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The Missing Piece in Climate Action (It’s Not What You Think) | Yi Li | TED
AI Summary
In this TED talk, Yi Li shares her journey building FarmWorks, a climate-smart farming business in Kenya, and explains why financial sustainability must come before lasting environmental impact. Learners will encounter vocabulary related to entrepreneurship, agriculture, climate action, and economics. The talk is excellent for practicing persuasive language, narrative storytelling, and understanding real-world business expressions at a B1 level.
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Download3,000 farmers supported. Six million dollars in direct income to farmers.
50 tons of food waste prevented every month.
These numbers represent FarmWorks’s impact over the last five years.
But what if I tell you they are no longer the most important metrics to me anymore?
Today, the number one metric that I care about as CEO of FarmWorks is our profitability.
Now before you judge me and think, "How did we let this capitalist on the stage?" hear me out.
Five years ago, I cofounded FarmWorks with the grand mission to build 1,000 climate-smart, highly productive farms across Kenya.
We invested in water dams, net houses, drip irrigation, organic fertilizers.
We had every right climate solution by the book.
But then, harvest time came, and I realized, when walking into our grading shed, there were crates of tomatoes rotting away because we didn't have enough orders.
Our storage room was bursting with onions.
It looks almost funny, but I was standing there, thinking, "Great, now what?" At the end of the day, every farmer has to answer one question: "Who is going to buy my produce and pay for all my hard work and investment?" Without the financial outcomes, climate initiatives cannot sustain themselves.
This lesson hit me particularly hard a few years ago during one of our investor visits.
The investor asked our group of farmers, "So how do you like working with FarmWorks so far?" One farmer said, "Yeah, we like them a lot so far.
Full subtitles available in the video player
Key Vocabulary (12)
People who cultivate land or use other natural resources to grow crops and raise livestock for consumption or raw materials. They own, manage, or work on a farm.
The plural form of 'year', referring to a unit of time equal to twelve months or 365 days. It is commonly used to measure time, express age, or describe an indefinitely long period.
Climate refers to the long-term patterns of weather conditions, such as temperature and rainfall, in a particular region over many years. It can also describe the prevailing mood, conditions, or social atmosphere of a specific time or place.
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