Notes from Google Play 2025: Build successful apps and games

SAM BRIGHT: Hi, everyone. I'm Sam Bright.

And I lead the Google Play and Developer Ecosystem team.

On behalf of the team, thank you for another incredible year.

Together, we've made Play so much more than just a store.

Because of you, Play is a vibrant place where billions of people around the world can discover experiences that make life more productive and delightful.

Your innovation fuels our commitment to make Play even more dynamic, engaging, and rewarding for your business.

[MUSIC PLAYING]

This year, we focused on evolving Play into a true destination for discovery.

The Apps Home now brings content that people care about front and center, with experiences like curated spaces and trending topics like music and sports.

These updates make Play more immersive, helping people connect with the entertainment and cultural moments they love most.

We also unveiled our vision for a reimagined gaming experience.

Google Play Games is unifying the gaming experience, so users can focus on having fun.

We're connecting players to the games and communities they love across every device they play on.