시장
시장 in 30 Seconds
- A physical place to buy/sell goods.
- The global or national economic system.
- A specific industry's trade environment.
- A target demographic for businesses.
- Physical Market
- A tangible location where buyers and sellers interact face-to-face, such as Namdaemun Market or a local neighborhood farmers' market.
어머니와 함께 시장에 가서 신선한 채소를 샀습니다.
- Abstract Market
- The broader economic system or arena where commercial dealings, trade, and financial transactions occur on a macro level.
현재 세계 시장의 경제 상황이 매우 불안정합니다.
- Target Market
- A specific group of consumers at which a company aims its products and services, often discussed in marketing and business contexts.
우리 회사는 청년층을 새로운 시장으로 삼고 있습니다.
해외 시장에 진출하기 위해서는 철저한 준비가 필요합니다.
국내 시장의 규모가 점차 축소되고 있습니다.
- Location Particle
- Use '시장에' when indicating the market as a destination, and '시장에서' when indicating an action happening within the market.
주말마다 시장에서 과일을 삽니다.
- Subject Marker
- When the market itself is performing an action or being described, use '시장이' or '시장은'.
부동산 시장이 빠르게 회복되고 있습니다.
- Object Marker
- Use '시장을' when an action is being done to the market, such as analyzing, expanding, or dominating it.
그 기업은 아시아 시장을 장악했습니다.
정부의 새로운 규제가 금융 시장에 큰 영향을 미쳤습니다.
전문가들은 내년 취업 시장의 전망이 어둡다고 예측했습니다.
- Daily Conversations
- Used among family members and friends when planning shopping trips or discussing food prices.
오늘 저녁 반찬거리를 사러 시장에 다녀올게.
- News and Media
- A staple vocabulary word in journalism, used to describe economic trends, financial health, and global trade.
오늘 국내 주식 시장은 큰 폭으로 하락 마감했습니다.
- Business Settings
- Essential for discussing corporate strategy, consumer demographics, and competitive analysis.
경쟁사보다 먼저 새로운 시장을 선점해야 합니다.
자본주의 사회에서 시장의 원리는 매우 중요하게 작용합니다.
독점 기업은 시장의 공정한 경쟁을 방해할 수 있습니다.
- Supermarket vs. Traditional Market
- Do not use '시장' for modern supermarkets. Use '마트' (mart) or '슈퍼마켓' (supermarket) instead.
이마트나 홈플러스 같은 곳은 시장이 아니라 대형 마트라고 부릅니다.
- Homonym Confusion
- Context is crucial. '서울 시장' usually means the Mayor of Seoul, not the Seoul Market.
새로운 서울 시장이 선출되었습니다. (Here, it means Mayor).
- Collocation Errors
- Always learn '시장' with its natural accompanying verbs and nouns to avoid sounding awkward.
신제품을 출시하기 전에 반드시 시장 조사를 해야 합니다.
글로벌 시장의 변화에 신속하게 대응해야 합니다.
우리는 틈새 시장을 공략할 계획입니다.
- 마트 (Mart)
- Used for modern, Western-style supermarkets. This is the word you should use when talking about buying everyday groceries in a modern setting.
퇴근길에 마트에 들러서 우유를 샀습니다. (Not 시장)
- 상가 (Shopping District/Arcade)
- Refers to a building or area specifically designated for retail shops, often found in residential complexes or subway stations.
아파트 단지 내 상가에 새로운 빵집이 생겼습니다.
- 상권 (Commercial District)
- Used in real estate and business planning to describe the economic vitality and customer base of a specific location.
강남역 주변은 대한민국에서 가장 발달한 상권 중 하나입니다.
명절을 앞두고 시골 장터가 사람들로 북적입니다.
오늘 저녁에 먹을 고기를 사러 장을 보러 가야 해요.
How Formal Is It?
Fun Fact
In ancient Korea, markets were heavily regulated by the government and only opened on specific days, such as the famous '5-day markets' (오일장) which still exist in some rural areas today. The concept of a permanent, everyday market is relatively modern.
Pronunciation Guide
- Pronouncing '시' with a hard English 'sh' sound. It should be softer.
- Failing to pronounce the 'ng' (ㅇ) batchim clearly at the end of '장'.
- Confusing the intonation, making it sound like a question.
- Pronouncing '장' with a hard 'z' sound instead of a soft 'j'.
- Adding a vowel sound after the final 'ng'.
Difficulty Rating
Very easy to read and recognize. The Hanja (市場) is also commonly taught early on.
Simple two-syllable word with basic batchim (ㅇ).
Easy to pronounce, though learners must remember the soft 'j' sound.
Can be confused with '시장' (Mayor) or '시장하다' (hungry) depending on context.
What to Learn Next
Prerequisites
Learn Next
Advanced
Grammar to Know
Location Particles: 에 vs 에서
시장에 가요 (Destination) vs 시장에서 사요 (Action location).
Noun Modifiers: Noun + 의 + Noun
시장의 변화 (The market's change / The change of the market).
Compound Nouns without spaces
시장 조사 (Correct as two words or one word '시장조사' depending on dictionary, but often written together in business).
Verbs of Change: 아/어지다
시장이 커지다 (The market becomes bigger).
Passive Voice with 이/히/리/기
시장이 형성되다 (The market is formed - using 되다 for passive).
Examples by Level
어머니가 시장에 가요.
Mother is going to the market.
Uses the basic location particle '에' indicating destination.
시장에서 사과를 사요.
I buy apples at the market.
Uses '에서' to indicate the location where an action (buying) takes place.
이 시장은 아주 커요.
This market is very big.
Uses the subject marker '은' to describe the market.
시장에 사람이 많아요.
There are many people at the market.
Basic existence sentence using '에' (location) and '이/가 많다'.
저는 매일 시장에 가요.
I go to the market every day.
Combines time frequency (매일) with the destination.
시장에서 빵을 먹어요.
I eat bread at the market.
Simple action verb (먹다) happening at a location (에서).
동대문 시장은 어디에 있어요?
Where is Dongdaemun Market?
Asking for location using '어디에 있어요?'.
시장이 문을 닫았어요.
The market is closed.
Uses the past tense of '문을 닫다' (to close the door/business).
주말에 친구와 함께 남대문 시장을 구경했어요.
I looked around Namdaemun Market with my friend on the weekend.
Uses '을 구경하다' (to look around/sightsee) with a specific market name.
전통 시장은 마트보다 가격이 더 싸요.
Traditional markets are cheaper than supermarkets.
Comparative sentence using '보다' (than).
시장에서 파는 길거리 음식이 정말 맛있어요.
The street food sold at the market is really delicious.
Uses the modifying form '파는' (that is sold) to describe the food.
야시장에 가서 여러 가지 물건을 샀습니다.
I went to the night market and bought various things.
Uses the sequential conjunction '아서/어서' (went and then bought).
이 옷은 동대문 시장에서 산 거예요.
This clothes is what I bought at Dongdaemun Market.
Uses the past modifier '산' + '거예요' (the thing that I bought).
시장이 너무 복잡해서 길을 잃어버렸어요.
The market was so crowded that I lost my way.
Uses '아/어서' to express cause and effect (crowded therefore lost).
아침 일찍 수산 시장에 가면 신선한 생선을 살 수 있어요.
If you go to the fish market early in the morning, you can buy fresh fish.
Uses the conditional '으면' (if) and potential '을 수 있다' (can).
시장 아주머니가 덤으로 사과를 하나 더 주셨어요.
The market lady gave me one more apple as an extra.
Introduces cultural concept '덤' (extra) and honorific verb '주셨어요'.
요즘 주식 시장이 불안정해서 투자를 조심해야 합니다.
The stock market is unstable these days, so you must be careful with investments.
Introduces abstract meaning '주식 시장' (stock market) and cause/effect '아/어서'.
청년들의 취업 시장이 점점 더 어려워지고 있습니다.
The job market for young people is getting increasingly difficult.
Uses '취업 시장' (job market) and the progressive change form '아/어지다'.
우리 회사는 새로운 해외 시장을 개척하려고 노력 중입니다.
Our company is trying to pioneer new overseas markets.
Advanced collocation '시장을 개척하다' (to pioneer a market).
부동산 시장의 변화를 예측하는 것은 전문가에게도 힘든 일입니다.
Predicting changes in the real estate market is a hard task even for experts.
Uses '부동산 시장' (real estate market) and gerund form '는 것'.
스마트폰 시장의 경쟁이 갈수록 치열해지고 있습니다.
Competition in the smartphone market is becoming fiercer as time goes by.
Uses '경쟁이 치열해지다' (competition becomes fierce) with market.
신제품을 출시하기 전에 철저한 시장 조사가 필요합니다.
Thorough market research is necessary before launching a new product.
Introduces the compound noun '시장 조사' (market research).
온라인 쇼핑몰이 성장하면서 오프라인 시장이 위축되고 있습니다.
As online shopping malls grow, the offline market is shrinking.
Uses '면서' (while/as) to show simultaneous contrasting trends.
소비자들의 요구에 맞춰 시장의 트렌드도 빠르게 변합니다.
Market trends also change quickly to meet consumers' demands.
Uses '에 맞춰' (in accordance with) and '트렌드' (trend).
그 기업은 혁신적인 기술을 바탕으로 세계 시장 점유율을 크게 높였습니다.
That company significantly increased its global market share based on innovative technology.
Uses advanced business vocabulary '시장 점유율' (market share).
정부의 규제 완화 정책이 금융 시장에 긍정적인 영향을 미칠 것으로 기대됩니다.
It is expected that the government's deregulation policy will have a positive impact on the financial market.
Uses formal passive expectation '을 것으로 기대되다'.
중고 거래 플랫폼의 발달로 중고차 시장이 전례 없는 호황을 누리고 있습니다.
With the development of second-hand trading platforms, the used car market is enjoying an unprecedented boom.
Uses '호황을 누리다' (to enjoy a boom) in relation to a specific market.
국내 시장의 포화 상태를 극복하기 위해 다국적 기업과의 인수합병을 추진 중입니다.
To overcome the saturation of the domestic market, we are pushing for mergers and acquisitions with multinational companies.
Uses '시장 포화 상태' (market saturation) and formal business terms.
소비자의 구매력이 하락함에 따라 내수 시장의 침체가 장기화될 우려가 있습니다.
As consumer purchasing power declines, there are concerns that the stagnation of the domestic market will be prolonged.
Uses '내수 시장' (domestic market) and formal grammar '함에 따라' (as/in accordance with).
친환경 제품에 대한 수요가 급증하면서 관련 시장 규모가 기하급수적으로 팽창하고 있습니다.
As the demand for eco-friendly products surges, the related market size is expanding exponentially.
Uses '시장 규모' (market size) and advanced adverbs like '기하급수적으로'.
독점 기업의 횡포를 막고 시장의 공정한 경쟁 질서를 확립하는 것이 시급합니다.
It is urgent to prevent the tyranny of monopolies and establish a fair competitive order in the market.
Discusses market ethics and regulations using formal academic phrasing.
인공지능 기술의 도입은 노동 시장의 구조적인 변화를 야기할 불가피한 요인입니다.
The introduction of AI technology is an inevitable factor that will cause structural changes in the labor market.
Uses '노동 시장' (labor market) and complex modifying clauses.
자유 시장 경제 체제 하에서는 보이지 않는 손에 의해 자원의 최적 배분이 이루어진다고 가정합니다.
Under a free market economy system, it is assumed that optimal allocation of resources is achieved by the invisible hand.
Highly academic economic theory using '자유 시장 경제' (free market economy).
글로벌 공급망의 붕괴는 원자재 시장의 변동성을 극대화시켜 인플레이션 압력을 가중시켰습니다.
The collapse of the global supply chain maximized the volatility of the raw materials market, aggravating inflationary pressure.
Uses '원자재 시장' (raw materials market) and advanced economic terminology.
정부의 섣부른 시장 개입은 오히려 시장의 가격 결정 메커니즘을 왜곡하는 부작용을 낳을 수 있습니다.
Hasty government intervention in the market can rather produce the side effect of distorting the market's price determination mechanism.
Discusses '시장 개입' (market intervention) and '왜곡' (distortion).
대기업의 골목 상권 침해 논란은 거대 자본과 영세 상인 간의 시장 내 불균형 문제를 적나라하게 보여줍니다.
The controversy over large corporations encroaching on neighborhood commercial districts starkly reveals the problem of imbalance within the market between massive capital and petty merchants.
Analyzes socio-economic issues using complex vocabulary like '골목 상권' and '불균형'.
신흥 시장으로의 자본 유입이 가속화됨에 따라 환율 시장의 불안정성에 대비한 헤지 전략이 필수적입니다.
As capital inflow into emerging markets accelerates, a hedge strategy against the instability of the exchange rate market is essential.
Uses '신흥 시장' (emerging market) and '환율 시장' (exchange rate market).
정보의 비대칭성은 금융 시장에서 역선택과 도덕적 해이를 유발하는 근본적인 원인으로 지목됩니다.
Information asymmetry is pointed out as the fundamental cause inducing adverse selection and moral hazard in the financial market.
Advanced economic concepts applied to the '금융 시장' (financial market).
플랫폼 경제의 부상은 전통적인 양면 시장 이론으로는 온전히 설명하기 어려운 새로운 독점 형태를 창출하고 있습니다.
The rise of the platform economy is creating a new form of monopoly that is difficult to fully explain with traditional two-sided market theory.
Academic discourse on '양면 시장 이론' (two-sided market theory).
인구 고령화에 따른 소비 구조의 변화는 실버 산업이라는 거대한 틈새 시장의 폭발적인 성장을 견인하고 있습니다.
The change in consumption structure due to population aging is driving the explosive growth of a massive niche market called the silver industry.
Uses '틈새 시장' (niche market) and sophisticated cause-and-effect structures.
현대 자본주의 사회에서 시장은 단순한 교환의 장을 넘어 인간의 욕망과 가치관이 투영되는 복합적인 이데올로기적 공간으로 기능합니다.
In modern capitalist society, the market functions beyond a simple arena of exchange as a complex ideological space where human desires and values are projected.
Philosophical and sociological analysis of the concept of '시장'.
파생상품 시장의 기형적인 팽창은 실물 경제와의 괴리를 심화시키며 시스템적 리스크를 내재화하는 결과를 초래했습니다.
The anomalous expansion of the derivatives market deepened the disconnect with the real economy, resulting in the internalization of systemic risk.
Highly specialized financial analysis using '파생상품 시장' (derivatives market).
신자유주의적 시장 만능주의에 대한 성찰은 국가의 역할 재정립과 포용적 성장 모델로의 패러다임 전환을 촉구하고 있습니다.
Reflection on neoliberal market omnipotence is urging a redefinition of the state's role and a paradigm shift towards an inclusive growth model.
Critique of '시장 만능주의' (market fundamentalism/omnipotence).
탄소 배출권 거래 시장의 실효성을 담보하기 위해서는 국제적인 공조 체제 구축과 더불어 엄격한 모니터링 시스템이 선행되어야 합니다.
To guarantee the effectiveness of the carbon emission trading market, the establishment of an international cooperation system along with a strict monitoring system must precede.
Discusses environmental economics and '탄소 배출권 거래 시장' (carbon emission trading market).
데이터가 새로운 원유로 불리는 4차 산업혁명 시대에, 데이터 거래 시장의 표준화와 법적 정합성 확보는 국가 경쟁력을 좌우하는 핵심 의제입니다.
In the era of the 4th Industrial Revolution where data is called the new oil, standardizing the data trading market and securing legal consistency is a core agenda determining national competitiveness.
Discusses the futuristic '데이터 거래 시장' (data trading market).
행동경제학적 관점에서 볼 때, 시장 참여자들의 제한적 합리성은 전통 경제학이 상정하는 효율적 시장 가설의 치명적인 한계를 노정합니다.
From a behavioral economics perspective, the bounded rationality of market participants exposes the fatal limitations of the efficient market hypothesis posited by traditional economics.
Academic critique involving '효율적 시장 가설' (efficient market hypothesis).
예술 작품이 자본 시장의 투기 대상으로 전락하는 현상은 문화의 상업화가 초래하는 미학적 가치의 훼손을 단적으로 보여주는 사례입니다.
The phenomenon of artworks degenerating into objects of speculation in the capital market is an example that bluntly shows the damage to aesthetic value caused by the commercialization of culture.
Sociological critique of the '자본 시장' (capital market) intersecting with art.
초연결 사회로의 진입은 지리적 경계를 허물고 전 지구적 차원의 단일 시장 형성을 가속화하며 다원화된 거버넌스의 필요성을 대두시키고 있습니다.
The entry into a hyper-connected society is breaking down geographical boundaries, accelerating the formation of a single market on a global scale, and bringing the need for diversified governance to the fore.
Macro-level analysis of '단일 시장' (single market) in a globalized context.
Common Collocations
Common Phrases
— A shopping basket or bag used when going to the market. Often used metaphorically to refer to consumer prices.
시장 바구니 물가가 많이 올랐습니다.
— Market economy. An economic system where prices are determined by free market forces.
한국은 시장 경제 체제를 따르고 있습니다.
— Niche market. A small, specialized market for a particular product or service.
우리는 틈새 시장을 공략해야 합니다.
— Flea market. A street market selling second-hand goods.
주말에 벼룩 시장에서 헌 책을 샀어요.
— Black market. An illegal traffic or trade in officially controlled or scarce commodities.
전쟁 중에는 암시장이 성행합니다.
— Market principles. The fundamental laws of supply and demand.
가격은 시장 원리에 따라 결정됩니다.
— Market trends. The general direction in which a market is moving.
최신 시장 동향을 파악하는 것이 중요합니다.
— Market size. The total number of potential buyers or total revenue in a specific market.
중국의 시장 규모는 엄청납니다.
— Market opening. The act of allowing foreign goods and services into a domestic market.
농산물 시장 개방을 두고 논란이 많습니다.
— Marketability. The potential of a product to be sold successfully in the market.
이 아이디어는 시장성이 아주 높습니다.
Often Confused With
Learners use '시장' for supermarkets. Use '마트' for places like E-mart or Walmart.
Homonym. '서울 시장' means Mayor of Seoul. Context usually makes it clear.
'상가' refers to a building or specific area with multiple shops, often indoors or underground, unlike a traditional '시장'.
Idioms & Expressions
— Hunger is the best sauce. (Note: Here '시장' means hunger, not market, but it is the most famous idiom using the word).
하루 종일 굶었더니 시장이 반찬이네요.
informal— A chaotic, bustling market that opens briefly and disappears, or a place selling illegal/unusual goods.
여기는 밤만 되면 도깨비 시장으로 변해요.
informal— The market floor. Used metaphorically to describe a very noisy, chaotic, and unrefined place.
회의실이 너무 시끄러워서 마치 시장 바닥 같아요.
informal— The atmosphere of a market closing down. Used to describe a party or event that is winding down and people are leaving.
파티가 벌써 파장 분위기네요.
neutral— To read the market. To understand the current trends and future directions of the economy or an industry.
성공적인 사업가는 시장을 읽는 눈이 있어야 합니다.
formal— The harsh evaluation of the market. Refers to the unforgiving nature of consumer choice and economic reality.
그 제품은 결국 시장의 냉혹한 평가를 받았습니다.
formal— To put on the market. To offer something for sale, often used for real estate or new products.
집을 시장에 내놓은 지 한 달이 지났습니다.
neutral— To preempt the market. To be the first to establish a strong presence in a new market.
빠른 출시로 시장을 선점하는 것이 목표입니다.
formal— The market freezes. Used when economic activity stops or slows down significantly due to a crisis.
경제 위기로 인해 소비 시장이 얼어붙었습니다.
neutral— The invisible hand of the market. An economic concept referring to the self-regulating nature of the marketplace.
시장의 보이지 않는 손이 가격을 결정합니다.
formalEasily Confused
Both mean a place to buy food and goods.
'마트' is a modern, indoor, corporate supermarket. '시장' is a traditional, often outdoor market with individual vendors.
마트에서 카트를 끌고 쇼핑했어요. (I shopped with a cart at the mart.)
Exact same spelling and pronunciation.
One is a place/economy, the other is a person (head of a city). Look for verbs like '당선되다' (elected) for Mayor.
새로운 시장이 선출되었습니다. (A new mayor was elected.)
Both relate to commercial areas.
'상권' is an abstract business term referring to the economic zone or customer base of an area, not the physical market itself.
이 지역은 상권이 아주 좋습니다. (This area has a very good commercial district/customer base.)
Both are used in financial contexts.
'경제' means the entire economy. '시장' is a specific market within that economy (e.g., stock market).
국가 경제가 발전하고 있습니다. (The national economy is developing.)
Both involve buying things.
'가게' is a single store or shop. '시장' is a collection of many stores or the entire economic system.
옷 가게에서 셔츠를 샀어요. (I bought a shirt at the clothing store.)
Sentence Patterns
[Place] 시장에 가다.
저는 오늘 남대문 시장에 갑니다.
시장에서 [Noun]을/를 사다.
시장에서 신선한 과일을 샀어요.
[Type] 시장이 [Adjective]아/어지다.
요즘 취업 시장이 어려워지고 있습니다.
[Noun] 시장에 진출하다.
우리 회사는 유럽 시장에 진출했습니다.
[Noun] 시장의 규모가 [Verb]고 있다.
온라인 쇼핑 시장의 규모가 급격히 커지고 있습니다.
시장을 [Verb]기 위해 노력하다.
새로운 시장을 개척하기 위해 노력 중입니다.
[Noun]이/가 시장에 미치는 영향은 [Adjective]하다.
금리 인상이 부동산 시장에 미치는 영향은 지대합니다.
시장의 [Noun] 원리에 따라 [Verb]게 마련이다.
시장의 수요와 공급 원리에 따라 가격은 변동하게 마련입니다.
Word Family
Nouns
Verbs
Related
How to Use It
Extremely High (Top 500 words in Korean)
-
우유를 사러 시장에 갔어요. (When meaning a modern supermarket)
→
우유를 사러 마트에 갔어요.
Using '시장' for a modern grocery store like Safeway or E-mart is unnatural. '시장' implies a traditional outdoor market.
-
시장을 연구하다. (To do market research)
→
시장 조사를 하다.
While '연구하다' means to study/research, the fixed business collocation for market research is '시장 조사'.
-
시장에 사과를 샀어요.
→
시장에서 사과를 샀어요.
When an action (buying) takes place at a location, you must use the particle '에서', not '에'.
-
시장이 아주 맛있어요.
→
시장 음식이 아주 맛있어요.
You cannot say the market itself is delicious. You must specify that the food at the market is delicious.
-
새로운 시장을 크게 했어요. (Expanded the market)
→
새로운 시장을 확대했어요.
In business contexts, use formal vocabulary like '확대하다' (to expand) rather than basic adjectives like '크게 하다'.
Tips
Mart vs. Market
Always remember: E-mart = 마트. Namdaemun = 시장. Don't mix them up in daily conversation!
Location Particles
Use '에' for destination (시장에 가요) and '에서' for action (시장에서 먹어요).
Economic Collocations
Memorize '시장에 진출하다' (enter the market) and '시장 점유율' (market share) for TOPIK II.
Street Food
Traditional markets (시장) are the best places to find authentic Korean street food like Tteokbokki and Hotteok.
The Mayor
If you hear '서울 시장', they are talking about the Mayor of Seoul, not a market in Seoul.
Grocery Shopping
To say 'I am going grocery shopping', Koreans often say '장을 보러 가요' instead of using the full word '시장'.
Night Markets
Add '야' (night) to make '야시장' (night market), a must-visit for tourists in Korea.
Spacing
Compound words like '시장조사' can be written without a space in professional contexts.
Hunger is the best sauce
The idiom '시장이 반찬이다' uses the homonym '시장' (hunger), not market. It's a great phrase to impress native speakers.
Market Trends
For advanced writing, use words like '위축되다' (shrink) or '활성화되다' (become active) to describe the market.
Memorize It
Mnemonic
Imagine a SHE (시) selling JANG (장 - Korean paste like gochujang) at the MARKET. 'She sells jang at the sijang.'
Visual Association
Picture a bustling Korean street market. A woman (SHE) is standing behind a stall, stirring a giant pot of red pepper paste (JANG). The sign above her stall reads 'SIJANG'.
Word Web
Challenge
Next time you read a news article about the economy, count how many times the word '시장' appears. Try to identify if it means a physical market or an abstract economic concept.
Word Origin
The word '시장' comes from Sino-Korean roots. It is composed of two Hanja characters: 市 (시 - si) meaning 'city' or 'market', and 場 (장 - jang) meaning 'yard', 'place', or 'arena'. Together, they literally mean 'market place'. This reflects the historical reality where markets were specific designated areas within a city or town.
Original meaning: A designated physical place in a town where people gathered to trade goods.
Sino-KoreanCultural Context
When discussing the decline of traditional markets ('전통시장') due to large corporate supermarkets ('대형 마트'), be aware that this is a sensitive political and social issue in Korea regarding the survival of small business owners.
In English, 'market' is similarly versatile, but English speakers often use 'grocery store' or 'supermarket' for daily food shopping. Koreans distinguish this by using '마트' for supermarkets and '시장' for traditional markets.
Practice in Real Life
Real-World Contexts
Daily Shopping
- 시장에 가다
- 시장에서 장을 보다
- 전통 시장
- 시장 바구니
News and Economy
- 주식 시장
- 부동산 시장
- 시장 경제
- 시장 동향
Business Strategy
- 시장 조사
- 시장 점유율
- 시장에 진출하다
- 시장을 개척하다
Job Hunting
- 취업 시장
- 노동 시장
- 시장이 얼어붙다
- 경쟁이 치열한 시장
Tourism
- 야시장
- 수산 시장
- 벼룩 시장
- 시장 구경
Conversation Starters
"한국에서 가장 좋아하는 전통 시장이 어디예요?"
"요즘 주식 시장에 투자하고 계신가요?"
"대형 마트와 전통 시장 중 어디를 더 자주 가시나요?"
"현재 취업 시장이 어떻다고 생각하시나요?"
"외국인 친구에게 추천하고 싶은 서울의 시장은 어디인가요?"
Journal Prompts
Describe your last visit to a physical market. What did you see, hear, and buy?
Write about the differences between a traditional market and a modern supermarket in your country.
Analyze the current state of the job market in your industry.
If you were to start a business, what 'niche market' (틈새 시장) would you target and why?
Discuss the pros and cons of a free market economy.
Frequently Asked Questions
10 questionsNo, it is better to use '마트' (mart) or '슈퍼마켓' (supermarket) for modern grocery stores. '시장' implies a traditional market with stalls, or an abstract economic market.
It is a formal adjective meaning 'to be hungry'. It is a homonym and has no relation to the noun '시장' (market). You might hear elders say '시장하시죠?' (Are you hungry?).
You say '주식 시장' (ju-sik si-jang). In news headlines, it is often abbreviated to '증시' (jeung-si).
Yes. Just like in English, businesses use '시장' to refer to their target demographic or industry, such as '청년 시장' (youth market) or '스마트폰 시장' (smartphone market).
'장' is a pure Korean word often used in the phrase '장을 보다' (to go grocery shopping). '시장' is the Sino-Korean word and is more versatile, used for both physical places and economic concepts.
If you are going there, use '에' (시장에 가다). If you are doing an action there, use '에서' (시장에서 사다). If it is the subject of an economic trend, use '이/가' (시장이 변하다).
'야시장' (ya-si-jang) means 'night market'. These are very popular in Korea and other Asian countries, known for selling street food and operating late into the night.
The standard term is '시장 조사' (si-jang jo-sa). The verb used with it is usually '하다' (to do), so '시장 조사를 하다' means to conduct market research.
While they face heavy competition from large marts and online shopping, many traditional markets are revitalizing themselves by targeting tourists and offering unique street food experiences.
It literally translates to 'flea market' (벼룩 = flea). It is used exactly as in English, referring to a market where second-hand goods are sold.
Test Yourself 200 questions
Write a sentence saying 'I go to the market.'
Well written! Good try! Check the sample answer below.
Use the destination particle 에.
Use the destination particle 에.
Write a sentence saying 'The market is big.'
Well written! Good try! Check the sample answer below.
Use the subject marker 이 and the adjective 크다.
Use the subject marker 이 and the adjective 크다.
Write a sentence saying 'I bought apples at the market.'
Well written! Good try! Check the sample answer below.
Use 에서 for the location of the action.
Use 에서 for the location of the action.
Write a sentence saying 'I am going to the night market tonight.'
Well written! Good try! Check the sample answer below.
Use 야시장 for night market and future tense.
Use 야시장 for night market and future tense.
Translate: 'The stock market is unstable.'
Well written! Good try! Check the sample answer below.
주식 시장 = stock market, 불안정하다 = unstable.
주식 시장 = stock market, 불안정하다 = unstable.
Translate: 'We need to do market research.'
Well written! Good try! Check the sample answer below.
시장 조사 = market research, 해야 하다 = need to do.
시장 조사 = market research, 해야 하다 = need to do.
Translate: 'Our company entered the overseas market.'
Well written! Good try! Check the sample answer below.
해외 시장 = overseas market, 진출하다 = to enter.
해외 시장 = overseas market, 진출하다 = to enter.
Translate: 'The market share increased.'
Well written! Good try! Check the sample answer below.
시장 점유율 = market share.
시장 점유율 = market share.
Translate: 'Government intervention in the market can be dangerous.'
Well written! Good try! Check the sample answer below.
시장 개입 = market intervention.
시장 개입 = market intervention.
Translate: 'We must target a niche market.'
Well written! Good try! Check the sample answer below.
틈새 시장 = niche market, 공략하다 = to target/attack.
틈새 시장 = niche market, 공략하다 = to target/attack.
Write a formal sentence explaining that the domestic market is saturated.
Well written! Good try! Check the sample answer below.
포화 상태 = state of saturation.
포화 상태 = state of saturation.
Write a formal sentence about the volatility of the financial market.
Well written! Good try! Check the sample answer below.
금융 시장 = financial market, 변동성 = volatility.
금융 시장 = financial market, 변동성 = volatility.
Write 'Where is the market?' in Korean.
Well written! Good try! Check the sample answer below.
어디에 있어요 = where is it.
어디에 있어요 = where is it.
Write 'I go grocery shopping with my mom.'
Well written! Good try! Check the sample answer below.
장을 보다 = to go grocery shopping.
장을 보다 = to go grocery shopping.
Write 'The job market is bad these days.'
Well written! Good try! Check the sample answer below.
취업 시장 = job market.
취업 시장 = job market.
Write 'The size of the market is growing.'
Well written! Good try! Check the sample answer below.
시장 규모 = market size.
시장 규모 = market size.
Write 'A free market economy is based on supply and demand.'
Well written! Good try! Check the sample answer below.
자유 시장 경제 = free market economy.
자유 시장 경제 = free market economy.
Write 'Information asymmetry causes market failure.'
Well written! Good try! Check the sample answer below.
정보의 비대칭성 = info asymmetry, 시장 실패 = market failure.
정보의 비대칭성 = info asymmetry, 시장 실패 = market failure.
Translate: 'I bought a used book at the flea market.'
Well written! Good try! Check the sample answer below.
벼룩시장 = flea market.
벼룩시장 = flea market.
Translate: 'We must pioneer a new market.'
Well written! Good try! Check the sample answer below.
개척하다 = to pioneer.
개척하다 = to pioneer.
How do you say 'I am going to the market'?
Read this aloud:
You said:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Speak clearly: si-jang-e ga-yo.
How do you ask 'Where is the market?'
Read this aloud:
You said:
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Speak with a rising intonation at the end.
How do you say 'I bought this at the market'?
Read this aloud:
You said:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Emphasize '에서' to show location of action.
How do you say 'Let's go to the night market'?
Read this aloud:
You said:
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Ya-si-jang means night market.
How do you say 'The stock market is bad today'?
Read this aloud:
You said:
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Ju-sik si-jang = stock market.
How do you say 'I am doing market research'?
Read this aloud:
You said:
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Si-jang jo-sa = market research.
How do you say 'We must enter the overseas market'?
Read this aloud:
You said:
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Hae-oe si-jang = overseas market, jin-chul-hae-ya ham-ni-da = must enter.
How do you say 'Our market share is 20%'?
Read this aloud:
You said:
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Si-jang jeom-yu-yul = market share.
How do you say 'This is a monopoly market'?
Read this aloud:
You said:
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Dok-jeom si-jang = monopoly market.
How do you express 'The market size is expanding exponentially'?
Read this aloud:
You said:
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Si-jang gyu-mo = market size, paeng-chang = expanding.
How do you discuss 'the limitations of the free market economy'?
Read this aloud:
You said:
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Ja-yu si-jang gyeong-je-ui han-gye = limitations of the free market economy.
How do you say 'Market intervention distorts prices'?
Read this aloud:
You said:
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Si-jang gae-ip = market intervention, wae-gok = distort.
How do you say 'The market is big'?
Read this aloud:
You said:
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Si-jang-i keo-yo.
How do you say 'I am going grocery shopping' using the idiom?
Read this aloud:
You said:
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Jang-eul bo-reo ga-yo.
How do you say 'The job market is difficult'?
Read this aloud:
You said:
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Chwi-eop si-jang = job market.
How do you say 'We found a niche market'?
Read this aloud:
You said:
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Teum-sae si-jang = niche market.
How do you say 'Emerging markets are unstable'?
Read this aloud:
You said:
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Sin-heung si-jang = emerging market.
How do you say 'Information asymmetry causes adverse selection'?
Read this aloud:
You said:
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Jeong-bo-ui bi-dae-ching-seong = info asymmetry.
How do you say 'The real estate market is frozen'?
Read this aloud:
You said:
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Bu-dong-san si-jang = real estate market.
How do you say 'We must pioneer a new market'?
Read this aloud:
You said:
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Gae-cheok-hae-ya ham-ni-da = must pioneer.
Listen to the audio: '시장에 사람이 많아요.' What is the situation?
사람이 많아요 means there are many people.
Listen: '야시장에서 떡볶이를 먹었어요.' When and where did they eat?
야시장 means night market.
Listen: '주식 시장이 폭락했습니다.' What happened?
주식 시장 means stock market, 폭락 means crash.
Listen: '시장 점유율을 높이기 위한 전략이 필요합니다.' What is needed?
시장 점유율 means market share.
Listen: '정부의 시장 개입에 대한 찬반 논란이 뜨겁습니다.' What is the debate about?
시장 개입 means market intervention.
Listen: '효율적 시장 가설은 현실 경제를 완벽히 설명하지 못합니다.' What does not perfectly explain the real economy?
효율적 시장 가설 means efficient market hypothesis.
Listen: '어머니가 시장에서 사과를 사요.' What is the mother buying?
사과 means apples.
Listen: '전통 시장이 마트보다 싸요.' Which is cheaper?
전통 시장이 싸요 means the traditional market is cheap.
Listen: '취업 시장이 너무 어려워요.' What is difficult?
취업 시장 means job market.
Listen: '해외 시장 진출을 준비 중입니다.' What are they preparing for?
해외 시장 진출 means entering the overseas market.
Listen: '틈새 시장을 공략하는 것이 중요합니다.' What is important?
틈새 시장 means niche market.
Listen: '시장 만능주의의 폐해를 극복해야 합니다.' What must be overcome?
시장 만능주의 means market fundamentalism.
Listen: '부동산 시장이 안정되었습니다.' What happened to the real estate market?
안정되었습니다 means stabilized.
Listen: '시장 규모가 매년 10%씩 성장합니다.' How much does the market size grow annually?
10% (십 퍼센트).
Listen: '신흥 시장의 리스크를 관리해야 합니다.' What must be managed?
신흥 시장 means emerging market.
/ 200 correct
Perfect score!
Summary
The word '시장' means 'market' and is used for both traditional street markets and abstract economic concepts like the stock market or job market. Do not use it for modern supermarkets.
- A physical place to buy/sell goods.
- The global or national economic system.
- A specific industry's trade environment.
- A target demographic for businesses.
Mart vs. Market
Always remember: E-mart = 마트. Namdaemun = 시장. Don't mix them up in daily conversation!
Location Particles
Use '에' for destination (시장에 가요) and '에서' for action (시장에서 먹어요).
Economic Collocations
Memorize '시장에 진출하다' (enter the market) and '시장 점유율' (market share) for TOPIK II.
Street Food
Traditional markets (시장) are the best places to find authentic Korean street food like Tteokbokki and Hotteok.
Example
우리 회사는 해외 시장을 개척하고 있다.
Related Content
Related Phrases
More business words
에 대한
A2Concerning or relating to; about, regarding.
~대하여
A2About, concerning, regarding.
대해서
A2Concerning or with regard to; about, regarding.
에 대해
A2About; regarding.
풍요롭다
A2To be abundant, prosperous, or rich.
관철하다
B2To carry through, achieve, or persist in one's will or goal until it is accomplished, despite difficulties.
~에 따라
B1According to, depending on; as stated by or determined by.
에 따라
A2According to; in accordance with.
에 의하면
B1According to; as stated by or reported by.
계좌번호
A2A unique identifier for a bank account.