01:29

Some play into TikTok trends,

01:31

or try to mimic the normal videos

01:33

you might see on your for you page,

01:35

and some are incredibly low effort and confusing.

01:38

Like, what is this product, and why is it so pixelated?

01:42

And I also know that other people notice these ads as well

01:45

and can relate to getting blasted

01:47

by the same one for weeks on end.

01:50

- This is a plea to the marketing people at HALARA.

01:53

Please, stop targeting me to buy your mini tennis dress.

01:57

- [Safiya] Every time they open the app.

01:58

- Wow, I sure love my HALARA dress.

02:02

(sobs) It's, it's really cute!

02:05

- But TikTok does have a very targeted algorithm.

02:09

I should know. I've been on Edgar Allen Poe Tok before,

02:12

so maybe they do know best,

02:14

and maybe I will like the things they show me.

02:17

So that's what we're gonna do, buy the first five things

02:20

that TikTok ads recommend to me and see how they do.

02:24

All right, so a couple of quick disclaimers here.

02:27

One is that I'm gonna be pretty much just ignoring

02:30

the first ad that comes up right when you open the app,

02:34

because I usually find that those are for movies, TV shows

02:38

or big companies like Credit Karma,

02:40

and I'm more interested in their normal ad inventory

02:44

rather than the big banner ones,

02:46

which feel less targeted overall.

02:48

The other disclaimer is that rather than just sitting

02:51

in one spot and just scrolling

02:53

until I get to all of the ads,

02:55

I'm gonna open the app up multiple times

02:57

throughout the day and get my five ads that way,

03:00

just because that more closely replicates

03:02

the way I use TikTok on the daily,

03:04

compulsively opening the app,

03:07

scrolling through a few videos,

03:09

feeling guilty about wasting time and then closing the app.

03:12

Alright, and with that, let's ruin my algorithm.

03:17

Alright, so I've been scrolling,

03:19

and TikTok gave me a pretty good ad here.

03:21

This is an ad for Pizza Hut's new limited edition,

03:25

streetwear line, Tastewear.

03:28

- They don't just sell pizza anymore. They make streetwear.

03:30

And it's called Tastewear, so let's get into it.

03:33

- Yes, that's right, Pizza Hut made a track suit,

03:37

and they're advertising it to me, which is weirdly targeted.

03:43

I am not necessarily the world's biggest Pizza Hut fan,

03:48

but I am a huge fan of companies

03:51

doing weird PR things, including clothing.

03:55

KFC Crocs, sign me up. Peeps Crocs, I'm there.

03:59

Pizza Hut parka, I mean, I have that.

04:02

I don't actually follow a lot of brands on TikTok,

04:05

but I have posted a fair amount of videos

04:07

with weird clothing, including the aforementioned Crocs,

04:11

so maybe that's what tipped them off.

04:13

So I am gonna get all of this stuff, or as much as I can.

04:17

They have a jumpsuit that's inspired

04:18

by the plaid tablecloths at Pizza Hut restaurants.

04:22

Then I'm gonna get their T-shirt that is inspired

04:25

by their stained glass chandeliers,

04:28

and I'm also gonna get the slides.

04:30

They do also have a necklace, which I'm gonna grab.

04:32

The pizza chain, oh I just got that...pizza chain.

04:36

It's a pizza chain about the pizza chain,

04:38

Pizza Hut, pizza chain.

04:40

Two notes here, one is that the iconic red cup

04:43

was sadly already sold out,

04:45

and also that this is not that cheap,

04:48

specifically, the track suit is kind of expensive,

04:51

which I wouldn't really expect from Pizza Hut,

04:53

but we're gonna get it anyways.

04:55

Dude, we're definitely gonna have to go

04:56

to Pizza Hut in this.

04:57

- [Tyler] You're gonna be drippin' in Pizza Hut.

04:59

- I'm going to be as greasy (laughing) as a Pizza Hut pizza,

05:04

sorry for the slander.

05:06

Alright, so I just got another ad

05:08

for what seems to be an electronics mystery box.

05:13

It's from this account called, What the Boxio,

05:15

and it's sort of cryptic.

05:17

It's almost like a cliffhanger.

05:18

This dude is just like, "Hey, you need a box, go get one!"

05:23

- So you guys know we've got boxes, boxes, and more boxes.

05:29

I can't show you guys what's in there,

05:30

but I can tell you guys,

05:31

you guys need to go buy one as soon as possible.

05:34

- He also does a nice sheesh at the end.

05:37

Wow, I felt so weird doing that.

05:39

- Sheeeesh! - Um so, you know,

05:41

I guess that's how he's incorporating

05:44

the TikTok culture into his ad.

05:47

So when I click the shop now button,

05:49

this company seems to be basically taking

05:51

returned overstocked and liquidated electronics,

05:55

and then reselling them in mystery boxes.

05:58

And I chose the small one, which is 75 bucks.

06:01

They do say though, that you are guaranteed a tablet,

06:04

MP3 player or fitness tracker.

06:07

- [Tyler] Oh wow.

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