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B1 noun 7 min de lecture

运营成本

yùn yíng chéng běn

Entraîne-toi Exemples Notes et astuces 运营成本 en 30 secondes

Explication 运营成本 in your Level:

At the A1 level, you don't need to use '运营成本' (yùnyíng chéngběn) in your own speech, but it is good to recognize the word '成本' (chéngběn), which means 'cost.' Think of it as the 'money you need to pay' to do something. For example, if you sell apples, the money you paid to buy the apples is the cost. At this level, focus on the idea that every business has to spend money before it can make money. You might hear this word in very simple stories about people starting a small shop. Just remember: 成本 = Cost. 运营 = Operating/Running. So, it's the cost of running a business.

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At the A2 level, you can start to understand that '运营成本' is a specific kind of cost. It is different from the price you pay for one item. It includes things like the rent (房租) for a shop or the electricity (电费). When you talk about a job or a small business, you can use simple sentences like '这个公司的成本很高' (This company's costs are very high). You are beginning to see how business works in Chinese. You might encounter this word when reading about why things are expensive in big cities like Shanghai—because the 'operating costs' for shops are very high there.

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At the B1 level, you should be able to use '运营成本' in discussions about work, projects, or the economy. You can now use verbs like '降低' (lower) or '控制' (control) with this term. You understand that managing a business involves balancing income and '运营成本.' You might say, '为了省钱，我们需要降低运营成本' (To save money, we need to lower operating costs). This level is where you start to participate in professional conversations. You can explain why a project might be difficult because of high maintenance or daily running costs. It is a key word for your professional vocabulary.

At the B2 level, you can use '运营成本' fluently in complex business contexts. You understand the nuances between this term and related terms like '生产成本' (production costs) or '固定成本' (fixed costs). You can discuss the 'structure' (结构) of operating costs and how changes in the market, like rising labor costs (人力成本), affect a company's bottom line. You might analyze a case study and say, '该企业的运营成本结构不合理，导致利润过低' (The enterprise's operating cost structure is irrational, leading to excessively low profits). You can also use it metaphorically in non-business settings to describe the 'effort' or 'cost' of maintaining a relationship or a lifestyle.

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At the C1 level, you have a sophisticated grasp of '运营成本.' You use it in strategic discussions about organizational efficiency, scalability, and financial optimization. You can talk about '边际运营成本' (marginal operating costs) or how digital transformation affects the '长期运营成本' (long-term operating costs). You are comfortable reading financial reports where this term is broken down into specific categories like G&A (General and Administrative) expenses. Your usage is precise, and you can debate the pros and cons of outsourcing as a method to '优化运营成本' (optimize operating costs). You understand the macroeconomic implications when a whole industry faces rising operating costs.

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At the C2 level, '运营成本' is a tool for high-level analysis. You can discuss it within the framework of complex economic theories, such as the 'Transaction Cost Theory' or 'Total Cost of Ownership' (TCO). You can use the term in academic writing or high-stakes corporate negotiations. You understand the subtle political or social contexts where '运营成本' might be used as a euphemism or a strategic talking point. You can articulate how '运营成本' interacts with '资本开支' (CAPEX) to influence a company's valuation or its EBITDA. Your command of the term allows you to discuss the 'hidden costs' of operation in complex geopolitical environments or emerging markets with total native-like precision.

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Entraîne-toi Exemples Notes et astuces

运营成本 en 30 secondes

运营成本 (yùnyíng chéngběn) means 'operating costs' or 'OPEX.'
It covers daily business expenses like rent, salaries, and utilities.
It is a formal term used in business, management, and financial contexts.
Commonly paired with verbs like 'reduce' (降低) and 'control' (控制).

The term 运营成本 (yùnyíng chéngběn) is a fundamental concept in the world of business, economics, and management. At its core, it refers to the ongoing expenses required to keep a business, project, or system functioning on a day-to-day basis. Unlike capital expenditures, which are one-time investments in long-term assets, operating costs are the 'fuel' that keeps the engine running. For English speakers, this is perfectly synonymous with 'Operating Expenses' (OPEX) or 'Operating Costs.'

Core Definition: The total sum of money spent on the regular operations of a business, including rent, utilities, employee salaries, and maintenance of equipment.
Business Context: In a corporate setting, managers are constantly looking for ways to optimize 运营成本 to improve the profit margin. It is a key metric in financial statements.

Understanding this word is crucial for anyone engaging in professional Chinese. Whether you are discussing a small startup's monthly burn rate or a multinational corporation's annual report, this term will appear frequently. It breaks down into two parts: 运营 (yùnyíng), meaning 'to operate' or 'to run,' and 成本 (chéngběn), meaning 'cost.' Together, they describe the financial burden of activity.

为了提高利润，公司决定削减不必要的运营成本。
— Translation: In order to increase profits, the company decided to cut unnecessary operating costs.

When you use this word, you are signaling a level of professional maturity. It is not just about 'spending money' (花钱); it is about the strategic allocation of resources to sustain a functional entity. In modern tech industries, you might hear about 'cloud operating costs' or 'user acquisition costs,' all of which fall under the umbrella of 运营成本.

这家餐厅的运营成本主要包括房租和食材。

Components: Typically includes: 人力成本 (Labor), 房租 (Rent), 水电费 (Utilities), and 营销费用 (Marketing).

In summary, 运营成本 is the lifeblood of business discussions. It is used in formal meetings, financial news, and strategic planning. If you are aiming for a B1 level or higher, mastering this term allows you to participate in conversations about the viability and health of any organization.

Using 运营成本 correctly requires understanding its grammatical role as a compound noun. It most frequently appears as the object of verbs related to management, such as 'reduce,' 'control,' 'calculate,' or 'increase.' It can also function as the subject of a sentence when describing the financial health of a project.

由于房租上涨，我们的运营成本增加了百分之二十。
— Translation: Due to the increase in rent, our operating costs have increased by twenty percent.

Here are the most common verb-noun pairings you should memorize:

降低 (Jiàngdī) - To Lower: Example: 采用自动化技术可以有效降低运营成本。 (Adopting automation technology can effectively lower operating costs.)
控制 (Kòngzhì) - To Control: Example: 创业初期，控制运营成本至关重要。 (In the early stages of a startup, controlling operating costs is vital.)
分担 (Fēndān) - To Share/Split: Example: 两家公司合租办公室以分担运营成本。 (Two companies shared an office to split the operating costs.)

You can also use adjectives to describe these costs. Common descriptors include 高昂的 (exorbitant/high), 沉重的 (heavy/burdensome), or 可控的 (controllable). For instance, '高昂的运营成本' (high operating costs) is a common reason why many small businesses fail in their first year.

我们的目标是保持运营成本在预算范围内。

In professional writing, such as business proposals or reports, you might see it used in more complex structures like '随着...的增加，运营成本也随之上升' (With the increase of..., operating costs also rise accordingly). Mastering these patterns will make your Chinese sound more formal and precise.

In China's rapidly evolving economic landscape, 运营成本 is a buzzword that transcends the boardroom. You will hear it in news broadcasts, entrepreneurship podcasts, and even in casual conversations among shop owners. It is a term that reflects the pragmatic nature of Chinese business culture.

新闻报道：由于电力价格下调，制造业的运营成本有所下降。

If you visit a technology hub like Shenzhen or Zhongguancun in Beijing, you'll hear founders discussing their 'burn rate,' often referred to as 每月的运营成本. In the context of the 'Internet Economy' (互联网经济), this term is used to debate the sustainability of business models that rely on high subsidies to gain users.

At the Office: During quarterly reviews, your boss might say: '我们需要审视一下目前的运营成本结构' (We need to examine our current operating cost structure).
In the News: Financial news channels like CCTV-2 frequently use the term when discussing the impact of government policies on small and medium enterprises (SMEs).

Furthermore, in the 'Sharing Economy' (共享经济) sectors like bike-sharing or power bank rentals, the term 运营成本 is central to the debate about whether these businesses can ever become profitable, given the high costs of maintenance and logistics. Listening for this word in these contexts will help you understand the underlying economic tensions being discussed.

播客讨论：低运营成本是该线上平台的核心竞争优势。

By paying attention to how this word is used in media, you'll see it's not just a dry accounting term. It's a lens through which people view the viability of everything from a street-side noodle shop to a global logistics network.

While 运营成本 seems straightforward, learners often make specific errors in its application and nuance. The most common mistake is confusing it with other types of 'costs' in Chinese. Understanding these distinctions is the difference between sounding like a student and sounding like a professional.

Confusion with 生产成本 (Production Cost): Production cost refers specifically to the materials and labor used to create a product. 运营成本 is broader, including the rent of the office where the designers work, the electricity for the lights, and the salary of the accountant.
Confusion with 投资 (Investment): Learners sometimes use 'cost' when they mean 'investment.' Buying a new factory is an 投资 (investment/CAPEX), while the monthly bill to run it is the 运营成本 (OPEX).

Another error involves the verb 'spend.' In English, we say 'spend on operating costs.' In Chinese, you don't usually say '花运营成本.' Instead, you say '支出' (zhīchū - to expend) or '投入' (tóurù - to invest/input into). Or, more simply, you describe the cost as 'being' a certain amount: '运营成本是...'

错误：我们花了太多的运营成本。
正确：我们的运营成本太高了。

Lastly, be careful with the word 开支 (kāizhī). While '开支' also means 'expenses,' it is more general and often used for personal or household spending. 运营成本 is strictly for businesses and organizations. Using it to describe your personal grocery bill would be a humorous overstatement of your domestic management!

To truly master business Chinese, you need to know the synonyms and related terms that surround 运营成本. Choosing the right word depends on the level of formality and the specific part of the budget you are discussing.

营业费用 (Yíngyè Fèiyòng): This is a more technical accounting term. While 运营成本 is common in general management, 营业费用 is what you'll see on an official income statement. It specifically excludes the 'cost of goods sold' (COGS).
开支 (Kāizhī): A more general word for 'expenditure' or 'outlay.' It can be used for both business and personal contexts. '日常开支' (daily expenses) is a very common phrase.
固定成本 (Gùdìng Chéngběn): This refers to 'Fixed Costs'—the part of the operating costs that doesn't change with production volume, like rent.

比较：
1. 我们的运营成本在增加。(General)
2. 我们的营业费用超出了预算。(Accounting context)

Another useful alternative is 维护成本 (wéihù chéngběn), which means 'maintenance costs.' This is specifically used for the cost of keeping equipment or software in good working order. If you are a developer, you might talk about the 维护成本 of a legacy system, which is a subset of the total 运营成本.

By knowing these variations, you can tailor your speech to your audience. In a casual chat with a coworker, '开支' is fine. In a formal presentation to investors, stick to 运营成本.

How Formal Is It?

Le savais-tu ?

The character '营' originally referred to a military camp. Managing a camp required logistics and planning, which eventually evolved into the modern sense of 'running a business.'

Guide de prononciation

UK /jùn.ǐŋ t͡ʂʰə̌ŋ.pə̀n/

US /jùn.ǐŋ t͡ʂʰə̌ŋ.pə̀n/

Stress is usually placed on the first character of each word: 'Yùn' and 'Chéng'.

Rime avec

营 (yíng) rhymes with 听 (tīng), 惊 (jīng), 明 (míng). 本 (běn) rhymes with 门 (mén), 人 (rén), 真 (zhēn).

Erreurs fréquentes

Pronouncing 'yíng' as 'yǐng' (third tone).
Pronouncing 'chéng' as 'chèng' (fourth tone).
Confusing the 'u' in 'yùn' with a standard English 'u' (it should be 'ü').
Failing to aspirate the 'ch' in 'chéng'.
Dropping the final 'n' sound in 'běn'.

Niveau de difficulté

Lecture 3/5

The characters are medium difficulty but the concept is very common in news.

Écriture 4/5

Writing '运营' and '成本' requires knowing several strokes and correct radicals.

Expression orale 3/5

The tones are straightforward but require clarity in a professional setting.

Écoute 3/5

Easily recognizable once you know the business context.

Quoi apprendre ensuite

Prérequis

成本 (Cost) 公司 (Company) 钱 (Money) 工作 (Work) 买 (Buy)

Apprends ensuite

利润 (Profit) 营业额 (Turnover) 税收 (Tax) 投资 (Investment) 市场份额 (Market share)

Avancé

边际成本 (Marginal cost) 固定资产 (Fixed assets) 折旧 (Depreciation) 现金流 (Cash flow) 盈亏平衡点 (Break-even point)

Grammaire à connaître

Using '由于' (Due to) for reasons.

由于运营成本增加，利润下降了。

The '通过...来...' structure.

通过裁员来降低运营成本。

Using '随之' (Accordingly).

油价上涨，运费也随之增加。

Nominalization with '化'.

我们要实现运营成本的透明化。

Resultative complements.

运营成本降下来了。

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Exemples par niveau

这个东西的成本是多少？

What is the cost of this thing?

Simple use of '成本' (cost).

开个小店有成本。

Opening a small shop has costs.

Subject-verb-object structure.

我需要算一下成本。

I need to calculate the cost.

Using '算' (calculate) as a verb.

这里的成本很低。

The costs here are very low.

Adjective '低' (low) describing cost.

成本太高了，我不买。

The cost is too high; I won't buy it.

Adverb '太' (too) with '高' (high).

买菜的成本不贵。

The cost of buying vegetables is not expensive.

Describing cost in a daily context.

我们要看成本。

We need to look at the cost.

'看' used as 'to consider'.

这是我的成本。

This is my cost.

Possessive '我的'.

公司的运营成本包括房租。

The company's operating costs include rent.

Using '包括' (include).

我们要降低运营成本。

We need to lower operating costs.

Verb '降低' (lower) + object.

这家饭店的运营成本很高。

This restaurant's operating costs are very high.

Describing a specific business.

电费也是运营成本的一部分。

Electricity bills are also a part of operating costs.

Using '...的一部分' (a part of...).

小公司的运营成本比较低。

Small companies' operating costs are relatively low.

Comparative '比较' (relatively).

管理一个网站有运营成本。

Managing a website has operating costs.

Gerund-like phrase as subject.

每月的运营成本是五千元。

The monthly operating cost is five thousand yuan.

Stating a specific amount.

他们想控制运营成本。

They want to control operating costs.

Verb '控制' (control).

由于原材料涨价，我们的运营成本也随之增加。

Due to the price increase of raw materials, our operating costs have also increased accordingly.

Using '由于...也随之...' structure.

通过远程办公，我们成功减少了运营成本。

Through remote work, we successfully reduced operating costs.

Prepositional phrase '通过...' (Through...).

在制定预算时，必须考虑所有的运营成本。

When making a budget, all operating costs must be considered.

Using '在...时' (When...).

运营成本过高是许多初创企业失败的原因。

Excessively high operating costs are the reason many startups fail.

Abstract noun as the subject.

为了优化运营成本，公司辞退了一些员工。

In order to optimize operating costs, the company laid off some employees.

Purpose clause '为了...' (In order to...).

这个项目的运营成本超出了我们的预期。

The operating costs of this project exceeded our expectations.

Verb '超出' (exceed) + '预期' (expectations).

有效的管理可以显著降低运营成本。

Effective management can significantly lower operating costs.

Adverb '显著' (significantly).

我们需要一份关于运营成本的详细报告。

We need a detailed report about operating costs.

Using '关于' (about/regarding).

虽然营业额在增长，但运营成本的上升抵消了利润。

Although revenue is growing, the rise in operating costs has offset the profit.

Conjunction '虽然...但...' (Although... but...).

该公司的核心竞争力在于其极低的运营成本。

The company's core competitiveness lies in its extremely low operating costs.

Structure '在于...' (lies in...).

自动化生产线的引入大幅削减了长期运营成本。

The introduction of automated production lines significantly cut long-term operating costs.

Noun phrase as subject.

我们要重新评估目前的运营成本结构是否合理。

We need to re-evaluate whether the current operating cost structure is reasonable.

Embedded question with '是否' (whether).

在高通胀环境下，控制运营成本变得更加困难。

In a high inflation environment, controlling operating costs becomes more difficult.

Environmental context phrase.

运营成本的透明化有助于提高部门效率。

Transparency of operating costs helps improve departmental efficiency.

Nominalization with '...化'.

企业通过外包非核心业务来降低运营成本。

Enterprises reduce operating costs by outsourcing non-core businesses.

Instrumental '通过...来...'.

我们必须在保证质量的前提下控制运营成本。

We must control operating costs under the premise of ensuring quality.

Conditional phrase '在...的前提下'.

随着规模效应的显现，单位产品的运营成本会逐渐下降。

As the scale effect manifests, the operating cost per unit of product will gradually decrease.

Economic terminology '规模效应' (economies of scale).

管理层正致力于通过数字化转型来优化整体运营成本。

Management is dedicated to optimizing overall operating costs through digital transformation.

Formal verb '致力于' (be dedicated to).

在进行并购分析时，运营成本的协同效应是一个关键指标。

When performing M&A analysis, the synergy effect of operating costs is a key indicator.

Business jargon '协同效应' (synergy).

由于固定运营成本过高，该业务在低销量时面临亏损风险。

Due to high fixed operating costs, the business faces the risk of loss at low sales volumes.

Complex causal relationship.

该报告深入探讨了劳动力市场波动对运营成本的长期影响。

The report explores in depth the long-term impact of labor market fluctuations on operating costs.

Academic verb '探讨' (explore/discuss).

通过精益管理，我们可以消除生产流程中不必要的运营成本。

Through lean management, we can eliminate unnecessary operating costs in the production process.

Management philosophy '精益管理' (Lean management).

投资者密切关注该电商平台的获客成本及日常运营成本。

Investors are closely watching the e-commerce platform's customer acquisition costs and daily operating costs.

Specific industry terminology '获客成本' (CAC).

若无法有效转嫁上涨的运营成本，企业的生存将面临挑战。

If the rising operating costs cannot be effectively passed on, the enterprise's survival will face challenges.

Conditional '若...' (If...).

在后疫情时代，企业需重新审视其全球供应链布局以对冲不断攀升的运营成本。

In the post-pandemic era, enterprises need to re-examine their global supply chain layout to hedge against rising operating costs.

Advanced vocabulary '对冲' (hedge) and '攀升' (climb/rise).

运营成本的边际递减规律在软件行业表现得尤为明显。

The law of diminishing marginal operating costs is particularly evident in the software industry.

Theoretical phrasing '边际递减规律'.

该财报披露，通过剥离亏损部门，集团显著降低了非核心业务的运营成本。

The financial report disclosed that by divesting loss-making divisions, the group significantly reduced the operating costs of non-core businesses.

Formal business terms '披露' (disclose) and '剥离' (divest).

环境规制的加强无疑增加了重工业企业的合规性运营成本。

The strengthening of environmental regulations has undoubtedly increased the compliance operating costs of heavy industry enterprises.

Specific term '合规性' (compliance).

我们必须警惕过度扩张带来的管理冗余及其引发的运营成本激增。

We must be wary of administrative redundancy caused by over-expansion and the resulting surge in operating costs.

High-level vocabulary '冗余' (redundancy) and '激增' (surge).

在资本寒冬中，能否维持健康的运营成本水平决定了初创公司的生死存亡。

In a capital winter, the ability to maintain a healthy level of operating costs determines the survival of a startup.

Metaphorical '资本寒冬' (capital winter).

通过对运营成本的颗粒度分析，我们发现物流环节存在巨大的优化空间。

Through granular analysis of operating costs, we found significant room for optimization in the logistics phase.

Modern business term '颗粒度' (granularity).

税务政策的变动对跨国公司的全球运营成本配置产生了深远影响。

Changes in tax policy have had a profound impact on the global operating cost allocation of multinational corporations.

Sophisticated '配置' (allocation/configuration).

Collocations courantes

降低运营成本

控制运营成本

高昂的运营成本

运营成本结构

削减运营成本

分担运营成本

运营成本预算

隐性运营成本

单位运营成本

每月的运营成本

Phrases Courantes

成本控制

— Cost control. The practice of managing and reducing business expenses.

成本控制是财务部门的核心工作。

开源节流

— To increase income and reduce expenditure. A common idiom for financial management.

在困难时期，我们要开源节流。

入不敷出

— Income cannot cover expenses. Used when costs are too high.

由于运营成本太高，公司现在入不敷出。

精打细算

— Careful calculation and strict budgeting.

老板在运营成本上总是精打细算。

不计成本

— Regardless of the cost. Doing something no matter how much it spends.

为了抢占市场，他们不计成本地打广告。

成本效益

— Cost-effectiveness. The relationship between cost and the resulting benefit.

我们需要评估这项技术的成本效益。

人力成本

— Labor costs. Usually the largest part of operating costs.

随着工资上涨，人力成本也在增加。

获客成本

— Customer acquisition cost. How much it costs to get one new customer.

互联网公司的获客成本越来越高。

沉没成本

— Sunk cost. Money already spent that cannot be recovered.

不要因为沉没成本而拒绝放弃失败的项目。

固定成本

— Fixed costs. Costs that do not change with the volume of production.

房租是我们的主要固定成本。

Souvent confondu avec

运营成本 vs 生产成本

Production costs are only for making the product; operating costs are for running the whole business.

运营成本 vs 投资

Investment is buying the equipment; operating cost is paying the electricity to use it.

运营成本 vs 开支

General spending, often used for personal life, whereas '运营成本' is professional.

Expressions idiomatiques

"开源节流"

— Literal: Open the source and stem the flow. Meaning: Increase income and reduce expenses.

面对危机，企业唯有开源节流才能生存。

Formal / Common

"入不敷出"

— Expenses exceed income; unable to make ends meet.

如果运营成本继续上涨，我们将面临入不敷出的局面。

Formal

"精打细算"

— To be very careful and meticulous in spending money.

他在管理公司运营成本方面非常精打细算。

Neutral

"事倍功半"

— To get half the result with twice the effort. Often used when costs are high but efficiency is low.

如果管理不善，投入再多运营成本也是事倍功半。

Formal

"坐吃山空"

— To consume one's wealth without earning more. Used when costs eat up savings.

没有收入只花运营成本，迟早会坐吃山空。

Informal

"量入为出"

— To live within one's means; to base spending on income.

企业在规划运营成本时应当量入为出。

Formal

"一掷千金"

— To spend money like water; to be very extravagant.

在不必要的运营成本上一掷千金是不理智的。

Literary

"血本无归"

— To lose all the capital invested.

如果项目失败，高昂的运营成本将让我们血本无归。

Common

"物有所值"

— Value for money; the item is worth its cost.

虽然运营成本高，但带来的效率提升说明物有所值。

Neutral

"得不偿失"

— The loss outweighs the gain. Used when cost reduction hurts quality.

为了降低运营成本而使用劣质材料是得不偿失的。

Common

Facile à confondre

运营成本 vs 营业额

Both start with '营' and relate to business finance.

营业额 is the total money coming in (revenue), while 运营成本 is the money going out for operations.

虽然营业额很高，但运营成本也很大，所以利润不多。

运营成本 vs 维护成本

Both are ongoing costs.

维护成本 is specifically for fixing and keeping things in order; 运营成本 is the whole umbrella including salaries and rent.

这台机器的维护成本很高，增加了总的运营成本。

运营成本 vs 固定成本

Operating costs often consist of fixed costs.

固定成本 stays the same regardless of activity; 运营成本 can include both fixed and variable elements.

房租是我们的固定成本，也是运营成本的主要部分。

运营成本 vs 获客成本

Both are business costs.

获客成本 (CAC) is specifically for marketing to get one new customer; 运营成本 is for running the entire company.

降低获客成本是降低总运营成本的关键。

运营成本 vs 管理费用

Very similar in meaning.

管理费用 is an accounting category for administrative costs; 运营成本 is a broader management term.

我们需要削减不必要的管理费用以降低运营成本。

Structures de phrases

A 的运营成本很 B。

这家店的运营成本很高。

为了 A，我们要降低运营成本。

为了省钱，我们要降低运营成本。

运营成本包括 A、B 和 C。

运营成本包括房租、电费和工资。

由于 A，运营成本随之 B。

由于物价上涨，运营成本也随之增加。

通过 A 来控制运营成本。

通过优化管理来控制运营成本。

A 对运营成本产生了 B 的影响。

新政策对运营成本产生了深远的影响。

在 A 的前提下，降低运营成本。

在保证质量的前提下，降低运营成本。

A 是衡量运营成本效益的关键指标。

人均产出是衡量运营成本效益的关键指标。

Famille de mots

Noms

运营商 (yùnyíngshāng) - Operator/Provider

运营权 (yùnyíngquán) - Operating rights

成本价 (chéngběnjià) - Cost price

Verbes

运营 (yùnyíng) - To operate

运作 (yùnzuò) - To function/operate

核算 (hésuàn) - To audit/calculate costs

Adjectifs

营运的 (yíngyùn de) - Operational

成本效益高的 (chéngběn xiàoyì gāo de) - Cost-effective

Apparenté

财务 (cáiwù) - Finance

预算 (yùsuàn) - Budget

效率 (xiàolǜ) - Efficiency

支出 (zhīchū) - Expenditure

房租 (fángzū) - Rent

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Comment l'utiliser

frequency

Extremely high in business Chinese.

Erreurs courantes

Using '大' instead of '高'. → 运营成本很高。
In Chinese, costs are 'high' (高) or 'low' (低), not 'big' (大) or 'small' (小).
Confusing with '生产成本'. → 这家公司的运营成本包括办公室租金。
Production costs are for the factory floor; operating costs are for the whole business.
Saying '花运营成本'. → 运营成本是...
You don't 'spend' operating costs like you spend money. You 'have' costs or 'incur' (产生) costs.
Using it for personal grocery shopping. → 我的生活开支增加了。
'运营成本' is strictly for business operations, not personal life.
Forgetting the 'ü' sound in '运'. → yùnyíng
The 'u' after 'y' in Mandarin is always the 'ü' sound. Pronouncing it like 'yoon' is incorrect.

Astuces

Verbs Matter

Always pair '运营成本' with professional verbs like 降低 (lower), 控制 (control), or 优化 (optimize) to sound natural.

Related Terms

Learn '人力成本' (labor cost) and '房租' (rent) alongside this word, as they are the most common examples of operating costs.

Business Efficiency

In China, being able to talk about '运营成本' shows you understand the importance of efficiency in the competitive market.

Tone Accuracy

Focus on the second tone of '营' (yíng). If you say it with a falling tone, it won't be understood in this context.

Formal Reports

When writing business plans, use '运营成本分析' as a section heading to look professional.

News Keywords

Listen for this word in financial news (经济新闻) to understand how the government is helping businesses.

Startup Talk

If you are in a startup, use this word to describe your 'burn rate' in Chinese.

Optimization

The phrase '优化运营成本' (optimize operating costs) is a polite way to talk about cutting expenses or restructuring.

Cost vs Investment

Differentiate between 投资 (investment) and 运营成本 (operating cost) when discussing budgets.

The Run-Cost Rule

Just remember: 运营 (Run) + 成本 (Cost). It's the cost of running the show!

Mémorise-le

Moyen mnémotechnique

Think of 'Yùn' as a wheel turning (Operating) and 'Chéngběn' as the 'Root Money' (Cost). To keep the wheel turning, you need Root Money.

Association visuelle

Imagine a factory with a giant dollar sign at the entrance representing the rent and electricity bills you pay every month.

Word Web

运营成本房租工资水电维护营销管理利润

Défi

Try to list three things that count as '运营成本' for a school and use them in a sentence.

Origine du mot

The term is a modern compound word. '运营' (Operating) comes from '运' (to move/transport) and '营' (to manage/camp). '成本' (Cost) comes from '成' (to become/finish) and '本' (root/capital).

Sens originel : The 'root' of what is 'finished'—meaning the fundamental capital required to produce something.

Sino-Tibetan (Mandarin Chinese).

Contexte culturel

Be sensitive when discussing layoffs as a method to reduce '运营成本,' as this can be a touchy subject for employees.

English speakers use 'OPEX' in professional settings, but 'operating costs' is more common in general conversation. The Chinese term is used in both.

Discussed in Jack Ma's speeches regarding Alibaba's early efficiency. A key topic in 'The Art of War' (Sun Tzu) regarding the costs of maintaining an army in the field. Frequent topic in the 'Caixin' financial news magazine.

Pratique dans la vie réelle

Contextes réels

Business Planning

估算运营成本
运营成本预算
降低初期运营成本
运营成本分析

Financial Reporting

运营成本上升
运营成本明细
扣除运营成本
运营成本占比

Startup Pitch

低运营成本模型
控制烧钱速度
运营成本优化
可持续的运营成本

Office Management

节省水电费
减少办公用品开支
人力资源成本
日常维护费用

Economic News

行业运营成本
政策影响成本
原材料价格波动
减轻企业负担

Amorces de conversation

"你觉得这家公司的运营成本主要在哪方面？"

"我们应该如何有效地降低这个项目的运营成本？"

"如果房租上涨，你的运营成本会增加多少？"

"在你的行业中，运营成本最高的是什么？"

"你认为自动化真的能显著降低运营成本吗？"

Sujets d'écriture

今天我学到了运营成本这个词，我发现我生活中也有很多类似的开支...

如果我要开一家咖啡馆，我该如何规划我的运营成本？

分析一下你所在公司的运营成本结构，哪些是可以优化的？

为什么有些公司即便运营成本很高也能生存下去？

写一段关于未来科技如何改变企业运营成本的预测。

Questions fréquentes

10 questions

Yes, employee salaries (人力成本) are typically one of the largest components of operating costs for most businesses.

成本 is a general word for 'cost.' 运营成本 is a specific type of cost related to the daily operation of a business.

Not usually. It sounds too formal. Use '生活开支' or '日常开销' for personal expenses.

You can say '削减运营成本' (xuējiǎn) or '降低运营成本' (jiàngdī).

It includes both fixed costs (like rent) and variable costs (like electricity or hourly wages).

There isn't a direct single word opposite, but '营业利润' (operating profit) is the positive result after costs.

Occasionally, it's used metaphorically to describe the 'cost' of maintaining a system or a complex relationship, but it's 95% business.

高昂的运营成本 (gāo'áng de) or simply 运营成本很高.

There is no common abbreviation like 'OPEX' in Chinese; people usually say the full four characters.

Yes, it is very similar to 'overhead' or 'operating expenses' in English business terminology.

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