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Why All Brands Should Study Stanley Cup CEO Terence Reilly's Marketing Masterclass
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Subtitles (196 segments)
imagine going back to 1994 and asking
people what a hot product would look
like in 2024 chances are it wouldn't
resemble a Stanley
Cup yet here we are the reusable water
bottles are one of the most sought-after
forms of Beverage containment largely
thanks to Tik Tok Stanley's Revenue
jumped from $74 million in 2019 to $750
million in
2023 but look behind the massive sales
and there's a deeper case study in
effective product marketing and
leveraging cultural momentum I think
with the Stanley Cup brand you're not
really buying into Stanley you're buying
into the community of all the other
girls who have one in their hand and
it's very similar in my opinion to Jolie
the showerhead company that's gotten
pretty popular through customers who
post about it and you know on one hand
it's it's something to brag about right
you have this amazing piece of Hardware
in your home it's that with the Stanley
Cups as well but it's also it's this
sense of community like everybody's got
their Stanley Cup you know everybody's
staying hydrated it's it's something
that signals you know only good
things Stanley Cups marketing has been
successful in the
diversity by which it's gone to Market
so mean sanley cup is a 110 year old
company right and the the products
aren't terribly novel since its
conception 110 years ago like the only
new product it's had as far as a new
actual product was think in 2016 2017
the Quinter Tumblr right they have
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