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Two-Minute Case Study - Artificial Intelligence: Sephora's Newest Beauty Advisor
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This video presents a business case study on how Sephora uses artificial intelligence to improve its online search visibility. Learners will encounter marketing and technology vocabulary including 'organic search visibility,' 'cost per click,' 'AI-generated landing pages,' and 'consumer search behavior.' The video is ideal for practicing business English, understanding data-driven marketing strategies, and learning how to discuss percentages, trends, and competitive analysis in a professional context.
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Subtitles (32 segments)
DownloadWhen you think of artificial intelligence, you might think of Siri or Skynet.
Come with me if you want to live.
But what about skincare?
The use of artificial intelligence in search is on the rise across retailers.
This is Katie Groody, Senior Research Specialist for BeautyUS at Gartner for Marketers.
Sephora has been the top-ranked brand in Gartner L2's Specialty Retail Index since 2013.
And recently they've been navigating the challenges of evolving consumer search
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Key Vocabulary (26)
Used to refer to the person or people that the speaker is addressing. It is the second-person pronoun used for both singular and plural subjects and objects.
A page is one side of a sheet of paper in a book, magazine, or newspaper. It can also refer to a single screen of information on a website.
To make something larger in amount, number, size, or degree, or to become larger in these ways. It is a versatile word used to describe growth or upward trends in various situations.
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