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Jay Foreman & Mark Cooper-Jones | Map Men: This Way Up | Talks at Google
Subtitles (901 segments)
[MUSIC PLAYING]
ROB LEWORTHY: Please join me in a massive round of applause
for Mark Cooper-Jones and Jay Foreman--
Map Men!
(SINGING) Map Men, Map, Map, Map Men, Men, Men
ROB LEWORTHY: Hello.
Mark, Jay, welcome to Google.
MARK COOPER-JONES: Hello.
Thank you.
JAY FOREMAN: Thank you for having us.
I think this is the swankiest building we've ever been in.
MARK COOPER-JONES: Yes.
JAY FOREMAN: Have you seen the view out the window?
It's lovely.
ROB LEWORTHY: From the 11th floor.
Yeah, and then our new one over there-- hopefully, soon.
MARK COOPER-JONES: I feel I've got people behind me.
And I can't sit like this.
It's weird.
It's stage craft.
Stage craft.
ROB LEWORTHY: The event production team
are having a slight panic attack.
So is everyone still happy over there, Mark, to move the chair?
Great, thumbs up.
MARK COOPER-JONES: Anybody on fire?
No, we're good.
OK.
ROB LEWORTHY: For those who don't know and have perhaps come
with someone who doesn't know who
Map Men are-- who are Map Men?
How did you get together?
What is the YouTube channel?
JAY FOREMAN: So, well-- who's answering, me or you?
MARK COOPER-JONES: You go first.
You're closer.
JAY FOREMAN: That's true.
I heard the question ever so slightly before you did.
So "Map Men" is a series on YouTube.
It's sort of halfway between an educational series
all about maps and geography and a silly sketch
show, where we get to put on silly outfits
and act out the stories.
Each episode is usually about 10-ish minutes long.
And it got turned into a book last year,
which I think is why we're here.
MARK COOPER-JONES: Yes.
[LAUGHING]
ROB LEWORTHY: Yes, this is the new book, "Map Men."
MARK COOPER-JONES: Yeah.
JAY FOREMAN: Also, this one--
MARK COOPER-JONES: There were three parts to that question,
though, weren't there?
Because it was also--
ROB LEWORTHY: Yeah, how did you get together?
How did it start?
JAY FOREMAN: Oh, we don't know.
You know if you've been friends with someone for a long time,
but you don't actually remember the day you met?
You don't know when the first meeting was.
MARK COOPER-JONES: Yes.
JAY FOREMAN: I don't know when I met you.
It was sometime in 2009, '10, maybe?
MARK COOPER-JONES: No, I haven't got a clue.
I saw you on stage doing musical comedy.
Jay would stand there with a guitar and do very silly songs.
And I was doing standup.
I mean, actually, I should probably
address the-- it's not actually an elephant in the room
but a small elephant for us, which
is that I was doing comedy with you, Rob.
ROB LEWORTHY: Yes.
Yes.
MARK COOPER-JONES: So the second half of this talk, Rob
sits here, and Jay asks us the questions about the Durham
student review years.
ROB LEWORTHY: Yes.
MARK COOPER-JONES: [LAUGHING]
ROB LEWORTHY: That was 20-odd years ago-- but yes.
So I've known Mark for the better
part of a couple of decades and Jay
for the better part of 20 minutes, I suppose.
JAY FOREMAN: Yeah.
[LAUGHING]
MARK COOPER-JONES: So yeah, I think
when you're all on a similar level on the live comedy
circuit, you'll bump into each other,
and you do Edinburgh festivals, and you share gig lists,
or whatever.
And we don't know when we met.
But we were, probably for quite a few years,
on the sort of terms where, if we
passed each other in the street, we would go, all right.
JAY FOREMAN: Yeah.
MARK COOPER-JONES: But not stop.
Or you'd go, how are you?
And you wouldn't know whether to stop.
JAY FOREMAN: I do remember nodding at you
on the mile in Edinburgh.
MARK COOPER-JONES: We used to nod.
We were on good nodding terms.
But I think, then, we became aware, probably,
that we both had slightly geeky interests.
Jay had started his YouTube channel and was making
the "Unfinished London" series that some of you may have seen
really about a really geeky side of London,
infrastructure projects, and why they were finished the way they
were, or unfinished.
And I was doing very niche stand-up
about being a geography teacher, which is something I used to be.
And I wore elbow patches and treated the audience a bit
like they were my classroom--
and then, basically, saw that Jay
had, well, thousands of subscribers on YouTube
and was like, well, why am I talking
to 100 people above a pub?
This would be so much better a of being seen--
thousands of people.
And so I pitched, I think, to you, really.
I came to Jay and pitched the idea of "Map Men,"
which wasn't fully formed.
It was just a title, really.
JAY FOREMAN: A very good title, though.
MARK COOPER-JONES: A good title.
JAY FOREMAN: It took me years to get the pun.
MARK COOPER-JONES: Yeah, "Mad Men" was big at the time.
[LAUGHING]
And yeah, then it's gone from there.
And I think there was a third part of the question.
But I can't remember what that was, either.
ROB LEWORTHY: Was it, how, are you?
MARK COOPER-JONES: Oh, yes, I'm good.
JAY FOREMAN: Well, the "Map Men"--
the title of the series was your idea.
And the catchphrase at the beginning, "Welcome to Map Men.
We're the men, and here's the map," that was you, as well.
MARK COOPER-JONES: Was it?
JAY FOREMAN: Yeah, that was you.
MARK COOPER-JONES: That's good.
What have you brought?
Oh, the--
JAY FOREMAN: The theme tune.
[LAUGHTER]
This is true.
You didn't know until we uploaded the first episode
that we had a theme tune, because it just
said in the script, some important sounding music plays.
And then just before the upload, I said,
oh, I hope you don't mind.
I've come up with a theme tune.
Do you think this is funny?
And you had no option but to say, yeah, sure.
Because people don't know, maybe.
But you don't sing the theme tune.
MARK COOPER-JONES: Yeah, but I didn't know that.
I thought I had sung the theme tune.
[LAUGHING]
I think I did sing the theme tune and sent it to you.
Or we recorded it.
And then you decided not to use it.
JAY FOREMAN: Well, we've done a few versions.
So the lyrics to the theme tune are Map Men, Map Men, Map, Map,
Men, Men.
But we've done a few variations on it.
The number of men changes.
MARK COOPER-JONES: And I have to remind myself that it
should just end on one men.
But the two men is weird.
But now that we've obviously played that so many times,
the two men feels like a normal end to a song.
Am I making sense?
JAY FOREMAN: Yeah, it's like when you hear a noise over
and over again, it's not--
MARK COOPER-JONES: That is right, isn't it?
You should musically just end on one men.
You'd expect that, wouldn't you--
Map, Map, Map Men.
JAY FOREMAN: Yeah.
I added the extra men at the end just to piss you off.
But it's become normal now.
MARK COOPER-JONES: And now that feels normal.
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