At the A1 level, the word 'markets' is most commonly understood as the plural of 'market,' referring to physical places where people go to buy food and other items. You might learn this word when talking about shopping or your local neighborhood. For example, you might say, 'I like the markets in my city.' At this stage, you don't need to worry about the verb form or complex economic meanings. Focus on the idea of a market as a place with many stalls selling fruits, vegetables, and clothes. It is a simple, concrete noun that helps you describe your daily life and the places you visit. You might also see it in phrases like 'food markets' or 'street markets.' Remember that 'markets' means more than one market. If you are talking about just one place, you say 'market.'
At the A2 level, you begin to use 'markets' in slightly more varied contexts. You can describe different types of markets, such as 'farmers' markets' or 'Christmas markets.' You might also start to understand that 'markets' can refer to the general activity of buying and selling in a town or region. For example, 'The markets in London are very famous.' You are also introduced to the idea that companies 'market' things, though you might still primarily use the noun form. You can use 'markets' to talk about travel experiences, like 'We visited many local markets on our holiday.' At this level, you should be comfortable using the plural form correctly with 'are' and 'there are.' You are building a foundation for understanding how trade works on a basic level.
At the B1 level, you move beyond physical locations and start using 'markets' to describe abstract economic systems. You will encounter terms like 'the job markets,' 'the housing markets,' or 'emerging markets.' You understand that these refer to the collective demand and supply for jobs, houses, or goods in a particular area. You also start using 'markets' as a verb more frequently. For instance, 'The company markets its products to young people.' You can discuss the advantages and disadvantages of different markets and how they affect people's lives. You are able to follow news stories that mention 'global markets' and understand that they are talking about the world's economy. This level requires a balance between the concrete and the abstract uses of the word.
At the B2 level, you use 'markets' with greater precision and in more formal contexts. You can discuss 'market trends,' 'market forces,' and 'market volatility' with confidence. You understand the nuances of how a company 'markets' itself to create a brand image. You can write reports or give presentations about 'target markets' and 'competitive markets.' Your vocabulary includes collocations like 'penetrate the market' or 'corner the market.' You are also aware of the different registers; you know that 'the markets' in a financial report refers to the stock and bond markets. You can use the word to debate economic policies and the role of 'free markets' in society. At this stage, you are expected to use the verb and noun forms interchangeably and accurately in complex sentences.
At the C1 level, your use of 'markets' is sophisticated and nuanced. You can analyze the 'efficiency of markets' or the impact of 'market speculation' on global stability. You understand the subtle differences between 'markets,' 'sectors,' and 'industries' and choose the most appropriate term for your context. When using 'markets' as a verb, you can describe complex strategies involving 'segmenting the markets' or 'niche marketing.' You are comfortable with idiomatic expressions and can use the word metaphorically. You can follow high-level academic or professional discussions about 'market liberalization' or 'market interventions.' Your writing is precise, and you use 'markets' to convey complex ideas about economics, sociology, and business strategy without hesitation.
At the C2 level, you have a masterly command of the word 'markets.' You can use it to discuss deep philosophical and economic theories, such as the 'invisible hand of the markets' or the 'social construction of markets.' You are able to use the word in highly specialized contexts, such as 'capital markets,' 'derivative markets,' or 'labor market flexibility,' with the ease of a native expert. You can appreciate and use the word in creative writing, using its various meanings to create metaphors or double meanings. You understand the historical evolution of the term and its cultural implications across the globe. Your use of 'markets' is perfectly adapted to any register, from a casual conversation to a peer-reviewed academic paper. You can navigate the most complex linguistic structures involving the word with total accuracy and flair.

markets in 30 Seconds

  • Markets can be physical places like food stalls or abstract systems like the stock market where global trade occurs daily.
  • As a verb, 'markets' describes the strategic act of a company or individual promoting and selling their products to a specific audience.
  • The word is essential in economics to describe sectors like 'emerging markets' or 'job markets' where supply and demand interact.
  • Correct usage requires distinguishing between the plural noun (The markets are...) and the third-person singular verb (The company markets...).

The word markets is a versatile term in the English language, functioning both as a plural noun and as the third-person singular form of a verb. Understanding its multifaceted nature is essential for mastering English in both social and professional contexts. As a noun, it primarily refers to physical locations or virtual platforms where buyers and sellers congregate to exchange goods, services, or information. Historically, the concept of a market was rooted in the physical town square—a place of vibrant noise, diverse smells, and direct human interaction. In modern times, this definition has expanded significantly to include abstract systems such as the global stock market, the real estate market, or the labor market. These are not necessarily places you can visit, but rather conceptual frameworks where supply and demand interact to determine prices and facilitate trade. When we talk about 'global markets,' we are referring to the interconnected web of international commerce that affects everything from the price of oil to the availability of the latest smartphone.

Physical Market
A tangible location, such as a farmers' market or a fish market, where individuals physically meet to trade goods. These are often characterized by local culture and immediate transactions.

Beyond the physical, the term 'markets' is used extensively in economics and finance. In this context, it describes the collective activity of buyers and sellers within a specific sector. For instance, the 'emerging markets' refer to the economies of developing nations that are experiencing rapid growth and industrialization. Investors often look at these markets to find opportunities for high returns, though they come with higher risks. The word also encompasses the 'financial markets,' which include the stock market, bond market, and commodity market. These systems are the backbone of the global economy, allowing companies to raise capital and individuals to grow their wealth. The pluralization 'markets' often emphasizes the diversity of these sectors, acknowledging that the behavior of the tech market might differ vastly from the behavior of the agricultural market at any given time.

The analyst noted that the international markets reacted sharply to the sudden change in trade policy, causing a ripple effect across various industries.

As a verb, 'markets' is the third-person singular present tense of 'to market.' This usage describes the action of a person or an organization promoting, selling, or distributing a product or service. Marketing is a comprehensive process that involves research, advertising, branding, and sales strategy. When we say 'a company markets its products,' we are saying that they are actively working to make their offerings known to potential customers and persuading them to make a purchase. This can involve digital advertising, social media campaigns, influencer partnerships, or traditional television commercials. The verb form highlights the strategic effort behind commerce—it is not just about having a product, but about how that product is positioned in the minds of consumers. A brand that markets itself as 'eco-friendly' is using a specific strategy to appeal to environmentally conscious buyers.

In everyday conversation, you might hear 'markets' used in casual ways as well. Someone might say they are 'going to the markets' to pick up fresh produce for dinner, implying a visit to several different stalls or specialized shops. In a professional setting, a manager might discuss how the company 'markets' its new software to small businesses. The word bridges the gap between the simple act of buying a tomato and the complex strategies of multinational corporations. It is a word that evolves with technology; today, we have 'digital markets' and 'NFT markets' that didn't exist a few decades ago. This adaptability makes 'markets' a cornerstone of English vocabulary, reflecting the ever-changing ways in which humans interact, trade, and communicate value to one another.

Economic Market
An abstract system where the forces of supply and demand operate. It represents the total demand for a product or service within a specific region or demographic.

She markets her handmade jewelry through social media platforms, reaching customers all over the world.

Furthermore, the term is used in political and social discourse. Politicians often talk about 'free markets,' referring to an economic system where prices are determined by unrestricted competition between privately owned businesses. This concept is central to many debates about government regulation and social welfare. On the other hand, 'black markets' refer to illegal trading systems where goods are sold outside of government control. The word 'markets' thus carries significant weight in discussions about ethics, law, and social structure. Whether you are looking at the 'job markets' to find your next career move or studying the 'commodity markets' to understand the price of gold, you are engaging with a term that defines the very structure of modern civilization.

Verb Usage
The act of promoting or selling. It implies a deliberate strategy to reach a target audience and convince them of a product's value.

Many European cities are famous for their traditional Christmas markets, which attract millions of tourists every year.

The tech giant markets its latest smartphone as a revolutionary tool for professional photographers.

Investors are closely monitoring the energy markets due to the ongoing geopolitical tensions in the Middle East.

Using markets correctly requires an understanding of its dual role as a plural noun and a third-person singular verb. When used as a noun, it follows the standard rules for pluralization. You can use it with plural verbs and adjectives. For example, 'The markets are volatile today.' Here, 'markets' is the subject, and 'are' is the corresponding plural verb. It is common to see 'markets' preceded by descriptive adjectives that specify which type of trade is being discussed. Phrases like 'financial markets,' 'local markets,' 'global markets,' and 'emerging markets' are standard in both journalistic and academic writing. These adjectives help the reader understand the scope and nature of the trade being described. For instance, 'Local markets provide a platform for small-scale farmers' focuses on a specific, community-based context, whereas 'Global markets are interconnected' addresses a worldwide economic phenomenon.

Noun Phrase Structure
[Adjective] + markets. Example: 'Competitive markets drive innovation by forcing companies to improve their products.'

When 'markets' is used as a verb, it must agree with a singular subject. This is a common point of confusion for English learners. The subject can be a person ('He markets'), a company ('The corporation markets'), or even an abstract entity ('The brand markets'). The verb 'markets' is often followed by a direct object—the thing being sold or promoted—and a prepositional phrase indicating the target audience or the method of promotion. For example, 'The company markets its services to young professionals via social media.' In this sentence, 'its services' is the object, and 'to young professionals' defines the target market. The use of 'via social media' explains the channel. This structure is essential for clear business communication, as it defines the who, what, and how of a marketing strategy.

The startup markets its innovative app as a solution for time management, targeting busy executives who need to streamline their schedules.

Another important aspect of using 'markets' is understanding its role in compound nouns and idiomatic expressions. While 'markets' itself is a plural noun, it often appears in phrases that function as a single unit of meaning. For example, 'market forces' refers to the economic factors affecting the price and availability of goods. Although 'market' is singular here, the concept is inherently linked to the plural 'markets' where these forces play out. Similarly, 'market research' is the process of gathering information about consumers' needs and preferences. When discussing these concepts, it is important to maintain the correct form. You wouldn't say 'markets research' because 'market' acts as an attributive noun (an adjective-like noun) in that specific phrase. However, you would say 'The research covers multiple markets,' where 'markets' is the direct object and clearly plural.

In more advanced usage, 'markets' can be found in complex sentence structures involving subordinate clauses. For example, 'Because the global markets are so volatile, many investors are choosing to diversify their portfolios.' Here, the plural noun 'markets' is part of a causal clause that sets the stage for the main action. In the verb form, you might see: 'The way the company markets its brand determines its long-term success.' In this case, 'markets' is part of a noun clause ('The way the company markets its brand') that serves as the subject of the sentence. Mastering these structures allows for more nuanced and professional expression. Whether you are writing a business report, a news article, or a casual email, paying attention to whether 'markets' is acting as a noun or a verb will ensure your writing is grammatically sound and easy to understand.

Verb + Object + Preposition
Subject + markets + [Product] + to [Audience]. Example: 'Apple markets its iPhones to a global audience of tech enthusiasts.'

Traditional markets in Southeast Asia are famous for their vibrant atmosphere and wide variety of street food.

Finally, consider the register of your writing. In formal economic texts, 'markets' often refers to the theoretical 'perfect markets' or 'efficient markets.' In these contexts, the word is used with high precision. In contrast, in informal speech, 'the markets' might just mean the local grocery stores. Understanding these subtle shifts in meaning based on context is a key part of linguistic fluency. Always look at the surrounding words to determine the intended meaning. If you see 'markets' near words like 'stocks,' 'bonds,' or 'trading,' it is likely the noun form referring to financial systems. If it follows a singular subject like 'the manufacturer' or 'the author,' it is almost certainly the verb form. By practicing these distinctions, you will be able to use 'markets' with confidence in any situation.

Prepositional Usage
Commonly used with 'in', 'across', or 'through'. Example: 'The brand is expanding its presence in Asian markets.'

The government markets the country as a top destination for eco-tourism to attract international visitors.

Fluctuations in the commodity markets can have a significant impact on the cost of living for ordinary citizens.

The word markets is ubiquitous, appearing in a wide range of environments from high-stakes financial centers to local neighborhood gatherings. One of the most common places you will encounter this word is in the news, particularly during the financial or business segments. News anchors frequently report on 'how the markets performed today,' referring to the collective movement of stock indices like the Dow Jones or the S&P 500. In this context, 'markets' is a shorthand for the global financial system. You might hear phrases like 'markets closed higher' or 'markets are bracing for a downturn.' This usage is essential for anyone interested in economics, as it reflects the pulse of the world's wealth and investment. The plural form is used because it encompasses various sectors—tech, energy, retail—that all contribute to the overall economic health.

Financial News
Used to describe the performance of stocks, bonds, and commodities. Example: 'Global markets rallied today following the central bank's announcement.'

In the world of business and corporate strategy, 'markets' is a fundamental term used in meetings, presentations, and marketing plans. Here, it often refers to target demographics or geographical regions. A marketing manager might say, 'We need to penetrate the European markets,' meaning they want to start selling their products in European countries. Or they might discuss 'niche markets,' which are small, specialized segments of the population with specific needs. When used as a verb in this setting, you'll hear it in discussions about brand positioning. For example, 'Our competitor markets their product as a luxury item, but we should market ours as an affordable alternative.' This highlights the strategic choices companies make to differentiate themselves from others in the same space.

During the quarterly meeting, the CEO emphasized the importance of expanding into emerging markets to sustain long-term growth.

Travel and tourism is another field where 'markets' is frequently heard. Travelers often seek out 'local markets' to experience the authentic culture of a destination. Whether it's the floating markets of Thailand, the bustling souks of Morocco, or the quaint farmers' markets in the English countryside, these places are highlights of any trip. In travel guides and documentaries, you'll hear 'markets' used to describe these vibrant centers of commerce and community. The word evokes images of colorful displays, local artisans, and the lively exchange of goods. It suggests a more personal and traditional way of shopping compared to the sterile environment of a modern supermarket. For a traveler, 'visiting the markets' is a way to connect with the heart of a city.

The term also appears in academic and political discussions. Professors of economics might lecture on 'market efficiency' or 'market failure,' using 'markets' as a theoretical construct to explain how resources are allocated in a society. Politicians often use the word in speeches to advocate for 'free markets' or to express concern about 'monopolistic markets' that stifle competition. In these cases, 'markets' is a powerful political concept that represents a specific ideology about how the economy should be organized. You might also hear about the 'job markets' in the context of employment statistics or career advice. When someone says 'the job markets are tough right now,' they are referring to the difficulty of finding employment in various industries.

Academic Context
Used to discuss economic theories and the distribution of resources. Example: 'The professor explained how competitive markets theoretically lead to optimal pricing.'

The documentary explored how the rise of e-commerce has fundamentally changed how the fashion industry markets its products to Gen Z.

Finally, 'markets' is a common word in everyday life and casual conversation. You might tell a friend, 'I'm going to the markets this weekend to buy some fresh flowers.' Or you might notice how a new brand 'markets' itself on Instagram with bright colors and catchy slogans. It's a word that appears on signs, in advertisements, and in the names of businesses (e.g., 'Whole Foods Market'). Because it covers everything from the global economy to a simple grocery run, it is one of the most useful and frequently used words in the English language. Paying attention to how it is used in these different settings will help you grasp its full range of meanings and use it accurately in your own speech and writing.

Everyday Usage
Refers to local shopping areas or the way products are presented to us. Example: 'I love visiting the Christmas markets in December for the festive atmosphere.'

The local government is investing in the renovation of historic markets to boost tourism and support local vendors.

He markets his expertise as a consultant to help small businesses improve their digital presence.

One of the most frequent mistakes learners make with the word markets is failing to distinguish between its use as a noun and its use as a verb. This often leads to errors in subject-verb agreement. For example, a student might write, 'The markets markets the products.' This is incorrect because 'the markets' is a plural noun, which requires the plural verb 'market.' The correct sentence would be 'The markets market the products' (though this sounds repetitive) or, more likely, 'The company markets the products.' Conversely, using the singular verb form with a plural subject is also common: 'The markets markets the products' is wrong; 'The markets market' is correct. Always identify whether your subject is singular or plural before deciding whether to use 'market' or 'markets' as a verb.

Subject-Verb Agreement Error
Incorrect: 'The company market its goods.' Correct: 'The company markets its goods.' (Singular subject takes 'markets').

Another common error is confusing 'markets' with 'marketing.' While they are related, they are not interchangeable. 'Marketing' is a noun (the activity or profession) or a gerund (the act of doing it), whereas 'markets' is either the plural noun (the places/systems) or the third-person singular verb. For instance, you should say 'Marketing is important for business,' not 'Markets is important for business.' Similarly, 'He is marketing the product' (present continuous) is different from 'He markets the product' (present simple). Using 'markets' when you mean the entire field of marketing can lead to confusion, especially in professional settings where precision is valued. 'Marketing' refers to the strategy, while 'markets' refers to the venues or the specific action of a singular subject.

Incorrect: 'She is markets the new line of clothing.' Correct: 'She is marketing the new line of clothing' or 'She markets the new line of clothing.'

Learners also sometimes struggle with the countability of 'market.' While 'market' is a countable noun (one market, two markets), it is sometimes used in an abstract, uncountable sense in phrases like 'to go to market' or 'market research.' However, when referring to specific sectors or physical locations, it should always be pluralized if there is more than one. For example, saying 'There are many market in London' is incorrect; it must be 'There are many markets in London.' Similarly, in finance, you would say 'The global markets are down,' not 'The global market are down.' The plural form 'markets' is essential when discussing multiple economic sectors or geographical areas. Forgetting the 's' can make the sentence grammatically incorrect and harder to follow.

A more subtle mistake involves the use of 'markets' in compound nouns. As mentioned earlier, 'market' often acts as an adjective in phrases like 'market share,' 'market value,' or 'market trend.' In these cases, you should not pluralize 'market' even if the context is plural. For example, you would say 'We are analyzing the market trends (plural) of several different markets (plural).' You would not say 'markets trends.' This is because 'market' is modifying 'trends.' Understanding when 'market' is an attributive noun versus when it is the main noun in the plural form ('markets') is a sign of advanced English proficiency. This distinction is particularly important in business writing where such terms are used frequently.

Attributive Noun Error
Incorrect: 'The company's markets share is growing.' Correct: 'The company's market share is growing.' (Use singular 'market' as an adjective).

Incorrect: 'The markets forces are unpredictable.' Correct: 'The market forces are unpredictable.'

Finally, be careful with the pronunciation of the 's' at the end of 'markets.' It is a voiceless /s/ sound because it follows the voiceless /t/ sound. Some learners might accidentally pronounce it as a /z/ sound, which can sound slightly off to native speakers. While this won't usually cause a misunderstanding, correct pronunciation helps with overall fluency. Additionally, ensure you don't confuse 'markets' with 'marks' (the plural of a sign or grade). Although they sound somewhat similar, their meanings are entirely different. 'Markets' has two syllables (mar-kets), while 'marks' has only one. Paying attention to these small details will help you avoid common pitfalls and use the word 'markets' with the precision of a native speaker.

Pronunciation Note
Pronounce the 's' clearly as /s/. Avoid adding an extra vowel sound between the 't' and 's'.

Incorrect: 'The stock market are very busy today.' Correct: 'The stock markets are very busy today' or 'The stock market is very busy today.'

Incorrect: 'He market his books online.' Correct: 'He markets his books online.'

Depending on the context, there are several synonyms and alternatives for the word markets. When referring to physical locations where goods are sold, words like bazaars, marketplaces, exchanges, or marts can be used. 'Bazaar' often implies a traditional, often outdoor, market in Middle Eastern or Asian contexts, characterized by many small stalls. 'Marketplace' is a more formal or comprehensive term that can refer to both physical and digital spaces. 'Exchange' is typically used in a financial context, such as the 'Stock Exchange.' Using these alternatives can add variety and specific cultural or professional flavor to your writing. For example, 'The grand bazaar was filled with the scent of spices' is much more descriptive than 'The markets were filled with the scent of spices.'

Bazaars vs. Markets
'Bazaars' suggests a traditional, vibrant, and often crowded setting, whereas 'markets' is a more general and neutral term.

In an economic or business context, 'markets' can often be replaced by terms like sectors, industries, or arenas. If you are talking about the 'tech markets,' you could also say the 'tech sector' or the 'tech industry.' 'Arena' is a more metaphorical term, often used to describe a space of competition, such as the 'political arena' or the 'commercial arena.' These words help to specify the nature of the trade or competition you are discussing. For instance, 'The company is a leader in the renewable energy sector' sounds more professional in a business report than 'The company is a leader in the renewable energy markets.' Choosing the right word depends on the level of formality and the specific nuance you want to convey.

While the stock markets are fluctuating, the real estate sector remains relatively stable for long-term investors.

When 'markets' is used as a verb, alternatives include promotes, advertises, sells, pitches, or merchandises. Each of these has a slightly different meaning. 'Promotes' is a broad term for making something known. 'Advertises' specifically refers to paid announcements. 'Pitches' is often used when someone is trying to persuade a specific person or group, like an investor. 'Merchandises' refers to the way products are displayed and sold in a retail environment. For example, 'The author markets her book' could be replaced by 'The author promotes her book' or 'The author pitches her book to publishers.' Using these verbs can make your writing more precise and dynamic by highlighting the specific action being taken.

For the abstract concept of 'the market' as an economic force, you might use terms like commerce, trade, or the economy. While these are not direct synonyms for 'markets,' they are closely related and can often be used to discuss the same topics. For instance, instead of saying 'Markets are driven by supply and demand,' you could say 'Global trade is driven by supply and demand.' This shift can help avoid repetition in a long piece of writing. Additionally, when discussing specific types of markets, you can use more precise terms like commodities, securities, or equities. These are technical terms used in finance that refer to the specific things being traded in those markets. Using them correctly shows a high level of expertise in the subject matter.

Promotes vs. Markets
'Promotes' focuses on increasing awareness, while 'markets' encompasses the entire strategy from research to final sale.

The startup markets its software as a game-changer, but it still needs to prove its value in a crowded industry.

Finally, consider the antonyms or opposites of 'markets' to better understand its boundaries. While there isn't a single direct opposite, concepts like monopoly (where there is only one seller, thus no true market competition) or planned economy (where the government, not the market, decides on production and prices) serve as useful contrasts. In a verb sense, 'to withhold' or 'to withdraw' could be seen as opposites of 'to market.' By exploring these related and opposing terms, you gain a deeper, more three-dimensional understanding of how 'markets' fits into the English language and the world of commerce. This knowledge allows you to choose the most effective word for your specific needs, making your communication more impactful and professional.

Sectors vs. Markets
'Sectors' is often used in a more structural or analytical sense, while 'markets' emphasizes the activity of buying and selling.

Traditional markets are often replaced by large supermarkets, which can lead to a loss of local character in some neighborhoods.

The firm markets its consulting services to non-profit organizations, helping them maximize their social impact.

How Formal Is It?

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Neutral

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Informal

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Child friendly

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Slang

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Fun Fact

The word 'mercury' (the Roman god of trade) shares the same Latin root as 'market'. This is why Mercury is often depicted as the messenger of the gods and the patron of merchants.

Pronunciation Guide

UK /ˈmɑː.kɪts/
US /ˈmɑːr.kɪts/
The primary stress is on the first syllable: MAR-kets.
Rhymes With
targets carpets baskets (near rhyme) packets (near rhyme) brackets (near rhyme) jackets (near rhyme) rackets (near rhyme) sockets (near rhyme)
Common Errors
  • Pronouncing the 's' as a voiced /z/ instead of a voiceless /s/.
  • Adding an extra vowel sound between 'k' and 'e' (e.g., mar-i-kets).
  • Failing to pronounce the 't' clearly before the 's'.
  • Stressing the second syllable instead of the first.
  • Pronouncing the 'a' like the 'a' in 'cat' instead of 'car'.

Difficulty Rating

Reading 3/5

Easy to recognize in simple contexts, but can be complex in financial reports.

Writing 4/5

Requires careful attention to subject-verb agreement and noun vs. verb usage.

Speaking 3/5

Commonly used, but pronunciation of the final 's' needs to be clear.

Listening 3/5

Easily understood, though the context determines if it's a place or a system.

What to Learn Next

Prerequisites

market buy sell shop trade

Learn Next

marketing economy finance consumer strategy

Advanced

commodities securities volatility demographics liberalization

Grammar to Know

Subject-Verb Agreement

The markets (plural) ARE open. The company (singular) MARKETS (verb) its goods.

Pluralization of Countable Nouns

One market, two markets.

Attributive Nouns

In 'market trends', 'market' is singular because it acts like an adjective.

Present Simple for Habitual Actions

He markets his art every summer at the fair.

Prepositions of Place

We found great deals AT the markets.

Examples by Level

1

I go to the markets every Saturday.

Je vais aux marchés chaque samedi.

Plural noun 'markets' used as the object of the preposition 'to'.

2

The markets sell fresh fruit.

Les marchés vendent des fruits frais.

Plural subject 'markets' takes the plural verb 'sell'.

3

Are there any markets near here?

Y a-t-il des marchés près d'ici ?

Interrogative form with 'there are' for plural nouns.

4

These markets are very big.

Ces marchés sont très grands.

Demonstrative adjective 'these' used with plural noun 'markets'.

5

I like the flower markets.

J'aime les marchés aux fleurs.

Compound noun 'flower markets' where 'flower' describes the type.

6

The markets open at eight o'clock.

Les marchés ouvrent à huit heures.

Present simple tense for a regular schedule.

7

We buy bread at the markets.

Nous achetons du pain aux marchés.

Preposition 'at' used for a location.

8

The markets are closed on Sundays.

Les marchés sont fermés le dimanche.

Passive construction 'are closed' describing a state.

1

She visits different markets to find the best prices.

Elle visite différents marchés pour trouver les meilleurs prix.

Adjective 'different' modifying the plural noun 'markets'.

2

Local markets are important for the community.

Les marchés locaux sont importants pour la communauté.

Plural subject-verb agreement with 'are'.

3

He markets his farm's vegetables at the weekend.

Il commercialise les légumes de sa ferme le week-end.

Verb 'markets' in the third-person singular.

4

The Christmas markets are full of lights.

Les marchés de Noël sont pleins de lumières.

Proper noun 'Christmas' used as an adjective.

5

Many cities have famous street markets.

De nombreuses villes ont des marchés de rue célèbres.

Quantifier 'many' used with plural noun 'markets'.

6

The company markets its toys to children.

L'entreprise commercialise ses jouets auprès des enfants.

Verb 'markets' followed by the object 'its toys'.

7

You can find handmade gifts at these markets.

Vous pouvez trouver des cadeaux faits main dans ces marchés.

Modal verb 'can' followed by the base form 'find'.

8

The markets are a great place to meet people.

Les marchés sont un excellent endroit pour rencontrer des gens.

Plural noun used as a collective subject.

1

Emerging markets offer new opportunities for investors.

Les marchés émergents offrent de nouvelles opportunités aux investisseurs.

Economic term 'emerging markets' as a plural subject.

2

The firm markets its new software globally.

L'entreprise commercialise son nouveau logiciel à l'échelle mondiale.

Adverb 'globally' modifying the verb 'markets'.

3

Changes in the markets can affect the price of gas.

Les changements sur les marchés peuvent affecter le prix de l'essence.

Abstract use of 'markets' referring to economic systems.

4

She markets her skills as a freelance designer.

Elle vend ses compétences en tant que designer indépendante.

Metaphorical use of 'markets' for self-promotion.

5

The housing markets are becoming more expensive.

Les marchés du logement deviennent plus chers.

Plural noun 'markets' used for a specific economic sector.

6

How does the company decide which markets to enter?

Comment l'entreprise décide-t-elle dans quels marchés entrer ?

Infinitive phrase 'to enter' following the noun 'markets'.

7

The analyst studies the behavior of financial markets.

L'analyste étudie le comportement des marchés financiers.

Possessive construction 'behavior of financial markets'.

8

The brand markets itself as an eco-friendly choice.

La marque se commercialise comme un choix respectueux de l'environnement.

Reflexive pronoun 'itself' used with the verb 'markets'.

1

Volatility in the stock markets can lead to investor anxiety.

La volatilité sur les marchés boursiers peut entraîner l'anxiété des investisseurs.

Noun 'volatility' as the subject, with 'markets' in a prepositional phrase.

2

The startup successfully markets its niche product to a specific demographic.

La startup commercialise avec succès son produit de niche auprès d'une population spécifique.

Adverb 'successfully' placed before the verb 'markets'.

3

Free markets are often praised for driving innovation and efficiency.

Les marchés libres sont souvent loués pour stimuler l'innovation et l'efficacité.

Passive voice 'are often praised' with 'free markets' as the subject.

4

He markets his consulting services through a series of webinars.

Il commercialise ses services de conseil à travers une série de webinaires.

Prepositional phrase 'through a series of webinars' explaining the method.

5

The government is trying to stabilize the energy markets.

Le gouvernement essaie de stabiliser les marchés de l'énergie.

Present continuous 'is trying' followed by the infinitive 'to stabilize'.

6

Understanding how the labor markets function is crucial for policy makers.

Comprendre comment fonctionnent les marchés du travail est crucial pour les décideurs politiques.

Gerund phrase 'Understanding...' acting as the subject of the sentence.

7

The manufacturer markets its cars as the safest on the road.

Le fabricant commercialise ses voitures comme les plus sûres sur la route.

Superlative 'safest' used in the marketing claim.

8

International markets are increasingly interconnected due to technology.

Les marchés internationaux sont de plus en plus interconnectés grâce à la technologie.

Adverb 'increasingly' modifying the adjective 'interconnected'.

1

The efficiency of capital markets is a central topic in modern finance.

L'efficacité des marchés de capitaux est un sujet central de la finance moderne.

Technical term 'capital markets' used in an academic context.

2

She markets her expertise by publishing influential white papers.

Elle valorise son expertise en publiant des livres blancs influents.

Gerund phrase 'by publishing...' showing the means of marketing.

3

Speculation in the commodity markets can cause sudden price spikes.

La spéculation sur les marchés des matières premières peut provoquer des hausses de prix soudaines.

Noun 'speculation' followed by a prepositional phrase.

4

The firm markets its brand by aligning with social causes.

L'entreprise commercialise sa marque en s'alignant sur des causes sociales.

Strategic use of the verb 'markets' in a corporate context.

5

Regulatory frameworks are necessary to prevent the abuse of dominant markets.

Des cadres réglementaires sont nécessaires pour prévenir l'abus de marchés dominants.

Complex noun phrase 'abuse of dominant markets'.

6

How a nation markets its cultural heritage can significantly impact tourism.

La manière dont une nation valorise son patrimoine culturel peut avoir un impact significatif sur le tourisme.

Noun clause 'How a nation markets...' acting as the subject.

7

The global markets reacted with skepticism to the proposed merger.

Les marchés mondiaux ont réagi avec scepticisme à la fusion proposée.

Personification of 'the global markets' as an entity that reacts.

8

He markets himself as a visionary leader in the tech industry.

Il se présente comme un leader visionnaire dans l'industrie technologique.

Reflexive use of 'markets' to describe personal branding.

1

The inherent volatility of emerging markets necessitates a diversified investment strategy.

La volatilité inhérente des marchés émergents nécessite une stratégie d'investissement diversifiée.

Formal academic tone with advanced vocabulary like 'necessitates'.

2

The way a corporation markets its ethical stance can be seen as 'greenwashing' if not backed by action.

La manière dont une entreprise communique sur sa position éthique peut être perçue comme du 'greenwashing' si elle n'est pas suivie d'actes.

Conditional clause 'if not backed by action' modifying the main statement.

3

Market liberalization often leads to the integration of previously isolated national markets.

La libéralisation des marchés conduit souvent à l'intégration de marchés nationaux auparavant isolés.

Use of 'integration' and 'liberalization' in a macroeconomic context.

4

The philosopher argued that markets are not merely economic tools but social constructs.

Le philosophe a soutenu que les marchés ne sont pas seulement des outils économiques mais des constructions sociales.

Correlative conjunction 'not merely... but...' for emphasis.

5

The sudden collapse of the credit markets sent shockwaves through the global economy.

L'effondrement soudain des marchés du crédit a envoyé des ondes de choc dans l'économie mondiale.

Metaphorical use of 'shockwaves' to describe economic impact.

6

She markets her artistic vision by creating immersive experiences that defy traditional categorization.

Elle valorise sa vision artistique en créant des expériences immersives qui défient les catégorisations traditionnelles.

Complex sentence structure with a relative clause 'that defy...'.

7

The intricate interplay between various global markets makes economic forecasting extremely challenging.

L'interaction complexe entre les différents marchés mondiaux rend les prévisions économiques extrêmement difficiles.

Noun phrase 'intricate interplay' as the subject.

8

To understand modern geopolitics, one must analyze how a state markets its ideological influence abroad.

Pour comprendre la géopolitique moderne, il faut analyser comment un État promeut son influence idéologique à l'étranger.

Infinitive of purpose 'To understand...' starting the sentence.

Common Collocations

emerging markets
financial markets
stock markets
target markets
labor markets
global markets
commodity markets
markets itself
competitive markets
niche markets

Common Phrases

to play the markets

— To invest or gamble in the stock market. It implies taking risks for profit.

He spent his youth trying to play the markets but lost most of his savings.

to corner the markets

— To get enough control of a particular type of business or product so that no one else can sell it. It means total dominance.

The company tried to corner the markets for rare earth minerals.

the markets are up/down

— A common way to say that stock prices have increased or decreased. It is used daily in financial news.

The markets are up today thanks to positive employment data.

to go to market

— To become available for sale, or to physically go to a place of trade. It is often used for new products.

The new drug is expected to go to market early next year.

market forces

— The economic factors (supply and demand) that affect the price of goods. It is a fundamental concept in capitalism.

Prices are determined by market forces rather than government regulation.

market share

— The portion of a market controlled by a particular company or product. It is a measure of competitiveness.

The brand has a 30% market share in the smartphone industry.

market research

— The action of gathering information about consumers' needs and preferences. It is essential before launching a product.

We conducted extensive market research before designing the new logo.

market value

— The amount for which something can be sold on a given market. It changes based on demand.

The market value of the house has doubled in the last five years.

market leader

— The company that sells the most of a product in a particular market. It is the top competitor.

They have been the market leader in athletic footwear for decades.

market trend

— A perceived tendency of financial markets to move in a particular direction over time. It helps in making predictions.

The current market trend suggests a shift toward sustainable energy.

Often Confused With

markets vs marketing

Marketing is the whole field or activity; markets are the places or the specific verb action.

markets vs marks

Marks are signs or grades; markets are for trade. They sound similar but are unrelated.

markets vs marts

Marts is a less common synonym for markets, often used in specific brand names.

Idioms & Expressions

"bull market"

— A market in which share prices are rising, encouraging buying. It represents optimism.

Investors are happy because we have been in a bull market for two years.

financial
"bear market"

— A market in which prices are falling, encouraging selling. It represents pessimism.

During the bear market, many people decided to hold onto their cash.

financial
"black market"

— An illegal traffic or trade in officially controlled or scarce commodities. It happens outside the law.

There is a thriving black market for concert tickets in this city.

informal
"flea market"

— A street market selling second-hand goods. It is usually casual and inexpensive.

I found this vintage lamp at a local flea market.

informal
"buyers' market"

— A market in which goods are plentiful and prices are low, favoring the buyer. It gives consumers more power.

With so many houses for sale, it is definitely a buyers' market right now.

business
"sellers' market"

— A market in which goods are scarce and prices are high, favoring the seller. It gives producers more power.

The shortage of chips has created a sellers' market for used cars.

business
"to be in the market for"

— To be interested in buying something. It indicates an intention to purchase.

I'm in the market for a new laptop if you have any recommendations.

informal
"meat market"

— A place (like a bar or club) where people go to find sexual partners based on physical appearance. It is often used derogatorily.

That nightclub is a bit of a meat market on Friday nights.

slang
"gray market"

— An unofficial market where goods are traded legally but outside the manufacturer's authorized channels.

He bought his camera on the gray market to save a few hundred dollars.

business
"to bring to market"

— To introduce a new product to the public for sale. It is the final step of development.

It took five years of research to bring this new technology to market.

professional

Easily Confused

markets vs Market

Singular vs. Plural.

Use 'market' for one place or the general concept; use 'markets' for multiple places or as a 3rd person verb.

The market is open. The markets are open.

markets vs Marketing

Noun vs. Verb form.

Marketing is the noun for the industry. Markets is the verb for a singular subject.

He works in marketing. He markets the product.

markets vs Merchant

Same root.

A merchant is a person who trades; a market is where they trade.

The merchant sells silk at the markets.

markets vs Mart

Synonym.

Mart is older or more specific to certain brands; market is the standard modern term.

We went to the mini-mart. We went to the local markets.

markets vs Bazaar

Synonym.

Bazaar has a specific cultural connotation (Middle Eastern/Asian); market is neutral.

The Turkish bazaar was amazing. The London markets were busy.

Sentence Patterns

A1

I like the [Adjective] markets.

I like the big markets.

A2

There are many markets in [Place].

There are many markets in London.

B1

The company markets its [Product] to [Audience].

The company markets its shoes to athletes.

B2

Due to [Reason], the markets are [Adjective].

Due to the news, the markets are unstable.

C1

The way she markets her [Skill] is [Adjective].

The way she markets her expertise is impressive.

C1

Analyzing the [Type] markets reveals [Finding].

Analyzing the housing markets reveals a shortage of supply.

C2

The integration of [Region] markets has led to [Result].

The integration of European markets has led to increased trade.

C2

Should the markets [Verb], the impact would be [Adjective].

Should the markets crash, the impact would be catastrophic.

Word Family

Nouns

Verbs

Adjectives

Related

How to Use It

frequency

Extremely high in business, news, and daily life.

Common Mistakes
  • The markets is open. The markets are open.

    'Markets' is a plural noun and requires the plural verb 'are'.

  • He market his products online. He markets his products online.

    With a singular subject like 'He', the verb must be 'markets'.

  • I am working in the markets industry. I am working in the marketing industry.

    'Marketing' is the name of the industry; 'markets' refers to the places or the verb action.

  • The company's markets share is high. The company's market share is high.

    In compound nouns like 'market share', 'market' acts as an adjective and stays singular.

  • There are many market in this city. There are many markets in this city.

    'Many' must be followed by the plural noun 'markets'.

Tips

Check Your Subject

Always check if your subject is singular or plural. 'The company markets' (singular subject) but 'The companies market' (plural subject).

Use Specific Adjectives

Instead of just saying 'markets', try 'financial markets', 'farmers' markets', or 'global markets' to be more precise.

Clear 'T' and 'S'

Make sure to pronounce both the 't' and the 's' at the end of the word. It should sound like /ts/.

Avoid Repetition

If you use 'markets' as a noun, try using 'promotes' or 'advertises' as a verb later to keep your writing interesting.

Target Markets

In business, always identify your 'target markets'—the specific groups of people you want to sell to.

Local Flavor

When traveling, 'local markets' are the best places to find authentic food and handmade souvenirs.

Market Trends

Pay attention to 'market trends' to understand which way the economy is moving.

Abstract vs. Concrete

Remember that 'markets' can be a physical place you can touch or an abstract system you can only study.

Bull and Bear

Learn the difference between a 'bull market' (going up) and a 'bear market' (going down) for financial literacy.

Marketing vs. Markets

Use 'marketing' for the strategy and 'markets' for the action of a singular subject.

Memorize It

Mnemonic

Think of 'MAR-kets' as 'MAR-king' your 'kets' (buckets) of goods to sell. You go to the markets to mark your prices.

Visual Association

Imagine a busy town square filled with colorful stalls (the noun) and a person holding a megaphone shouting about their products (the verb).

Word Web

Trade Shopping Economy Sales Stalls Stocks Finance Promotion

Challenge

Try to use 'markets' as both a noun and a verb in a single sentence about a business you like.

Word Origin

The word 'market' comes from the Old North French 'market' and the Latin 'mercatus', which means 'trading' or 'a place for trade'. It entered the English language in the 12th century. The root is 'mercari', meaning 'to trade', which is also the source of the word 'merchant'.

Original meaning: Originally, it referred specifically to a physical gathering of people for the purpose of buying and selling provisions and livestock.

It belongs to the Indo-European family, specifically the Italic branch through Latin.

Cultural Context

Be aware that 'black markets' can refer to sensitive or illegal activities. In some academic contexts, 'free markets' can be a politically charged term.

In the UK and US, 'the markets' often refers specifically to the stock market in a news context. In daily life, 'going to the market' is less common than 'going to the grocery store' or 'supermarket'.

The London Stock Exchange (one of the world's oldest markets). Pike Place Market in Seattle (a famous American landmark). The concept of the 'Invisible Hand' by Adam Smith (referring to market forces).

Practice in Real Life

Real-World Contexts

Grocery Shopping

  • Fresh produce at the markets
  • Local farmers' markets
  • Bustling food markets
  • Weekend markets

Financial News

  • Global stock markets
  • Markets closed higher
  • Volatility in the markets
  • Market reaction to news

Business Strategy

  • Targeting new markets
  • How the firm markets itself
  • Competitive markets
  • Market penetration

Travel

  • Visiting local markets
  • Traditional street markets
  • Exploring the markets
  • Authentic market experience

Economics

  • Free markets
  • Emerging markets
  • Labor markets
  • Market equilibrium

Conversation Starters

"Do you prefer shopping at large supermarkets or local markets?"

"How does your favorite brand market its products to people like you?"

"Have you ever visited any famous markets while traveling abroad?"

"Do you think the global markets will be stable in the coming year?"

"What are the most popular street markets in your city?"

Journal Prompts

Describe a visit to a market. What did you see, smell, and hear? How did it feel compared to a normal store?

If you had a product to sell, how would you market it? Who would be your target audience and what platforms would you use?

Reflect on how 'the markets' (financial or job) affect your daily life and future plans.

Compare the experience of shopping at physical markets versus online marketplaces. Which do you prefer and why?

Discuss the role of markets in your local culture. Are they social hubs or just places for business?

Frequently Asked Questions

10 questions

No, 'markets' can be a plural noun (many places) or a singular verb (he/she/it markets). You must look at the subject to know which one it is. For example, 'The markets are big' (noun) vs 'The shop markets its food' (verb).

In news reports, 'the markets' usually refers to the financial markets, such as the stock market, bond market, and commodity market. It is a collective term for the global financial system.

Yes, but 'markets' usually implies a place with many different sellers or stalls, whereas 'shops' refers to individual, permanent buildings. You would go to the 'markets' for a variety of local goods.

An emerging market is the economy of a developing nation that is becoming more engaged with global markets as it grows. Examples include India, Brazil, and Vietnam.

It is a neutral word. It can be used in very formal economic papers ('capital markets') or very informal conversations ('I'm going to the markets').

It is pronounced MAR-kets. The stress is on the first syllable, and the 's' at the end is a voiceless /s/ sound.

'Market' is the more common, general term. 'Marketplace' is often used more formally or to describe the abstract 'arena' where trade happens, including online platforms.

Yes, as a verb. 'He markets himself as an expert.' This means he promotes his skills to others.

Market forces are the economic factors of supply and demand that determine the price and availability of goods in a free market.

We use the plural because there are many different stock exchanges around the world (New York, London, Tokyo) and different sectors within them.

Test Yourself 200 questions

writing

Write a sentence using 'markets' as a plural noun.

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writing

Write a sentence using 'markets' as a verb.

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writing

Explain what 'emerging markets' are in your own words.

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writing

Describe your favorite market that you have visited.

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writing

How does a company market itself to customers?

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writing

Write a sentence about the 'stock markets'.

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writing

What is the difference between a 'bull market' and a 'bear market'?

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writing

Why are 'local markets' important for a community?

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writing

Write a sentence using 'markets' in a professional business context.

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writing

What are some common 'market trends' you see today?

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writing

Write a short paragraph about the 'job markets' in your country.

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writing

How do 'market forces' determine the price of a product?

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writing

Describe a 'flea market' you have been to.

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writing

Write a sentence about 'international markets'.

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writing

What is 'market research' and why is it useful?

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writing

Write a sentence using 'markets' as a verb with a person as the subject.

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writing

Explain the term 'niche market'.

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writing

Write a sentence about 'commodity markets'.

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writing

What are the benefits of 'free markets'?

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writing

Write a sentence using 'markets' in a travel context.

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speaking

Pronounce the word 'markets' clearly.

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speaking

Tell a partner about a market you like to visit.

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speaking

Explain the difference between a noun and a verb using the word 'markets'.

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speaking

How would you market a new brand of coffee?

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speaking

Discuss the impact of 'global markets' on your country.

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speaking

What are the advantages of shopping at local markets?

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speaking

Describe a 'Christmas market' to someone who has never seen one.

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speaking

What do you think about the 'job markets' for young people today?

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speaking

Explain the term 'market volatility'.

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speaking

How does social media change the way a company markets its products?

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speaking

Have you ever seen a 'flea market'? What was it like?

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speaking

What is a 'niche market' you are interested in?

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speaking

Why do stock markets sometimes crash?

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speaking

Do you think 'free markets' are always good?

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speaking

How do you 'market' yourself in a job interview?

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speaking

What is the most famous market in your country?

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speaking

Talk about 'market research' for a new business idea.

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speaking

What is a 'sellers' market' in real estate?

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speaking

Describe the atmosphere of a busy street market.

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speaking

Why do companies 'market' themselves as eco-friendly?

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listening

Listen to the news report: 'The markets closed higher today.' What happened?

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listening

Listen to the sentence: 'She markets her books online.' Who is the subject?

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listening

Listen to the conversation: 'Are you going to the markets?' 'Yes, I need some apples.' Where are they going?

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listening

Listen for the 's' in 'markets'. Is it voiced or voiceless?

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listening

Listen to the phrase: 'Emerging markets'. What does it refer to?

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listening

Listen to the business meeting: 'We need to analyze our target markets.' What are they doing?

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listening

Listen to the travel guide: 'The night markets are a must-see.' When should you go?

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listening

Listen to the sentence: 'The company markets its brand globally.' How do they market?

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listening

Listen to the economic lecture: 'Market forces drive the economy.' What drives the economy?

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listening

Listen to the sentence: 'There are many markets in this region.' Is 'markets' a noun or a verb?

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listening

Listen to the speaker: 'He markets himself as a leader.' What is he doing?

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listening

Listen to the news: 'Volatility in the energy markets is rising.' Which sector is mentioned?

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listening

Listen to the sentence: 'Traditional markets are disappearing.' What is happening to them?

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listening

Listen to the phrase: 'Stock markets'. What are they for?

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listening

Listen to the sentence: 'The firm markets high-end cars.' What do they sell?

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/ 200 correct

Perfect score!

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