시장조사
시장조사 in 30 Seconds
- 시장조사: businesses gather info on markets, customers, and competitors.
- Purpose: Make better product, marketing, and business decisions.
- Key activity: Understanding consumer needs and market trends.
- Essential for: New product launches, business planning, and growth.
- Simple Definition
- 시장조사 (sijang-josa) means market research. It's the process of gathering and analyzing information about a specific market. This includes understanding customer needs, competitor activities, and market trends. Businesses use it to make informed decisions about product development, marketing strategies, and sales approaches. It's a crucial step before launching a new product or entering a new market, helping to reduce risks and increase the chances of success. Think of it as doing your homework before a big test, but for business.
- In-Depth Explanation
- 시장조사 is a fundamental business activity that involves systematically collecting, recording, and analyzing data about customers, competitors, and the market. This process can encompass a wide range of activities, from understanding the size and potential of a target market to identifying customer demographics, preferences, and buying habits. It also involves scrutinizing the strengths and weaknesses of existing competitors, their pricing strategies, and their market share. Furthermore, 시장조사 helps businesses stay abreast of emerging trends, technological advancements, and regulatory changes that could impact their operations. The insights gained from market research are indispensable for strategic planning, enabling companies to tailor their products and services to meet consumer demands, develop effective marketing campaigns, and allocate resources efficiently. Without thorough 시장조사, businesses risk making decisions based on assumptions rather than concrete data, which can lead to costly mistakes and missed opportunities. The term is widely used in business contexts, from startups to large corporations, and is often a key component of business plans and investment proposals. It’s a proactive approach to understanding the commercial landscape and positioning a business for growth and sustainability.
회사는 새로운 제품을 출시하기 전에 철저한 시장조사를 실시해야 합니다.
- When It's Used
- You'll hear '시장조사' used in various business settings. It's common in discussions about business strategy, product development, marketing plans, and investment opportunities. Entrepreneurs often mention it when seeking funding, as it demonstrates they've done their due diligence. Marketing professionals use it to understand consumer behavior and campaign effectiveness. Even in academic settings, it's a key term in business and economics courses. For instance, a startup founder might say, “저희는 이 사업 아이템에 대한 시장조사를 이미 마쳤습니다” (We have already completed market research for this business idea). A marketing manager might report, “이번 캠페인의 성공 요인은 철저한 시장조사 덕분입니다” (The success factor of this campaign is thanks to thorough market research).
경쟁사 분석을 위한 시장조사는 필수적입니다.
- Basic Sentence Structure
- The most straightforward way to use '시장조사' is as the subject or object of a sentence. It often appears with verbs like '하다' (hada - to do), '실시하다' (silshihada - to conduct), '필요하다' (piryohada - to be necessary), or '중요하다' (jungyohada - to be important).
우리는 새로운 사업 계획을 위해 시장조사를 해야 합니다.
- With Verbs of Action
- '시장조사' is frequently paired with verbs indicating action or process. '시장조사를 하다' (to do market research) is the most common combination. '시장조사를 실시하다' (to conduct market research) is slightly more formal. You might also see it with '마치다' (machida - to finish) or '시작하다' (shijakhada - to start).
전문가들은 이 지역의 잠재 시장에 대한 시장조사를 진행하고 있습니다.
- As a Topic or Subject
- '시장조사' can also be the topic of a sentence, often followed by particles like '은/는' (eun/neun) or '이/가' (i/ga). This highlights its importance or discusses its characteristics.
성공적인 비즈니스를 위해 시장조사는 매우 중요합니다.
- In Questions
- You can ask questions about market research. For example, you might ask if it has been done, if it is necessary, or what its results were.
그들은 새로운 시장 진출을 위한 시장조사를 했습니까?
- Business Meetings and Presentations
- This is perhaps the most common setting. When companies are discussing new product launches, expansion plans, or marketing strategies, '시장조사' will inevitably come up. You might hear a manager say, “이번 분기에는 신제품 개발을 위한 시장조사에 집중해야 합니다” (This quarter, we must focus on market research for new product development). In a presentation, slides might be titled “시장조사 결과 보고” (Market Research Results Report).
투자자들은 사업 계획서에서 시장조사 부분을 주의 깊게 살펴봅니다.
- Entrepreneurial Discussions
- Startups and entrepreneurs rely heavily on market research. When pitching to investors or discussing their business model, they will frequently mention the '시장조사' they have conducted. For example, “저희는 경쟁이 치열한 시장이므로 철저한 시장조사가 필수라고 생각했습니다” (We thought thorough market research was essential because the market is highly competitive).
스타트업 창업자는 아이디어 검증을 위해 시장조사를 수행했습니다.
- Academic and Educational Settings
- In university courses related to business, marketing, or economics, '시장조사' is a standard term. Students might be assigned projects requiring them to conduct market research, and professors will often lecture on its methodologies and importance. A typical assignment might be: “이번 학기 과제는 특정 산업에 대한 시장조사 보고서 작성입니다” (This semester's assignment is to write a market research report on a specific industry).
마케팅 수업에서 시장조사의 중요성에 대해 배웠습니다.
- Confusing with General Research
- Learners might sometimes use '시장조사' when they simply mean 'research' in a broader sense. While '시장조사' specifically refers to market-related research, general research could be about any topic. For instance, saying “저는 역사에 대한 시장조사를 하고 있어요” (I am doing market research on history) would be incorrect. The correct term for general research would be '연구' (yeongu) or simply '조사' (josa) if the context is clear.
Mistake: 저는 과학에 대한 시장조사를 하고 있습니다.
Correct: 저는 과학에 대한 연구를 하고 있습니다.
- Overusing or Underusing '하다'
- While '시장조사를 하다' (to do market research) is very common, sometimes learners might omit '하다' incorrectly or use it where it's not needed. For instance, saying “우리는 시장조사가 필요합니다” (We need market research) is perfectly fine. However, saying “우리는 시장조사 필요합니다” (We market research need) without '가' (ga) would be grammatically incorrect. Also, incorrectly using '시장조사' as a verb itself, like “우리는 시장조사합니다” (We market research) is wrong; it needs a verb like '하다' or '실시하다'.
Mistake: 우리는 시장조사 필요합니다.
Correct: 우리는 시장조사가 필요합니다.
- Ignoring Context
- Using '시장조사' when the context is clearly not about business or markets is a mistake. For instance, in a discussion about planning a party, you wouldn't say “파티를 위한 시장조사를 해야 해” (We need to do market research for the party). In such a case, you would use words like '계획' (gyehwek - plan) or '준비' (junbi - preparation).
Mistake: 친구들과의 모임을 위해 시장조사를 했습니다.
Correct: 친구들과의 모임을 위해 계획을 세웠습니다.
- 시장 조사 (Sijang Josa)
- This is essentially the same as '시장조사'. The spacing changes the grammatical function slightly, with '시장 조사' often functioning more like a noun phrase, while '시장조사' is a single compound noun. In practical use, they are interchangeable for 'market research'.
- Example Comparison
- - 시장조사는 중요합니다. (Market research is important.) - 시장 조사는 필수적입니다. (Market research is essential.) Both sentences convey the same meaning.
- 연구 (Yeongu)
- '연구' means 'research' or 'study' in a general sense. It can apply to academic, scientific, or any other type of research. '시장조사' is a specific type of '연구'.
- Example Comparison
- - 시장조사는 소비자의 니즈를 파악하는 데 도움이 됩니다. (Market research helps understand consumer needs.) - 과학 기술 연구는 많은 시간과 자원을 필요로 합니다. (Research in science and technology requires a lot of time and resources.)
- 분석 (Bunseok)
- '분석' means 'analysis'. Market research often involves analysis, but '분석' itself is just the act of analyzing data, not the entire process of gathering it. '시장조사' includes data collection and analysis.
- Example Comparison
- - 시장조사 결과를 바탕으로 전략을 수립해야 합니다. (We need to establish a strategy based on the market research results.) - 경쟁사들의 판매 데이터를 분석해 봅시다. (Let's analyze the sales data of our competitors.)
- 조사 (Josa)
- '조사' is a very general term for 'investigation' or 'survey'. It can be used in many contexts, not just business. '시장조사' is a specific type of '조사'.
- Example Comparison
- - 우리는 새로운 시장에 대한 시장조사를 진행했습니다. (We conducted market research on the new market.) - 경찰은 사건 현장에 대한 조사를 시작했습니다. (The police started an investigation of the crime scene.)
- 시장 정보 (Sijang Jeongbo)
- '시장 정보' means 'market information'. This refers to the data and insights obtained from market research, rather than the process itself. '시장조사' is the process of acquiring '시장 정보'.
- Example Comparison
- - 시장조사를 통해 얻은 시장 정보는 매우 가치가 있습니다. (The market information obtained through market research is very valuable.)
How Formal Is It?
Fun Fact
The concept of market research has evolved significantly over time. Early forms involved simple observation and anecdotal evidence, whereas modern market research utilizes sophisticated statistical models, big data analytics, and AI. The Korean term '시장조사' encompasses this entire evolution.
Pronunciation Guide
- Pronouncing 'research' with emphasis on the first syllable.
- Omitting the 'r' sound in 'research' or 'market'.
- Incorrect vowel sounds in 'market' or 'research'.
Difficulty Rating
The term '시장조사' itself is relatively straightforward. However, understanding the nuances of its application in complex business contexts or academic texts might require a higher reading proficiency. The meaning is generally clear in context.
Using '시장조사' correctly in written Korean, especially in formal business or academic settings, requires understanding its grammatical functions and appropriate collocations. Overuse or misuse can occur if the context is not well understood.
Pronouncing and using '시장조사' in spoken Korean is generally manageable. The main challenge lies in using it appropriately in business conversations and understanding its implications.
Recognizing '시장조사' when spoken is usually not difficult, as it's a distinct term. The challenge might come from understanding the detailed context or implications discussed alongside the term in faster-paced conversations.
What to Learn Next
Prerequisites
Learn Next
Advanced
Grammar to Know
Using particles like '을/를' with nouns to form direct objects.
우리는 시장조사를 합니다. (We do market research.) - '시장조사' is the direct object of '합니다'.
Using '이/가' to mark the subject of a sentence.
시장조사가 필요합니다. (Market research is needed.) - '시장조사' is the subject.
Forming purpose clauses with '-기 위해'.
고객의 니즈를 파악하기 위해 시장조사를 합니다. (We do market research to understand customer needs.)
Using temporal clauses like '-ㄹ 때' or '-기 전에'.
새 제품을 출시하기 전에 시장조사를 해야 합니다. (We must do market research before launching a new product.)
Using descriptive adjectives before nouns.
철저한 시장조사는 성공의 열쇠입니다. (Thorough market research is the key to success.)
Examples by Level
이 가게는 사람들이 무엇을 사고 싶은지 알아봐요.
This store finds out what people want to buy.
Simple present tense, basic vocabulary.
사장님이 손님들에게 물어봐요.
The boss asks the customers.
Subject-object-verb structure.
어떤 음식을 좋아하는지 물어봐요.
They ask what food they like.
Interrogative sentence structure.
그래서 새 물건을 만들어요.
So they make new things.
Cause and effect, simple conjunction.
이것은 시장조사라고 해요.
This is called market research.
Introducing the term.
사람들이 뭘 원하는지 알아보는 거예요.
It's about finding out what people want.
Gerund form of verb.
새로운 장난감을 만들 때 이것을 해요.
They do this when making new toys.
Time clause.
회사가 고객을 알기 위해 해요.
Companies do this to know customers.
Purpose clause with '-기 위해'.
이 식당은 손님들이 어떤 메뉴를 좋아하는지 조사해요.
This restaurant surveys which menu items customers like.
Using '조사하다' (to survey) with a direct object.
새로운 스마트폰을 만들기 전에, 많은 회사들이 시장조사를 합니다.
Before making a new smartphone, many companies do market research.
Using '시장조사' as a noun, with a temporal phrase.
고객들의 의견을 듣는 것이 중요해요.
It is important to listen to customers' opinions.
Using adjectives like '중요하다' (important).
그들은 시장조사를 통해 경쟁사보다 더 나은 제품을 만들려고 해요.
Through market research, they try to make better products than competitors.
Using '-을/를 통해' (through) and comparative '-보다'.
우리는 시장조사를 할 때 설문지를 사용해요.
We use questionnaires when we do market research.
Using '설문지' (questionnaire) and a temporal clause.
시장조사는 사업 성공에 필수적입니다.
Market research is essential for business success.
Using '필수적이다' (essential) with a noun phrase.
이 회사는 온라인으로 시장조사를 많이 해요.
This company does a lot of market research online.
Adverbial phrase '온라인으로' (online).
시장조사 결과를 발표할 거예요.
We will announce the market research results.
Future tense '-ㄹ 거예요'.
새로운 사업을 시작하기 전에, 철저한 시장조사가 필수적입니다.
Before starting a new business, thorough market research is essential.
Using '철저한' (thorough) as an adjective modifying '시장조사'.
그들은 잠재 고객의 요구를 파악하기 위해 시장조사를 실시했습니다.
They conducted market research to understand the needs of potential customers.
Using '실시하다' (to conduct) and purpose clause '-기 위해'.
시장조사 보고서에는 경쟁사 분석 내용이 포함되어 있습니다.
The market research report includes competitor analysis content.
Using '-에는' (in/on) and '-이/가 포함되다' (to be included).
이 제품의 성공 가능성을 높이기 위해 시장조사를 진행해야 합니다.
We must proceed with market research to increase the success probability of this product.
Using '진행하다' (to proceed) and purpose clause '-기 위해'.
온라인 설문 조사와 인터뷰를 통해 시장조사를 수행했습니다.
We performed market research through online surveys and interviews.
Using '수행하다' (to perform) and '-을/를 통해' (through).
시장조사 결과, 해당 지역에는 아직 경쟁자가 많지 않습니다.
As a result of market research, there are not many competitors in that region yet.
Using '결과' (as a result of) and negative statement.
마케팅 전략을 수립하기 전에 시장조사를 하는 것이 현명합니다.
It is wise to do market research before establishing a marketing strategy.
Using '-는 것이 현명하다' (it is wise to do...).
회사는 시장조사 전문가를 고용하여 심층 분석을 의뢰했습니다.
The company hired market research experts and commissioned in-depth analysis.
Using '전문가' (expert) and '의뢰하다' (to commission).
신규 시장 진출을 위한 시장조사에서는 현지 소비자의 문화적 특성을 면밀히 분석해야 합니다.
For market research aimed at entering a new market, the cultural characteristics of local consumers must be closely analyzed.
Using '면밀히 분석하다' (to analyze closely) and '특성' (characteristics).
기업들은 시장조사를 통해 얻은 데이터를 기반으로 제품 개발 로드맵을 최적화합니다.
Companies optimize their product development roadmap based on data obtained through market research.
Using '데이터를 기반으로' (based on data) and '최적화하다' (to optimize).
경쟁 환경에 대한 심층적인 시장조사는 성공적인 사업 전략 수립의 초석이 됩니다.
In-depth market research on the competitive environment becomes the cornerstone of establishing a successful business strategy.
Using '심층적인' (in-depth) and '초석' (cornerstone).
정량적 시장조사와 정성적 시장조사를 병행하여 시장의 전반적인 동향을 파악하는 것이 중요합니다.
It is important to grasp the overall market trends by conducting quantitative and qualitative market research concurrently.
Using '정량적' (quantitative), '정성적' (qualitative), and '병행하다' (to conduct concurrently).
이 시장조사 프로젝트는 소비자 행동 패턴을 예측하는 데 중점을 두고 있습니다.
This market research project focuses on predicting consumer behavior patterns.
Using '중점을 두다' (to focus on) and '예측하다' (to predict).
시장조사 결과, 특정 연령층의 수요가 증가하고 있음을 확인했습니다.
As a result of market research, we confirmed that demand from a specific age group is increasing.
Using '연령층' (age group) and '-음을 확인하다' (to confirm that...).
효과적인 시장조사를 위해서는 조사 대상 그룹의 대표성을 확보해야 합니다.
For effective market research, the representativeness of the target group must be secured.
Using '대표성' (representativeness) and '확보하다' (to secure).
빅데이터 분석 기술의 발전은 시장조사의 효율성을 크게 향상시켰습니다.
The development of big data analysis technology has greatly improved the efficiency of market research.
Using '빅데이터 분석 기술' (big data analysis technology) and '효율성' (efficiency).
글로벌 시장 진출 전략 수립을 위해, 각국의 문화적 맥락과 소비자 선호도에 대한 심층적인 시장조사가 선행되어야 합니다.
For establishing a global market entry strategy, in-depth market research on the cultural context and consumer preferences of each country must precede.
Using '문화적 맥락' (cultural context), '소비자 선호도' (consumer preference), and '선행되다' (to precede).
기업의 의사결정 과정에서 시장조사 데이터의 신뢰성과 타당성은 매우 중요한 요소로 간주됩니다.
The reliability and validity of market research data are considered very important factors in a company's decision-making process.
Using '신뢰성' (reliability), '타당성' (validity), and '간주되다' (to be considered).
시장조사 방법론의 발전은 정밀한 소비자 세분화와 타겟 마케팅 실행을 가능하게 합니다.
The development of market research methodologies enables precise consumer segmentation and the execution of targeted marketing.
Using '방법론' (methodology), '세분화' (segmentation), and '타겟 마케팅' (targeted marketing).
디지털 전환 시대에 발맞춰, 온라인 플랫폼을 활용한 실시간 시장조사 기법이 주목받고 있습니다.
In line with the digital transformation era, real-time market research techniques utilizing online platforms are gaining attention.
Using '디지털 전환' (digital transformation), '발맞춰' (in line with), and '실시간' (real-time).
이 시장조사 보고서는 특정 산업의 미래 성장 잠재력을 예측하기 위한 복합적인 분석 모델을 제시합니다.
This market research report presents a complex analytical model for predicting the future growth potential of a specific industry.
Using '성장 잠재력' (growth potential) and '복합적인 분석 모델' (complex analytical model).
시장조사 과정에서 윤리적 고려 사항은 데이터 수집의 공정성과 응답자의 프라이버시 보호를 포함합니다.
Ethical considerations in the market research process include the fairness of data collection and the protection of respondent privacy.
Using '윤리적 고려 사항' (ethical considerations), '공정성' (fairness), and '프라이버시 보호' (privacy protection).
경쟁 우위를 확보하기 위한 시장조사는 단순히 정보를 수집하는 것을 넘어, 전략적 통찰력을 도출하는 데 목적을 둡니다.
Market research aimed at securing a competitive advantage aims not just to collect information, but to derive strategic insights.
Using '경쟁 우위' (competitive advantage) and '전략적 통찰력' (strategic insights).
고객 경험 데이터와 시장조사 결과를 통합 분석함으로써, 기업은 고객 만족도를 극대화할 수 있습니다.
By integrating and analyzing customer experience data and market research results, companies can maximize customer satisfaction.
Using '통합 분석하다' (to integrate and analyze) and '고객 만족도' (customer satisfaction).
첨단 통계 기법과 머신러닝 알고리즘을 활용한 시장조사는 미래 시장 동향을 예측하는 데 있어 혁신적인 가능성을 제시합니다.
Market research utilizing advanced statistical techniques and machine learning algorithms presents innovative possibilities in predicting future market trends.
Using '첨단 통계 기법' (advanced statistical techniques), '머신러닝 알고리즘' (machine learning algorithms), and '혁신적인 가능성' (innovative possibilities).
시장조사 결과의 해석에 있어 통계적 유의미성을 넘어선 맥락적 이해가 필수적이며, 이는 의사결정의 질을 결정합니다.
In the interpretation of market research results, contextual understanding beyond statistical significance is essential, and this determines the quality of decision-making.
Using '통계적 유의미성' (statistical significance) and '맥락적 이해' (contextual understanding).
글로벌 시장조사 컨설팅 기업들은 종종 복잡한 지정학적 요인과 거시경제 지표를 시장 분석에 통합합니다.
Global market research consulting firms often integrate complex geopolitical factors and macroeconomic indicators into their market analysis.
Using '지정학적 요인' (geopolitical factors) and '거시경제 지표' (macroeconomic indicators).
시장조사 결과의 편향을 최소화하기 위한 방법론적 설계와 데이터 검증 절차는 매우 정교해야 합니다.
Methodological design and data validation procedures to minimize bias in market research results must be highly sophisticated.
Using '편향' (bias), '방법론적 설계' (methodological design), and '데이터 검증 절차' (data validation procedures).
데이터 과학의 발전은 시장조사에서 얻어진 방대한 양의 데이터를 실시간으로 처리하고 인사이트를 추출하는 능력을 비약적으로 향상시켰습니다.
The advancement of data science has dramatically improved the ability to process vast amounts of data obtained from market research in real-time and extract insights.
Using '데이터 과학' (data science), '방대한 양' (vast amounts), and '비약적으로 향상시키다' (to improve dramatically).
고객 여정 분석과 시장조사 데이터를 결합하여 개인화된 마케팅 캠페인을 설계하는 것은 현대 마케팅의 핵심 과제입니다.
Designing personalized marketing campaigns by combining customer journey analysis and market research data is a core challenge of modern marketing.
Using '고객 여정 분석' (customer journey analysis) and '개인화된 마케팅 캠페인' (personalized marketing campaigns).
시장조사 결과의 예측적 타당성을 검증하기 위해 A/B 테스트와 같은 실험적 접근 방식이 종종 활용됩니다.
Experimental approaches such as A/B testing are often utilized to validate the predictive validity of market research results.
Using '예측적 타당성' (predictive validity) and '실험적 접근 방식' (experimental approach).
지속 가능한 성장을 추구하는 기업들은 시장조사를 통해 사회적 책임과 환경적 영향을 고려한 비즈니스 모델을 개발합니다.
Companies pursuing sustainable growth develop business models that consider social responsibility and environmental impact through market research.
Using '지속 가능한 성장' (sustainable growth), '사회적 책임' (social responsibility), and '환경적 영향' (environmental impact).
Common Collocations
Common Phrases
— To conduct market research.
새로운 제품을 출시하기 전에 시장조사를 해야 합니다.
— Market research results.
시장조사 결과를 바탕으로 마케팅 전략을 세울 것입니다.
— Market research is needed.
이 사업 아이템의 성공 가능성을 확인하려면 시장조사가 필요합니다.
— Thorough market research.
성공적인 진출을 위해 철저한 시장조사를 마쳤습니다.
— Market research report.
시장조사 보고서를 검토한 후 다음 단계를 결정하겠습니다.
— To conduct market research (more formal).
회사는 올해 하반기에 새로운 시장조사를 실시할 예정입니다.
— Market research data.
이 시장조사 데이터를 분석하면 많은 것을 알 수 있습니다.
— Through market research.
시장조사를 통해 고객의 숨겨진 니즈를 파악했습니다.
— Market research expert.
시장조사 전문가의 의견을 듣는 것이 중요합니다.
— Market research method.
어떤 시장조사 방법을 사용할지 결정해야 합니다.
Often Confused With
Very similar, often interchangeable. '시장조사' is a single compound noun, while '시장 조사' is a noun phrase. In most contexts, the meaning is identical.
'연구' means research in a general sense. '시장조사' is a specific type of research focused on markets. You wouldn't use '시장조사' for scientific research, for example.
'분석' means analysis. Market research involves analysis, but '분석' itself is just one part of the process, not the entire market research activity.
Easily Confused
Both refer to market research and are often used interchangeably.
While '시장조사' is a single compound noun, '시장 조사' is a noun phrase. The distinction is subtle and often depends on grammatical function within a sentence. In everyday usage, they convey the same meaning.
우리는 새로운 시장 진출을 위한 시장조사를 진행했습니다. (We conducted market research for entering a new market.) vs. 우리는 새로운 시장 진출을 위한 시장 조사를 진행했습니다. (Same meaning, slightly different grammatical feel.)
Both involve investigation and gathering information.
'연구' is a broad term for research or study in any field (e.g., scientific research, historical research). '시장조사' is specifically research related to markets, consumers, and competitors in a business context. You do '시장조사' to get '시장 정보', but you do '연구' on many other topics.
나는 신약 개발에 대한 연구를 하고 있다. (I am doing research on new drug development.) vs. 우리는 신제품 출시를 위한 시장조사를 하고 있다. (We are doing market research for a new product launch.)
Market research inherently involves analyzing data.
'분석' refers solely to the act of examining data, information, or situations to understand them better. '시장조사' is the entire process of gathering information *and* analyzing it to understand a market. '분석' is a component of '시장조사'.
시장조사 결과 데이터를 분석해야 합니다. (We must analyze the market research data.) Here, '분석' is an action performed on the '시장조사' data.
Market research is done to obtain market information.
'시장조사' is the *process* of gathering information. '시장 정보' is the *information itself* that is gathered. You conduct '시장조사' to acquire '시장 정보'.
시장조사를 통해 많은 시장 정보를 얻었습니다. (We obtained a lot of market information through market research.)
Both involve looking into something.
'탐색' means exploration or search, often in a more general or preliminary way. '시장 탐색' (market exploration) might be the initial phase of understanding a market, while '시장조사' implies a more structured, systematic, and detailed investigation.
새로운 기회를 찾기 위해 시장을 탐색하고 있습니다. (We are exploring the market to find new opportunities.) vs. 이 시장에 대한 철저한 시장조사를 마쳤습니다. (We have completed thorough market research on this market.)
Sentence Patterns
Noun + 은/는 + 시장조사 + 입니다.
이것은 시장조사입니다. (This is market research.)
Noun + 은/는 + 시장조사 + 를 + 합니다.
우리 회사는 시장조사를 합니다. (Our company does market research.)
Noun + 을/를 + 위해 + 시장조사 + 가 + 필요하다.
성공을 위해 시장조사가 필요합니다. (Market research is needed for success.)
시장조사 + 결과 + 에 + 따르면 + Clause.
시장조사 결과에 따르면, 고객들은 가격에 민감합니다. (According to the market research results, customers are sensitive to price.)
Noun + 의 + 시장조사 + 를 + 실시하다.
경쟁사의 시장조사를 실시했습니다. (We conducted market research on competitors.)
시장조사 + 를 + 통해 + Noun + 을/를 + 파악하다.
시장조사를 통해 시장의 흐름을 파악했습니다. (We grasped the market flow through market research.)
Noun + 을/를 + 위한 + 심층적인 + 시장조사.
새로운 시장 진출을 위한 심층적인 시장조사. (In-depth market research for entering a new market.)
시장조사 + 데이터 + 를 + 기반으로 + Clause.
시장조사 데이터를 기반으로 제품 개발 방향을 설정했습니다. (We set the product development direction based on market research data.)
Word Family
Nouns
Verbs
Adjectives
Related
How to Use It
High in business and academic contexts.
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Using '시장조사' for non-business research.
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Using '연구' or '조사' for general research.
Learners might mistakenly use '시장조사' when they mean research on any topic, not specifically related to markets or business. For example, researching history is '역사 연구', not '역사 시장조사'.
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Incorrectly omitting particles.
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Using appropriate particles like '가' or '를'.
Sentences like '시장조사 필요합니다' are grammatically incomplete. It should be '시장조사가 필요합니다' (subject) or '시장조사를 했습니다' (object).
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Treating '시장조사' as a verb.
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Using '하다' or '실시하다' with '시장조사'.
You cannot just say 'I market research'. You need to say 'I do market research' ('시장조사를 하다') or 'I conduct market research' ('시장조사를 실시하다').
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Confusing the process with the outcome.
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Distinguishing between '시장조사' (the process) and '시장 정보' (the information obtained).
Saying 'I got market research' when you mean 'I got market information' can be confusing. '시장조사' is the activity, '시장 정보' is the result.
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Using '시장조사' in overly casual, non-business contexts.
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Using more appropriate vocabulary for casual situations.
While understandable, saying 'I did market research for my birthday party' is unusual. Better to say 'I planned carefully' or 'I asked what people liked'. '시장조사' is for business.
Tips
Focus on Syllable Stress
The word '시장조사' has three syllables: 시-장-조-사 (si-jang-jo-sa). While Korean pronunciation is generally flatter than English, there's a natural emphasis on each syllable. Practice saying each part clearly: 'shi-jang-jo-sa'. Pay attention to the vowel sounds, especially the 'o' in '조' (jo).
Use in Business Contexts
Remember that '시장조사' is primarily a business term. Use it when discussing product development, marketing plans, new business ventures, or understanding customer behavior. Avoid using it in casual conversations unrelated to commerce.
Break Down the Word
Understand that '시장조사' is a compound word: '시장' (market) + '조사' (research/investigation). Visualizing a market being investigated can help you remember the meaning and application of the word.
Common Verb Pairings
The most common verbs used with '시장조사' are '하다' (to do) and '실시하다' (to conduct). So, '시장조사를 하다' or '시장조사를 실시하다' are very frequent and useful phrases to practice.
Think of Business Strategy
Whenever you think about how a company decides what to sell or how to sell it, market research ('시장조사') is likely involved. Connect the word to the strategic thinking process of businesses.
Listen for Keywords
When listening to Korean business news or discussions, listen for '시장조사' and the surrounding words. This will help you understand how it's used in real-time conversations and what kinds of information are typically discussed alongside it.
Use in Specific Scenarios
When writing about business, try to incorporate '시장조사' when discussing planning, decision-making, or understanding the market. For example, '신제품 출시를 위한 시장조사를 진행했습니다.' (We conducted market research for the new product launch.)
Learn Related Terms
To deepen your understanding, learn related terms like '소비자' (consumer), '경쟁사' (competitor), '시장 분석' (market analysis), and '시장 동향' (market trends). This will help you use '시장조사' more effectively in context.
Create Your Own Sentences
Try creating your own sentences using '시장조사' based on hypothetical business scenarios. For instance, 'If I wanted to open a new coffee shop, what market research would I need?'
Importance in Korean Business
Understand that in the competitive Korean business environment, thorough '시장조사' is often seen as a critical factor for success, reflecting a data-driven approach to decision-making.
Memorize It
Mnemonic
Imagine a 'market' ('시장') where you need to 'investigate' ('조사') all the stalls to see what's selling best. The 'investigation' you do in the 'market' is '시장조사'.
Visual Association
Picture a magnifying glass hovering over a bustling marketplace ('시장'), with someone taking notes. This represents the act of 'investigating' or 'researching' ('조사') the market.
Word Web
Challenge
Try to explain what '시장조사' is to someone who has never heard the term, using only simple words and analogies related to everyday shopping or understanding what friends like.
Word Origin
The term '시장조사' is a direct Korean compound word formed from two Sino-Korean words. '시장' (市場, sijang) means 'market', and '조사' (調査, josa) means 'investigation' or 'research'. The term was adopted and integrated into Korean to describe the specific business practice of market research.
Original meaning: Market investigation/research.
Sino-Korean (derived from Chinese characters)Cultural Context
When conducting market research, especially surveys or interviews, it's crucial to be sensitive to cultural norms, privacy concerns, and potential biases. In Korea, as in many cultures, directness can vary, and building rapport is important for obtaining honest feedback. Data privacy regulations are also a significant consideration.
In English-speaking countries, the term 'market research' is standard and widely understood across business sectors. The methodologies and strategic importance are similar to those in Korea, emphasizing data-driven insights for business success.
Practice in Real Life
Real-World Contexts
A startup founder pitching their business idea to investors.
- 저희는 이 사업에 대한 시장조사를 마쳤습니다.
- 시장조사 결과, 잠재 고객이 많다는 것을 확인했습니다.
- 이 시장조사 보고서를 보시면 확신이 드실 겁니다.
A marketing team meeting to plan a new product launch.
- 이번 신제품 출시를 위해 어떤 시장조사를 해야 할까요?
- 시장조사 결과를 바탕으로 타겟 고객을 정해야 합니다.
- 경쟁사 시장조사 결과가 나왔습니다.
A university lecture on business management.
- 성공적인 기업 경영에는 시장조사가 필수적입니다.
- 다양한 시장조사 방법론에 대해 배우겠습니다.
- 시장조사는 위험을 줄이는 데 도움이 됩니다.
A business news report discussing industry trends.
- 최근 시장조사 결과, 친환경 제품에 대한 수요가 증가하고 있습니다.
- 이 회사는 시장조사를 통해 새로운 사업 기회를 포착했습니다.
- 시장조사 전문가들은 앞으로의 전망을 낙관하고 있습니다.
A company newsletter announcing a new initiative.
- 새로운 서비스 개발을 위해 시장조사를 진행합니다.
- 여러분의 소중한 의견은 시장조사에 큰 도움이 됩니다.
- 시장조사 결과는 곧 발표될 예정입니다.
Conversation Starters
"Have you ever conducted market research for a project or business?"
"What do you think is the most important aspect of market research?"
"How does market research help businesses succeed?"
"Can you give an example of a time when market research was crucial?"
"What are some common challenges when doing market research?"
Journal Prompts
Describe a situation where you had to gather information to make a decision, and how that process was similar to market research.
Imagine you want to start a small business selling handmade crafts. What kind of market research would you do before you begin?
Think about a product you recently bought. What do you think might have influenced the company to make that product?
How can understanding what competitors are doing help you in your own endeavors?
Reflect on a time when a product or service didn't meet your expectations. What kind of market research might have prevented that issue?
Frequently Asked Questions
10 questions시장조사 (sijang-josa) literally translates to 'market investigation' or 'market research'. It's the process businesses use to gather information about their target market, including customers, competitors, and industry trends. This helps them make better decisions about products, services, and how to market them.
No, 시장조사 is important for businesses of all sizes. While large corporations have dedicated departments for it, small businesses and startups also conduct market research, often in simpler ways like talking to potential customers, observing competitors, or using online surveys, to understand their market and reduce risk.
Common types include surveys (설문 조사), interviews (인터뷰), focus groups (포커스 그룹), competitor analysis (경쟁사 분석), and data analysis of sales figures or market trends. The specific methods used depend on the goals of the research.
Market research (시장조사) is a specific type of research focused on commercial markets, consumers, and business strategies. General research (연구) is a broader term that can apply to any field, such as scientific research, historical research, or academic studies, not necessarily related to business.
Companies should conduct market research at various stages: before launching a new product or service, when considering entering a new market, when facing declining sales, when developing new marketing strategies, or to understand changing customer preferences and competitor activities.
The outcome of market research is typically a report or presentation containing analyzed data and insights. These insights help businesses understand market opportunities and threats, identify customer needs, evaluate competitors, and make informed strategic decisions.
A simple example would be a small cafe owner asking regular customers what new pastry they would like to see on the menu or observing which items sell out fastest each day to understand customer preferences.
Related words include '시장' (market), '조사' (research/investigation), '분석' (analysis), '데이터' (data), '소비자' (consumer), '경쟁사' (competitor), and '전략' (strategy).
Yes, '시장 조사' is very commonly used and often interchangeable with '시장조사'. Both refer to market research. The spaced version might feel slightly more like a noun phrase in certain grammatical constructions, but the meaning is the same.
Market research is crucial because it provides objective data and insights that reduce guesswork. It helps businesses understand their customers better, identify viable market opportunities, anticipate challenges, develop competitive strategies, and ultimately increase the likelihood of success and profitability.
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Summary
시장조사 (sijang-josa), or market research, is the vital process of collecting and analyzing information about a specific market, its consumers, and competitors. Businesses undertake it to make informed decisions regarding product development, marketing strategies, and overall business direction, thereby minimizing risks and maximizing the chances of success in a competitive landscape.
- 시장조사: businesses gather info on markets, customers, and competitors.
- Purpose: Make better product, marketing, and business decisions.
- Key activity: Understanding consumer needs and market trends.
- Essential for: New product launches, business planning, and growth.
Focus on Syllable Stress
The word '시장조사' has three syllables: 시-장-조-사 (si-jang-jo-sa). While Korean pronunciation is generally flatter than English, there's a natural emphasis on each syllable. Practice saying each part clearly: 'shi-jang-jo-sa'. Pay attention to the vowel sounds, especially the 'o' in '조' (jo).
Use in Business Contexts
Remember that '시장조사' is primarily a business term. Use it when discussing product development, marketing plans, new business ventures, or understanding customer behavior. Avoid using it in casual conversations unrelated to commerce.
Break Down the Word
Understand that '시장조사' is a compound word: '시장' (market) + '조사' (research/investigation). Visualizing a market being investigated can help you remember the meaning and application of the word.
Common Verb Pairings
The most common verbs used with '시장조사' are '하다' (to do) and '실시하다' (to conduct). So, '시장조사를 하다' or '시장조사를 실시하다' are very frequent and useful phrases to practice.
Related Content
This Word in Other Languages
More business words
에 대한
A2Concerning or relating to; about, regarding.
~대하여
A2About, concerning, regarding.
대해서
A2Concerning or with regard to; about, regarding.
에 대해
A2About; regarding.
풍요롭다
A2To be abundant, prosperous, or rich.
관철하다
B2To carry through, achieve, or persist in one's will or goal until it is accomplished, despite difficulties.
~에 따라
B1According to, depending on; as stated by or determined by.
에 따라
A2According to; in accordance with.
에 의하면
B1According to; as stated by or reported by.
계좌번호
A2A unique identifier for a bank account.