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B1 Mittelstufe Englisch 8:29 Educational

Why All Brands Should Study Stanley Cup CEO Terence Reilly's Marketing Masterclass

Forbes · 2,582,005 Aufrufe · Hinzugefügt vor 3 Tagen

Lernstatistiken

B1

GER-Niveau

5/10

Schwierigkeit

Untertitel (196 Segmente)

00:00

imagine going back to 1994 and asking

00:03

people what a hot product would look

00:04

like in 2024 chances are it wouldn't

00:08

resemble a Stanley

00:09

Cup yet here we are the reusable water

00:12

bottles are one of the most sought-after

00:14

forms of Beverage containment largely

00:17

thanks to Tik Tok Stanley's Revenue

00:20

jumped from $74 million in 2019 to $750

00:24

million in

00:26

2023 but look behind the massive sales

00:30

and there's a deeper case study in

00:31

effective product marketing and

00:33

leveraging cultural momentum I think

00:35

with the Stanley Cup brand you're not

00:38

really buying into Stanley you're buying

00:40

into the community of all the other

00:43

girls who have one in their hand and

00:46

it's very similar in my opinion to Jolie

00:50

the showerhead company that's gotten

00:52

pretty popular through customers who

00:54

post about it and you know on one hand

00:57

it's it's something to brag about right

00:59

you have this amazing piece of Hardware

01:01

in your home it's that with the Stanley

01:04

Cups as well but it's also it's this

01:06

sense of community like everybody's got

01:08

their Stanley Cup you know everybody's

01:10

staying hydrated it's it's something

01:12

that signals you know only good

01:15

things Stanley Cups marketing has been

01:19

successful in the

01:21

diversity by which it's gone to Market

01:25

so mean sanley cup is a 110 year old

01:28

company right and the the products

01:30

aren't terribly novel since its

01:34

conception 110 years ago like the only

01:36

new product it's had as far as a new

01:39

actual product was think in 2016 2017

01:41

the Quinter Tumblr right they have

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