You will often hear the word 运营 (yùn yíng) when people talk about running a company or a part of a business. It means “to operate” or “to run”.
Think of it like this: someone needs to 运营 (yùn yíng) the daily tasks to keep a store open, or to manage an online platform.
It's about the practical work involved in making something function. So, if you hear someone say他们运营 (yùn yíng)得很好, they mean “they operate very well”.
When you see 运营 (yùnyíng), think about running a business. It’s like operating a store, a website, or any commercial activity.
For example, if someone asks “谁在运营这家餐厅？” (Shuí zài yùnyíng zhè jiā cāntīng?), they’re asking “Who is operating this restaurant?”
You can also use it for non-physical things, like “运营一个网站” (yùnyíng yīgè wǎngzhàn), which means “to run a website.”
It’s a practical word for talking about how businesses and services are managed.
When you see 运营 (yùn yíng), think about running a business or an operation. It's more than just 'doing' something; it implies managing and directing an activity, system, or organization to achieve a specific goal. You'll often hear it in contexts related to companies, departments, or even larger projects. For example, a company 运营 its e-commerce platform, or a team 运营 a marketing campaign. It focuses on the ongoing management and practical execution of an enterprise or service.
When we talk about "运营" (yùn yíng), we're referring to the act of operating or running something, especially a business or an organization. Think of it as the day-to-day management and activities that keep an entity functioning. It encompasses a broad range of tasks, from strategic planning to execution, all aimed at achieving the organization's goals. This term is quite common in business contexts, and you'll hear it frequently when people discuss how companies function and grow. Mastering this word will significantly enhance your ability to discuss business operations in Chinese.
运营 30초 만에
- run a business
- manage operations
- operate a system
Alright, let's talk about the Chinese word 运营 (yùn yíng). You'll hear this one a lot, especially if you're dealing with anything related to business, companies, or even just running a project. Simply put, 运营 means 'to operate' or 'to run,' particularly when you're talking about a business, a system, or a service. It's not just about starting something; it's about the ongoing management and execution required to keep it going and make it successful.
Think of it this way: if you own a coffee shop, the act of making coffee, serving customers, managing staff, and keeping the lights on – that's all part of 运营. If you're running an online store, everything from managing inventory to handling customer support and processing orders falls under 运营. It's a very practical word that covers the day-to-day work involved in making something function.
§ Key Meanings and Usage
- DEFINITION
- To operate, to run (a business, system, project, etc.). It implies active management and maintenance.
You'll find 运营 used in a few common contexts:
- Business Operations: This is probably the most frequent usage. When people talk about a company's 运营, they're talking about its entire operational strategy and execution.
- Website/App Operations: For online platforms, 运营 refers to managing content, user engagement, technical maintenance, and marketing efforts.
- Project Management: In a broader sense, you can 运营 a project, meaning you're managing its execution from start to finish.
- Infrastructure Operations: Think about running a public transport system or a power grid – that's also 运营.
Let's look at some examples to make this concrete:
他们负责运营这家公司。(Tāmen fùzé yùn yíng zhè jiā gōngsī.)
Translation hint: They are responsible for operating this company.
我们的网站需要更好的运营策略。(Wǒmen de wǎngzhàn xūyào gèng hǎo de yùn yíng cèlüè.)
Translation hint: Our website needs better operation strategies.
这家餐厅运营得很好。(Zhè jiā cāntīng yùn yíng de hěn hǎo.)
Translation hint: This restaurant is operating very well.
Notice how in the last example, 运营 is followed by 得 (de) and an adjective (好, 'good'). This structure is common when you want to describe how something is being operated. It's a useful grammatical pattern to remember.
When you're trying to describe the practical, day-to-day running of any kind of organization or system, 运营 is your go-to word. It's a comprehensive term that covers all the moving parts involved in making something work effectively.
§ Where you actually hear this word — work, school, news
Alright, let's get into the nitty-gritty of where you'll actually encounter 运营 in the wild. This isn't just a textbook word; it's everywhere in Chinese daily life, especially when talking about how things *run*. Think about it: businesses operate, projects run, even transportation systems are operated. This section will show you how 运营 pops up in different contexts.
§ In the Office and Business World
This is probably the most common place to hear 运营. Any discussion about how a company functions, how a department works, or how a specific project is managed will likely use this word. It's about keeping the gears turning, making sure everything is efficient and productive.
我们公司正在积极地运营一个新的项目。(Our company is actively operating a new project.)
这家餐厅的运营模式很独特。(This restaurant's operating model is quite unique.)
- DEFINITION
- To operate, to run (a business or system).
You'll often hear it in job titles too. For example, 运营经理 (yùnyíng jīnglǐ) means "operations manager." If you're working in a Chinese-speaking environment, understanding 运营 is crucial for everyday conversations and meetings.
§ In Education and Research
Even in academic settings, 运营 finds its place. While less common than in business, it can refer to how a school system runs, how a specific program operates, or even the functioning of a research project.
学校的日常运营需要大量资金。(The daily operation of the school requires a lot of funding.)
这个实验室的设备是怎样运营的？(How do the equipment in this lab operate?)
§ In the News and Public Discourse
When you read Chinese news or listen to discussions about public services, infrastructure, or even government functions, 运营 will pop up. It's used to describe how these large-scale systems are managed and kept going.
公共交通系统的正常运营非常重要。(The normal operation of the public transportation system is very important.)
这个新机场何时开始运营？(When will this new airport start operating?)
You'll also see it in discussions about website operations, app functionality, or any digital platform that needs active management to run smoothly.
- 网站运营 (wǎngzhàn yùnyíng): website operations
- 软件运营 (ruǎnjiàn yùnyíng): software operations
The key takeaway here is that 运营 isn't just about a single action; it's about the ongoing process of running something, keeping it functional, and often improving it. So, whether you're talking about a small startup or a major public service, if it's being actively managed and run, 运营 is the word you'll use.
§ Don't Confuse 运营 with 其他动词 (Other Verbs)
Many English speakers get tripped up because "to operate" has various nuances. In Chinese, 运营 (yùn yíng) specifically refers to the ongoing management and execution of a business, system, or project. It's about keeping things running smoothly and efficiently. It's not a generic word for 'to do' or 'to work.'
Here are some common pitfalls:
Operating a Machine: You wouldn't use 运营 for operating a simple machine like a car or a coffee maker. For that, you'd use something like 操作 (cāozuò).
他正在操作那台新机器。(He is operating that new machine.)
Performing a Task: If you're talking about performing a task or carrying out an action, 实行 (shíxíng) or 执行 (zhíxíng) might be more appropriate.
公司执行了一项新政策。(The company implemented a new policy.)
Running a Race: Definitely not 运营! For running a race or physical running, use 跑步 (pǎobù).
他喜欢每天早上跑步。(He likes to run every morning.)
§ Incorrectly Using 运营 as a Noun for 'Operation' (of a machine)
While 运营 can be a noun meaning 'operation' in the business sense, it's not typically used for the 'operation' of a machine or device. This is another area where English speakers often translate directly and make a mistake. For 'operation' of a machine, you'd usually use 操作 (cāozuò) or 运行 (yùnxíng).
- WRONG
- 这台机器的运营很复杂。(Zhè tái jīqì de yùnyíng hěn fùzá.)
- RIGHT
- 这台机器的操作很复杂。(Zhè tái jīqì de cāozuò hěn fùzá.) - The operation of this machine is very complicated.
Or, if you're talking about the machine itself running:
机器正在运行。(The machine is running/operating.)
§ Overusing 运营 when a Simpler Verb Will Do
Sometimes, 运营 is just too specific or formal for what you want to say. If you're talking about simply 'doing' or 'managing' something in a less formal context, other verbs might fit better.
If you mean 'manage' a team or people, 管理 (guǎnlǐ) is usually better.
她擅长管理团队。(She is good at managing teams.)
If you mean 'handle' or 'deal with' a situation, 处理 (chǔlǐ) is more common.
他们需要处理这个问题。(They need to deal with this problem.)
The key is to remember that 运营 has a strong connection to sustained, systematic, and often commercial 'running' or 'management.' If what you're doing doesn't fit that description, look for an alternative verb.
§ "运营" (yùnyíng): Core Meaning
The Chinese verb 运营 (yùnyíng) fundamentally means 'to operate' or 'to run a business'. It covers the general activities and processes involved in keeping a system, a business, or an organization functioning. Think of it as the day-to-day management and execution that ensures something is working as it should.
这家公司主要运营在线教育平台。
- Translation hint
- This company mainly operates an online education platform.
§ Similar Words and Key Differences
When learning 运营, it's helpful to compare it with other words that also involve 'running' or 'managing'. While there can be overlap, understanding the nuances will make your Chinese sound much more natural.
§ "经营" (jīngyíng): Focus on Business Management and Profit
DEFINITION: 经营 (jīngyíng) also means 'to operate' or 'to manage', but it carries a stronger emphasis on business activities, financial performance, and achieving profit. It's about strategic management and making business decisions to ensure profitability and growth.
他辞职后开始自己经营一家小餐馆。
- Translation hint
- After resigning, he started managing/running a small restaurant himself.
§ "管理" (guǎnlǐ): General Management and Administration
DEFINITION: 管理 (guǎnlǐ) is a broader term for 'to manage', 'to supervise', or 'to administer'. It can apply to people, resources, projects, or even time. It's about control, organization, and making sure things are done according to rules or plans.
公司需要更好的方式来管理员工。
- Translation hint
- The company needs a better way to manage employees.
§ "操作" (cāozuò): Technical Operation
DEFINITION: 操作 (cāozuò) means 'to operate' in a very specific, often technical sense – like operating a machine, a computer program, or performing a surgical procedure. It implies following specific instructions or steps.
请按照说明书操作设备。
- Translation hint
- Please operate the equipment according to the manual.
§ When to Use "运营" (yùnyíng)
Choose 运营 when you are talking about the continuous, ongoing process of keeping a system, service, or business running efficiently. It's less about the strategic direction (经营) and more about the practical, regular functioning.
- For platforms, websites, apps: 运营一个网站 (to operate a website)
- For public transportation: 地铁系统运营 (subway system operation)
- For a department or project: 项目运营 (project operation)
- For a business's daily activities: 公司正常运营 (the company operates normally)
Think of 运营 as the engine running smoothly. It focuses on the 'how' of continuous function rather than the 'why' (strategy) or the 'what' (specific tasks).
How Formal Is It?
"公司经营不善导致破产。(The company's poor operation led to bankruptcy.)"
"这家商店运营了十年。(This store has been operating for ten years.)"
"这个项目你打算怎么搞？(How are you planning to run this project?)"
"我们一起玩这个商店游戏吧！(Let's play this store game together!)"
"这事儿咱们得好好整整。(We need to really sort out how to run this thing.)"
발음 가이드
- mispronouncing the 'y' sound as 'j'
- not aspirating the 'n' sound correctly
난이도
Two common characters, but '营' can have multiple meanings.
Both characters have a moderate number of strokes.
Standard tones, no tricky pronunciation.
Clear pronunciation, context usually makes meaning obvious.
다음에 무엇을 배울까
선수 학습
다음에 배울 것
고급
알아야 할 문법
Can be used as a verb to describe the general operation or management of a business or system.
这家公司运营良好。 (This company operates well.)
Often appears with nouns describing the object being operated, such as '公司' (company), '项目' (project), '网站' (website).
他们正在运营一个新网站。 (They are operating a new website.)
Can be followed by a complement to describe the outcome or state of the operation.
地铁系统运营正常。 (The subway system is operating normally.)
Can also be used in a noun phrase, meaning 'operation' or 'management'.
公司的运营需要改进。 (The company's operation needs improvement.)
Sometimes used informally to mean 'to manage' or 'to handle' in a broader sense, though its primary use is business-related.
他负责运营这个部门。 (He is responsible for operating this department.)
수준별 예문
他运营一家小商店。
He operates a small shop.
公司运营很好。
The company operates well.
我们运营这个项目。
We operate this project.
她运营一家咖啡馆。
She operates a coffee shop.
他们运营一家新餐厅。
They operate a new restaurant.
这个机器运营正常。
This machine operates normally.
谁运营这家酒店？
Who operates this hotel?
我想运营自己的公司。
I want to operate my own company.
这家公司运营状况良好。
This company operates very well.
我们计划运营一家新餐厅。
We plan to operate a new restaurant.
他负责运营这个项目。
He is responsible for operating this project.
我们需要更多资金来运营公司。
We need more funds to operate the company.
这个网站运营了十年。
This website has been operating for ten years.
运营成本很高。
Operating costs are high.
他们在运营一个成功的网店。
They are operating a successful online store.
运营团队正在努力工作。
The operating team is working hard.
这家公司运营状况良好，盈利能力强。
This company operates well and has strong profitability.
他们正在寻找有经验的人来运营新的项目。
They are looking for experienced people to operate the new project.
运营一家咖啡店需要投入大量的时间和精力。
Operating a coffee shop requires a lot of time and effort.
这个网站由一个小型团队运营和维护。
This website is operated and maintained by a small team.
政府部门负责运营城市的公共服务系统。
Government departments are responsible for operating the city's public service system.
成功运营跨境电商业务的关键是什么？
What is the key to successfully operating cross-border e-commerce business?
这家工厂已经运营了五十年，生产了许多优质产品。
This factory has been operating for fifty years, producing many high-quality products.
航空公司正在努力降低运营成本以提高竞争力。
Airlines are working to reduce operating costs to enhance competitiveness.
这家公司运营一家大型连锁超市。
This company operates a large chain of supermarkets.
我们需要更好地运营我们的社交媒体账户。
We need to operate our social media accounts better.
他正在学习如何运营一家小型咖啡馆。
He is learning how to run a small coffee shop.
确保系统正常运营是我们的首要任务。
Ensuring the system operates normally is our top priority.
这家工厂已经运营了五十年。
This factory has been operating for fifty years.
公司成功运营的关键在于高效管理。
The key to the company's successful operation lies in efficient management.
新政策将如何影响企业的运营？
How will the new policy affect the operation of businesses?
运营成本是我们需要关注的一个重要因素。
Operating cost is an important factor we need to pay attention to.
公司成功运营的关键在于高效的团队合作。
The key to the company's successful operation lies in efficient teamwork.
这个项目已经运营了三年，取得了显著的成果。
This project has been operating for three years and has achieved significant results.
我们需要一套完善的系统来运营客户服务部门。
We need a complete system to operate the customer service department.
这家新餐厅正在努力运营，以吸引更多顾客。
This new restaurant is working hard to operate and attract more customers.
他负责运营公司的海外市场业务。
He is responsible for operating the company's overseas market business.
为了降低成本，我们正在考虑如何更有效地运营生产线。
To reduce costs, we are considering how to operate the production line more efficiently.
这家慈善机构完全依靠志愿者来运营。
This charity operates entirely on volunteers.
在数字化时代，如何成功运营线上平台成为一项挑战。
In the digital age, how to successfully operate an online platform has become a challenge.
자주 쓰는 조합
자주 쓰는 구문
运营一家公司
to operate a company
运营一个项目
to run a project
负责运营
responsible for operations
如何运营好一个品牌
how to run a brand well
我们正在运营一个新的系统。
We are running a new system.
这个业务运营得很好。
This business is operating very well.
她有运营餐厅的经验。
She has experience running a restaurant.
降低运营成本
to reduce operating costs
优化运营流程
to optimize operational processes
暂停运营
to suspend operations
자주 혼동되는 단어
Both 经营公司 (jīngyíng gōngsī) and 运营公司 (yùnyíng gōngsī) are possible, but with different nuances. 经营公司 is more about the overall strategic and financial management, while 运营公司 focuses on the day-to-day operations and processes.
You'll often hear 运营 when talking about things like 'website operations' (网站运营), 'app operations' (App运营), or 'public transport operations' (公共交通运营). It emphasizes the technical and functional aspects of keeping something running efficiently.
While often used in a business context, 运营 can also refer to the operation of non-profit organizations, public services, or even large-scale systems (like a city's infrastructure). The core idea remains the systematic management of ongoing functions.
문법 패턴
혼동하기 쉬운
Both 经营 and 运营 can mean 'to operate a business'. The key difference is the scope and focus. Learners often struggle to differentiate when to use which.
经营 (jīngyíng) implies a broader, more holistic management of a business, including strategic planning, financial management, marketing, and overall direction. It's about running the entire enterprise with an aim for profit and sustainability. 运营 (yùnyíng) focuses more on the day-to-day, practical activities and processes that keep a business or system functioning smoothly. It's about the technical and operational aspects, ensuring efficiency and output. Think 'operations' department.
这家公司经营不好，所以很快就倒闭了。(Zhè jiā gōngsī jīngyíng bù hǎo, suǒyǐ hěn kuài jiù dǎobì le.) Translation hint: This company was not [managed/run] well, so it quickly went out of business.
操作 (cāozuò) can also be translated as 'to operate,' leading to confusion with 运营 (yùnyíng).
操作 (cāozuò) typically refers to operating a machine, device, or following a set of instructions. It's about performing a specific task or action. 运营 (yùnyíng) is about running a larger system, business, or service.
请小心操作这台机器。(Qǐng xiǎoxīn cāozuò zhè tái jīqì.) Translation hint: Please operate this machine carefully.
Both 运营 and 管理 involve overseeing processes. Learners might mix them up, especially when talking about business functions.
管理 (guǎnlǐ) is broader and refers to managing, supervising, or administrating. It encompasses planning, organizing, leading, and controlling resources to achieve goals. It's about the 'management' aspect. 运营 (yùnyíng) is a subset of management, specifically focusing on the execution and ongoing activities of a system or business.
他负责管理这个项目。(Tā fùzé guǎnlǐ zhè ge xiàngmù.) Translation hint: He is responsible for managing this project.
运行 (yùnxíng) shares the character 运 (yùn) and can also mean 'to run' or 'to operate,' making it a source of confusion.
运行 (yùnxíng) generally refers to something (a machine, system, program, or even a vehicle) being in motion or functioning. It emphasizes the *state* of being in operation. 运营 (yùnyíng) is more about the *act* of operating and managing a business or service actively.
这台电脑运行得很好。(Zhè tái diànnǎo yùnxíng de hěn hǎo.) Translation hint: This computer is running very well.
开 (kāi) is a very common word that can mean 'to open' or 'to start' (a business), creating overlap in meaning with 运营.
开 (kāi) in the context of business often means 'to open' or 'to start' a business, or 'to run' a small shop in a very general sense. 运营 (yùnyíng) is about the ongoing, detailed processes of managing and running a business once it's already established.
他想开一家咖啡店。(Tā xiǎng kāi yī jiā kāfēi diàn.) Translation hint: He wants to open a coffee shop.
문장 패턴
公司 + 运营
这家公司运营得很好。 (Zhè jiā gōngsī yùnyíng dé hěn hǎo.) - This company operates very well.
运营 + 平台/网站/项目
他们正在运营一个新平台。 (Tāmen zhèngzài yùnyíng yīgè xīn píngtái.) - They are operating a new platform.
负责 + 运营
他负责公司的日常运营。 (Tā fùzé gōngsī de rìcháng yùnyíng.) - He is responsible for the company's daily operations.
如何 + 运营 + 好
如何运营好一个网站？ (Rúhé yùnyíng hǎo yīgè wǎngzhàn?) - How to operate a website well?
公司 + 成功/失败 + 运营
这家公司能否成功运营，取决于市场反应。 (Zhè jiā gōngsī néng fǒu chénggōng yùnyíng, qǔjué yú shìchǎng fǎnyìng.) - Whether this company can operate successfully depends on market reaction.
사용법
When 运营 is a verb, it means to operate or to run a business. It's often used for large-scale operations or systems. For example, you can say 运营一个公司 (to operate a company), 运营一个网站 (to operate a website), or 运营一个项目 (to operate a project).
A common mistake is to confuse 运营 with more general verbs like 'do' or 'make'. 运营 specifically implies managing and running something, usually with a long-term goal. For instance, you wouldn't typically say 运营作业 (to operate homework), but rather 做作业 (to do homework). Also, it's not usually used for personal tasks or small, one-off actions.
암기하기
기억법
Imagine a big 'Yùn' (运) like a truck carrying goods, representing 'transport' or 'movement'. The 'yíng' (营) looks like a tent or a camp, suggesting a 'business' or 'camp'. So, 'yùn yíng' is like 'moving a business' or 'running a camp'.
시각적 연상
Picture a bustling market with vendors shouting and customers buying. This whole scene is being 'operated' or 'run' by a market manager. Focus on the action of everything moving smoothly because someone is operating it.
Word Web
챌린지
Try to describe in Chinese how you would 'operate' or 'run' a small coffee shop. What steps would you take? For example: 我会运营一个咖啡店。 (Wǒ huì yùnyíng yīgè kāfēidiàn.) - I will operate a coffee shop. Or: 这家公司运营得很好。 (Zhè jiā gōngsī yùnyíng de hěn hǎo.) - This company operates very well.
셀프 테스트 150 질문
这家公司生意很好，他们是如何___的？
The sentence asks how the company 'runs' its business, which is what 运营 means.
他正在学习如何___一家小商店。
You learn to 'operate' a small shop. 运营 fits this context.
这个饭店___得很好，每天都有很多人。
A restaurant is 'operated' well to attract many people. 运营 is the correct word.
我们团队需要___这个新项目。
A team needs to 'operate' or 'run' a new project. 运营 is the appropriate verb.
她想知道如何更好地___她的咖啡馆。
She wants to know how to better 'run' her coffee shop. 运营 is the right word.
成功的公司知道如何有效地___。
Successful companies know how to 'operate' effectively. 运营 fits the meaning.
Choose the correct word to complete the sentence: 这家公司正在很好地 ___。
The sentence means 'This company is ______ very well.' '运营' means 'to operate' or 'to run (a business)', which fits the context.
Which word best describes what a manager does for a business?
A manager's main role is to operate or run a business. The other options mean 'to play', 'to look', and 'to listen'.
If a shop is doing well, you could say it is ___ smoothly.
In this context, '运营' means 'to operate' or 'to run (a business)'. '跳' means 'to jump', '飞' means 'to fly', and '走' means 'to walk'.
The word '运营' can mean 'to operate a business'.
'运营' specifically refers to operating or running a business.
You can use '运营' to say 'I operate a car'.
'运营' is used for businesses or systems, not for personal vehicles like a car. For a car, you would use '开' (kāi).
A school can be '运营' by a principal.
A school is an organization, and '运营' can be used to describe how it is run or operated.
The company is operating well.
They run a small shop.
Operating a website is not easy.
Read this aloud:
这家公司运营得怎么样？
Focus: 运营 (yùn yíng)
당신의 답변:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
我喜欢运营我的博客。
Focus: 运营 (yùn yíng)
당신의 답변:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
他想运营一家咖啡馆。
Focus: 运营 (yùn yíng)
당신의 답변:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Imagine you are running a small cafe. Write two simple sentences in Chinese about what you operate.
Well written! Good try! Check the sample answer below.
Sample answer
我们运营一家小咖啡馆。我们运营咖啡馆。
You want to say in Chinese that a company operates well. Write a simple sentence.
Well written! Good try! Check the sample answer below.
Sample answer
这家公司运营得很好。
You are learning about a new store. Write a simple Chinese sentence asking if they operate online.
Well written! Good try! Check the sample answer below.
Sample answer
他们网上运营吗？
小王运营什么？ (What does Xiao Wang operate?)
Read this passage:
小王喜欢开咖啡馆。他运营一家小咖啡馆。他的咖啡馆每天早上八点开门。很多人喜欢去他的咖啡馆。
小王运营什么？ (What does Xiao Wang operate?)
文章中说“他运营一家小咖啡馆”。 (The passage says 'He operates a small cafe.')
文章中说“他运营一家小咖啡馆”。 (The passage says 'He operates a small cafe.')
这家公司运营什么？ (What does this company operate?)
Read this passage:
这家公司运营一家大工厂。工厂里有很多工人。他们生产很多东西。
这家公司运营什么？ (What does this company operate?)
文章中说“这家公司运营一家大工厂”。 (The passage says 'This company operates a big factory.')
文章中说“这家公司运营一家大工厂”。 (The passage says 'This company operates a big factory.')
我的朋友在哪里运营商店？ (Where does my friend operate the store?)
Read this passage:
我的朋友运营一家网上商店。她在网上卖衣服。很多客户喜欢她的衣服。
我的朋友在哪里运营商店？ (Where does my friend operate the store?)
文章中说“我的朋友运营一家网上商店”。 (The passage says 'My friend operates an online store.')
文章中说“我的朋友运营一家网上商店”。 (The passage says 'My friend operates an online store.')
This sentence means 'The company operates very well.' The usual order in Chinese is Subject-Verb-Adverb.
This sentence means 'The store operates every day.' The time word '每天' usually comes before the verb.
This sentence means 'They operate a restaurant.' The direct object '一个饭馆' comes after the verb.
这家公司___得很好。
To say 'this company operates well,' we use 运营 (yùn yíng). 运动 (yùn dòng) means 'sports', 游泳 (yóu yǒng) means 'swimming', and 阅读 (yuè dú) means 'reading'.
他们计划如何___这家新店？
To ask 'how do they plan to operate this new store,' we use 运营 (yùn yíng). 休息 (xiū xi) means 'to rest', 吃饭 (chī fàn) means 'to eat', and 睡觉 (shuì jiào) means 'to sleep'.
___一个大公司不容易。
To say 'operating a big company is not easy,' we use 运营 (yùn yíng). 写字 (xiě zì) means 'to write characters', 跑步 (pǎo bù) means 'to run', and 唱歌 (chàng gē) means 'to sing'.
我们正在学习如何___社交媒体账户。
To say 'we are learning how to operate social media accounts,' we use 运营 (yùn yíng). 画画 (huà huà) means 'to draw', 玩游戏 (wán yóu xì) means 'to play games', and 看电视 (kàn diàn shì) means 'to watch TV'.
这个项目的___需要很多经验。
To say 'the operation of this project requires a lot of experience,' we use 运营 (yùn yíng). 参观 (cān guān) means 'to visit', 购物 (gòu wù) means 'to shop', and 旅行 (lǚ xíng) means 'to travel'.
他负责___公司的销售部门。
To say 'he is responsible for operating the company's sales department,' we use 运营 (yùn yíng). 睡觉 (shuì jiào) means 'to sleep', 喝水 (hē shuǐ) means 'to drink water', and 吃饭 (chī fàn) means 'to eat'.
Choose the correct word to complete the sentence: 这家公司___得很好。
The sentence means 'This company operates very well.' '运营' (yùnyíng) means 'to operate' or 'to run (a business)'.
Which of the following describes what a manager does for a company?
'运营公司' (yùnyíng gōngsī) means 'to operate a company'. The other options are nonsensical.
If a business is '运营' well, what does that mean?
When a business is '运营' (yùnyíng) well, it means it's functioning effectively and likely succeeding.
The word '运营' can be used to talk about how a coffee shop is run.
'运营' (yùnyíng) is used for running any kind of business, including a coffee shop.
'运营' is usually used for activities like playing sports.
'运营' (yùnyíng) is specifically about running a business or organization, not playing sports. '运动' (yùndòng) is for sports.
If you are a boss, you need to know how to '运营' your business.
A boss needs to know how to '运营' (yùnyíng) their business, meaning to manage and run its operations.
This company is running very well. Pay attention to '运营'.
They need to operate a new project. Listen for '运营'.
Operating a store is not easy. Focus on '运营'.
Read this aloud:
这家饭店运营得怎么样？
Focus: yùn yíng
당신의 답변:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
我正在学习如何运营一家小企业。
Focus: yùn yíng
당신의 답변:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
运营这个网站需要很多时间和精力。
Focus: yùn yíng
당신의 답변:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Write a short sentence about operating a small shop.
Well written! Good try! Check the sample answer below.
Sample answer
我喜欢运营我的小店。
Write a sentence using '运营' to describe running a company.
Well written! Good try! Check the sample answer below.
Sample answer
他正在运营一家大公司。
Write a sentence about who operates a website.
Well written! Good try! Check the sample answer below.
Sample answer
谁运营这个网站？
这家餐厅的运营情况怎么样？
Read this passage:
这家餐厅运营得很好。很多人喜欢在这里吃饭。他们每天都工作很长时间。
这家餐厅的运营情况怎么样？
文章中提到“运营得很好”，所以答案是很好。
文章中提到“运营得很好”，所以答案是很好。
我的朋友想做什么？
Read this passage:
我的朋友想开一家咖啡店。他正在学习如何运营一个商店。
我的朋友想做什么？
文章中明确提到“我的朋友想开一家咖啡店”。
文章中明确提到“我的朋友想开一家咖啡店”。
这家公司运营了多久？
Read this passage:
这家公司运营了十年。他们有很多经验。他们的产品很受欢迎。
这家公司运营了多久？
文章中提到“这家公司运营了十年”。
文章中提到“这家公司运营了十年”。
This sentence means 'The company operates very well.' The structure is Subject + Verb + 得 + Adverbial complement.
This means 'He is responsible for operating this store.' '负责' means 'to be responsible for'.
This translates to 'We are learning how to operate a website.' '正在' indicates an ongoing action.
我们公司主要___电商平台。
Here, '运营' (yùn yíng) means to manage and run the e-commerce platform as a business.
这家餐厅___得很好，生意很不错。
While '经营' (jīng yíng) can also mean to operate a business, '运营' (yùn yíng) focuses more on the day-to-day running and management, which fits the context of 'running well' for a restaurant.
他们正在学习如何___一个新项目。
'运营' (yùn yíng) is the best fit here because it describes the process of managing and executing a new project.
公司运营不善，可能会导致亏损。（If a company operates poorly, it may lead to losses.）
This statement is true. Poor operation of a business directly impacts its financial performance.
“运营”只能用来形容机器，不能形容公司。（'运营' can only be used to describe machines, not companies.）
This statement is false. '运营' (yùn yíng) is very commonly used to describe running or operating businesses, projects, or even websites.
成功的网站运营需要好的市场策略。（Successful website operation requires good marketing strategies.）
This statement is true. Good marketing is crucial for the successful operation of a website.
Imagine you are explaining to a friend what your family business does. Write a short paragraph about how your family operates it, using the word '运营'.
Well written! Good try! Check the sample answer below.
Sample answer
我们家运营一家小公司，主要运营在线销售电子产品。我们负责产品的采购、网站的运营和客户服务。
You are a manager planning to improve your team's efficiency. Write two sentences describing what aspects you plan to '运营' better.
Well written! Good try! Check the sample answer below.
Sample answer
为了提高团队效率，我计划更好地运营我们的项目流程，确保每个环节都顺畅。同时，我也会关注团队成员的协作运营。
Your friend is asking for advice on starting a small cafe. Write a sentence telling them what is most important to '运营' successfully.
Well written! Good try! Check the sample answer below.
Sample answer
如果你想成功运营一家咖啡馆，最重要的是提供优质的服务和美味的咖啡。
这家餐厅主要的问题是什么？
Read this passage:
一家新餐厅开业了，但是他们的服务不太好，食物也不新鲜。老板很担心餐厅会倒闭。他需要改进餐厅的运营方式。
这家餐厅主要的问题是什么？
文章中明确提到“他们的服务不太好，食物也不新鲜”，这是餐厅面临的主要问题。
文章中明确提到“他们的服务不太好，食物也不新鲜”，这是餐厅面临的主要问题。
这家公司是如何盈利的？
Read this passage:
这家公司运营一个非常受欢迎的手机应用。他们通过广告和用户订阅来赚钱。公司的目标是让更多人使用他们的应用。
这家公司是如何盈利的？
文章中提到“他们通过广告和用户订阅来赚钱”，这是公司的盈利方式。
文章中提到“他们通过广告和用户订阅来赚钱”，这是公司的盈利方式。
小王的公司主要销售什么？
Read this passage:
小王的公司主要运营电商平台，销售各种服装。他们非常重视用户体验，并且经常推出新的促销活动来吸引顾客。
小王的公司主要销售什么？
文章中明确指出“销售各种服装”，所以小王的公司主要销售服装。
文章中明确指出“销售各种服装”，所以小王的公司主要销售服装。
The correct order is '我们公司' (our company) as the subject, followed by '运营' (operates) as the verb, and '一家小超市' (a small supermarket) as the object.
The correct order is '这家咖啡馆' (this cafe) as the subject, followed by '运营得' (operates so) and then the adverb '非常好' (very well) to describe the operation.
The correct order is '他' (he) as the subject, followed by '负责' (is responsible for) and then the verb '运营' (operating) and the object '新项目' (new project).
公司正在寻找有经验的人才来___新的电商平台。
Here, '运营' fits best because it refers to managing and running the e-commerce platform.
这家餐厅的___模式很独特，吸引了很多顾客。
The '运营模式' (operating model) describes how the restaurant functions, which is unique and attracts customers.
为了降低___成本，公司决定优化供应链。
'运营成本' (operating costs) refers to the expenses involved in running the business, which can be reduced by optimizing the supply chain.
他负责我们部门的日常___工作。
'日常运营工作' (daily operations work) is the most appropriate phrase to describe managing the daily tasks of a department.
一个成功的企业需要高效的___管理。
'运营管理' (operations management) is crucial for a successful business to run efficiently.
我们正在评估这个项目的___风险。
'运营风险' (operating risk) refers to the risks associated with the daily operations of a project.
公司需要有效地___才能持续发展。
运营 (yùn yíng) means to operate or run a business. 运动 (yùn dòng) is exercise or movement. 运用 (yùn yòng) is to use or apply. 运行 (yùn xíng) means to be in operation, but more for systems or machines, not typically for 'running' a company in this context.
这家商店由于管理不善，无法继续___。
运营 (yùn yíng) fits best here as it refers to the operation of a business. 使用 (shǐ yòng) is to use. 工作 (gōng zuò) is to work. 处理 (chǔ lǐ) is to handle or deal with.
他们正在寻找有经验的人来___这个新项目。
运营 (yùn yíng) in this context means to manage or run a project. 学习 (xué xí) is to learn. 购买 (gòu mǎi) is to buy. 建造 (jiàn zào) is to build.
公司运营不当会导致经济损失。
运营 (yùn yíng) refers to how a company is run. If it's not run well (不当), it can certainly lead to financial losses (经济损失).
“运营”通常用于描述一个人跑步的动作。
运营 (yùn yíng) is specifically about operating a business or project. The word for a person running is 跑步 (pǎo bù).
一个成功的电商平台需要高效的商品运营和用户运营。
“商品运营” (shāng pǐn yùn yíng) refers to managing products, and “用户运营” (yòng hù yùn yíng) refers to managing users (customer relations) in an e-commerce context. Both are crucial for a successful platform.
The company's operational status is good, with continuously growing profits.
We are discussing how to better operate this project.
Operating a restaurant requires a lot of time and effort.
Read this aloud:
你能描述一下你们公司是如何运营的吗？
Focus: 运营 (yùn yíng)
당신의 답변:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
为了提高效率，我们需要优化运营流程。
Focus: 优化运营 (yōu huà yùn yíng)
당신의 답변:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
作为一名管理者，你认为运营中最重要的是什么？
Focus: 最重要的是 (zuì zhòng yào de shì)
당신의 답변:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Imagine you are applying for a job as an operations manager. Write a short paragraph (3-4 sentences) describing your experience in operating a business or a project. Use '运营' at least once.
Well written! Good try! Check the sample answer below.
Sample answer
我作为项目经理，有三年成功的项目运营经验。我负责过多个大型IT项目的运营和管理，确保项目按时按预算完成。我的专长在于优化运营流程，提高团队效率。 (As a project manager, I have three years of successful project operation experience. I have been responsible for the operation and management of several large IT projects, ensuring they are completed on time and within budget. My expertise lies in optimizing operational processes and improving team efficiency.)
Your company is launching a new online store. Write an email to your team (3-4 sentences) outlining the key aspects of its operation. Use '运营' at least once.
Well written! Good try! Check the sample answer below.
Sample answer
团队成员们，我们的新电商平台即将上线。我们需要制定一个详细的运营策略，包括市场推广和客户服务。确保平台的顺利运营对我们至关重要。 (Team members, our new e-commerce platform is about to launch. We need to develop a detailed operational strategy, including marketing and customer service. Ensuring the smooth operation of the platform is crucial for us.)
You are giving advice to a friend who wants to start a small cafe. Write 2-3 sentences about what they should consider when operating their business. Use '运营' at least once.
Well written! Good try! Check the sample answer below.
Sample answer
如果你想开咖啡馆，除了产品质量，还要考虑日常运营的成本和人员管理。成功的运营是咖啡馆盈利的关键。 (If you want to open a cafe, in addition to product quality, you also need to consider the daily operating costs and personnel management. Successful operation is the key to a profitable cafe.)
根据这段文字，这家公司因什么而闻名？
Read this passage:
一家科技公司在过去五年里成功运营了多个国际项目。他们的团队善于解决跨文化沟通的挑战，确保项目在全球范围内顺利进行。该公司因其高效的运营模式而闻名。
根据这段文字，这家公司因什么而闻名？
文章最后一句明确指出“该公司因其高效的运营模式而闻名”。
文章最后一句明确指出“该公司因其高效的运营模式而闻名”。
这段文字主要讨论了传统企业在数字化转型中遇到的什么问题？
Read this passage:
随着互联网技术的快速发展，许多传统企业正面临数字化转型的挑战。如何有效地运营线上平台，成为了这些企业能否持续发展的关键问题。
这段文字主要讨论了传统企业在数字化转型中遇到的什么问题？
文章明确提到“如何有效地运营线上平台，成为了这些企业能否持续发展的关键问题”。
文章明确提到“如何有效地运营线上平台，成为了这些企业能否持续发展的关键问题”。
这家连锁餐厅成功的秘诀是什么？
Read this passage:
这家连锁餐厅的成功秘诀在于其标准化的运营流程和严格的质量控制。无论是食材采购还是员工培训，都有详细的规定，确保每一家分店都能提供一致的服务。
这家连锁餐厅成功的秘诀是什么？
文章明确指出“这家连锁餐厅的成功秘诀在于其标准化的运营流程和严格的质量控制”。
文章明确指出“这家连锁餐厅的成功秘诀在于其标准化的运营流程和严格的质量控制”。
This sentence describes a company operating well. The structure is 'Subject (这家公司) + Verb (运营) + Adverbial/Complement (良好)'.
This sentence indicates that 'they' are currently 'operating' a 'new project'. The structure is 'Subject (他们) + Adverb (正在) + Verb (运营) + Object (一个新项目)'.
This is a question asking if 'you' can 'operate' 'this store'. The structure is 'Subject (你) + Modal Verb (会) + Verb (运营) + Object (这家商店) + Question Particle (吗)'.
公司需要有效地___才能在市场中保持竞争力。
The sentence talks about a company needing to 'operate' effectively to stay competitive. '运营' (yùn yíng) means to operate or run a business, which fits the context perfectly. '管理' (guǎn lǐ) means to manage, '制作' (zhì zuò) means to make or produce, and '发展' (fā zhǎn) means to develop, none of which fit as well as '运营' in this context.
这家餐厅的___模式很独特，吸引了很多顾客。
Here, '运营模式' (yùn yíng mó shì) refers to the 'operation mode' or 'business model' of the restaurant, which is unique and attracts customers. '宣传' (xuān chuán) means propaganda or publicity, '销售' (xiāo shòu) means sales, and '服务' (fú wù) means service, none of which perfectly fit the context of a 'mode' or 'model' for the restaurant's overall functioning.
他们正在寻找有经验的人来___新的项目。
In this sentence, the company is looking for experienced people to 'operate' or 'run' a new project. '运营' (yùn yíng) is the best fit. '规划' (guī huà) means to plan, '设计' (shè jì) means to design, and '研发' (yán fā) means research and development. While these are related to projects, '运营' directly addresses the active management and execution.
公司面临的最大挑战是如何高效地___全球业务。
The sentence discusses the challenge of 'operating' global business efficiently. '运营' (yùn yíng) clearly conveys this meaning. '协商' (xié shāng) means to negotiate, '拓展' (tuò zhǎn) means to expand, and '整合' (zhěng hé) means to integrate. While expansion and integration might be part of global business, '运营' describes the overall act of running it.
为了降低成本，我们正在优化公司的___流程。
Optimizing '运营流程' (yùn yíng liú chéng) means optimizing the 'operational process' of the company to reduce costs. '生产' (shēng chǎn) means production, '销售' (xiāo shòu) means sales, and '招聘' (zhāo pìn) means recruitment. While these are specific aspects of a company, '运营' refers to the broader, overarching processes of running the business.
成功___一个跨国企业需要卓越的领导能力。
To successfully 'operate' a multinational enterprise requires excellent leadership skills. '运营' (yùn yíng) perfectly fits the context of running a large company. '建立' (jiàn lì) means to establish, '投资' (tóu zī) means to invest, and '宣传' (xuān chuán) means to publicize. While these are parts of building and growing an enterprise, '运营' is about the ongoing management and functioning.
The key to a company's successful operation lies in efficient management and innovative marketing strategies.
This store's operating costs are high, so the profit margin is very small.
We are looking for a more sustainable way to operate our business.
Read this aloud:
请解释一下你们公司是如何运营日常业务的。
Focus: 运营 (yùnyíng)
당신의 답변:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
你认为什么样的策略能帮助一家新企业成功运营？
Focus: 成功运营 (chénggōng yùnyíng)
당신의 답변:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Read this aloud:
描述一下你在运营一个项目时遇到的最大挑战。
Focus: 运营一个项目 (yùnyíng yī gè xiàngmù)
당신의 답변:
Speech recognition is not supported in your browser. Try Chrome or Edge.
You are a new manager tasked with improving the operational efficiency of a small e-commerce business. Write a short paragraph outlining your initial plan using '运营'.
Well written! Good try! Check the sample answer below.
Sample answer
作为新经理，我计划首先分析现有运营流程，找出效率低下的环节。然后，我将引入新的工具和策略来优化整体运营，提升客户满意度。
Imagine you are explaining to a potential investor how your startup plans to '运营' its services in a competitive market. Write two sentences.
Well written! Good try! Check the sample answer below.
Sample answer
我们的团队将专注于精细化运营，通过用户反馈不断迭代产品功能，确保在竞争激烈的市场中保持领先地位。同时，我们将建立强大的社区，提升用户粘性，从而实现可持续运营。
Describe a challenge you faced when trying to '运营' a project or event, and how you overcame it. (2-3 sentences)
Well written! Good try! Check the sample answer below.
Sample answer
在运营一个大型线上活动时，我们遇到了技术平台不稳定的挑战。通过及时调整服务器配置并与技术团队紧密合作，我们成功解决了问题，确保了活动的顺利运营。
文章中提到的初创公司是如何克服资金不足的困境的？
Read this passage:
一家初创公司在初期面临资金不足的困境，但凭借其创始人卓越的运营能力，公司不仅生存了下来，还在短时间内获得了大量用户。他们通过创新性的营销策略和高效的客户服务，成功地将有限的资源转化为巨大的市场影响力，展现了强大的运营实力。
文章中提到的初创公司是如何克服资金不足的困境的？
文章明确指出，公司是凭借创始人卓越的运营能力克服了资金不足的困境。
文章明确指出，公司是凭借创始人卓越的运营能力克服了资金不足的困境。
根据文章，传统企业转型线上运营时，除了技术能力，还需要具备什么？
Read this passage:
随着互联网技术的发展，许多传统企业也开始转型，尝试在线上运营其业务。这种转型不仅要求企业具备新的技术能力，更重要的是要转变运营理念，以用户为中心，提供更加个性化的服务。只有这样，才能在数字化时代保持竞争力。
根据文章，传统企业转型线上运营时，除了技术能力，还需要具备什么？
文章强调，除了技术能力，更重要的是要转变运营理念，以用户为中心。
文章强调，除了技术能力，更重要的是要转变运营理念，以用户为中心。
以下哪项不属于良好品牌运营的关键因素？
Read this passage:
良好的品牌运营对于企业的长期发展至关重要。这不仅包括产品的质量和服务的完善，还涉及到品牌形象的塑造、市场推广的有效性以及与消费者的互动。一个成功的品牌运营策略能够帮助企业在消费者心中建立信任和忠诚度。
以下哪项不属于良好品牌运营的关键因素？
文章提及了产品质量、品牌形象塑造、市场推广有效性和与消费者互动是品牌运营的关键因素，而“一次性高额利润”并非其重点。
文章提及了产品质量、品牌形象塑造、市场推广有效性和与消费者互动是品牌运营的关键因素，而“一次性高额利润”并非其重点。
This sentence describes a company operating well.
This sentence indicates that he is responsible for operating the project.
This sentence states that new strategies are needed to operate the market.
公司正在积极探索新的商业模式，以期更好地___。
“运营”特指经营和管理一个企业或业务，使其正常运转并实现目标。这里指的是公司整体的商业运作。
这个项目的成功，离不开我们团队高效的___和协作。
在项目管理中，高效的“运营”意味着项目流程顺畅，资源得到优化，以达到项目目标。
面对复杂的市场环境，如何持续优化产品的___策略是关键。
产品“运营”涉及产品的生命周期管理、用户增长、社区维护等一系列活动，以确保产品在市场上的表现。
这家新开的咖啡馆，其独特的___模式吸引了大量顾客。
“运营模式”指的是一个企业或业务如何组织其资源、活动和流程来创造价值和实现目标的方式。
数字平台的___需要考虑用户体验、数据分析和内容更新等多个方面。
数字平台的“运营”是确保平台功能正常、内容活跃、用户参与度高的关键工作。
为了提高效率，公司决定引入一套新的系统来简化日常___。
这里的“日常运营”指的是公司日常的业务活动和管理工作，引入新系统是为了使其更高效。
Choose the most appropriate word to complete the sentence: 这家公司______一个复杂的全球物流网络。
‘运营’ (yùnyíng) specifically refers to operating or running a business, system, or service, often implying an ongoing process. While ‘管理’ (guǎnlǐ - manage) is related, ‘运营’ fits best when describing the running of a network. ‘操作’ (cāozuò - operate, manipulate) is more about performing a task, and ‘执行’ (zhíxíng - execute) is about carrying out a plan.
Which of the following sentences uses '运营' correctly?
‘运营’ is best used for running a business, project, or system. '运营了一个新的手机应用程序' (He operated a new mobile app) is slightly awkward; '开发' (kāifā - develop) or '推出' (tuīchū - launch) would be more natural. '运营着公司的财务报告' (Operating the company's financial reports) is incorrect; '处理' (chǔlǐ - process) or '制作' (zhìzuò - prepare) would be better. '这个机器运营得很稳定' (This machine operates very stably) is incorrect; '运行' (yùnxíng - run, be in operation) is the correct word for a machine's function.
Identify the sentence where '运营' is used incorrectly.
‘运营’ (yùnyíng) refers to the running of a business, service, or system. For a machine like a computer, '运行' (yùnxíng) is the correct term for its functioning. The other sentences correctly use ‘运营’ in the context of business or service management.
The sentence '这家商店运营了十年' (This shop has been operated for ten years) correctly uses '运营'.
Yes, ‘运营’ is correctly used here to describe the ongoing running of a business (the shop) over a period of time. It fits the meaning of 'to operate' or 'to run a business'.
If a company wants to operate a new factory, they would use the word '运营' in Chinese.
Indeed. To 'operate a new factory' means to run it as a business or production facility, which is a direct application of '运营' (yùnyíng).
The sentence '他运营了一场精彩的演讲' (He operated a wonderful speech) uses '运营' correctly.
This is incorrect. '运营' (yùnyíng) is about running a business, system, or service. For a speech, words like '发表' (fābiǎo - deliver), '进行' (jìnxíng - conduct), or '做' (zuò - give) would be appropriate, not '运营'.
This sentence describes a company operating well with continuous profit growth. '运营良好' means 'operating well'.
This sentence talks about making a detailed plan to ensure the smooth operation of a project. '顺利运营' means 'smooth operation'.
This sentence describes a startup company trying to continue operating despite challenges. '运营下去' means 'to keep operating'.
/ 150 correct
Perfect score!
Summary
运营 means to actively manage and run something, often a business or system, to keep it working well.
- run a business
- manage operations
- operate a system
예시
这家商店已经运营十年了。
관련 콘텐츠
business 관련 단어
本事
A2Skill; ability; capability.
相应地
B1Correspondingly.
账号
A2account (e.g., bank, online)
客户经理
A2account manager
账户
B1A record of financial transactions for an individual or business, usually at a bank; or a user profile for a digital service.
会计
A2accounting, accountant
收购
B1To purchase; to acquire (a company).
商业活动
A2Business activity.
广告费
A2Advertising expenses.
调整
B1To change something slightly in order to make it more correct, effective, or suitable.
