A coupon is a promotional tool that allows consumers to pay less for products or services.
Word in 30 Seconds
- A voucher providing a price discount on goods or services.
- Commonly used in both physical stores and e-commerce platforms.
- Often requires meeting specific conditions like minimum spending thresholds.
Overview
- 1概览：优惠券（Coupon/Voucher）是现代商业营销中非常普遍的促销工具。它不仅能直接降低消费者的购买成本，还能通过折扣吸引新客户并提高老客户的复购率。在数字时代，优惠券已从纸质形式演变为电子优惠券（E-coupon）。
- 1使用方式：在实体店，消费者通常需要出示纸质券或手机条形码进行扫描；在电商平台，则多通过输入“优惠码”（Promo Code）或直接在结账页面勾选领取来使用。使用时通常伴随一定的条件，如“满减”（满多少钱减多少钱）或“折扣券”（打几折）。
常见场景：常见的应用场景包括餐饮业（如快餐店的买一送一券）、零售业（如服装店的节日促销券）以及电商购物节（如双十一的平台红包）。此外，许多企业也会在会员生日时赠送专属优惠券以增强用户粘性。
- 1近义词辨析：与“代金券”相比，“优惠券”侧重于折扣或减免，而“代金券”通常等同于现金，可以直接抵扣货款且往往不设门槛。与“折扣码”相比，“优惠券”是一个更广泛的统称，而“折扣码”通常指代在网上购物时输入的特定字母数字组合。
Examples
我有一张满一百减二十的优惠券。
everydayI have a coupon for 20 off a 100 purchase.
请在支付页面输入您的优惠券代码。
formalPlease enter your coupon code on the payment page.
快把这张优惠券用了吧，不然就过期了。
informalUse this coupon soon, or it will expire.
该促销策略通过发放电子优惠券显著提升了销售额。
academicThis promotional strategy significantly increased sales through the distribution of digital coupons.
Common Collocations
Common Phrases
优惠券代码
coupon code
电子优惠券
e-coupon
优惠券过期
coupon expiration
Often Confused With
Vouchers that function like cash, usually with fewer restrictions than coupons.
Specifically refers to the alphanumeric code entered during online checkout.
Grammar Patterns
How to Use It
Usage Notes
The term is neutral and widely used in both formal business settings and casual daily conversation. It is often used with verbs like '领取' (claim) or '使用' (use). Be sure to distinguish between physical paper coupons and digital codes.
Common Mistakes
Learners sometimes confuse it with 'receipt' (收据) or 'invoice' (发票). Remember that coupons are for discounts, while receipts are for proof of payment. Also, ensure you check if the coupon is applicable to the specific items being purchased.
Tips
Check the expiration date
Always check the validity period before planning your purchase. Many coupons have short windows of opportunity.
Watch for minimum spending requirements
Don't be fooled by high discounts that require you to spend much more than you intended. Read the fine print carefully.
Digital coupons in Chinese culture
In China, digital coupons are often distributed through WeChat groups or during live streaming sales. They are central to major shopping festivals.
Word Origin
The word consists of '优惠' (preferential/favorable) and '券' (a certificate or ticket). Historically, it refers to a small piece of paper granting a special privilege in trade.
Cultural Context
Coupons are a massive part of China's 'Double 11' shopping festival. They are often gamified, requiring users to play mini-games to 'win' better coupons.
Memory Tip
Think of '优惠' (favorable price) + '券' (paper slip). It's a slip that makes the price favorable!
Frequently Asked Questions
4 questions优惠券通常有使用门槛，如满减；代金券则像现金一样，通常可以直接抵扣货款，限制较少。
你可以通过商家官网、APP会员中心、社交媒体关注或参加平台的促销活动来领取优惠券。
电子优惠券一旦过期通常无法使用，且无法恢复。建议在使用前仔细阅读有效期和使用规则。
这取决于商家的具体规定。有些优惠券支持叠加，但大多数促销活动明确规定每单仅限使用一张。
Test Yourself
结账时，别忘了使用那张___，可以减免20元。
优惠券是用于折扣的凭证，符合语境。
关于优惠券，以下哪项描述是正确的？
大多数优惠券都有满减或有效期等限制条件。
这张优惠券___（在...使用）这个月月底过期。
“只在”表示限定范围，符合语义。
Score: /3
Summary
A coupon is a promotional tool that allows consumers to pay less for products or services.
- A voucher providing a price discount on goods or services.
- Commonly used in both physical stores and e-commerce platforms.
- Often requires meeting specific conditions like minimum spending thresholds.
Check the expiration date
Always check the validity period before planning your purchase. Many coupons have short windows of opportunity.
Watch for minimum spending requirements
Don't be fooled by high discounts that require you to spend much more than you intended. Read the fine print carefully.
Digital coupons in Chinese culture
In China, digital coupons are often distributed through WeChat groups or during live streaming sales. They are central to major shopping festivals.
Examples
4 of 4我有一张满一百减二十的优惠券。
I have a coupon for 20 off a 100 purchase.
请在支付页面输入您的优惠券代码。
Please enter your coupon code on the payment page.
快把这张优惠券用了吧，不然就过期了。
Use this coupon soon, or it will expire.
该促销策略通过发放电子优惠券显著提升了销售额。
This promotional strategy significantly increased sales through the distribution of digital coupons.
Related Content
This Word in Other Languages
Related Grammar Rules
Related Vocabulary
More daily_life words
朝九晚五
B2From nine to five; regular working hours.
未免
B2Rather; a bit too; truly (implies something excessive).
废弃
B2To abandon; to discard; to cease to use.
恪守
B2To scrupulously observe; to strictly adhere to.
反常
B2abnormal, unusual
充裕
B2Abundant; ample.
充沛
B2Abundant; plentiful; full of energy.
门禁卡
B2Access card; entry card.
门禁
B2Access control (system).
配件
B2Fittings; accessories; spare parts.
