企画
§ What is 企画 (kikaku)?
The Japanese word 企画 (kikaku) is a very common and practical noun. It refers to the act of planning, designing, or conceiving an event, a project, or a product. Think of it as the initial phase where ideas are generated, structured, and prepared for execution. It's not just a vague idea; it's the solid plan that comes before doing.
- Japanese Word
- 企画 (kikaku)
- Meaning
- The act of planning or designing an event, project, or product.
- CEFR Level
- B1
§ Examples of 企画 in use
新しいイベントの企画を立てる。
Hint: To make a plan for a new event.
この商品の企画は成功しました。
Hint: The plan for this product succeeded.
彼女はいつも面白い企画を考える。
Hint: She always thinks of interesting plans/projects.
§ Similar words and when to use 企画 vs alternatives
It's easy to get confused with similar Japanese words that also relate to planning or projects. Let's break down 企画 and some common alternatives:
計画 (keikaku): This is perhaps the closest in meaning to 企画, also translating to "plan" or "project." However, 計画 often implies a more detailed, structured, and often long-term plan, like a business plan or a travel itinerary. It emphasizes the execution steps. 企画, on the other hand, focuses more on the initial conception and creative design phase.
夏休みの計画を立てる。
Hint: To make a summer vacation plan. (Here, 計画 is better because it's about the detailed itinerary.)
案 (an): This word means "idea," "proposal," or "suggestion." It's often a less formal or less developed stage than 企画. An 案 could be a preliminary thought that might lead to a 企画. It's more about presenting a concept.
新しいロゴの案を出す。
Hint: To put out an idea for a new logo.
プロジェクト (purojekuto): This is a direct loanword from English, meaning "project." While 企画 can be a part of a プロジェクト (the planning phase), プロジェクト itself refers to the entire undertaking, including execution, management, and completion. You might say 「新しいプロジェクトの企画を進める」 (atarashii purojekuto no kikaku o susumeru - to proceed with the planning of a new project).
そのプロジェクトは来月始まる。
Hint: That project will start next month.
In business settings, you'll frequently encounter 企画 when discussing new product development, marketing campaigns, or event organization. It's the groundwork before the actual work begins. Understanding this distinction will help you use these words more accurately and sound more natural in Japanese.
How Formal Is It?
"新製品の開発計画を立案する。 (Shinsanpin no kaihatsu keikaku o ritsuan suru.) - To draft a plan for new product development."
"新しいイベントの企画を立てる。 (Atarashii ibento no kikaku o tateru.) - To make a plan for a new event."
"今度の飲み会の案、ある? (Kondo no nomikai no an, aru?) - Do you have any ideas for the next drinking party?"
"お誕生日の計画を立てようね。 (Otanjōbi no keikaku o tateyō ne.) - Let's make a plan for your birthday, okay?"
"今日の企画ネタ、まだ考えてないんだよね。 (Kyō no kikaku neta, mada kangaetenain da yo ne.) - I haven't thought of any ideas for today's project yet, you know."
趣味小知识
Many Japanese business terms are kango (words of Chinese origin), and 'kikaku' is a prime example. The kanji 企 alone can also mean a scheme or enterprise.
按水平分级的例句
新しい商品の企画を立てるのが、私の仕事です。
My job is to come up with a plan for new products.
イベントの企画は、来週の会議で発表されます。
The event plan will be announced at next week's meeting.
彼の企画はいつも斬新で、みんなを驚かせます。
His plans are always innovative and surprise everyone.
この企画が成功すれば、会社の業績も上がるでしょう。
If this project succeeds, the company's performance will also improve.
彼女は企画書の作成が得意で、いつも分かりやすい資料を作ります。
She is good at creating project proposals and always makes easy-to-understand materials.
ボランティア活動の企画について話し合いましょう。
Let's discuss the planning of volunteer activities.
このテレビ番組の企画は、若い世代に人気です。
The planning for this TV program is popular among the younger generation.
彼は来年の会社の記念イベントの企画を担当しています。
He is in charge of planning next year's company anniversary event.
词族
名词
动词
如何使用
When you hear 企画 (kikaku), think 'planning' or 'project.' It's often used in business contexts for developing new ideas or initiatives. You'll see it a lot with verbs like する (suru) to mean 'to plan/to project' or 立てる (tateru) to mean 'to set up a plan.'
A common mistake is confusing 企画 (kikaku) with 計画 (keikaku). While both relate to planning, 企画 is more about the initial conceptualization, design, and proposal of a new idea or project. 計画 refers to a more detailed, often long-term, step-by-step plan for execution. Think of 企画 as the 'what' and 計画 as the 'how.' Another mistake is using it for personal, everyday plans. For those, you'd typically use words like 予定 (yotei) or 計画 (keikaku).
词源
企画 (kikaku) combines 企 (ki) meaning 'to plan, to undertake' and 画 (kaku) meaning 'a brush-stroke, a plan, a design'.
原始含义: The original meaning directly reflects the combination of its kanji: to plan and design.
Sino-Japanese (kango)文化背景
In Japanese business culture, <i>kikaku</i> is a fundamental concept. It's not just about creating a plan, but often involves thorough research, consensus-building, and presenting a well-thought-out proposal. A 'kikaku-sho' (企画書) or proposal document is a common output of this process, showcasing attention to detail and forward-thinking.
常见问题
10 个问题That's a great question! Both 企画 (kikaku) and 計画 (keikaku) involve planning, but they have different nuances. 企画 (kikaku) focuses more on the creative and conceptual side – coming up with the idea, the initial design, and the overall concept for something new. Think of it as the 'what' and 'why'.
計画 (keikaku), on the other hand, is about the detailed execution and scheduling of a plan. It's the 'how' and 'when'. So, you might do a 企画 (kikaku) for a new product, and then create a 計画 (keikaku) for its development and launch.
For example:
新商品企画 (Shin shouhin kikaku) - new product planning/concept
旅行計画 (Ryokou keikaku) - travel plan/itinerary
Yes, it can! While 企画 (kikaku) is a noun, you can turn it into a verb by adding する (suru), making it 企画する (kikaku suru). This means 'to plan,' 'to design,' or 'to organize.'
For instance:
イベントを企画する (Event wo kikaku suru) - To plan an event.
In a business context, 企画 (kikaku) is very common. You'd use it when talking about brainstorming new ideas, developing proposals, or conceptualizing projects. It's often used in phrases like:
企画書 (Kikakusho) - a proposal document
新商品企画 (Shin shouhin kikaku) - new product planning/project
企画会議 (Kikaku kaigi) - planning meeting
企画 (kikaku) is a neutral term, so it can be used in both formal and informal contexts. However, because it often refers to business or official activities, you'll generally encounter it more in formal settings, like in an office or when discussing projects. It's a standard and respectful term.
While not exactly an idiom, a very common phrase you'll hear is 企画書 (kikakusho), which means 'proposal document' or 'project proposal.' This is something you'll definitely encounter in a business environment.
Another one is 企画部 (kikakubu), which refers to the 'planning department' or 'marketing department' in a company.
While you *could* technically say 旅行を企画する (ryokou wo kikaku suru), it sounds a bit more formal or like you're 'designing' a trip as a project. For simply 'planning a trip,' 旅行の計画を立てる (ryokou no keikaku wo tateru) or just 旅行を計画する (ryokou wo keikaku suru) using 計画 (keikaku) is much more natural and common.
Remember, 企画 (kikaku) emphasizes the creative, conceptual aspect more, while 計画 (keikaku) is about the practical steps.
Generally, 企画 (kikaku) is more commonly used for professional, group, or public-facing plans rather than purely personal ones. For personal plans, like planning your day or your weekend, 計画 (keikaku) or even simple phrases like 予定 (yotei) 'schedule/plan' are much more appropriate.
For instance, you wouldn't typically say 週末の企画 (shuumatsu no kikaku) for 'weekend plans.' You'd use 週末の予定 (shuumatsu no yotei).
Let's break it down:
企 (ki): This kanji means 'to undertake,' 'to plan,' or 'to scheme.' It conveys the idea of starting something or coming up with an idea.
画 (kaku): This kanji means 'stroke,' 'picture,' or 'to draw.' In this context, it refers to drawing up a design or a picture of something, thus contributing to the idea of a plan or design.
Together, they form 企画 (kikaku), emphasizing the conceptual and design aspects of planning.
To ask 'What are you planning?' in a way that suggests a project, event, or new idea, you could say:
何を企画していますか? (Nani wo kikaku shite imasu ka?) - 'What are you planning/designing?'
This is very natural if you suspect the person is working on a new project or proposal. If it's a general plan, 計画 (keikaku) might be more common, but 企画 (kikaku) works well for specific 'projects'.
Yes, to a large extent, it does! 企画 (kikaku) often carries the nuance of creating something new, innovating, or coming up with an original concept. While it involves planning, the emphasis is on the initial, creative phase of developing an idea or project. If you're just organizing existing elements or following a routine, 計画 (keikaku) would be a better fit.
自我测试 12 个问题
This is a new plan.
I will think about the plan.
This plan is good, isn't it?
Read this aloud:
企画はありますか?
Focus: きかく
你说的:
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Read this aloud:
新しい企画です。
Focus: あたらしい きかく
你说的:
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Read this aloud:
企画を始めましょう。
Focus: きかくを はじめましょう
你说的:
Speech recognition is not supported in your browser. Try Chrome or Edge.
Imagine you are proposing a new product idea to your team. Write a short paragraph outlining the '企画' (planning/project) for a new eco-friendly bento box. Include details about its design, target audience, and how it benefits the environment.
Well written! Good try! Check the sample answer below.
Sample answer
新しいエコ弁当箱の企画を提案します。この弁当箱は、リサイクル可能な素材を使用し、シンプルなデザインで、特に若い世代の環境意識の高い層をターゲットにしています。使い捨てプラスチックの削減に貢献し、環境に優しいライフスタイルをサポートします。
You are organizing a charity event. Write a brief email to potential volunteers explaining the '企画' (plan/event) and their potential roles. Focus on how their participation will make a difference.
Well written! Good try! Check the sample answer below.
Sample answer
皆様、この度、貧困に苦しむ子供たちのためのチャリティイベントを企画しております。ボランティアの皆様には、会場設営、受付、広報活動など、様々な役割でご協力いただきたく存じます。皆様の温かいご支援が、子供たちの未来を大きく変える力となります。
You are a marketing specialist tasked with creating a new campaign. Describe the core '企画' (project/plan) for a social media campaign to promote a new line of organic skincare products. What kind of content would you create?
Well written! Good try! Check the sample answer below.
Sample answer
新しいオーガニックスキンケア製品のプロモーションとして、ソーシャルメディアキャンペーンを企画します。製品の天然成分や製造過程に焦点を当てた短編動画、インフルエンサーとのコラボレーションによるライブ配信、そしてユーザーが自身のスキンケア体験を共有するハッシュタグチャレンジなどを展開します。
この企画の主な目的は何ですか?
Read this passage:
先日、新しい観光ルートを企画する会議に参加しました。その企画は、地域の隠れた魅力を再発見し、国内外からの観光客を誘致することを目的としています。特に、地元の食材を使った料理体験や伝統工芸のワークショップを盛り込む予定です。参加者からは多くの建設的な意見が出され、実現に向けて大きな一歩となりました。
この企画の主な目的は何ですか?
文章中に「地域の隠れた魅力を再発見し、国内外からの観光客を誘致することを目的としています」と明記されています。
文章中に「地域の隠れた魅力を再発見し、国内外からの観光客を誘致することを目的としています」と明記されています。
A社が新製品の企画で最も重視している点は何ですか?
Read this passage:
A社は、来年の春に発売予定の新製品の企画を進めています。この新製品は、環境負荷を最小限に抑えることを念頭に置いて設計されており、製造から廃棄に至るまでの全工程で持続可能性を追求します。ターゲット顧客は、環境問題に関心の高い20代から40代の男女です。市場調査の結果、このような製品へのニーズが高いことが示されています。
A社が新製品の企画で最も重視している点は何ですか?
文章中に「環境負荷を最小限に抑えることを念頭に置いて設計されており、製造から廃棄に至るまでの全工程で持続可能性を追求します」と記載されています。
文章中に「環境負荷を最小限に抑えることを念頭に置いて設計されており、製造から廃棄に至るまでの全工程で持続可能性を追求します」と記載されています。
この町内会の企画の対象者は誰ですか?
Read this passage:
町内会では、高齢者向けの健康増進イベントを企画しています。このイベントでは、専門家による健康相談、軽い運動プログラム、そして栄養バランスの取れた食事の提供が予定されています。参加者が気軽に交流できる場を提供し、地域全体の健康意識の向上を目指します。準備委員会は、多くのボランティアの協力を得て、詳細を詰めているところです。
この町内会の企画の対象者は誰ですか?
文章中に「高齢者向けの健康増進イベントを企画しています」と明記されています。
文章中に「高齢者向けの健康増進イベントを企画しています」と明記されています。
/ 12 correct
Perfect score!
相关内容
这个词在其他语言中
更多business词汇
遅めに
B1Late or later than usual.
経理
B1Accounting, accounts department; managing financial records.
的確な
B1Accurate; precise; exactly correct.
達成する
B1To achieve; to accomplish a goal.
活性化
B2To make something more active, lively, or effective. It is used for communities (revitalization), economies (stimulation), and biological processes (activation).
付加
B2To add or attach something extra to an existing thing to increase its value or function.
優位性
B2The state of being in a superior or more advantageous position compared to others; an edge or competitive advantage.
有利
A2Advantageous, favorable; beneficial in a situation.
有利に
B1Advantageously; favorably.
宣伝する
B1To promote; to publicize; to advertise.