A brochure is a printed material used to promote and inform about something.
30초 단어
- A printed booklet or leaflet for promotion.
- Contains text and images to introduce products, services, or events.
- Commonly used in business, education, and tourism.
Overview
宣传册（xuān chuán cè）是指一种小册子或折页，上面印有文字和图像，目的是为了推广、介绍或提供关于特定事物的信息。它是一种常见的营销和信息传播工具，广泛应用于商业、教育、旅游等多个领域。宣传册的设计和内容通常会根据其宣传的目标而有所不同，力求吸引读者的注意力并有效地传达信息。
宣传册通常用于：
**信息普及**：传播健康知识、安全须知、政策法规等公共信息。
在实际使用中，宣传册可以单独派发，也可以放置在公共场所供人取阅。其尺寸、折叠方式和纸张质量也多种多样，以适应不同的需求和预算。
宣传册常见的出现场景包括：
- 商业展会：参展商用来介绍公司和产品。
- 商店：放置在收银台附近或信息架上，介绍促销活动或会员计划。
- 旅游景点：游客中心或入口处提供，介绍景点地图、历史文化和游玩项目。
- 学校招生：向潜在学生和家长展示学校的课程、师资和校园环境。
- 房地产销售：介绍楼盘的户型、设计和周边配套。
- 公共服务机构：如医院介绍科室和专家，政府部门发布政策信息。
目录主要是列出物品的名称、编号、价格等信息，方便查找，通常不包含详细的介绍和图片。宣传册则侧重于介绍和推广。
海报通常尺寸较大，用于张贴在公共场所，吸引远处人群的注意，信息相对概括，视觉冲击力强。宣传册是供近距离阅读和携带的。
传单通常是单页的，尺寸较小，信息相对简单，侧重于快速传递信息，如打折促销、活动通知等，制作成本较低。宣传册则更像一本小书，内容更丰富，设计更精美，信息更详细，用于更深入的介绍。
예시
这家酒店的宣传册上有详细的房间介绍和图片。
everydayThe hotel's brochure has detailed descriptions and pictures of the rooms.
请在展会入口处领取一份关于本次国际会议的宣传册。
formalPlease pick up a brochure about this international conference at the exhibition entrance.
我拿到了一本关于本地旅游景点的宣传册，看起来很不错。
informalI got a brochure about local tourist attractions, it looks great.
该大学的招生宣传册详细介绍了各个院系的课程设置和研究方向。
academicThe university's admissions brochure details the curriculum and research areas of each department.
자주 쓰는 조합
자주 쓰는 구문
产品宣传册
product brochure
公司宣传册
company brochure
旅游宣传册
travel brochure
자주 혼동되는 단어
Leaflet/Flyer. Typically single-sheet, smaller, and intended for quick, widespread distribution of simple information like promotions. Brochures are usually multi-page, more detailed, and designed for in-depth information.
Poster. Usually large-format and meant to be displayed publicly from a distance to grab attention. Brochures are smaller, meant for closer reading and handheld use.
문법 패턴
How to Use It
사용 참고사항
Brochures are a versatile marketing tool. They can range from simple folded leaflets to more elaborate multi-page booklets. The tone and content should be tailored to the specific purpose and audience.
자주 하는 실수
Avoid making brochures too text-heavy without visual breaks. Ensure all contact information and calls to action are clear and easy to find. Proofread carefully for any errors before printing.
Tips
Design for Impact
Make your brochure visually appealing with high-quality images and clear typography to capture attention effectively.
Avoid Information Overload
While providing details, ensure the brochure isn't cluttered. Prioritize key information and use concise language.
Tailor to Audience
Consider the cultural background and preferences of your target audience when designing the content and visuals of the brochure.
어원
The word 'brochure' comes from the French word 'brocher', meaning 'to stitch'. This refers to the historical method of binding pages together with stitches.
문화적 맥락
In many cultures, brochures are a standard way for businesses and organizations to present information professionally. The quality and design can reflect the perceived value and seriousness of the entity.
암기 팁
Think of a 'brochure' as a 'book' (册) that is 'promotional' (宣传) in nature, meant to 'broach' a topic.
자주 묻는 질문
4 질문宣传册通常是多页的，内容更详细，设计更精美，用于深入介绍。传单通常是单页的，信息更简洁，用于快速传播信息，如促销活动。
需要明确宣传目标，设计吸引人的封面和内页，内容要清晰、准确、有吸引力，排版要美观，并选择合适的印刷材质和工艺。
宣传册广泛用于商业展会、产品发布会、商店促销、旅游景点介绍、学校招生、房地产推广等多种场合。
宣传册的尺寸没有固定的规格，可以根据内容和设计需求来定制，常见的有A4、A5、B5等尺寸，也有特殊的异形尺寸。
셀프 테스트
这家公司发布了一本精美的______，介绍他们最新的科技产品。
根据句意，介绍最新科技产品需要详细内容和精美设计，因此“宣传册”最合适。
以下哪项最能体现宣传册的用途？
宣传册内容详细，常用于深入介绍产品、服务或机构，选项b最符合其特点。
他们 / 制作 / 宣传册 / 最新活动 / 为
句子主语是“他们”，谓语是“制作”，宾语是“宣传册”，表示目的的状语是“为最新活动”。
점수: /3
Summary
A brochure is a printed material used to promote and inform about something.
- A printed booklet or leaflet for promotion.
- Contains text and images to introduce products, services, or events.
- Commonly used in business, education, and tourism.
Design for Impact
Make your brochure visually appealing with high-quality images and clear typography to capture attention effectively.
Avoid Information Overload
While providing details, ensure the brochure isn't cluttered. Prioritize key information and use concise language.
Tailor to Audience
Consider the cultural background and preferences of your target audience when designing the content and visuals of the brochure.
예시
4 / 4这家酒店的宣传册上有详细的房间介绍和图片。
The hotel's brochure has detailed descriptions and pictures of the rooms.
请在展会入口处领取一份关于本次国际会议的宣传册。
Please pick up a brochure about this international conference at the exhibition entrance.
我拿到了一本关于本地旅游景点的宣传册，看起来很不错。
I got a brochure about local tourist attractions, it looks great.
该大学的招生宣传册详细介绍了各个院系的课程设置和研究方向。
The university's admissions brochure details the curriculum and research areas of each department.
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本事
A2Skill; ability; capability.
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B1Correspondingly.
账号
A2account (e.g., bank, online)
会计
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客户经理
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B1To purchase; to acquire (a company).
商业活动
A2Business activity.
广告费
A2Advertising expenses.
调整
B1To change something slightly in order to make it more correct, effective, or suitable.
