look forward to

This phrase has a tricky grammar rule. You must use a noun or a verb ending in -ing after it. For example, say I look forward to meeting you, not to meet. It feels a bit like a trap, but once you master the -ing, you sound like a pro. You can use it in the present simple or the continuous I am looking forward to for extra energy.

Use it whenever there is a future event that makes you happy. It works perfectly for professional emails to show you are eager. It also works for weekend plans with your best friends. Use it when someone invites you to a party. Use it when you finally book that flight to Bali. It is a very positive and polite way to end a conversation.

Don't use it for things you are scared of. You wouldn't say you look forward to a root canal at the dentist. Unless you really love dental work, that would sound very sarcastic. Also, avoid using it for things happening right now. It is strictly for the future. If you're already at the party, just say you're having fun!

In English-speaking cultures, this phrase is the 'gold standard' for politeness. It bridges the gap between being professional and being friendly. It shows you are engaged and interested in the other person. In the UK and USA, ending an email without this can sometimes feel a bit cold or abrupt. It’s the social glue of future planning.

If you want to be super casual, just say Can't wait! with your friends. In a very formal business letter, you might use I await your reply. However, look forward to sits right in the middle. It is the 'Goldilocks' of phrases—not too stiff, not too messy. It is just right for almost every situation you will encounter.