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Why can't we stop eating certain foods? - BBC
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even if they want to cut down even if
they know it's killing them they find
they can't stop my name is Chris vankin
I'm an NHS doctor I'm a scientist and
I'm part of a growing group of doctors
and academics who are increasingly
worried about the effect that the global
food system is having on all of us when
it comes to obesity the way that we've
understood the problem is it's a failure
of willpower people are just making bad
choices they're somewhat lazy it's
basically their fault this is American
government data for men and women of all
different ages the different lines of
different ages for obesity what you see
is between 1960 and 1975 there's a
fairly steady percentage of obesity in
the
population but in the mid 1970s obesity
starts going up in all of the groups
[Music]
simultaneously now if you're saying
willpower is responsible what you're
proposing is that all of these groups of
people simultaneously lost moral
responsibility and that's not
plausible something else happened to our
food in the mid 1970s to make it
irresistible to people my name is John
Ruff and uh I've spent 40 years in the
food industry across seven different
countries companies spent a lot of time
optimizing all aspects of their product
the flavor The Taste the texture people
want their product to be as good it's
not better than the competitor um so it
will sell more we use train sensory
panels to give us ratings is it squishy
is it hard is it soft is it crunchy and
that's very much how the food industry
operates one thing many people don't
realize is that factory processing
changes the textural properties of food
an interesting fact about soft food is
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