B1 noun Neutro #16 mais comum 1 min de leitura

gurus

/ˈɡʊruːz/

Gurus are authoritative figures recognized for their profound knowledge and guidance, whether in spiritual matters or specialized professional fields.

Palavra em 30 segundos

  • Highly respected and influential expert or leader in a field.
  • Originally a spiritual teacher, now broadly applied to secular domains.
  • Implies deep knowledge, wisdom, and often a following of admirers.

Overview

The word 'gurus' is the plural form of 'guru,' which originated from Sanskrit, meaning 'teacher, spiritual guide, or venerable person.' In its traditional sense, a guru is a spiritual master who imparts knowledge and wisdom to disciples. Over time, its meaning has broadened significantly in English to describe any highly knowledgeable and influential expert in a specific domain, such as technology, finance, marketing, or fitness. When someone is referred to as a guru, it implies that they possess deep, authoritative knowledge and are considered a leading figure or a trusted source of advice in their area.

The term 'gurus' is commonly used to refer to a group of experts or leaders. It often appears in phrases like 'the tech gurus,' 'marketing gurus,' or 'financial gurus,' indicating individuals who are at the forefront of their respective fields. It can be used both descriptively to acknowledge their expertise and sometimes aspirational, as in 'learning from the gurus.' While generally positive, it can occasionally be used with a slight hint of skepticism or irony, especially if the 'guru's' claims are perceived as exaggerated or unfounded.

You'll frequently encounter 'gurus' in discussions about cutting-edge technology, investment strategies, digital marketing trends, personal development, and various specialized industries. For example, 'The conference featured several AI gurus discussing the future of machine learning.' It's also still used in its original spiritual context, referring to spiritual teachers or leaders, particularly in Eastern philosophies and religions. In popular culture, 'self-help gurus' are common figures offering advice on life improvement.

While 'gurus' shares similarities with words like 'expert,' 'master,' 'mentor,' and 'specialist,' it carries a slightly different nuance. An 'expert' is someone with extensive knowledge, but a 'guru' often implies a deeper level of wisdom, influence, and perhaps even a following. A 'master' suggests high skill and knowledge, while a 'guru' adds the dimension of teaching and guiding. A 'mentor' provides guidance, but a 'guru' typically holds a more authoritative and revered position due to their profound insights and thought leadership. 'Specialist' refers to focused knowledge, whereas 'guru' suggests a more holistic and influential understanding within that specialization.

Exemplos

1

The tech gurus at the startup convention discussed the future of artificial intelligence.

everyday

The leading experts in technology at the startup convention discussed the future of artificial intelligence.

2

Ancient texts often describe spiritual gurus imparting profound wisdom to their disciples.

formal

Ancient texts often describe spiritual teachers imparting profound wisdom to their followers.

3

He's one of those fitness gurus who always has a new workout routine for his followers.

informal

He's one of those fitness experts who always has a new workout routine for his followers.

4

The economic gurus debated the efficacy of fiscal stimulus in mitigating the recession.

academic

The leading economic experts debated the effectiveness of government spending in reducing the economic downturn.

Colocações comuns

tech gurus technology experts
marketing gurus marketing experts
financial gurus finance experts

Frases Comuns

tech gurus

leading technology experts

marketing gurus

top marketing specialists

spiritual gurus

religious teachers

Frequentemente confundido com

gurus vs expert

An expert is someone with extensive knowledge or ability in a particular area. A guru is typically an expert, but the term 'guru' implies a higher level of wisdom, influence, and often a role as a teacher or leader, beyond just knowing a lot.

gurus vs mentor

A mentor is an experienced and trusted advisor who guides and supports a less experienced person. While a guru can act as a mentor, a guru's role often encompasses broader teaching and philosophical guidance, sometimes to a larger audience, rather than just one-on-one professional development.

Padrões gramaticais

The [adjective] gurus He is one of the gurus in [field] Consult the gurus of [topic]

How to Use It

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Notas de uso

The word 'gurus' generally carries a positive or neutral connotation, indicating deep respect for knowledge and influence. It can be used in both formal and informal contexts, depending on the field and the speaker's intent. While it has spiritual origins, its secular usage is now very common, describing thought leaders in various industries. Be mindful that in some contexts, it might be used ironically to suggest someone is overhyped.


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Erros comuns

A common mistake is using 'gurus' for someone who only has superficial knowledge or is merely popular, rather than genuinely profound. Another error is to overuse the term, diminishing its special impact. Ensure the person truly commands respect and deep understanding in their field before applying the label.

Tips

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Use for True Expertise

Reserve 'gurus' for individuals or groups who genuinely possess profound knowledge and influence in their field. Avoid using it for those with superficial understanding.

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Beware of Overuse

While a strong word, overusing 'gurus' can dilute its impact. Employ it selectively to highlight truly exceptional experts, rather than just any knowledgeable person.

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Acknowledge Spiritual Roots

Remember the word's origins in Indian spirituality. Even in secular contexts, it often carries a subtle connotation of profound wisdom and mentorship, beyond mere technical skill.

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Origem da palavra

The word 'guru' comes from the Sanskrit word 'guru,' meaning 'teacher, spiritual guide, venerable, weighty.' It entered English in the 17th century, initially referring to Hindu spiritual teachers. Its modern, broader sense of an expert or leader in any field developed more prominently in the 20th century.

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Contexto cultural

In its original cultural context, particularly in Hinduism, Sikhism, and Buddhism, a guru is a highly revered spiritual teacher who plays a crucial role in the spiritual development of a disciple. This spiritual gravitas often subtly influences its secular usage, implying a profound, almost sacred, level of knowledge and guidance, even when applied to business or technology.

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Dica de memorização

Think of 'gurus' as 'Great Understanding, Respected, Unparalleled Sages.' Or remember it sounds like 'guide-roo,' emphasizing their role as guides.

Perguntas frequentes

4 perguntas

The word 'guru' originates from Sanskrit, an ancient Indo-Aryan language. It traditionally refers to a spiritual teacher or guide in Hinduism, Buddhism, and Sikhism, signifying someone who dispels darkness (ignorance) with light (knowledge).

Yes, absolutely. In modern English, 'guru' is widely used to describe an expert or leading figure in various secular fields such as technology, finance, marketing, or fitness. It signifies someone with deep knowledge and influence in their domain.

Generally, yes, it's positive and implies respect for their expertise. However, it can sometimes be used with a hint of irony or skepticism if the person's claims are perceived as exaggerated or if they lack genuine depth of knowledge.

The plural form of 'guru' is 'gurus.' While some might consider 'gurūs' (with a macron) as a more traditional plural reflecting its Sanskrit origin, 'gurus' is the standard and widely accepted plural in English.

Teste-se

fill blank

Choose the best word to complete the sentence.

The financial ___ predicted a major market shift next quarter.

✓ Correto! ✗ Quase. Resposta certa: gurus

'Gurus' fits best as it refers to highly knowledgeable experts in finance who would make such predictions.

multiple choice

Select the sentence where 'gurus' is used appropriately.

Which sentence correctly uses the word 'gurus'?

✓ Correto! ✗ Quase. Resposta certa: The conference featured several marketing gurus sharing their cutting-edge strategies.

This sentence correctly uses 'gurus' to describe leading experts in marketing. The other options either misuse the word for beginners, trivial matters, or are too informal/sarcastic for a general appropriate use.

sentence building

Create a sentence using 'gurus' in the context of personal development.

Use 'gurus' in a sentence about personal development.

✓ Correto! ✗ Quase. Resposta certa: The self-help gurus often emphasize mindfulness and meditation.

This sentence correctly uses 'gurus' to refer to influential experts in the field of self-help and personal growth, highlighting their common advice.

🎉 Pontuação: /3

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