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A2 noun #2,500 가장 일반적인 6분 분량

市场营销

shichangyingxiao
At the A1 level, you only need to know that 市场营销 (shìchǎng yíngxiāo) means 'marketing.' Think of it as the word for how companies tell people about their products. You might see it in a list of job titles or school subjects. It is a big word, but you can remember it by breaking it down: 市场 (market) + 营销 (marketing/sales). At this stage, just recognize it when you see it in a business context. You don't need to use it in complex sentences yet. Just knowing that it relates to buying and selling in a professional way is enough. For example, 'I like marketing' is '我喜欢市场营销.'
At the A2 level, you can start using 市场营销 in simple sentences about work or study. You should understand that it is a noun. You might say '他是市场营销经理' (He is a marketing manager) or '我学习市场营销' (I study marketing). You are beginning to see the difference between just 'selling' (卖) and the professional field of 'marketing.' You can use it to describe your interests or your job. It's a useful word if you work in an office or are interested in business. You should also be able to recognize it in simple advertisements or job descriptions.
At the B1 level, you should be able to discuss 市场营销 as a concept. You can talk about why marketing is important for a company. You might use phrases like '市场营销策略' (marketing strategy) or '市场营销计划' (marketing plan). You understand that it involves more than just ads—it's about understanding what people want. You can describe a basic marketing campaign using simple connectors. You should also be familiar with the shortened version '营销' and see it in contexts like '网络营销' (internet marketing). You can participate in basic meetings where marketing is discussed.
At the B2 level, you can use 市场营销 fluently in professional discussions. You understand nuances like the difference between '市场营销' and '品牌推广' (brand promotion). You can explain complex ideas like '市场营销组合' (marketing mix) and discuss the effectiveness of different channels. You can read business articles about marketing trends in China and summarize them. You are comfortable using the term in both written reports and oral presentations. You can also use related professional vocabulary like '目标市场' (target market) and '消费者行为' (consumer behavior) in conjunction with it.
At the C1 level, you have a deep understanding of 市场营销 within the Chinese cultural and economic context. You can discuss the impact of digital transformation on marketing strategies and analyze case studies of successful Chinese brands. You use the term with precision, distinguishing between strategic marketing and tactical execution. You can debate the ethical implications of certain marketing practices and understand high-level academic theories related to the field. Your vocabulary includes specialized terms like '整合营销传播' (Integrated Marketing Communications) and '精准营销' (Precision Marketing).
At the C2 level, you can use 市场营销 to discuss philosophical and macroeconomic aspects of commerce. You can write academic papers or high-level strategic white papers on the evolution of marketing in the globalized world. You understand the subtle linguistic choices between using '市场营销' and other specialized terms in different registers. You can lead complex negotiations and strategic planning sessions entirely in Chinese, using the term to anchor deep discussions on brand equity, market disruption, and consumer psychology at a native-equivalent level of sophistication.
연습하기 예시 노트와 팁

市场营销 30초 만에

  • A comprehensive business term for marketing, encompassing research, branding, and sales strategies.
  • Commonly used in professional and academic contexts to describe the strategic side of commerce.
  • Often shortened to '营销' in casual business talk or specific compound terms like 'digital marketing'.
  • Essential for discussing business growth, consumer behavior, and brand management in Chinese.

The term 市场营销 (shìchǎng yíngxiāo) is a comprehensive compound noun in Mandarin Chinese that translates directly to 'marketing.' To understand its depth, one must dissect the two components: 市场 (shìchǎng), meaning 'market,' and 营销 (yíngxiāo), which combines 'operating/managing' (营) with 'selling/distributing' (销). Unlike simple selling, 市场营销 encompasses the entire lifecycle of a product or service, from initial market research and consumer psychology analysis to brand positioning, pricing strategies, and long-term relationship management. In the modern Chinese business landscape, this term has evolved from a mere Western import to a sophisticated discipline that integrates traditional cultural values like Guanxi (relationships) with cutting-edge digital ecosystems like WeChat and Douyin.

Etymological Core
The character 营 (yíng) originally referred to an encampment or barracks, implying strategic planning and organization. When applied to business, it signifies the management of resources to achieve a goal. 销 (xiāo) means to melt or cancel, but in commerce, it refers to the circulation and sale of goods.
Strategic Scope
It is not just about advertising (广告); it is about creating value. In a Chinese context, effective 市场营销 requires navigating a massive, heterogeneous market where consumer behavior in Tier 1 cities like Shanghai differs vastly from Tier 4 rural areas.

“优秀的市场营销不仅仅是卖产品，更是讲述一个动人的品牌故事。”

— Business Proverb

In contemporary China, 市场营销 is heavily data-driven. The rise of 'New Retail' (新零售) has forced marketers to blend online and offline channels (O2O). Therefore, when you use the term 市场营销, you are referring to a high-level professional activity that involves 市场调研 (market research), 品牌建设 (branding), and 渠道管理 (channel management). It is the engine that drives the commercial success of any enterprise, from a small startup in Zhongguancun to a global giant like Alibaba.

Marketing Strategy
Modern 市场营销 involves complex data visualization and strategic planning.
Professional Identity
A 'Marketing Manager' is called a 市场营销经理. This role is highly respected and requires a deep understanding of both local consumer habits and global trends.

Furthermore, the term is often shortened to just 营销 in professional settings. For example, 'Digital Marketing' is 数字营销. However, the full term 市场营销 remains the standard academic and formal designation for the field as a whole. It implies a systematic approach rather than just tactical sales maneuvers.

Using 市场营销 correctly requires understanding its role as a formal noun. It is rarely used in casual, everyday speech unless discussing one's profession or a specific business strategy. In a professional environment, it functions as the subject or object of a sentence, often paired with verbs like 从事 (to engage in), 制定 (to formulate), or 优化 (to optimize).

Common Verb Pairings
  • 从事市场营销: To work in marketing.
  • 制定市场营销计划: To create a marketing plan.
  • 学习市场营销: To study marketing (as a major).

“我们需要一位精通市场营销的专家来提升品牌知名度。”

When discussing the '4Ps' (Product, Price, Place, Promotion) in Chinese, you are discussing the core elements of 市场营销组合 (Marketing Mix). In business meetings, you might say, '我们的市场营销策略需要调整' (Our marketing strategy needs adjustment). Note that the word 策略 (strategy) is a very frequent companion to this term.

In academic contexts, 市场营销学 refers to the 'Study of Marketing.' Students in Chinese universities often major in this field to prepare for careers in advertising, brand management, or market research. The term is also used in compound forms such as 国际市场营销 (International Marketing) and 社交媒体营销 (Social Media Marketing).

Analytics
Data analysis is a core component of modern 市场营销.
Sentence Patterns
A common pattern is: [Subject] + [Verb] + [市场营销] + [Noun]. For example: '公司投入了大量资金进行市场营销活动' (The company invested a lot of money in marketing activities).

You will encounter 市场营销 in several specific environments. Understanding these contexts helps in grasping the term's professional weight. It is a staple of the corporate world, the education sector, and financial news media.

1. The Corporate Office
In job interviews, HR managers will ask about your 市场营销背景 (marketing background). In boardrooms, executives discuss the 市场营销预算 (marketing budget).
2. Universities and Colleges
If you walk through a business school campus in China, you will see 市场营销系 (Department of Marketing) signs. It is one of the most popular majors for undergraduate students.

“欢迎收看今天的财经新闻，我们将讨论科技巨头的市场营销新动向。”

Financial news outlets like Caixin or Phoenix Finance frequently use the term when analyzing why a company's stock price has changed or how a new product launch was received. You might hear: '该品牌的市场营销手段非常高明' (This brand's marketing methods are very clever).

In the world of tech and startups, the term is ubiquitous. Whether it's a pitch deck for investors or a internal 'all-hands' meeting, 市场营销 is the buzzword that links product development to revenue growth. You'll also hear it in podcasts focusing on business growth and entrepreneurship.

Business Meeting
Boardroom discussions often center on 市场营销 strategies.

Even advanced learners of Chinese often stumble when using 市场营销. The most frequent errors involve confusing it with similar-sounding or related business terms. Understanding these distinctions is crucial for professional fluency.

Mistake 1: Marketing vs. Sales
Many learners use 销售 (xiāoshòu) when they mean 市场营销. Remember: 销售 is the transaction; 市场营销 is the strategy that leads to the transaction. You 'do' sales, but you 'plan' marketing.
Mistake 2: Marketing vs. Advertising
广告 (guǎnggào) is just one tool within the 市场营销 toolkit. If you say '我们的市场营销很好' but only mean your TV ads are pretty, you are being too narrow. 市场营销 includes pricing and distribution too.

“不要把市场营销误认为是简单的推销。”

— Common Correction

Another common error is using the term in a way that sounds too 'textbook.' In casual conversation among colleagues, people often shorten it to 营销. Using the full four-character term 市场营销 in a very informal chat might sound slightly stiff, though it is never 'wrong.'

Confusion
Distinguishing between sales and marketing is key.

To truly master 市场营销, you must understand its synonyms and related terms. Each has a specific nuance that changes based on the context of the business activity.

1. 营销 (yíngxiāo)
The shortened version. It is more dynamic and often used in compound terms like 内容营销 (content marketing) or 病毒营销 (viral marketing).
2. 推广 (tuīguǎng)
Means 'promotion' or 'to spread.' It is more tactical. If you are 'promoting' a new app, you use 推广. 市场营销 is the overarching plan; 推广 is the action of getting it out there.
3. 宣传 (xuānchuán)
Often translated as 'publicity' or 'propaganda.' In a business sense, it refers to the communication aspect of marketing—letting people know about the product.

“虽然推广和宣传很重要，但它们只是市场营销的一部分。”

Other related terms include 品牌化 (pǐnpáihuà) - branding, and 公关 (gōngguān) - public relations. While 市场营销 focuses on the market and the consumer, 公关 focuses on the brand's public image and reputation. Understanding these overlaps is essential for anyone working in a Chinese corporate environment.

Teamwork
Collaboration between different departments is key to marketing success.

How Formal Is It?

격식체

""

비격식체

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난이도

쓰기 3/5

알아야 할 문법

수준별 예문

1

我喜欢市场营销。

I like marketing.

Simple Subject + Verb + Object structure.

2

这是市场营销书。

This is a marketing book.

Using '是' to identify an object.

3

他不学习市场营销。

He does not study marketing.

Negative '不' before the verb.

4

市场营销很有趣。

Marketing is very interesting.

Adjective '有趣' with '很'.

5

你会市场营销吗？

Do you know marketing?

Question particle '吗'.

6

他在市场营销部工作。

He works in the marketing department.

Location '在...部' + work '工作'.

7

我们需要市场营销。

We need marketing.

Verb '需要' (need).

8

市场营销很重要。

Marketing is very important.

Adjective '重要' with '很'.

1

她是我们的市场营销经理。

She is our marketing manager.

Possessive '的' connecting 'our' and 'marketing manager'.

2

我想学习市场营销专业。

I want to major in marketing.

Verb '想' (want) + '学习' (study).

3

这个公司的市场营销做得很好。

This company's marketing is done very well.

Complement of degree '做得很好'.

4

市场营销包括很多东西。

Marketing includes many things.

Verb '包括' (include).

5

你对市场营销感兴趣吗？

Are you interested in marketing?

Structure '对...感兴趣' (be interested in).

6

我们明天有一个市场营销会议。

We have a marketing meeting tomorrow.

Time '明天' at the beginning.

7

市场营销可以帮助卖产品。

Marketing can help sell products.

Auxiliary verb '可以' (can).

8

他在读一本关于市场营销的书。

He is reading a book about marketing.

Preposition '关于' (about).

1

制定一个好的市场营销计划非常关键。

Formulating a good marketing plan is very crucial.

Gerund-like subject '制定...计划'.

2

由于市场营销预算有限，我们必须小心。

Since the marketing budget is limited, we must be careful.

Conjunction '由于' (due to).

3

社交媒体改变了传统的市场营销方式。

Social media has changed traditional marketing methods.

Verb '改变' (change) with '了' (completed action).

4

我们的市场营销策略专注于年轻消费者。

Our marketing strategy focuses on young consumers.

Verb '专注于' (focus on).

5

通过有效的市场营销，品牌知名度提高了。

Through effective marketing, brand awareness has increased.

Preposition '通过' (through).

6

他在这家公司的市场营销部实习。

He is interning in the marketing department of this company.

Verb '实习' (intern).

7

市场营销不仅仅是广告，还包括定价。

Marketing is not just advertising; it also includes pricing.

Structure '不仅仅是...还包括...'.

8

我们需要分析市场营销数据来做决定。

We need to analyze marketing data to make decisions.

Purpose clause '来做决定'.

1

在全球化背景下，跨国市场营销变得越来越复杂。

In the context of globalization, multinational marketing has become increasingly complex.

Structure '变得越来越...' (become more and more).

2

公司决定加大在数字市场营销方面的投入。

The company decided to increase investment in digital marketing.

Verb '加大' (increase/intensify).

3

市场营销组合中的四个P分别是产品、价格、渠道和促销。

The 4Ps in the marketing mix are product, price, place, and promotion.

Using '分别是' to list items.

4

有效的市场营销能够建立长期的客户关系。

Effective marketing can build long-term customer relationships.

Verb '建立' (establish/build).

5

市场营销调研显示，消费者更喜欢环保产品。

Marketing research shows that consumers prefer eco-friendly products.

Subject '市场营销调研' (marketing research).

6

该品牌的市场营销手段在行业内引起了广泛关注。

The brand's marketing methods have attracted widespread attention in the industry.

Structure '引起了...关注'.

7

整合市场营销传播有助于保持品牌形象的一致性。

Integrated marketing communications help maintain the consistency of the brand image.

Verb '有助于' (be helpful to).

8

他在市场营销领域拥有超过十年的经验。

He has over ten years of experience in the field of marketing.

Structure '在...领域' (in the field of).

1

在存量市场竞争中，精准的市场营销显得尤为重要。

In the competition of a saturated market, precision marketing becomes particularly important.

Adverb '尤为' (especially/particularly).

2

市场营销的本质在于创造并传递价值。

The essence of marketing lies in creating and delivering value.

Structure '在于' (lies in).

3

我们需要重新审视现有的市场营销范式以应对新的挑战。

We need to re-examine existing marketing paradigms to meet new challenges.

Formal verb '审视' (examine/scrutinize).

4

情感市场营销能够更深层次地触达消费者的内心。

Emotional marketing can reach the hearts of consumers at a deeper level.

Adverbial '更深层次地'.

5

市场营销策略的成败往往取决于对本土文化的理解。

The success or failure of a marketing strategy often depends on the understanding of local culture.

Noun phrase '策略的成败' (success or failure of the strategy).

6

大数据分析为现代市场营销提供了前所未有的洞察力。

Big data analysis provides modern marketing with unprecedented insight.

Idiomatic '前所未有' (unprecedented).

7

品牌通过内容市场营销建立了深厚的粉丝基础。

The brand established a deep fan base through content marketing.

Preposition '通过' (through).

8

市场营销不仅仅是满足需求，更是创造需求。

Marketing is not just about satisfying needs, but more about creating them.

Structure '不仅仅是...更是...'.

1

在后真相时代，市场营销面临着前所未有的伦理挑战与信任危机。

In the post-truth era, marketing faces unprecedented ethical challenges and a crisis of trust.

Complex noun phrases and abstract concepts.

2

市场营销的宏观职能在于优化社会资源的配置并提升整体福利。

The macro function of marketing lies in optimizing the allocation of social resources and enhancing overall welfare.

Formal academic register.

3

数字化转型彻底重塑了市场营销的生态系统与交互逻辑。

Digital transformation has completely reshaped the ecosystem and interaction logic of marketing.

Verb '重塑' (reshape).

4

深度学习算法的介入使得市场营销的自动化与个性化达到了极致。

The intervention of deep learning algorithms has brought marketing automation and personalization to the extreme.

Causative structure '使得...达到了...'.

5

市场营销学作为一门交叉学科，融合了心理学、社会学与经济学。

Marketing, as an interdisciplinary field, integrates psychology, sociology, and economics.

Formal definition using '作为' and '融合'.

6

品牌叙事在当代市场营销中扮演着构建文化认同的核心角色。

Brand storytelling plays a core role in constructing cultural identity in contemporary marketing.

Idiomatic '扮演着...角色' (play a role).

7

市场营销策略的动态演进必须紧扣全球地缘政治与经济周期的脉搏。

The dynamic evolution of marketing strategies must stay closely aligned with the pulse of global geopolitics and economic cycles.

Metaphorical language '紧扣...脉搏'.

8

从产品导向到用户导向的转变，是市场营销史上的重大范式转移。

The shift from product-oriented to user-oriented is a major paradigm shift in the history of marketing.

Abstract noun '范式转移' (paradigm shift).

자주 쓰는 조합

市场营销策略
市场营销计划
市场营销部门
市场营销经理
市场营销专业
市场营销预算
市场营销调研
市场营销活动
市场营销手段
市场营销组合

자주 쓰는 구문

做市场营销

学习市场营销

从事市场营销

数字市场营销

国际市场营销

整合市场营销

精准市场营销

内容市场营销

社交媒体营销

体验式营销

자주 혼동되는 단어

市场营销 vs 销售

市场营销 vs 广告

市场营销 vs 推销

관용어 및 표현

""

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혼동하기 쉬운

市场营销 vs

市场营销 vs

市场营销 vs

市场营销 vs

市场营销 vs

문장 패턴

어휘 가족

관련

사용법

shortening

Marketing is often shortened to 营销 in compound words.

connotation

Generally neutral/positive, but '营销号' (marketing account) can be negative (spammy).

자주 하는 실수
  • Using 销售 (Sales) when you mean the whole strategy of Marketing.
  • Using it as a verb (e.g., 我正在市场营销这个产品 - Incorrect).
  • Confusing it with 广告 (Advertising), which is only one part.
  • Pronouncing 'yíng' as 'yǐng'.
  • Using it in too casual a context where '卖东西' (selling things) would be more natural.

팁

Learn the 4Ps

Knowing the 4Ps in Chinese will help you understand 90% of marketing discussions.

Watch Douyin Ads

To see 市场营销 in action, look at how brands use short videos in China.

Use it in Interviews

Mentioning your '市场营销背景' sounds very professional to Chinese recruiters.

Noun usage

Always treat it as a noun. Pair it with verbs like '制定' or '优化'.

Business Podcasts

Listen to business news to hear how the word is used in real-time analysis.

Formal Reports

Use the full four-character version for a more authoritative tone.

Major Names

If you are looking at university websites, look for 市场营销系.

LinkedIn Skills

Add 市场营销 to your Chinese LinkedIn profile to attract business contacts.

Sales vs Marketing

Always remember that marketing is the 'brain' and sales is the 'hand'.

Digital focus

In China, 市场营销 almost always implies a digital component nowadays.

암기하기

어원

Compound of 'Market' (市场) and 'Marketing/Sales' (营销). The term gained prominence in the late 20th century as China opened its economy.

문화적 맥락

Marketing peaks during 'Double 11' (Singles' Day) and Chinese New Year.

Alibaba, Tencent, and ByteDance are the giants of the marketing world.

KOLs (Key Opinion Leaders) are more influential in China than in many Western markets.

실생활에서 연습하기

실제 사용 상황

대화 시작하기

"你觉得这个品牌的市场营销做得怎么样？"

"你是学市场营销专业的吗？"

"现在的市场营销越来越依赖大数据了。"

"你们公司的市场营销部门大吗？"

"你对数字市场营销有什么看法？"

일기 주제

描述一次你觉得非常成功的市场营销活动。

如果你是一家公司的市场营销经理，你会如何推广一个新产品？

讨论社交媒体对现代市场营销的影响。

你认为市场营销中最重要的因素是什么？

比较一下你国家和中国的市场营销差异。

자주 묻는 질문

10 질문

市场营销 is the full, formal term. 营销 is the shortened version often used in professional jargon or compound terms. They are mostly interchangeable.

Yes, it is one of the most popular business majors in Chinese universities.

It is usually called 数字营销 (shùzì yíngxiāo) or 数字市场营销.

No, it is a noun. You should say '做市场营销' or '进行市场营销'.

They manage marketing strategies, budgets, and teams to promote a brand or product.

No, Branding is 品牌建设 or 品牌化, which is a subset of 市场营销.

It's used to describe user acquisition, growth hacking, and brand positioning.

产品 (Product), 价格 (Price), 渠道 (Place), 促销 (Promotion).

It requires a mix of creative and analytical skills, so it can be challenging but rewarding.

Yes, 社交媒体营销 is a huge part of modern 市场营销 in China.

셀프 테스트 180 질문

/ 180 correct

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