At the A1 level, 'विक्रेता' (Vikretā) is introduced as a basic noun meaning 'seller'. You use it to describe people who give you things in exchange for money. At this stage, you don't need to worry about complex legal definitions. Just remember that if you go to a market, the person selling fruits is a 'phal-vikretā'. It's a useful word to know when you want to talk about shopping or identify who you bought something from. You will mostly see it in simple sentences like 'The seller is good' or 'I gave money to the seller'. It helps you build a foundation for transactional Hindi.
At the A2 level, you start using 'विक्रेता' in more descriptive sentences. You might describe the qualities of a seller—whether they are honest (imandaar) or expensive (mhenga). You also begin to see how 'विक्रेता' combines with other words to form specific roles, like 'sabji-vikretā' (vegetable seller) or 'akhbaar-vikretā' (newspaper seller). You will learn that in plural forms, the word doesn't change to 'vikrete', which is a common beginner mistake. You can now use it to explain basic problems, like 'The seller did not give me a receipt'.
At the B1 level, 'विक्रेता' moves into the realm of intermediate commerce. You will encounter it in online shopping contexts, customer service interactions, and basic news reports. You should be able to understand the difference between a 'thok vikretā' (wholesaler) and a 'phutkar vikretā' (retailer). You can discuss the rights of a buyer (kreta) versus the responsibilities of a seller (vikreta). Your sentences will become more complex, using the word in the oblique case with postpositions, such as 'विक्रेता के साथ बातचीत' (negotiation with the seller).
At the B2 level, 'विक्रेता' is used in professional and technical contexts. You will see it in business contracts, consumer rights discussions, and economic analyses. You should understand the nuances of 'seller liability' and 'vendor agreements'. The word appears in discussions about market trends, such as 'seller-driven markets'. You are expected to use the word with a high degree of grammatical accuracy, especially in formal writing. You will also recognize the word in more abstract senses, such as someone 'selling' an idea or a concept in a debate.
At the C1 level, you explore the legal and socio-economic depths of the term 'विक्रेता'. You will study its usage in the Sale of Goods Act (Hindi version) and other legal frameworks. You can analyze the power dynamics between vendors and consumers in various economic models. You will understand how the term is used in high-level literature to describe characters who are merchants, often with symbolic weight. Your vocabulary will include related high-level terms like 'panjikrit vikretā' (registered vendor) and 'adhikrit vikretā' (authorized seller).
At the C2 level, you have a masterly command over 'विक्रेता'. You can use it in philosophical, legal, and highly technical economic discourses. You understand the historical evolution of the word from Sanskrit into modern Hindi and its variations in different dialects. You can write academic papers or legal briefs where the distinction between a 'vikreta' and other types of agents is critical. You are also aware of the rare feminine form 'विक्रेत्री' and when it might be used in archaic or highly formal Sanskritized Hindi. You can navigate complex disputes involving seller warranties and international trade law in Hindi.

विक्रेता in 30 Seconds

  • Vikreta means 'seller' in Hindi.
  • It is a formal term used in business and law.
  • It is a masculine noun that doesn't change in singular oblique.
  • Commonly used in compounds like 'phal-vikreta' (fruit seller).

The word विक्रेता (Vikretā) is a formal and precise term in Hindi used to identify the 'seller' in any commercial exchange. Rooted in the Sanskrit verb 'विक्री' (to sell), it functions as the agentive noun. While in casual conversation you might hear terms like 'dukaandaar' (shopkeeper) or 'bechne-waala' (the one who sells), vikretā is the standard term used in legal documents, formal business transactions, and news reporting. It encompasses everyone from a street vendor to a large-scale corporate entity acting as a merchant.

Etymological Root
Derived from the Sanskrit 'Vi' (prefix for distribution/change) + 'Kri' (to buy/exchange) + 'tr' (agent suffix), literally meaning 'one who facilitates the outward exchange'.

संपत्ति के हस्तांतरण के लिए विक्रेता के हस्ताक्षर अनिवार्य हैं। (The seller's signature is mandatory for the transfer of property.)

Understanding this word is crucial for navigating any formal environment in India. Whether you are reading a receipt, a contract, or an e-commerce policy, the term विक्रेता will be used to define the party responsible for the quality and delivery of the product. It carries a sense of professional responsibility that the more colloquial 'bechne-waala' lacks.

Grammatical Gender
It is a masculine noun. Even if the seller is female, in formal legal contexts, 'विक्रेता' is often used as a generic masculine, though 'विक्रेत्री' (Vikretri) exists as a rare feminine Sanskritized form.

सब्जी विक्रेता ताजी सब्जियां बेच रहा है। (The vegetable seller is selling fresh vegetables.)

Using विक्रेता correctly involves understanding its register. It is rarely used when shouting for a vendor on the street; instead, it is used when describing the vendor to someone else or in writing. It often appears as part of a compound noun to specify what is being sold.

Compound Formations
फल-विक्रेता (Fruit-seller), पुस्तक-विक्रेता (Book-seller), समाचार-पत्र विक्रेता (Newspaper vendor).

In sentences, it functions as the subject or object. Because it ends in 'ā', it follows the standard masculine declension rules in Hindi. In the oblique case (when followed by a postposition like 'ko', 'ne', 'se'), it changes to विक्रेता (it remains unchanged in singular oblique, unlike 'ladka' which becomes 'ladke') or विक्रेताओं in plural oblique.

मैंने विक्रेता से रसीद मांगी। (I asked the seller for a receipt.)

सभी विक्रेताओं को लाइसेंस लेना होगा। (All sellers must obtain a license.)

You will encounter विक्रेता in several specific domains. First and foremost is the world of commerce and retail. If you are listening to financial news on channels like Zee Business or CNBC Awaaz, the term is used to describe market participants. In the context of the stock market, 'विक्रेता' refers to the 'sellers' who are driving the price down.

बाजार में आज विक्रेता हावी रहे। (Sellers dominated the market today.)

Secondly, in the legal and administrative sphere, any government notification regarding trade will use this term. If you are buying a house or a car in India, the legal documents (the Sale Deed) will refer to the parties as 'Vikreta' (Seller) and 'Kreta' (Buyer).

Finally, in academic and educational settings, textbooks on economics or social studies use this term to explain the concept of supply and demand. It is the academic standard for 'supplier'.

One of the most common mistakes learners make is using विक्रेता in a very casual setting where it sounds overly stiff. For example, if you are at a local market buying potatoes, calling the person 'विक्रेता' to their face might make them laugh or look confused. In that setting, 'Bhaiya' (brother) or 'Dukaandaar ji' is more appropriate.

Confusion with 'Vyapaari'
A 'Vyapaari' is a businessman or trader who might buy and sell in bulk. A 'Vikreta' is specifically the person selling in a particular transaction.

Another mistake is incorrect pluralization. Many learners try to say 'विक्रेते' (Vikrete) by following the 'a' to 'e' rule. However, as mentioned, विक्रेता is an 'u-karant' or 'a-karant' Sanskrit noun that remains विक्रेता in the plural unless followed by a postposition.

Incorrect: वे अच्छे विक्रेते हैं।
Correct: वे अच्छे विक्रेता हैं।

Hindi has several words for people who sell things, each with a different nuance. Understanding these helps in choosing the right word for the right context.

विक्रेता vs. दुकानदार
'Vikreta' is the role (seller), while 'Dukaandaar' is the person who owns or runs a physical shop (shopkeeper). An online seller is a 'Vikreta' but not a 'Dukaandaar'.
विक्रेता vs. फेरीवाला
A 'Pheriwala' is a hawker or street vendor who moves from place to place. A 'Vikreta' is the formal term that includes them.
विक्रेता vs. व्यापारी
'Vyapaari' refers to a merchant or businessman involved in trade as a profession, often at a larger scale.

थोक विक्रेता (Wholesale seller) vs फुटकर विक्रेता (Retail seller).

How Formal Is It?

Difficulty Rating

Grammar to Know

Masculine nouns ending in 'a' (Sanskrit origin)

Compound noun formation

Oblique case with postpositions

Agentive nouns with '-ta' suffix

Adjective-noun agreement

Examples by Level

1

विक्रेता कहाँ है?

Where is the seller?

Simple subject-question structure.

2

यह विक्रेता अच्छा है।

This seller is good.

Adjective 'achha' agrees with masculine 'vikreta'.

3

मैंने विक्रेता को पैसे दिए।

I gave money to the seller.

Use of 'ko' (to) with the noun.

4

फल विक्रेता फल बेचता है।

The fruit seller sells fruits.

Compound noun 'phal-vikreta'.

5

वह एक पुराना विक्रेता है।

He is an old seller.

Descriptive sentence.

6

विक्रेता खुश है।

The seller is happy.

State of being.

7

क्या आप विक्रेता हैं?

Are you the seller?

Direct question.

8

विक्रेता के पास आम हैं।

The seller has mangoes.

Possession using 'ke paas'.

1

सब्जी विक्रेता ताजी सब्जियां लाया है।

The vegetable seller has brought fresh vegetables.

Present perfect tense.

2

इस विक्रेता की दुकान बहुत बड़ी है।

This seller's shop is very big.

Genitive case 'ki' agreeing with 'dukaan'.

3

विक्रेता ने मुझे कम पैसे वापस किए।

The seller returned less money to me.

Ergative 'ne' with past transitive verb.

4

हमें ईमानदार विक्रेता से खरीदना चाहिए।

We should buy from an honest seller.

Use of 'chahiye' (should).

5

वह अखबार विक्रेता सुबह जल्दी आता है।

That newspaper seller comes early in the morning.

Adverbial phrase 'subah jaldi'.

6

विक्रेता और ग्राहक बात कर रहे हैं।

The seller and the customer are talking.

Plural subject.

7

क्या विक्रेता ने रसीद दी?

Did the seller give a receipt?

Past tense question.

8

मैं उस विक्रेता को जानता हूँ।

I know that seller.

Transitive verb 'jaanna'.

1

ऑनलाइन विक्रेता अक्सर छूट देते हैं।

Online sellers often give discounts.

General habit/fact.

2

विक्रेता ने उत्पाद की गुणवत्ता की गारंटी दी।

The seller guaranteed the quality of the product.

Complex object phrase.

3

यदि सामान खराब है, तो विक्रेता को वापस कर दें।

If the goods are bad, return them to the seller.

Conditional sentence.

4

थोक विक्रेता से सामान खरीदना सस्ता होता है।

Buying goods from a wholesaler is cheaper.

Gerundial subject 'khareedna'.

5

विक्रेता की रेटिंग देखना महत्वपूर्ण है।

It is important to check the seller's rating.

Infinitive as subject.

6

उस विक्रेता के पास बहुत सारे विकल्प हैं।

That seller has many options.

Possession.

7

विक्रेता ने डिलीवरी में देरी की।

The seller delayed the delivery.

Noun-verb combination 'deri ki'.

8

क्या विक्रेता ने नियम और शर्तें बताईं?

Did the seller explain the terms and conditions?

Plural feminine object 'shartein'.

1

विक्रेता की देयता अनुबंध की शर्तों पर निर्भर करती है।

The seller's liability depends on the terms of the contract.

Abstract noun 'deyata' (liability).

2

पंजीकृत विक्रेता ही सरकारी निविदा में भाग ले सकते हैं।

Only registered sellers can participate in the government tender.

Adjective 'panjikrit' (registered).

3

विक्रेता को उपभोक्ता संरक्षण कानून का पालन करना होगा।

The seller must follow the consumer protection law.

Compulsion with 'hoga'.

4

बाजार में विक्रेताओं के बीच कड़ी प्रतिस्पर्धा है।

There is tough competition among sellers in the market.

Oblique plural 'vikretaon'.

5

विक्रेता ने भ्रामक विज्ञापन का सहारा लिया।

The seller resorted to misleading advertising.

Compound verb 'sahara liya'.

6

संपत्ति का विक्रेता सभी करों के भुगतान के लिए उत्तरदायी है।

The seller of the property is liable for payment of all taxes.

Adjective 'uttardayi' (liable).

7

विक्रेता ने अपनी साख बनाने में वर्षों लगा दिए।

The seller took years to build his reputation.

Idiomatic 'saakh banana'.

8

अमेज़न पर विक्रेता का प्रदर्शन उत्कृष्ट है।

The seller's performance on Amazon is excellent.

Loan word 'performance' used in Hindi.

1

विक्रेता और क्रेता के मध्य एक कानूनी संबंध स्थापित होता है।

A legal relationship is established between the seller and the buyer.

Formal 'madhya' instead of 'beech'.

2

विक्रेता द्वारा दी गई वारंटी की अवधि समाप्त हो गई है।

The warranty period provided by the seller has expired.

Passive construction with 'dwara'.

3

विक्रेता की ओर से किसी भी चूक के लिए जुर्माना लगेगा।

A penalty will be imposed for any default on the part of the seller.

Phrase 'ki or se' (on behalf of).

4

अचल संपत्ति के विक्रेता को स्वामित्व का प्रमाण देना होगा।

The seller of immovable property must provide proof of ownership.

Specific legal term 'achal sampatti'.

5

विक्रेता ने बाजार की अस्थिरता का लाभ उठाया।

The seller took advantage of market volatility.

Abstract 'asthirta' (volatility).

6

विक्रेता की विश्वसनीयता उसकी व्यावसायिक सफलता की कुंजी है।

The seller's credibility is the key to his business success.

Metaphorical usage.

7

विक्रेता को माल की सुपुर्दगी समय पर सुनिश्चित करनी चाहिए।

The seller should ensure timely delivery of goods.

Formal 'supurdagi' (delivery).

8

विक्रेता के विरुद्ध धोखाधड़ी का मामला दर्ज किया गया है।

A case of fraud has been registered against the seller.

Postposition 'ke viruddh' (against).

1

विक्रेता की संविदात्मक बाध्यताएँ अत्यंत जटिल हैं।

The seller's contractual obligations are extremely complex.

Sanskritized 'baadhyataein' (obligations).

2

विक्रेता ने अपनी एकाधिकार शक्ति का दुरुपयोग किया।

The seller abused his monopoly power.

Economic term 'ekadhikar' (monopoly).

3

विक्रेता और उपभोक्ता के बीच के हितों का टकराव स्पष्ट है।

The conflict of interest between the seller and the consumer is evident.

Abstract 'hiton ka takrav'.

4

विक्रेता की नैतिक जिम्मेदारी कानूनी सीमाओं से परे है।

The seller's moral responsibility goes beyond legal limits.

Philosophical 'pare' (beyond).

5

विक्रेता के दिवालिया होने की स्थिति में लेनदारों का क्या होगा?

What will happen to the creditors in the event of the seller's bankruptcy?

Complex conditional 'ki sthiti mein'.

6

विक्रेता ने वैश्विक आपूर्ति श्रृंखला में महत्वपूर्ण भूमिका निभाई।

The seller played a crucial role in the global supply chain.

Modern economic terminology.

7

विक्रेता की बौद्धिक संपदा अधिकारों की रक्षा करना आवश्यक है।

It is necessary to protect the seller's intellectual property rights.

Legal term 'bauddhik sampada'.

8

विक्रेता के आचरण की समीक्षा एक स्वतंत्र समिति द्वारा की जाएगी।

The seller's conduct will be reviewed by an independent committee.

Future passive voice.

Synonyms

दुकानदार बेचनेवाला व्यापारी पण्यविक्रेता सौदागर

Common Collocations

थोक विक्रेता (Wholesaler)
फुटकर विक्रेता (Retailer)
पंजीकृत विक्रेता (Registered seller)
अधिकृत विक्रेता (Authorized seller)
ऑनलाइन विक्रेता (Online seller)
फल विक्रेता (Fruit seller)
पुस्तक विक्रेता (Bookseller)
सब्जी विक्रेता (Vegetable seller)
संपत्ति विक्रेता (Property seller)
स्थानीय विक्रेता (Local vendor)

Often Confused With

विक्रेता vs व्यापारी (Trader)

विक्रेता vs दुकानदार (Shopkeeper)

विक्रेता vs वितरक (Distributor)

Easily Confused

विक्रेता vs क्रेता

विक्रेता vs वक्ता

विक्रेता vs विधाता

Sentence Patterns

Word Family

Related

विक्रय (Vikray - Selling/Sale)
बिक्री (Bikri - Sales/Turnover)
बेचना (Bechna - To sell)
बिकाऊ (Bikau - For sale)

How to Use It

legal

Used to denote the first party in a sale deed.

business

Standard term for 'vendor' in supply chain management.

Common Mistakes
  • Saying 'विक्रेते' for plural sellers.
  • Using 'विक्रेता' when calling out to a vendor on the street.
  • Confusing 'विक्रेता' (seller) with 'क्रेता' (buyer).
  • Pronouncing it as 'Bikreta' (though common in some dialects, 'Vikreta' is standard).
  • Using it as a verb instead of a noun.

Tips

Plural Rule

Remember that 'विक्रेता' does not change to 'विक्रेते'. 'दो विक्रेता' (Two sellers) is correct.

Compound Words

You can attach almost any product name before 'विक्रेता' to specify the type of seller.

Politeness

In a shop, use 'Bhaiya' or 'Uncle' instead of 'Vikreta' to be culturally appropriate.

Contracts

Always look for your name under 'Kreta' and the other party under 'Vikreta' in Hindi contracts.

App Settings

Change your shopping app language to Hindi to see 'विक्रेता' in action on product pages.

The 'V' Sound

Hindi 'v' is a soft sound between 'v' and 'w'. Avoid a hard English 'v' or 'b'.

Formal Letters

When complaining about a product, address the 'विक्रेता' (The Seller) in the salutation.

News Headlines

Look for 'विक्रेता' in headlines about inflation or market prices.

Association

Associate 'Vikreta' with 'Victory'—the seller wins when they make a sale!

CEFR A1 Tip

For A1 exams, just knowing that Vikreta = Seller is enough for basic comprehension.

Memorize It

Mnemonic

Vikreta sounds like 'Vendor' + 'Creator'. The seller 'creates' the 'vendor' experience.

Word Origin

Sanskrit

Cultural Context

Adding 'ji' (Vikreta ji) is a way to show respect to a shopkeeper.

Bargaining is expected with local sellers but not in 'fixed price' shops.

Practice in Real Life

Real-World Contexts

Conversation Starters

"क्या आप इस दुकान के विक्रेता हैं?"

"विक्रेता ने आपको क्या दाम बताया?"

"सबसे अच्छा फल विक्रेता कौन है?"

"क्या ऑनलाइन विक्रेता सुरक्षित हैं?"

"विक्रेता से रसीद मांगना न भूलें।"

Journal Prompts

आज मैंने एक बहुत ईमानदार विक्रेता से बात की...

अगर मैं एक विक्रेता होता, तो मैं क्या बेचता?

मेरे पसंदीदा विक्रेता की कहानी...

ऑनलाइन बनाम स्थानीय विक्रेता: मेरा अनुभव।

विक्रेता और ग्राहक के बीच एक संवाद लिखें।

Frequently Asked Questions

10 questions

Vikreta is the formal role of a 'seller' in any context, including online or legal. Dukaandaar specifically means someone who has a physical shop.

It is grammatically masculine. The rare feminine form is 'Vikretri', but 'Vikreta' is used for everyone in formal Hindi.

It remains 'विक्रेता' (Vikreta) in the direct plural. In the oblique plural (with a postposition), it becomes 'विक्रेताओं' (Vikretaon).

Yes, you can, but 'pheriwala' or 'rehri-patri wala' is more specific and common for street vendors.

Yes, it is very common in formal, written, and business Hindi, though less so in very casual street speech.

It comes from the Sanskrit root 'Vi-kri', which means to sell or exchange.

You say 'ऑनलाइन विक्रेता' (Online Vikreta).

Yes, it refers to the 'sellers' or 'bears' in the market who are selling shares.

The formal opposite is 'Kreta' (Buyer), and the common opposite is 'Khareedar'.

No, it is a noun. The verb for selling is 'bechna' or the formal 'vikray karna'.

Test Yourself 180 questions

writing

Write a simple sentence using 'विक्रेता'.

Well written! Good try! Check the sample answer below.

Correct! Not quite. Correct answer:
writing

Translate: 'Where is the seller?'

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writing

Describe a fruit seller in one sentence.

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writing

Translate: 'The seller is honest.'

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writing

Write a sentence about an online seller.

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writing

Translate: 'I asked the seller for a receipt.'

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writing

Explain why seller ratings are important in Hindi.

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writing

Translate: 'The seller is responsible for the quality.'

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Correct! Not quite. Correct answer:
writing

Write a formal complaint sentence to a seller.

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Correct! Not quite. Correct answer:
writing

Translate: 'The contract defines the seller's obligations.'

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writing

Write: 'This is a seller.'

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writing

Write: 'The vegetable seller is here.'

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writing

Write: 'The wholesaler sells in bulk.'

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writing

Write: 'Authorized sellers provide warranty.'

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writing

Write: 'The seller defaulted on the delivery.'

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writing

Translate: 'He is a seller.'

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writing

Translate: 'The book seller is old.'

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writing

Translate: 'Check the seller's rating.'

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writing

Translate: 'Registered sellers only.'

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writing

Translate: 'The seller's conduct was unprofessional.'

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speaking

Say 'The seller is good' in Hindi.

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speaking

Ask 'Where is the seller?' in Hindi.

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speaking

Say 'I am a fruit seller' in Hindi.

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speaking

Say 'The seller is honest' in Hindi.

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speaking

Explain that you want a receipt from the seller.

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speaking

Ask if the seller gives a discount.

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speaking

Discuss the importance of seller ratings.

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speaking

Say 'The seller delayed the delivery' in Hindi.

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speaking

Explain the legal obligations of a seller.

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speaking

Discuss a dispute with a seller in formal Hindi.

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speaking

Say 'Seller' in Hindi.

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speaking

Say 'Vegetable seller' in Hindi.

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speaking

Say 'Online seller' in Hindi.

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speaking

Say 'Registered seller' in Hindi.

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speaking

Say 'Contractual obligation' in Hindi.

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speaking

Say 'He is a seller' in Hindi.

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speaking

Say 'The seller is old' in Hindi.

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speaking

Say 'I know the seller' in Hindi.

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speaking

Say 'The seller is liable' in Hindi.

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speaking

Say 'Seller's credibility' in Hindi.

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listening

Listen to: 'विक्रेता फल बेचता है।' What is sold?

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listening

Listen to: 'विक्रेता ने पैसे लिए।' Who took the money?

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listening

Listen to: 'विक्रेता की रेटिंग देखो।' What should you check?

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listening

Listen to: 'विक्रेता को लाइसेंस चाहिए।' What does the seller need?

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listening

Listen to: 'विक्रेता की देयता सीमित है।' Is the liability limited?

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listening

Listen to: 'विक्रेता कहाँ है?' What is being asked?

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listening

Listen to: 'वह पुस्तक विक्रेता है।' What is his job?

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listening

Listen to: 'विक्रेता ने छूट दी।' Did the seller give a discount?

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listening

Listen to: 'अधिकृत विक्रेता से खरीदें।' Where to buy?

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listening

Listen to: 'विक्रेता के विरुद्ध मामला।' What is against the seller?

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listening

Listen to: 'विक्रेता खुश है।' How is he?

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listening

Listen to: 'विक्रेता के पास आम हैं।' What does he have?

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listening

Listen to: 'विक्रेता ने रसीद दी।' What did he give?

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listening

Listen to: 'विक्रेता की साख अच्छी है।' How is his reputation?

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Correct! Not quite. Correct answer:
listening

Listen to: 'विक्रेता की चूक।' What happened?

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/ 180 correct

Perfect score!

Related Content

More shopping words

नकद

A1

Cash refers to money in the form of physical currency, such as banknotes and coins. In commerce, it signifies an immediate payment made at the time of purchase rather than using credit or installments.

दुकान

A1

A shop or store where goods or services are sold to customers. It refers to any commercial establishment ranging from small street-side stalls to larger retail outlets.

खरीद

A1

Khareed refers to the act of purchasing or buying goods and services. It is a common noun used to describe the transaction where money is exchanged for an item.

सामग्री

A1

Saamagri refers to the set of materials, ingredients, or equipment required for a specific purpose or activity. In shopping, it often describes a list of items needed for cooking, a project, or a ceremony.

वापसी

A1

Vaapsi refers to the act of returning or the state of being returned. In a shopping context, it specifically means returning purchased goods to a store or getting a refund.

सौदा

A1

Sauda refers to a transaction, bargain, or a commercial deal made between two parties. In a more literal everyday sense, it can also refer to groceries or goods bought from a market.

भुगतान

A1

The act of paying for goods, services, or settling a debt. It refers to the transfer of money or value from one party to another in exchange for something received.

बिक्री

A1

The act of selling products or services in exchange for money, or the total quantity of goods sold during a specific period. It is a fundamental term used in commerce and daily shopping to describe transactions and business performance.

उधार

A1

Udhaar refers to credit or a loan, specifically the act of borrowing or lending money or goods with the intention of paying back later. In a shopping context, it signifies buying items now and settling the bill at a future date.

मांग

A1

The term 'māṅg' refers to the desire or requirement for a particular product or service by consumers. In a broader sense, it signifies a request or a formal claim made by someone for something they need or want.

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