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- So welcome, everyone.
My name's Ron, and your task is to choose
the line on the right
that matches the line on the left.
- All right, this seems like an easy enough task:
which line on the right is the same length
as the one on the left?
The answer is clearly three.
[bell dings]
- One.
- One. - One.
- Why is everyone saying one?
Are their eyes not working?
Have we just discovered some new type of illusion?
No, the answer is,
we paid them to lie.
[electronic music]
♪ ♪
Today, we are going to be demonstrating
a very famous psychological experiment
known as the "Asch experiment."
This experiment tests conformity
and whether or not a person
will say something incorrect
simply because everyone else is.
What matters more?
Being right or fitting in?
[calm music]
♪ ♪
We have five professional actors
that have been instructed
to do as we say.
Often, they will be lying
about what they think the answer is.
But in position number five,
a real participant who has no idea
what's going on will be seated.
Now, their task is to match the length of the line
on the left with one of the lines on the right.
But what if everyone else in the room
gave the wrong answer?
Would you be bold enough to stick out
and say what you saw,
or would you just fit in
because it's easier or less uncomfortable?
Well, let's find out.
- So welcome, everyone. My name's Ron.
Your task is to choose the line on the right
that matches the line on the left.
I'll just call on you individually,
you know, in order, one through six.
- The calm before the storm.
- Okay, so let's begin.
- The first few times,
we're gonna have the actors
say the correct answer
to gain the trust of our subject.
The correct answer here is three.
- Three.
- Three.
- Number three. - Number three.
- Three.
- One. - One.
- Number one. - Number one.
- Number one.
- Now they're all gonna start lying.
The correct answer is three.
Let's see what our subject does.
- One.
- One.
- Pretty quickly, she appears to be confused.
- One.
- Um, okay, number one.
- Number one.
- Three...
- One.
[tense music]
♪ ♪
- You can see participant five
closing one eye, then the other,
trying to figure out why everyone's wrong.
But she's not going along with them.
Again, the correct answer is three.
[bell dings] Let's see what our subject does.
- Number one.
- Number one.
- Yeah, number one.
- Number one.
- Three?
- She's sticking to her guns,
but she appears to be uncomfortable
opposing the group.
This time, the correct answer is two.
- Three.
- Three.
- Number three.
- Number three.
- Number three.
- Wow.
- Three.
- She's falling in line.
Will she do it again?
The correct answer is three.
- One. - One.
- Number one. - Number one.
- Number one.
- Conformed.
Conformity.
The desire to fit in.
Peer pressure.
These are powerful social forces
that shape our actions and beliefs
and influence how we behave
as individuals
and as a society.
In the original Asch experiments
first carried out by Solomon Asch in 1951,
approximately 75% of subjects
conformed at least once.
- One.
- Hi, Ron.
Sorry to butt in, guys. My name is Michael.
I just wanted to kind of ask you a few questions
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