本社
本社 refers to the main office or headquarters of a company or organization.
Explanation at your level:
Hi there! 本社 is a word that means the main office of a company. Imagine a big store. It has many small shops, but one big main office where the boss works. That big main office is the 本社. It's like the home base for the company. You use it when you talk about where the company is managed from. It's the most important office!
本社 refers to the head office or main branch of a company or organization. Think of a business with many locations; the 本社 is the central place where important decisions are made and where the top management usually works. It's the primary administrative center that controls the other branches. For example, 'The announcement came from 本社.' This tells you the news originated from the main office.
本社 is a term used to denote the headquarters or main administrative center of a company or organization. It signifies the primary location from which operations are directed and strategic decisions are made. While a company might have numerous branches or subsidiaries, the 本社 represents the core entity. For instance, '本社 is planning a major expansion next year,' indicates that the headquarters is responsible for this strategic move. It's a formal term commonly used in business communication.
The term 本社 specifically designates the corporate headquarters or the principal administrative center of an organization. It's the locus of executive power and strategic decision-making, distinct from operational branches or regional offices. When discussing corporate actions or policies, referring to 本社 clarifies that the initiative originates from the central command. For example, '本社 has implemented new sustainability guidelines across all divisions,' implies a top-down directive from the main office. Understanding 本社 is crucial for comprehending organizational structures and communication hierarchies.
本社 functions as a term for the corporate headquarters, emphasizing its role as the primary administrative and strategic nexus of an organization. It denotes the central hub responsible for overarching governance, policy formulation, and key executive functions, differentiating it from subsidiary or branch operations. Usage of 本社 often implies a formal, hierarchical structure where directives emanate from this central authority. For instance, 'The recent restructuring initiative was spearheaded by 本社,' highlights the headquarters' central role in driving organizational change. Its application underscores the distinction between central control and distributed operations within a larger corporate entity.
本社 signifies the eponymous headquarters, the paramount administrative and strategic core of an enterprise. It represents the ultimate seat of authority, from which corporate policy is promulgated, global strategy is orchestrated, and ultimate accountability resides. The term inherently distinguishes the central entity from its decentralized operational arms, such as subsidiaries, branches, or affiliates. Its usage often carries connotations of centralized control and the authoritative voice of the corporation. For example, 'Shareholder communications are exclusively managed by 本社,' delineates a specific function reserved for the headquarters, reinforcing its privileged position within the organizational architecture. The term's precision is vital in legal, financial, and high-level strategic discourse, reflecting a deep understanding of corporate governance.
Word in 30 Seconds
- Refers to the main administrative center or head office of an organization.
- It's the hub for key decision-making and strategic planning.
- Often contrasted with branch offices or subsidiaries.
- Commonly used in business, military, and organizational contexts.
Hey there! Let's dive into the word 本社. You'll often hear this when people are talking about businesses or organizations. Think of it as the main office, the headquarters, or the central hub of a company. It's not just any office; it's the place where the big decisions are made, where the top bosses usually work, and where the main strategies are planned. It's like the brain of the organization!
When you hear 本社, picture the nerve center. It's where the company's identity is strongest and where the core operations are directed. While a company might have many branches or locations (like stores or factories), the 本社 is the ultimate authority and the primary administrative base. It's the place that holds all the important records and coordinates everything happening elsewhere. So, if someone mentions 本社, you know they're talking about the top dog office!
The term 本社 has roots in East Asian languages, particularly Japanese and Chinese, where it literally translates to 'this company' or 'our company'. The character '本' (hon/ben) means 'root', 'origin', or 'main', while '社' (sha/she) refers to 'company', 'firm', or 'organization'. Together, 本社 signifies the 'main company' or 'head company'.
Historically, as businesses grew and adopted more formal structures, the need to designate a primary administrative center became crucial. The concept of a 本社 emerged to clearly distinguish the central headquarters from branch offices or subsidiaries. This distinction was vital for legal, financial, and operational clarity. In modern usage, especially in business contexts, 本社 has become a standard term to refer to the corporate headquarters, reflecting a long-standing tradition of organizational structure and clear communication within companies.
You'll most commonly encounter 本社 in a business or organizational context. It's used to refer specifically to the headquarters or main office. Think about sentences like, '本社 will announce the new policy next week,' or 'Please direct your inquiries to 本社.' It's a very direct and formal way to talk about the central administration.
Common collocations include phrases like '本社ビル' (head office building), '本社所在地' (head office location), or '本社移転' (head office relocation). It's often paired with verbs indicating decisions, announcements, or actions taken by the main office, such as '本社が決定する' (the head office decides) or '本社から指示があった' (there was an instruction from the head office). In casual conversation, people might just say 'the office' or 'headquarters,' but 本社 provides a specific and often necessary term in more formal business discussions, especially when differentiating from branch operations.
While 本社 itself isn't typically part of idiomatic expressions, it's a core concept in business language. Understanding its role helps grasp phrases related to corporate structure. For instance, when discussing a company's reach, you might hear about its 'global headquarters' or 'main branch,' which directly relates to the function of 本社.
Think about how a company operates: there's the central command (本社), and then there are the operational units. Phrases like 'reporting to headquarters' or 'decisions made at the head office' all point to the significance of 本社. While not a 'saying' in the traditional sense, the term is fundamental to understanding corporate hierarchy and communication flow. It's the anchor point from which all other activities are managed and overseen.
As a noun, 本社 functions like any other noun in a sentence. It doesn't typically have a plural form because it refers to a specific, singular entity – the main office. You wouldn't usually say 'head offices' when referring to the singular concept of headquarters; instead, you'd talk about 'branch offices' or 'multiple company locations'.
Pronunciation can vary slightly depending on the specific language context (e.g., Japanese vs. Chinese), but the core concept remains the same. In Japanese, it's pronounced roughly as 'hon-sha'. In Mandarin Chinese, it's 'běn shè'. The stress usually falls on the first syllable in Japanese and is relatively even in Chinese. When using it in English sentences, treat it as a proper noun referring to a specific place or entity. There aren't common rhyming words directly associated with 本社 itself, but understanding its grammatical role as a singular noun is key.
Fun Fact
The term 'headquarters' became widely used in military contexts before becoming common in business. It referred to the place where the commanding officer and their staff were located.
Pronunciation Guide
Sounds like 'hed-KWOH-terz'. The stress is on the first syllable 'hed' and the third syllable 'kwor'.
Sounds similar to UK, 'hed-KWOHR-terz'. Stress on 'hed' and 'KWOHR'.
Common Errors
- Misplacing stress: Stressing 'kwor' or 'terz' too heavily.
- Pronouncing the 'qu' sound incorrectly: It should be like 'kw' in 'quick', not 'k'.
- Vowel sound in 'quarters': The 'o' sound can be tricky; it's like the 'o' in 'more' or 'four'.
Rhymes With
Difficulty Rating
Requires understanding of business contexts.
Using it correctly in formal writing needs care.
Pronunciation and usage are generally straightforward.
Easily understood when spoken clearly.
What to Learn Next
Prerequisites
Learn Next
Advanced
Grammar to Know
Countable vs. Uncountable Nouns
'Head office' is countable (one head office, two head offices - though the latter is rare). 'Headquarters' can be singular or plural.
Articles (a, an, the)
We use 'the headquarters' when referring to a specific, known main office.
Passive Voice
Decisions are made at headquarters. The building was designed by headquarters' architects.
Examples by Level
The big office is 本社.
The / big / office / is / head office.
本社 is used like a noun.
My dad works at 本社.
My / dad / works / at / head office.
'at' is used before a place.
本社 makes the rules.
Head office / makes / the / rules.
Singular noun takes singular verb 'makes'.
Is this the 本社?
Is / this / the / head office?
Use 'the' before specific places.
本社 is very big.
Head office / is / very / big.
Adjective 'big' describes the noun.
I want to visit 本社.
I / want / to / visit / head office.
'want to' + verb means desire to do something.
本社 is the main place.
Head office / is / the / main / place.
'main' means most important.
The company has one 本社.
The / company / has / one / head office.
Use 'one' for a single item.
All major decisions are made at 本社.
All / major / decisions / are / made / at / head office.
Passive voice 'are made' is common for decisions.
The company relocated its 本社 last year.
The / company / relocated / its / head office / last year.
'Relocated' means moved to a new place.
Please send the report to 本社.
Please / send / the / report / to / head office.
Imperative 'send' used for instructions.
本社 manages all the branch offices.
Head office / manages / all / the / branch offices.
'Manages' implies control and supervision.
The new product launch will be announced by 本社.
The / new / product / launch / will be / announced / by / head office.
Future passive 'will be announced' indicates future action.
You can find the company's history on the 本社 website.
You / can / find / the / company's / history / on / the / head office / website.
'Can find' suggests possibility or ability.
The CEO often visits 本社.
The / CEO / often / visits / head office.
'Often' indicates frequency.
Communication flows from 本社 to the regional offices.
Communication / flows / from / head office / to / the / regional offices.
'Flows from...to...' describes direction.
The strategic direction for the company originates from 本社.
The / strategic / direction / for / the / company / originates / from / head office.
'Originates from' means starts or comes from.
本社 has decided to invest heavily in renewable energy.
Head office / has decided / to / invest / heavily / in / renewable energy.
Present perfect 'has decided' for a recent decision with current relevance.
Employees working at branch locations often liaise directly with 本社.
Employees / working / at / branch locations / often / liaise / directly / with / head office.
'Liaise' means to communicate and cooperate.
The annual shareholder meeting will be held at 本社.
The / annual / shareholder / meeting / will be / held / at / head office.
Future passive 'will be held' used for scheduled events.
本社 oversees the performance of all its subsidiaries.
Head office / oversees / the / performance / of / all / its / subsidiaries.
'Oversees' implies supervision and monitoring.
Relocating 本社 was a significant logistical challenge.
Relocating / head office / was / a / significant / logistical / challenge.
Gerund 'Relocating' used as the subject of the sentence.
The company's core values are deeply ingrained within 本社 culture.
The / company's / core values / are / deeply / ingrained / within / head office / culture.
'Ingrained' means firmly established or difficult to change.
For any urgent matters, please contact 本社 directly.
For / any / urgent / matters, / please / contact / head office / directly.
'Urgent matters' refers to important and immediate issues.
The corporate identity and brand messaging are meticulously crafted at 本社.
The / corporate / identity / and / brand / messaging / are / meticulously / crafted / at / head office.
'Meticulously crafted' implies careful and precise creation.
本社 has mandated a transition towards sustainable operational practices.
Head office / has mandated / a / transition / towards / sustainable / operational / practices.
'Mandated' signifies an official order or requirement.
Inter-departmental collaboration is fostered by initiatives originating from 本社.
Inter-departmental / collaboration / is / fostered / by / initiatives / originating / from / head office.
'Fostered' means encouraged or promoted.
The final approval for all major capital expenditures rests with 本社.
The / final / approval / for / all / major / capital / expenditures / rests / with / head office.
'Rests with' indicates final authority or responsibility.
本社 initiated a comprehensive review of its global supply chain logistics.
Head office / initiated / a / comprehensive / review / of / its / global / supply chain / logistics.
'Initiated' means to start or set in motion.
The company's long-term vision is articulated and disseminated from 本社.
The / company's / long-term / vision / is / articulated / and / disseminated / from / head office.
'Articulated' means expressed clearly; 'disseminated' means spread widely.
本社 maintains stringent oversight over subsidiary financial reporting.
Head office / maintains / stringent / oversight / over / subsidiary / financial / reporting.
'Stringent oversight' implies strict supervision and control.
The decision to merge was a strategic imperative dictated by 本社.
The / decision / to / merge / was / a / strategic / imperative / dictated / by / head office.
'Strategic imperative' means a crucial strategic necessity.
The overarching corporate strategy, encompassing market penetration and diversification, is formulated exclusively at 本社.
The / overarching / corporate / strategy, / encompassing / market / penetration / and / diversification, / is / formulated / exclusively / at / head office.
'Overarching' means comprehensive and all-encompassing.
本社 exercises considerable leverage in negotiating international partnerships.
Head office / exercises / considerable / leverage / in / negotiating / international / partnerships.
'Leverage' refers to the power to influence or persuade.
The propagation of corporate culture and ethical standards emanates from 本社.
The / propagation / of / corporate / culture / and / ethical / standards / emanates / from / head office.
'Propagation' means spreading widely; 'emanates' means originates from.
本社 has been instrumental in steering the company through recent economic turbulence.
Head office / has been / instrumental / in / steering / the / company / through / recent / economic / turbulence.
'Instrumental' means playing a key role; 'turbulence' refers to instability.
All significant R&D investments are subject to rigorous scrutiny and approval by 本社.
All / significant / R&D / investments / are / subject / to / rigorous / scrutiny / and / approval / by / head office.
'Rigorous scrutiny' means detailed and critical examination.
The reputational capital of the organization is meticulously guarded by 本社.
The / reputational / capital / of / the / organization / is / meticulously / guarded / by / head office.
'Reputational capital' refers to the value derived from a good reputation.
本社 orchestrates the global deployment of resources to optimize market presence.
Head office / orchestrates / the / global / deployment / of / resources / to / optimize / market / presence.
'Orchestrates' implies coordinating complex activities.
The ultimate fiduciary responsibility for stakeholder interests resides firmly within 本社.
The / ultimate / fiduciary / responsibility / for / stakeholder / interests / resides / firmly / within / head office.
'Fiduciary responsibility' means acting in the best interests of another party.
The genesis of the company's transformative vision can be traced directly to strategic imperatives conceived within 本社.
The / genesis / of / the / company's / transformative / vision / can be / traced / directly / to / strategic / imperatives / conceived / within / head office.
'Genesis' means origin or beginning; 'imperatives' means crucial duties.
本社 functions as the ontological anchor for the firm's identity and market positioning.
Head office / functions / as / the / ontological / anchor / for / the / firm's / identity / and / market / positioning.
'Ontological' relates to the nature of being.
The promulgation of groundbreaking policies, often perceived as paradigm shifts, originates from the intellectual crucible of 本社.
The / promulgation / of / groundbreaking / policies, / often / perceived / as / paradigm / shifts, / originates / from / the / intellectual / crucible / of / head office.
'Crucible' implies a severe test or trial, or a place of intense formation.
本社 wields considerable influence over subsidiary autonomy, ensuring alignment with overarching corporate objectives.
Head office / wields / considerable / influence / over / subsidiary / autonomy, / ensuring / alignment / with / overarching / corporate / objectives.
'Wields influence' means possesses and uses power.
The synergistic integration of disparate business units is meticulously orchestrated by 本社 to maximize economies of scale.
The / synergistic / integration / of / disparate / business / units / is / meticulously / orchestrated / by / head office / to / maximize / economies / of / scale.
'Synergistic integration' means combining different parts to create a greater effect.
本社 serves as the repository for the collective institutional memory and historical trajectory of the enterprise.
Head office / serves / as / the / repository / for / the / collective / institutional / memory / and / historical / trajectory / of / the / enterprise.
'Repository' means a place where things are stored.
The normative framework governing corporate conduct is established and enforced by 本社.
The / normative / framework / governing / corporate / conduct / is / established / and / enforced / by / head office.
'Normative framework' refers to a set of rules or standards.
本社 directs the vanguard of innovation, allocating resources to nascent technologies with the potential for disruptive market impact.
Head office / directs / the / vanguard / of / innovation, / allocating / resources / to / nascent / technologies / with / the / potential / for / disruptive / market / impact.
'Vanguard' means the forefront; 'nascent' means just coming into existence.
Common Collocations
Idioms & Expressions
"all roads lead to Rome"
Many different methods or actions can achieve the same result; often implies a central point or goal.
Whether you use the old software or the new, all roads lead to Rome; the final report needs to be accurate.
neutral"the nerve center"
The central point where control and communication are concentrated.
The trading floor is the nerve center of the financial institution.
neutral"top brass"
The most important people in an organization; the senior management.
We need to get approval from the top brass before proceeding.
casual/business casual"the seat of power"
The location or institution where ultimate authority resides.
The capital city is considered the seat of power for the nation.
formal"run the show"
To be in charge; to control or manage an organization or event.
She's been running the show since the founder retired.
casual"head and shoulders above"
Significantly better than others.
Their performance was head and shoulders above the competition.
neutralEasily Confused
Both refer to company locations.
Headquarters is the main administrative center; a branch office is a secondary location, often focused on specific regional operations or services.
The main decisions are made at <strong>headquarters</strong>, while customer service is handled by the local <strong>branch office</strong>.
Both relate to company structure.
Headquarters refers to the main office location. A subsidiary is a separate company controlled by a parent company (which has its own headquarters).
The <strong>parent company's headquarters</strong> oversees the strategy for its <strong>subsidiary</strong> in another country.
Implies a main or important location.
While 'central office' can mean headquarters, it's often used more broadly for any main hub within a specific network (e.g., a telephone company's central office) and might not be the ultimate corporate authority.
The <strong>headquarters</strong> made the final decision, but the <strong>central office</strong> for IT managed the implementation.
Very similar meaning.
'Main office' is a more general and less formal term than 'headquarters'. 'Headquarters' often implies a higher level of authority and strategic importance.
Please submit the form to the <strong>main office</strong>. The CEO's office is located at <strong>headquarters</strong>.
Sentence Patterns
Subject + verb + headquarters
The company moved headquarters last year.
Preposition + headquarters + verb
From headquarters, the CEO announced the merger.
Headquarters + verb + object
Headquarters manages all global operations.
Adjective + headquarters + noun
The new headquarters building is impressive.
Subject + verb + preposition + headquarters
Employees report to headquarters regularly.
Word Family
Nouns
Verbs
Adjectives
Related
How to Use It
Formality Scale
Common Mistakes
Learners sometimes confuse the central hub with satellite locations. It's important to distinguish between the primary decision-making body and operational outposts.
While a company has multiple locations, the 'head office' itself is singular. Avoid saying 'head offices' when referring to the singular concept.
While 'head office' is strictly singular, 'headquarters' can sometimes function as plural (e.g., 'The company has three headquarters'). However, for the main office, singular is standard.
Register is important. 'HQ' is fine for internal memos but inappropriate for official reports or external communications.
While the head office often belongs to the parent company, the terms refer to different concepts: location vs. ownership structure.
Tips
Visualize the 'Head'
Imagine the 'head' of the company – the brain, the leader – located in a central 'quarter' or place. This helps connect 'head' and 'quarter' to the main office.
Business Speak
In international business, understanding 'headquarters' is crucial as it's a universal term for the central command of a corporation.
Singular Focus
Remember that 'head office' is always singular. While 'headquarters' can be plural, treat it as singular when referring to the main entity for clarity.
Stress Matters
Pay attention to the stress on the first and third syllables (HEAD-quor-TERS) to sound natural when saying 'headquarters'.
Avoid 'HQ'-ing Too Much
While 'HQ' is convenient, reserve it for informal settings. Stick to 'headquarters' or 'head office' in more formal writing and speech.
Military Origins
The term 'headquarters' originated in the military to denote the location of the commanding officer. This military connection highlights the idea of central command and control.
Map It Out
Draw a simple organizational chart. Place 'Headquarters' at the top and draw lines to 'Branch Offices' below. Visualizing the hierarchy aids understanding.
Formal vs. Casual
Use 'headquarters' in formal documents and presentations. Use 'HQ' or 'the main office' in casual emails or conversations with colleagues.
Preposition Power
Notice common prepositions used with headquarters: 'from headquarters' (origin), 'at headquarters' (location), 'to headquarters' (destination).
Memorize It
Mnemonic
Imagine a 'HEAD' chef in the main 'QUARTERS' (kitchen) of a restaurant – that's the main office!
Visual Association
Picture a large, prominent building at the very top of a map, labeled 'HQ'.
Word Web
Challenge
Write five sentences about your dream company, mentioning where its headquarters would be.
Word Origin
English
Original meaning: Literally 'the head part of the quarters' (meaning the main place or base).
Cultural Context
Generally, no cultural sensitivity issues are associated with the term 'headquarters' itself, unless used in a context that disparages a particular company or its location.
In English-speaking countries, 'headquarters' or 'HQ' is a standard term in business and military contexts. It signifies the central hub of operations and decision-making. The concept implies a hierarchical structure where the main office holds ultimate authority.
Practice in Real Life
Real-World Contexts
Business Meetings
- The decision was made at headquarters.
- We need approval from headquarters.
- The meeting will be held at headquarters.
Company Structure Discussion
- Headquarters oversees all branch offices.
- The main office is located in the capital.
- Reporting lines go up to headquarters.
News Reports
- The company announced its earnings from headquarters.
- Protests occurred outside the corporate headquarters.
- Headquarters confirmed the acquisition.
Relocation Planning
- They are planning to move headquarters.
- The relocation of headquarters will take six months.
- New headquarters will feature modern amenities.
Conversation Starters
"Where do you think the headquarters of a successful tech company should be located?"
"If you could design the perfect headquarters, what features would it have?"
"How important is it for the headquarters to be in a major city?"
"What kind of atmosphere do you imagine exists within a company's headquarters?"
"Do you think remote work will change the importance of having a central headquarters in the future?"
Journal Prompts
Describe the ideal headquarters for a company you admire. What makes it special?
Imagine you work at the headquarters of a large organization. What is a typical day like?
Write about a time you had to interact with a company's headquarters. What was the experience?
If you were the CEO, what message would you want your headquarters to convey about your company's values?
Frequently Asked Questions
8 questionsThey are essentially the same thing, referring to the main administrative center of an organization. 'Headquarters' is more common in American English and military contexts, while 'head office' is also widely used, particularly in British English and general business.
Technically, 'headquarters' can be used as both singular and plural. However, when referring to the primary administrative center, it's usually singular. A company has one main headquarters, but may have multiple regional headquarters or simply many branch offices.
'HQ' is an abbreviation for headquarters and is generally considered informal or business casual. It's suitable for internal communications, emails, and casual conversations, but less appropriate for formal reports or official documents.
It means the main administrative center of the company is being relocated to a different city or building. This is often a significant strategic decision impacting operations, staffing, and corporate identity.
Most major strategic decisions are made at the headquarters (the main office), where the top executives and leadership teams are typically located.
Headquarters refers to the main physical location and administrative center. A parent company is an entity that owns or controls other companies (subsidiaries). The parent company will have its own headquarters.
The headquarters is important because it's the center of strategic planning, decision-making, and overall management. It houses key leadership and often sets the company's culture and direction.
No, 'headquarters' is primarily a noun. While 'to headquarter' is sometimes used informally as a verb (e.g., 'The company headquartered its operations in London'), it's more standard and formal to say 'The company established its headquarters in London' or 'The company is headquartered in London'.
Test Yourself
The ___ is where the main boss works.
The headquarters is the main office where top management works.
Which word means the main office of a company?
Headquarters specifically refers to the central administrative center.
A company usually has more headquarters than branch offices.
Typically, a company has one headquarters and multiple branch offices.
Word
Meaning
Matching terms helps understand their relationships within a company structure.
The sentence '本社 comes from all decisions' is grammatically incorrect. The correct order is 'All decisions come from 本社' or '本社 makes all decisions'.
The company is planning to ______ its headquarters to a new city.
'Relocate' means to move to a new place, which fits the context of moving headquarters.
Which phrase best describes the role of 本社 in a large corporation?
本社 is the primary center for strategy and decision-making.
The term 'headquarters' can only be used in a singular form.
'Headquarters' can be used as both singular and plural, although singular is more common for the main office.
The ______ of the company's global operations is managed from its main ______.
Logistics (management of flow) of global operations is typically managed from the main headquarters.
The ultimate authority for approving major capital investments ultimately ______ with ______.
'Resides with headquarters' correctly indicates that the final authority rests with the main office.
Score: /10
Summary
Headquarters is the central command and control for any organization.
- Refers to the main administrative center or head office of an organization.
- It's the hub for key decision-making and strategic planning.
- Often contrasted with branch offices or subsidiaries.
- Commonly used in business, military, and organizational contexts.
Visualize the 'Head'
Imagine the 'head' of the company – the brain, the leader – located in a central 'quarter' or place. This helps connect 'head' and 'quarter' to the main office.
Context is Key
Use 'headquarters' or 'head office' when you need to be specific about the main administrative center, especially when distinguishing it from branch offices or other locations.
Business Speak
In international business, understanding 'headquarters' is crucial as it's a universal term for the central command of a corporation.
Singular Focus
Remember that 'head office' is always singular. While 'headquarters' can be plural, treat it as singular when referring to the main entity for clarity.
Related Content
This Word in Other Languages
More business words
遅めに
B1Late or later than usual.
経理
B1Accounting, accounts department; managing financial records.
的確な
B1Accurate; precise; exactly correct.
達成する
B1To achieve; to accomplish a goal.
活性化
B2To make something more active, lively, or effective. It is used for communities (revitalization), economies (stimulation), and biological processes (activation).
付加
B2To add or attach something extra to an existing thing to increase its value or function.
優位性
B2The state of being in a superior or more advantageous position compared to others; an edge or competitive advantage.
有利
A2Advantageous, favorable; beneficial in a situation.
有利に
B1Advantageously; favorably.
宣伝する
B1To promote; to publicize; to advertise.
