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YouTube Shorts is Changing YouTube - Smarter Every Day 266
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زیرنویسها (440 بخشها)
Hey, it's me, Dustin.
Welcome back to smarter every day I am in the thinkI place and today on this video,
I would like to take you to the thinkI place with me.
The other day, my friend's dad said something
that was like a throwaway dad comment at first.
But we're still talking about it because of how deep it goes.
He said "It's important to not lose your voice".
I know, it sounds simple, but it's not talking about like, "We can't be silenced!"
No.... That's not what he's talking about.
It's important to not lose YOUR voice. Meaning...
in today's internet where you make things and you put them on the internet.
It's easy to forget who you are.
You forget who YOU are, and that's what I want to talk about today.
Let me describe the problem like this.
Every content creator knows this
When I make a piece of content for the internet, do I make the video
that is the truest reflection of my voice of who I am?
Or do I give in to the temptation that voice that's always in the back
of your mind that says, "You know, if you change your content in this way
or do this to it, you might make something that performs better."
Just for fun. The other day, I graphed every Smarter Every Day episode and looked at
how many minutes each video was versus the upload date.
Each little bubble on this graph is a significant moment for me,
and I want to see if I've changed
how I communicate those memories throughout the years.
Right here is the spot
where I changed the name of my videos to Smarter Every Day,
and I noticed that in the early episodes my videos were about things.
I was curious about things I was exploring at the moment,
but gradually my videos have become more and more of a production.
The size of each bubble is how many views each video gets, and it's easy to see
that the length of each individual video has gradually been rising.
I tried to make the length of each video to be as long as it needs to be
to see what I need to say.
But you'll notice that the videos here
at the bottom of the graph that are shorter in duration,
they don't perform as well.
So I assume that's because watch time is a major driver in the algorithm.
So the obvious engineering decision at this point
is to increase the amount of time of each of my videos.
Add a little bit of fluff there,
and that would get some of that sweet, sweet algorithmic love, right?
But I've decided not to do that, and the reason I've decided not to do that
is because that would allow external factors to affect my voice.
In this case, the external factors would be
the desire to please an ever changing algorithm.
Remember, these videos are memories to me, and if we put our memories on
the internet and we choose those memories based on what we think is going to get
the most likes or clicks or whatever, then we are curating our lives.
.....obviously.
But but here's the deal
that affects what memories we send forward into the next generation.
And so it matters.... like it REALLY matters.
I don't want to lose who I am.
It's possible to forget what you sound like, where you and I say
things based on not what we think, but what we think others want to hear.
And this can happen to both individuals and big organizations.
I recently read several articles about Notre-Dame in Paris
and to give you an idea of how old this cathedral is.
Groundbreaking took place in 1163 and it was completed in 1345.
That's a really long time ago,
and modifications have been ongoing throughout the centuries.
In 2019, the cathedral famously burned in
a tremendous amount of money, was raised to restore the cathedral.
Most of the articles I read were extremely critical of new plans
that have come about to use some of this money
to restore the cathedral and change the inside of the cathedral,
so it's more well-suited to like massive crowds of tourists and things like that.
Full disclosure I'm a Christian,
but I'm
not a member of the Catholic Church, so I am in no place to cast judgment over
whatever they want to do with their cathedral.
It's none of my business.
However, I find that desire to modify
a 900 year old thing and change it
so that it's more appealing to new modern crowds.
I find it to be very similar to that voice in the back of my head.
That's like, "Hey Destin,
go ahead and change the video so that it will perform better on YouTube."
Destin Why don't you change this?
So it'll be accepted by more people?"
I think that voice is a very similar voice.
I don't think it's a good idea to try to modify
who you are to try to please the internet.
First of all, I don't think you're ever going to do it.
Secondly, I think it's important to remember your voice
and memories is one of the main reasons why I'm becoming more and more attracted
to physical objects.
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با تمرینها یاد بگیرید
تمرینهای واژگان، گرامر و درک مطلب از این ویدیو بسازید
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