Google Play PolicyBytes - July 2025 policy updates

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Hi, I'm Bowden, part of the developer experience team on the Play Store.

Thanks for joining me for this latest episode of Policy Bites. Today, I'll walk you through some important changes designed to keep Google Play a safe and trusted platform where developers can build thriving businesses and users can enjoy apps with confidence.

We'll also go over a few reminders and key dates to make sure you've got plenty of time to make any changes.

Let's start with a look at two updates to our financial services and blockchainbased content policies.

First, we've updated our policy on short-term personal loans in Pakistan.

While we don't allow apps that promote personal loans which require repayment in full in 60 days or less from the date the loan is issued, rare exceptions may be made where explicitly permitted by local laws and regulations in Pakistan.