Introducing the Google Play Games Level Up program

Hi everyone. My name is Bisi, and I'm a Business Development Manager here at Google Play.

Today, players have to jump between different platforms to discover, play and socialize.

We want to connect these journeys to help you increase reach and engagement while creating the best experience for players.

That's why we're introducing Google Play Games Level Up, a new developer program to level up the player experience by leveling up the tools and promotional opportunities you get from Play.

Games that offer a great experience by meeting the user experience guidelines can access powerful tools and more services in the storefront, like our new You tab.

The program is open to all game titles and will serve as an all-in-one growth toolkit with more benefits added each year.

The Level Up program offers a suite of benefits for games that meet the user experience guidelines.

You can re-engage your players on You tab, get enhanced discovery opportunities through editorial services, and get more advanced insights reports in Play Console.

Let's dive deeper into these benefits. You tab is a dedicated place where players can view the latest content and offers from games they've recently played.