In 15 Seconds
- Expand on a point you just made.
- Add more detail, evidence, or complexity.
- Common in academic and professional settings.
- Avoid in very casual chats or texts.
Meaning
This phrase is your go-to when you want to take something you've just said and really dig into it. It's like saying, 'Okay, I've planted the seed, now let's see how big we can grow this tree.' It signals that you're not just stopping at the surface level, but you're ready to explore the deeper implications, add more evidence, or connect it to other concepts. It carries a vibe of intellectual curiosity and a desire for thoroughness.
Key Examples
3 of 11Job interview
You mentioned the company's recent expansion into Asia. Developing this idea further, could you tell me more about the specific challenges you anticipate?
You mentioned the company's recent expansion into Asia. Developing this idea further, could you tell me more about the specific challenges you anticipate?
Academic presentation
The initial data suggests a correlation between X and Y. Developing this idea further, we hypothesize that Z is the mediating factor.
The initial data suggests a correlation between X and Y. Developing this idea further, we hypothesize that Z is the mediating factor.
Writing an essay
The character's motivations are complex. Developing this idea further, let's examine the childhood trauma mentioned in chapter two.
The character's motivations are complex. Developing this idea further, let's examine the childhood trauma mentioned in chapter two.
Cultural Background
In Western universities, 'developing an idea' is a core requirement of critical thinking. Students are graded on their ability to move beyond simple facts into deep analysis. The phrase is often used in 'pitch decks' to show how a simple app can eventually become a 'platform' or an 'ecosystem'. It signals scalability. Debaters use this phrase to 'extend' an argument made by a previous speaker, showing they are adding unique value to the discussion. While traditional Japanese communication is more indirect, in international business (Kyosei), this phrase is used to align with global partners.
The 'So What?' Test
Before using this phrase, ask yourself 'So what?'. If your next sentence answers that question, the phrase is perfect.
Don't Repeat Yourself
If you use this phrase and then just say the same thing again, you will sound like you are trying to hide a lack of ideas with fancy words.
In 15 Seconds
- Expand on a point you just made.
- Add more detail, evidence, or complexity.
- Common in academic and professional settings.
- Avoid in very casual chats or texts.
What It Means
This phrase is your signal to go deeper. You've just presented a thought, a piece of data, or a concept. Now, you're indicating you'll expand on it. Think of it as adding more layers to an already interesting story. It shows you're not satisfied with just a brief mention. You want to explore its nuances and implications. It's a way to show you've thought about it. You're ready to share more insights.
How To Use It
Use it right after you've introduced a point. You can say, 'The data shows a slight increase. Developing this idea further, we see that this correlates with the new marketing campaign.' Or in a casual chat, 'Yeah, I think we should go to Italy. Developing this idea further, we could rent a villa in Tuscany for a week!' It's versatile. It bridges your initial statement to your elaboration. It keeps the flow smooth. You can use it to introduce supporting evidence. Or you can use it to explore potential consequences. It's also great for adding context.
Formality & Register
This phrase leans towards the formal side. It's common in academic writing and business presentations. You'd definitely hear it in a university lecture or a board meeting. It sounds considered and thoughtful. While you *could* use it casually, it might sound a bit stiff. Imagine saying it to your best friend about pizza toppings – a bit much, right? For casual chats, simpler phrases often work better. But in professional or academic settings, it's a solid choice. It elevates your discussion. It shows you're serious about the topic. It's like wearing a blazer to a casual Friday – maybe a bit dressed up, but it works!
Real-Life Examples
- In a business meeting: 'Our Q3 profits are up 5%. Developing this idea further, this growth is primarily driven by our new product line.'
- In an essay: 'The novel explores themes of isolation. Developing this idea further, the author uses symbolism in the recurring motif of the locked door.'
- In a podcast: 'The guest mentioned a fascinating historical event. Developing this idea further, let's dive into the socio-political climate of that era.'
- In a tech review: 'The battery life is decent. Developing this idea further, let's test it under heavy usage conditions.'
- In a casual debate: 'I think pineapple belongs on pizza. Developing this idea further, the sweetness balances the saltiness perfectly!' (Okay, maybe a bit formal for pizza, but you get the idea!)
When To Use It
Use it when you want to elaborate on a specific point you just made. It's perfect for adding depth to your arguments. Use it when you want to provide more evidence or examples. It's great for showing the implications of something. When you need to transition from a statement to a detailed explanation, this is your phrase. It signals a shift in focus. You're moving from 'what' to 'why' or 'how'. It's also useful when you want to impress your audience. You want to show you've done your homework. It signals a deeper level of analysis. Think of it as your intellectual toolkit.
When NOT To Use It
Avoid it in very casual conversations with close friends. It can sound overly formal or even pretentious. If you're texting about weekend plans, 'Let's add more details later' is better. Don't use it if you don't actually have more to say. It sets an expectation you can't meet. It's like promising a sequel that never gets made. Also, avoid it if the point is already fully explained. You don't want to belabor the obvious. If you're just stating a simple fact, like 'The sky is blue,' there's no need to develop that idea further. It would be bizarre! Stick to simpler phrasing for quick, straightforward points.
Common Mistakes
Many learners overuse this phrase. They might say it when they have nothing substantial to add. Another mistake is using it in the wrong context. It sounds odd in a quick text message. Or it can sound overly academic in a casual chat. Sometimes, people use it as a filler word. They haven't thought about what comes next. This phrase requires a follow-up. It needs substance. It's not just a verbal tic. Think of it as a promise to deliver more information. Don't make that promise lightly!
Common Variations
- Taking this further
- Expanding on this
- To elaborate
- Digging deeper into this
- More on this topic...
- Further to this...
These variations offer slightly different flavors. 'Taking this further' is quite similar and slightly less formal. 'Expanding on this' is also very close. 'To elaborate' is a direct synonym, often used in formal speech. 'Digging deeper' has a more investigative feel. 'More on this topic...' is a good transitional phrase. 'Further to this...' is quite formal and often used in writing.
Real Conversations
Speaker 1: So, the latest sales figures are looking good.
Speaker 2: That's great news! Developing this idea further, are we seeing a trend across all regions?
Speaker 1: I finished the first draft of the report.
Speaker 2: Nice! Developing this idea further, did you include the section on market projections?
Speaker 1: I'm thinking of learning French.
Speaker 2: Cool! Developing this idea further, have you considered immersion programs?
Quick FAQ
- What's the main point?
It means to add more detail or explanation.
- Is it formal?
Yes, it's generally quite formal.
- When should I use it?
When you want to elaborate on a point you just made.
- Can I use it in texts?
It's usually too formal for texts.
- What's a simpler way?
'Let's add more' or 'What about...?'
Usage Notes
This phrase is predominantly formal, fitting best in academic essays, business presentations, and professional discussions. Avoid using it in casual chats or text messages, where it can sound overly stiff or pretentious. Ensure you have specific points to add after using it, as it sets an expectation for elaboration.
The 'So What?' Test
Before using this phrase, ask yourself 'So what?'. If your next sentence answers that question, the phrase is perfect.
Don't Repeat Yourself
If you use this phrase and then just say the same thing again, you will sound like you are trying to hide a lack of ideas with fancy words.
Use in Writing
This is an excellent way to start the second or third sentence of a paragraph to ensure 'cohesion'—a key metric in IELTS and TOEFL exams.
Examples
11You mentioned the company's recent expansion into Asia. Developing this idea further, could you tell me more about the specific challenges you anticipate?
You mentioned the company's recent expansion into Asia. Developing this idea further, could you tell me more about the specific challenges you anticipate?
Used to ask for more detailed information after a statement is made.
The initial data suggests a correlation between X and Y. Developing this idea further, we hypothesize that Z is the mediating factor.
The initial data suggests a correlation between X and Y. Developing this idea further, we hypothesize that Z is the mediating factor.
Signals a move from observation to hypothesis or deeper analysis.
The character's motivations are complex. Developing this idea further, let's examine the childhood trauma mentioned in chapter two.
The character's motivations are complex. Developing this idea further, let's examine the childhood trauma mentioned in chapter two.
Used to transition to a more detailed analysis of a specific aspect.
I loved the ending! Developing this idea further, I think the director left it open on purpose.
I loved the ending! Developing this idea further, I think the director left it open on purpose.
Slightly formal for texting, but used here to show thoughtful analysis of the plot.
This recipe was a game-changer! Developing this idea further, the secret is the slow-roasting technique. #foodie #cooking
This recipe was a game-changer! Developing this idea further, the secret is the slow-roasting technique. #foodie #cooking
Used to add a bit more 'meat' to a social media post's initial hook.
Your proposal has a strong foundation. Developing this idea further, I suggest we incorporate a risk assessment section.
Your proposal has a strong foundation. Developing this idea further, I suggest we incorporate a risk assessment section.
Used to transition from general praise to a specific, actionable suggestion.
✗ Hey, I saw that new Marvel trailer. Developing this idea further, what did you think of the special effects? → ✓ Hey, I saw that new Marvel trailer. What did you think of the special effects?
✗ Hey, I saw that new Marvel trailer. Developing this idea further, what did you think of the special effects? → ✓ Hey, I saw that new Marvel trailer. What did you think of the special effects?
The phrase is too formal for a casual chat about a movie trailer.
✗ The project is on schedule. Developing this idea further... uh... yeah, it's going well. → ✓ The project is on schedule. It's going really well!
✗ The project is on schedule. Developing this idea further... uh... yeah, it's going well. → ✓ The project is on schedule. It's going really well!
Sets an expectation for more detail that isn't met, making the phrase awkward.
My cat just stared at a wall for five minutes. Developing this idea further, perhaps he's contemplating the existential nature of plaster.
My cat just stared at a wall for five minutes. Developing this idea further, perhaps he's contemplating the existential nature of plaster.
Humorous application, applying formal language to a mundane, silly event.
That memory still makes me sad. Developing this idea further, I realize now how much I took that time for granted.
That memory still makes me sad. Developing this idea further, I realize now how much I took that time for granted.
Used to transition from an emotional statement to a deeper personal realization.
The author's use of foreshadowing is brilliant. Developing this idea further, consider the significance of the raven appearing in the first chapter.
The author's use of foreshadowing is brilliant. Developing this idea further, consider the significance of the raven appearing in the first chapter.
Encourages further analysis and discussion within a community.
Test Yourself
Complete the sentence with the correct form of the phrase.
________ this idea ________, we can see that the budget is actually sufficient.
We need the present participle 'Developing' to start the phrase and 'further' for conceptual distance.
Which sentence uses the phrase in the most appropriate register?
Select the best option:
This phrase is best suited for formal/academic contexts like research analysis.
Match the starting sentence with its logical 'further development'.
1. Remote work increases flexibility. 2. The movie has a dark tone. 3. The battery life is too short.
Each 'further development' provides a specific detail or consequence related to the initial statement.
Fill in the missing transition in this professional dialogue.
Manager: 'The new software is faster.' Employee: '________, it also reduces our server costs by 20%.'
'Developing this idea further' is the most professional and idiomatic choice here.
🎉 Score: /4
Visual Learning Aids
Practice Bank
4 exercises________ this idea ________, we can see that the budget is actually sufficient.
We need the present participle 'Developing' to start the phrase and 'further' for conceptual distance.
Select the best option:
This phrase is best suited for formal/academic contexts like research analysis.
1. Remote work increases flexibility. 2. The movie has a dark tone. 3. The battery life is too short.
Each 'further development' provides a specific detail or consequence related to the initial statement.
Manager: 'The new software is faster.' Employee: '________, it also reduces our server costs by 20%.'
'Developing this idea further' is the most professional and idiomatic choice here.
🎉 Score: /4
Video Tutorials
Find video tutorials on YouTube for this phrase.
Frequently Asked Questions
10 questionsIt is always 'further' for ideas. 'Farther' is only for physical distance.
Yes, but it sounds less formal and less 'C1' than 'further'.
It is used equally in both. It is a standard part of Global English.
No, because you haven't introduced an 'idea' yet. Use it in the middle of a paragraph.
Yes, it makes you sound professional, organized, and thoughtful.
There isn't a direct opposite, but 'To summarize' or 'In short' signals that you are shrinking an idea rather than growing it.
Not necessarily. It just means 'more detailed' or 'more advanced'.
Only if you are being funny or very serious. It's usually too formal for texting.
Try to use it only once or twice. Otherwise, it becomes a 'crutch' and sounds repetitive.
Yes, 'point' and 'idea' are interchangeable in this context.
Related Phrases
Building on this
similarAdding new information to a solid base.
To elaborate
synonymTo provide more detail.
Taking it a step further
builds onDoing something more extreme or advanced.
In other words
contrastSimplifying or restating.