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A2 noun 7 دقیقه مطالعه

发布会

fabuhui

تمرین کن مثال‌ها نکات و راهنمایی‌ها 发布会 در ۳۰ ثانیه

توضیح 发布会 in your Level:

At the A1 level, you should recognize '发布会' (fābùhuì) as a word related to big events you see on TV or the internet. You don't need to know how to organize one yet, but you should know that it's a 'meeting' (会) where something is 'sent out' (发). Think of it as a 'big announcement meeting.' You might see it in simple sentences like 'I see a launch event' (我看发布会). Focus on the '会' part, which you already know from words like '开会' (to have a meeting). At this stage, just associate the word with pictures of people standing on stages with big screens behind them, especially for companies like Apple or Samsung.

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At the A2 level, you can begin to use '发布会' in basic sentences. You should know that it is a noun and often goes with the verb '参加' (cānjiā, to attend). You might say, 'I want to go to the product launch' (我想去产品发布会). You should also be able to distinguish between a '新闻发布会' (press conference) and a '新品发布会' (new product launch). At this level, you are learning to describe your interests, so you might tell a friend, 'I watched the phone launch event yesterday' (我昨天看了手机发布会). You should also recognize the measure word '场' (chǎng), as in '一场发布会'.

At the B1 level, you should be comfortable using '发布会' in professional and social contexts. You can describe the purpose of the event using more complex grammar. For example, 'They held a press conference to explain the new policy' (他们举办了新闻发布会来解释新政策). You should understand related verbs like '举办' (jǔbàn, to host) and '召开' (zhàokāi, to convene). You can also use the word to talk about your work responsibilities, such as 'I need to prepare for next month's launch event' (我需要为下个月的发布会做准备). You start to notice the difference between this and similar words like '会议' or '展览'.

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At the B2 level, you can discuss the effectiveness and impact of a '发布会'. You might analyze how a company's '发布会' influenced its stock price or brand image. You should be able to use the word in more formal writing, such as a business report or a news summary. You will encounter terms like '发布会现场' (the site of the launch) and '发布会流程' (the agenda of the launch). You can use the word to express opinions: 'I think the atmosphere of this launch event was very creative' (我认为这次发布会的氛围非常有创意). You are also expected to understand the word when it appears in fast-paced news broadcasts or specialized tech podcasts.

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At the C1 level, you understand the strategic nuances of a '发布会'. You can discuss the PR strategies (公关策略) involved in organizing such an event. You recognize that a '发布会' is not just about sharing information but about 'narrative control' and 'market positioning.' You can use the word in idiomatic or sophisticated structures, such as '这场发布会无疑是该品牌转型的里程碑' (This launch event is undoubtedly a milestone in the brand's transformation). You can follow complex Q&A sessions at press conferences where speakers use indirect language or diplomatic 'hedging.' You also understand the cultural significance of 'launch event culture' in the Chinese tech industry.

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At the C2 level, you have a near-native grasp of '发布会' and its socio-political implications. You can critique the rhetorical styles used by spokespeople at '新闻发布会'. You understand the historical evolution of the term and how it reflects China's opening up and the professionalization of its media and corporate sectors. You can engage in high-level debates about the ethics of 'hype' surrounding '新品发布会'. Whether you are reading a white paper, a legal transcript from a government briefing, or a satirical essay about corporate culture, you understand every layer of meaning associated with the word, including its use in irony or metaphor.

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تمرین کن مثال‌ها نکات و راهنمایی‌ها

发布会 در ۳۰ ثانیه

A formal event for making public announcements, typically to the media.
Commonly used for product launches (e.g., Apple events) and press conferences.
Functions as a noun; often paired with verbs like '举办' (hold) or '参加' (attend).
Essential for understanding business, tech, and political news in Chinese.

The term 发布会 (fābùhuì) is a compound noun in Chinese that translates most directly to "press conference" or "launch event." It is an essential term in modern Chinese society, bridging the worlds of media, technology, politics, and fashion. To understand its usage, one must look at its constituent parts: 发 (fā) meaning to send out or issue, 布 (bù) meaning to declare or spread, and 会 (huì) meaning a meeting or gathering. Together, they describe a formal assembly organized specifically to disseminate information or introduce something new to the public.

Corporate Context: In the tech world, this word is synonymous with excitement. Think of the 'Apple Event' style gatherings. When Huawei or Xiaomi announces a new smartphone, it is called a 新品发布会 (xīnpǐn fābùhuì). These are high-energy events with keynote speakers and elaborate visual presentations.
Government Context: Governmental bodies use 新闻发布会 (xīnwén fābùhuì) to inform the public about new policies, health updates, or diplomatic stances. These are more formal, featuring a spokesperson at a podium answering questions from journalists.
Cultural Context: In the entertainment industry, movies and TV shows have 定档发布会 (dìngdàng fābùhuì) to announce release dates, or 首映发布会 (shǒuyìng fābùhuì) for premieres, where actors interact with fans and media.

这家公司明天将举办一场盛大的产品发布会。 (This company will hold a grand product launch event tomorrow.)

The word is versatile because it covers both the act of 'releasing' information and the 'meeting' itself. Whether it's a small briefing for a local charity or a global broadcast for a multinational corporation, 发布会 remains the standard term. It carries a sense of authority and officiality. You wouldn't use it for a casual meeting or a private discussion; it implies an audience, usually the media or the general public.

市长在新闻发布会上回答了记者的问题。 (The mayor answered reporters' questions at the press conference.)

Usage of this word has exploded with the rise of the digital economy. Every week in cities like Shenzhen or Hangzhou, hundreds of 发布会 take place for everything from new apps to electric vehicles. Understanding this word is key to following Chinese business news and social media trends, where live-streamed 发布会 often go viral with millions of viewers.

Using 发布会 correctly requires understanding its role as a noun and the verbs that typically accompany it. Because it describes an event, the most common verbs used with it are 举办 (jǔbàn - to hold/host), 参加 (cānjiā - to attend), and 召开 (zhàokāi - to convene).

Hosting an Event: When a company or organization is the organizer, use 举办 or 召开.
Example: 政府召开了新闻发布会。 (The government convened a press conference.)
Attending an Event: For journalists, fans, or employees attending the event, use 参加.
Example: 我被邀请参加新书发布会。 (I was invited to attend the new book launch.)
Describing the Content: You can specify the type of launch by placing the subject before 发布会. Common types include 产品 (product), 新闻 (news), 时装 (fashion), and 战略 (strategy).

这次发布会非常成功，吸引了数千名观众。 (This launch event was very successful, attracting thousands of viewers.)

In more complex sentences, 发布会 can act as the subject or the object. For example, 'The press conference revealed many secrets' would be 发布会揭露了许多秘密. Or, 'We are preparing for the press conference' would be 我们正在为发布会做准备. It is often preceded by measure words like 场 (chǎng) or 次 (cì).

他在发布会现场迟到了。 (He was late to the launch event site.)

When discussing the results of the event, you might say 发布会的效果很好 (The effect/impact of the launch event was good). This structure is common in business reports and marketing evaluations. By mastering these patterns, you can discuss professional events with the same fluency as a native speaker.

In contemporary China, 发布会 is everywhere. If you turn on the news, browse social media like Weibo, or walk through a high-end shopping mall, you are likely to encounter this word. Its presence spans several distinct domains of Chinese life.

Evening News (Xinwen Lianbo): The Ministry of Foreign Affairs holds a 新闻发布会 almost every weekday. You will hear the news anchor say, "外交部发言人在今天的例行记者会/发布会上表示..." (The spokesperson of the Ministry of Foreign Affairs stated at today's regular press conference...).
Tech Blogs and Social Media: Tech influencers (KOLs) spend their lives talking about upcoming 新品发布会. On platforms like Bilibili, you'll see titles like "小米发布会全程回顾" (Full recap of the Xiaomi launch event).
Entertainment News: When a new drama is about to air, the cast will attend a 开播发布会 (broadcast launch event). Fans wait outside these events to catch a glimpse of their idols.

你看了昨晚的手机发布会吗？ (Did you watch last night's phone launch event?)

The word also appears in professional work environments. If you work for a large company in China, you might be tasked with 'organizing the launch' (筹办发布会) or 'writing the press release for the launch' (写发布会的新闻稿). It is a word that signifies the transition from internal development to public exposure.

这次发布会的地点定在上海中心。 (The location for this launch event is set at the Shanghai Tower.)

In summary, whether you are interested in politics, technology, or celebrity gossip, 发布会 is a high-frequency word that acts as a gateway to understanding how information is officially shared in the Chinese-speaking world.

While 发布会 is relatively straightforward, learners often make specific errors regarding its grammatical function, its distinction from similar words, and its appropriate measure words.

Mistake 1: Using it as a Verb: A common error is saying "我要发布会我的新书" (I want to launch event my new book). Remember, 发布会 is a noun. To say 'to launch/release,' use the verb 发布.
Correct: 我要为我的新书举办发布会。 (I want to hold a launch event for my new book.)
Mistake 2: Confusing with 'Meeting' (会议): While both involve people gathering, a 会议 (huìyì) is usually for internal discussion, whereas a 发布会 is for external announcement. Using 会议 for a product launch sounds overly bureaucratic and dry.
Mistake 3: Wrong Measure Words: Learners often use 个 (gè) because it's the 'universal' measure word. While understandable, it sounds amateur. Use 场 (chǎng) for events or performances.
Better: 那场发布会。 (That launch event.)

错误：我们下周要发布会新产品。
正确：我们下周要为新产品举办发布会。

Another nuance is the difference between 发布会 and 记者会 (jìzhěhuì). While often interchangeable, 记者会 strictly refers to a gathering for 'journalists' (jìzhě), whereas 发布会 can be a massive public spectacle for fans and customers as well. If there are no journalists, it's definitely not a 记者会, but it can still be a 发布会.

To truly master the vocabulary of events and announcements, it is helpful to compare 发布会 with its close synonyms and related terms. Each has a slightly different shade of meaning or level of formality.

记者会 (jìzhěhuì): Meaning: Press conference.
Comparison: More specific than 发布会. It emphasizes the presence of the press. If a celebrity is just meeting fans to show off a new look, it's a 见面会 (jiànmiànhuì), not a 记者会.
宣讲会 (xuānjiǎnghuì): Meaning: Presentation / Briefing session.
Comparison: Usually used in recruitment (e.g., a university recruitment talk) or explaining a new policy in detail. It is more educational/informative and less about 'unveiling' something new.
推介会 (tuījièhuì): Meaning: Promotion / Matchmaking fair.
Comparison: Often used in business to promote a region's investment opportunities or a new line of products to distributors. The focus is on 'promotion' (tuījiè).
展示会 (zhǎnshìhuì): Meaning: Exhibition / Display.
Comparison: Focuses on showing the physical product or art. A 发布会 might include a 展示 section, but the 发布会 itself is the formal announcement event.

虽然这只是个内部研讨会，但其重要性不亚于一场发布会。 (Although this is just an internal seminar, its importance is no less than a launch event.)

Choosing the right word depends on your audience and your goal. If you want to sound professional in a media context, 新闻发布会 is your best bet. If you are a student looking for a job, you will be attending many 宣讲会. If you are a tech fan, you are waiting for the next 新品发布会.

چقدر رسمی است؟

نکته جالب

Before '发布会' became common, the Chinese government used '通报会' (briefing) or '记者招待会' (press reception). '发布会' sounds more modern and proactive.

راهنمای تلفظ

UK /fɑː bùː hweɪ/

US /fɑː bùː hweɪ/

Even stress on each syllable, but the falling tones on the last two syllables make them sound slightly more emphatic.

هم‌قافیه با

对 (duì) 贵 (guì) 会 (huì) 睡 (shuì) 退 (tuì) 味 (wèi) 位 (wèi) 费 (fèi)

خطاهای رایج

Pronouncing 'fā' as 'fă' (third tone).
Pronouncing 'huì' as 'huí' (rising tone).
Missing the 'h' in 'huì' and saying 'wèi'.
Confusing 'bù' with 'pù'.
Mixing up the tones, making it sound like 'release back' (fābùhuí).

سطح دشواری

خواندن 2/5

Easy to recognize due to the common '会' character.

نوشتن 3/5

Writing '发布' requires remembering the strokes for '布'.

صحبت کردن 2/5

Pronunciation is clear, but tones must be precise.

گوش دادن 2/5

Very common in news, making it easy to pick out.

بعداً چه یاد بگیریم؟

پیش‌نیازها

发布会新闻产品

بعداً یاد بگیرید

举办召开发言人记者现场

پیشرفته

公关舆论媒体枢纽通稿问答环节

گرامر لازم

Measure Word '场'

一场发布会 (One launch event)

Measure Word '次'

参加过三次发布会 (Have attended three launch events)

Preposition '在...上'

在发布会上发言 (Speak at the launch event)

Verb '举办' vs '举行'

举办发布会 (To organize/hold the event); 举行发布会 (The event takes place)

Noun compounding

产品 + 发布会 = 产品发布会 (Product launch)

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مثال‌ها بر اساس سطح

这是发布会。

This is a launch event.

Simple A is B structure.

我看发布会。

I watch the launch event.

Subject-Verb-Object.

发布会很大。

The launch event is very big.

Noun + Adjective.

什么时候发布会？

When is the launch event?

Interrogative sentence using '什么时候'.

这是手机发布会。

This is a phone launch event.

Noun acting as an adjective for another noun.

发布会在北京。

The launch event is in Beijing.

Using '在' to indicate location.

我不去发布会。

I am not going to the launch event.

Negative sentence with '不'.

发布会有很多人。

There are many people at the launch event.

Using '有' to indicate existence/presence.

他明天要参加发布会。

He is going to attend a launch event tomorrow.

Using '要' for future intention.

这场发布会很精彩。

This launch event is very exciting.

Using the measure word '场'.

你知道发布会的时间吗？

Do you know the time of the launch event?

Possessive '的' connecting two nouns.

他们在看新闻发布会。

They are watching the press conference.

Continuous action with '在'.

发布会上有新产品。

There are new products at the launch event.

Locative phrase '发布会上'.

我想去北京参加发布会。

I want to go to Beijing to attend the launch event.

Serial verb construction: go + attend.

发布会下午两点开始。

The launch event starts at 2 PM.

Time expression before the verb.

这家公司常办发布会。

This company often holds launch events.

Adverb '常' (often) before the verb.

公司决定下个月举办产品发布会。

The company decided to hold a product launch next month.

Verb '举办' is formal for 'to hold'.

发布会吸引了许多记者的关注。

The press conference attracted the attention of many reporters.

Resultative structure: attract + attention.

他在发布会上介绍了公司的新技术。

He introduced the company's new technology at the launch event.

Prepositional phrase '在...上' for location.

如果你有时间，就来参加发布会吧。

If you have time, come and attend the launch event.

Conditional '如果...就...'.

这场发布会比上次办得更好。

This launch event was held better than the last one.

Comparison using '比' and complement of degree '得'.

为了这次发布会，我们准备了很久。

We prepared for a long time for this launch event.

Using '为了' to indicate purpose.

发布会的门票已经卖完了。

The tickets for the launch event are already sold out.

Resultative complement '卖完'.

你在发布会上见到那个明星了吗？

Did you see that celebrity at the launch event?

Question with '了' for completed action.

由于天气原因，发布会被迫推迟了。

Due to weather reasons, the launch event was forced to be postponed.

Passive voice with '被' and cause with '由于'.

这场新闻发布会澄清了之前的谣言。

This press conference clarified previous rumors.

Abstract object '谣言' (rumors).

发布会的成功举办提升了品牌的知名度。

The successful holding of the launch event improved the brand's visibility.

Nominalization of the verb phrase '成功举办'.

记者们在发布会现场积极提问。

Reporters asked questions actively at the launch event site.

Adverbial '积极' before the verb.

虽然发布会很短，但内容非常丰富。

Although the launch event was short, the content was very rich.

Concession '虽然...但...'.

我们正在讨论发布会的具体流程。

We are currently discussing the specific agenda of the launch event.

Continuous aspect '正在'.

发布会结束后，大家留下来交流。

After the launch event ended, everyone stayed to exchange ideas.

Time clause ending with '结束后'.

他被委任为这次发布会的主持人。

He was appointed as the host of this launch event.

Passive '被' + '委任为' (appointed as).

这场发布会标志着公司正式进入国际市场。

This launch event marks the company's official entry into the international market.

Verb '标志着' (to symbolize/mark).

发布会上的每一个细节都经过了精心设计。

Every detail of the launch event has undergone meticulous design.

Structure '经过了...' (undergone).

该公司的发布会向来以创意和惊喜著称。

That company's launch events have always been known for creativity and surprises.

Phrase '以...著称' (known for...).

他在发布会上对媒体的质疑进行了有力的反驳。

At the press conference, he made a strong rebuttal to the media's questioning.

Formal structure '对...进行...反驳'.

发布会的现场直播吸引了全球数百万观众。

The live broadcast of the launch event attracted millions of viewers worldwide.

Compound noun '现场直播' (live broadcast).

这场发布会巧妙地缓解了公司的公关危机。

This launch event cleverly alleviated the company's PR crisis.

Adverb '巧妙地' (cleverly).

发布会的布置风格简约而不失大气。

The layout style of the launch event is simple yet elegant.

Idiomatic expression '简约而不失大气'.

有关发布会的传闻在社交媒体上不胫而走。

Rumors about the launch event spread like wildfire on social media.

Idiom '不胫而走' (spread rapidly).

发布会不仅是产品的展示，更是企业价值观的宣示。

The launch event is not just a product display, but a declaration of corporate values.

Correlative '不仅...更是...'.

通过这场发布会，我们得以窥见该行业未来的发展趋势。

Through this launch event, we are able to catch a glimpse of the industry's future development trends.

Formal verb '窥见' (to glimpse).

发布会的政治色彩引起了国际观察家的广泛关注。

The political undertones of the press conference have drawn wide attention from international observers.

Abstract term '政治色彩' (political overtones).

他那番在发布会上的言论被外界解读为某种妥协。

His remarks at the press conference were interpreted by outsiders as a form of compromise.

Passive '被...解读为'.

这场发布会的设计理念旨在打破传统媒体的边界。

The design concept of this launch event aims to break the boundaries of traditional media.

Verb '旨在' (to aim at).

发布会现场的紧凑节奏体现了团队极高的执行力。

The tight pace of the launch event site reflects the team's extremely high execution power.

Abstract noun '执行力' (execution power).

尽管发布会准备仓促，但其呈现效果却出人意料地好。

Despite the hasty preparation, the presentation effect of the launch event was unexpectedly good.

Adverb '出人意料地' (unexpectedly).

该发布会的叙事策略深受乔布斯式演讲的影响。

The narrative strategy of this launch event is deeply influenced by Jobs-style presentations.

Compound '叙事策略' (narrative strategy).

ترکیب‌های رایج

举办发布会

召开发布会

参加发布会

新闻发布会

新品发布会

发布会现场

发布会流程

时装发布会

线上发布会

发布会门票

عبارات رایج

例行发布会

— A routine/regular press conference.

这是外交部的例行发布会。

年度发布会

— An annual launch event.

公司正在筹备年度发布会。

全球发布会

— A global launch event.

该手机将举行全球发布会。

战略发布会

— A strategy launch event.

品牌升级战略发布会圆满结束。

紧急发布会

— An emergency press conference.

警方召开了紧急发布会。

首映发布会

— A movie premiere launch event.

电影首映发布会星光熠熠。

开播发布会

— A TV show broadcast launch event.

电视剧开播发布会在北京举行。

定档发布会

— An event to announce a release date.

电影定档发布会引人关注。

春季发布会

— A spring launch event.

苹果公司的春季发布会快到了。

媒体发布会

— A media launch event.

我们要邀请五十家媒体参加发布会。

اغلب اشتباه گرفته می‌شود با

发布会 vs 会议 (huìyì)

Generic term for any meeting; '发布会' is specifically for public announcements.

发布会 vs 展览 (zhǎnlǎn)

An exhibition where things are shown over time; a '发布会' is a specific event at a point in time.

发布会 vs 讲座 (jiǎngzuò)

A lecture; '发布会' is more about news or products than education.

اصطلاحات و عبارات

"大张旗鼓"

— On a grand scale; with a great fanfare. Often used to describe how a 发布会 is organized.

他们大张旗鼓地举办了发布会。

Neutral

"先声夺人"

— To gain the upper hand by striking first. Often a goal of a product launch.

这场发布会旨在先声夺人。

Neutral

"引人注目"

— To attract attention. A successful launch event must be this.

这场发布会非常引人注目。

Neutral

"万众瞩目"

— The focus of everyone's attention.

这是一场万众瞩目的发布会。

Literary

"层出不穷"

— To emerge in an endless stream. Used to describe the frequent launches in the tech industry.

现在的手机发布会层出不穷。

Neutral

"不胫而走"

— To spread rapidly without legs (of news/rumors).

发布会的消息不胫而走。

Neutral

"一鸣惊人"

— To amaze the world with a single brilliant feat.

他希望在发布会上一鸣惊人。

Neutral

"如火如荼"

— Like fire and weeds (intense and flourishing).

发布会的准备工作正进行得如火如荼。

Literary

"空前绝后"

— Unprecedented and never to be repeated.

这是一场空前绝后的发布会。

Exaggerated

"面目一新"

— To take on a completely new look.

发布会后的品牌形象面目一新。

Neutral

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发布会 vs 发布

It's the verb form.

发布 (v.) means to release; 发布会 (n.) is the event.

他发布了消息 (He released the news) vs 他参加了发布会 (He attended the launch).

发布会 vs 记者会

They are often used interchangeably.

记者会 is specifically for journalists; 发布会 is broader and can include fans/customers.

这是一场新品发布会，不仅仅是记者会。

发布会 vs 说明会

Both involve explaining something.

说明会 is for clarification/explanation; 发布会 is for a first-time unveiling/announcement.

项目说明会 (Project briefing) vs 品牌发布会 (Brand launch).

发布会 vs 招待会

Both are formal gatherings.

招待会 (reception) often includes food/drinks and is more social; 发布会 is presentation-focused.

国庆招待会 (National Day reception) vs 新闻发布会.

发布会 vs 宣讲会

Both are presentations.

宣讲会 is often used for recruitment or policy promotion; 发布会 is for news/products.

校园宣讲会 (Campus recruitment talk).

الگوهای جمله‌سازی

我想去[Type]发布会。

我想去产品发布会。

[Subject]举办了一场[Adjective]发布会。

公司举办了一场盛大的发布会。

在发布会上，[Subject][Action]。

在发布会上，经理介绍了新产品。

发布会的目的是[Purpose]。

发布会的目的是澄清事实。

由于[Reason]，发布会被[Action]了。

由于疫情，发布会被取消了。

[Event]标志着[Significance]。

这场发布会标志着新时代的开启。

[Subject]以[Feature]的发布会著称。

他以极简风格的发布会著称。

发布会折射出[Abstract Concept]。

发布会折射出企业深厚的文化底蕴。

خانواده کلمه

اسم‌ها

发布 (release)

会 (meeting)

会议 (conference)

发布者 (publisher)

فعل‌ها

发布 (to release/issue)

办会 (to organize meetings)

散会 (to dismiss a meeting)

صفت‌ها

发布的 (released)

会务的 (related to meeting affairs)

مرتبط

新闻 (news)

产品 (product)

记者 (journalist)

媒体 (media)

现场 (on-site)

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نحوه استفاده

frequency

Extremely high in business and news media.

اشتباهات رایج

Using '发布会' as a verb. → 使用'发布'作为动词。
You cannot say 'I will launch event the book.' You must say 'I will hold a launch event for the book.'
Wrong measure word '个'. → 使用'场'.
While '一个发布会' is understandable, '一场发布会' is much more natural.
Confusing '发布会' with '说明会'. → 根据目的选择词语。
Use '发布会' for new announcements and '说明会' for explaining existing things.
Mispronouncing 'huì' as 'huí'. → 注意第四声。
The rising tone 'huí' means 'to return,' which changes the meaning completely.
Forgetting the '新闻' in '新闻发布会'. → 在媒体语境下加上'新闻'。
Just saying '发布会' is fine, but '新闻发布会' is more precise for press conferences.

نکات

Verb-Noun Pair

Always pair '发布会' with '举办' (jǔbàn) for a natural, professional sound.

Tech Focus

If you follow Chinese tech, '新品发布会' is the most important term to know.

Measure Words

Use '场' (chǎng) for the event itself and '次' (cì) for the number of times you've attended.

News Cues

In news, listen for '发言人' (spokesperson) right before '发布会' is mentioned.

Tone Mastery

The 'huì' in '发布会' is a sharp falling tone. Don't let it drift upward.

Component Meaning

Remember '发' (send) + '布' (spread) + '会' (meeting) to never forget the meaning.

Business Etiquette

Arriving early to a '发布会现场' is considered professional in China.

Hashtags

On Weibo, look for #发布会# to see what is trending right now.

Expansion

Learn '新闻稿' (press release) as it is the document usually given out at a '发布会'.

Spokesperson

The person leading a '发布会' is often called the '发言人' (fāyánrén).

حفظ کنید

روش یادسپاری

Think of it as the 'FA-BU-HUI' (Far-Blue-Way). You go a 'Far' way to a 'Blue' stage to see the 'Way' a new product works.

تداعی تصویری

Imagine a CEO standing on a stage with a massive screen behind them, or a government official at a podium with many microphones.

شبکه واژگان

新闻 (news) 产品 (product) 记者 (journalist) 舞台 (stage) 灯光 (lights) 观众 (audience) PPT (presentation slides) 直播 (live stream)

چالش

Try to find a video of a '小米发布会' (Xiaomi launch) on YouTube and count how many times they say '发布' or '发布会'.

ریشه کلمه

The term is a modern compound. '发布' (fābù) comes from classical roots where '发' is to emit and '布' is to spread/cloth (metaphorically spreading like cloth). '会' is a gathering. The term gained prominence in the late 20th century as China's economy modernized and adopted Western-style PR practices.

معنای اصلی: A meeting for the purpose of spreading information.

Sino-Tibetan (Sinitic).

بافت فرهنگی

When attending a government press conference, strict decorum and dress codes are expected.

Similar to a 'Keynote' or 'Presser', but '发布会' is more all-encompassing.

Apple Product Launches (苹果发布会) Ministry of Foreign Affairs regular press conferences (外交部例行记者会) Xiaomi Annual Product Launch (小米年度发布会)

تمرین در زندگی واقعی

موقعیت‌های واقعی

Technology Industry

新品发布会
技术参数
现场演示
预订开始

Government/Politics

新闻发言人
回答提问
官方声明
政策解读

Fashion

时装周
模特走秀
设计理念
当季新款

Entertainment

首映礼
主创团队
定档日期
粉丝互动

Business/Finance

战略合作
融资消息
市场布局
年度财报

شروع‌کننده‌های مکالمه

"你昨天看那个新手机的发布会了吗？ (Did you watch that new phone's launch event yesterday?)"

"你觉得这次发布会办得怎么样？ (What do you think of how this launch event was held?)"

"我们要不要去参加那个新书发布会？ (Shall we go to that new book launch?)"

"发布会上提到了哪些新功能？ (What new features were mentioned at the launch event?)"

"你知道发布会是在哪里举行吗？ (Do you know where the launch event is being held?)"

موضوعات نگارش

如果你要举办一场发布会，你会发布什么产品？ (If you were to hold a launch event, what product would you release?)

描述一次你印象最深刻的发布会。 (Describe the most impressive launch event you've seen.)

为什么现在的公司都喜欢举办盛大的发布会？ (Why do modern companies like to hold grand launch events?)

如果你是新闻发言人，在发布会上你会如何面对刁钻的问题？ (If you were a spokesperson, how would you face tough questions at a press conference?)

谈谈线上发布会和线下发布会的优缺点。 (Discuss the pros and cons of online vs. offline launch events.)

سوالات متداول

10 سوال

No, '发布会' implies a public or professional announcement. For a party, use '派对' or '聚会'.

The most common and appropriate measure word is '场' (chǎng).

Yes, it is the exact equivalent.

Yes, '开' is a common informal way to say 'hold' or 'have' a launch event.

It means an 'online launch event' or 'virtual press conference'.

You can say '举办发布会' or '主持发布会' (if you are the MC).

It is a 'New Product Launch Event'.

Yes, it is widely used throughout the Chinese-speaking world.

'召开' is more formal and often used for government meetings; '举办' is general and used for business events.

No, that would be very strange unless the wedding was a public PR stunt.

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