Marketing is the strategic process of creating value for customers to capture value in return.
Word in 30 Seconds
- Refers to strategies to promote and sell products or services.
- Focuses on market research, branding, and customer engagement.
- Broader than just advertising or direct sales.
常见语境：在职场中，营销部门（Marketing Department）是企业的重要组成部分；在日常生活中，我们常听到的“病毒式营销”、“饥饿营销”等词汇，描述了现代社会中各种吸引眼球的商业手段。
- 1近义词辨析：与“推销”（Sales）相比，“营销”的范畴更大，侧重于整体战略和市场布局；而“推销”更侧重于面对面的说服和销售行为。与“广告”（Advertising）相比，广告只是营销手段中的一种，营销则包含了广告之外的更多维度。
Examples
这家超市正在进行夏季营销活动。
everydayThe supermarket is running a summer marketing campaign.
我们需要重新审视公司的整体营销策略。
formalWe need to re-evaluate the company's overall marketing strategy.
这种营销手段太老套了。
informalThis marketing tactic is too outdated.
数字营销已成为学术界研究的热点。
academicDigital marketing has become a hot topic in academic research.
Common Collocations
Common Phrases
病毒式营销
Viral marketing
饥饿营销
Scarcity marketing
精准营销
Targeted marketing
Often Confused With
Sales is the act of persuading someone to buy. Marketing is the broader strategy behind it.
Advertising is a specific tool used within marketing. Marketing includes product design, pricing, and distribution as well.
Grammar Patterns
How to Use It
Usage Notes
Use '营销' in professional or business-related contexts. It is a formal term compared to '卖东西'. It is often used as a compound noun in corporate settings.
Common Mistakes
Don't confuse it with '销售' (sales). Don't use it as a verb for small personal transactions. Ensure you use it in the context of business planning.
Tips
Focus on the strategic aspect
Remember that marketing is not just selling. It is about understanding what the customer needs before you even create the product.
Avoid confusing with simple selling
Be careful not to use '营销' to describe a simple transaction. Use '销售' for the act of selling and '营销' for the plan.
Digital marketing in China
In China, digital marketing via platforms like WeChat and Douyin is extremely advanced. Understanding these platforms is key to local marketing.
Word Origin
Derived from the combination of '经营' (management) and '销售' (sales). It reflects the shift from simple selling to strategic management.
Cultural Context
In China, '营销' has evolved rapidly with the rise of e-commerce. It is now deeply linked with internet culture and social media influence.
Memory Tip
Think of '营' (manage/operate) + '销' (sell). It means managing the entire process to make selling happen.
Frequently Asked Questions
4 questions营销是一个长期的系统工程，包括市场调研、品牌定位和渠道建设。销售则是营销过程的最后环节，侧重于将产品成功售出并获得收入。
饥饿营销通过人为制造产品供应不足的假象，激发消费者的购买欲望。这是一种常见的营销策略，旨在提升品牌热度和产品的稀缺感。
非常常见。无论是社交媒体上的网红推荐，还是大型商场的打折促销，本质上都是营销活动的一部分。
可以通过阅读经典的营销学书籍、关注行业动态以及分析成功的商业案例来学习。实践也是理解营销核心逻辑的重要方式。
Test Yourself
这家公司制定了一套非常成功的___策略，使销量翻了一倍。
“营销策略”是固定搭配，指整体的商业布局。
营销的核心目的是什么？
营销的核心在于创造价值并建立长期的客户关系。
进行 / 营销 / 我们 / 正在 / 线上 / 活动
标准的中文主谓宾结构。
Score: /3
Summary
Marketing is the strategic process of creating value for customers to capture value in return.
- Refers to strategies to promote and sell products or services.
- Focuses on market research, branding, and customer engagement.
- Broader than just advertising or direct sales.
Focus on the strategic aspect
Remember that marketing is not just selling. It is about understanding what the customer needs before you even create the product.
Avoid confusing with simple selling
Be careful not to use '营销' to describe a simple transaction. Use '销售' for the act of selling and '营销' for the plan.
Digital marketing in China
In China, digital marketing via platforms like WeChat and Douyin is extremely advanced. Understanding these platforms is key to local marketing.
Examples
4 of 4这家超市正在进行夏季营销活动。
The supermarket is running a summer marketing campaign.
我们需要重新审视公司的整体营销策略。
We need to re-evaluate the company's overall marketing strategy.
这种营销手段太老套了。
This marketing tactic is too outdated.
数字营销已成为学术界研究的热点。
Digital marketing has become a hot topic in academic research.
Related Content
Related Phrases
Related Vocabulary
More business words
本事
A2Skill; ability; capability.
相应地
B1Correspondingly.
账号
A2account (e.g., bank, online)
会计
A2accounting, accountant
客户经理
A2account manager
账户
B1A record of financial transactions for an individual or business, usually at a bank; or a user profile for a digital service.
收购
B1To purchase; to acquire (a company).
商业活动
A2Business activity.
广告费
A2Advertising expenses.
调整
B1To change something slightly in order to make it more correct, effective, or suitable.
