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Two-Minute Case Study - Artificial Intelligence: Sephora's Newest Beauty Advisor
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这个视频展示了丝芙兰如何利用人工智能提高在线搜索可见度的商业案例研究。学习者将接触到营销和技术词汇，包括自然搜索可见度、每次点击成本、AI生成的着陆页和消费者搜索行为。该视频非常适合练习商务英语、理解数据驱动的营销策略，以及学习如何在专业语境中讨论百分比、趋势和竞争分析。
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下载When you think of artificial intelligence, you might think of Siri or Skynet.
Come with me if you want to live.
But what about skincare?
The use of artificial intelligence in search is on the rise across retailers.
This is Katie Groody, Senior Research Specialist for BeautyUS at Gartner for Marketers.
Sephora has been the top-ranked brand in Gartner L2's Specialty Retail Index since 2013.
And recently they've been navigating the challenges of evolving consumer search
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